Core Insights - The rising popularity of pet mooncakes during the Mid-Autumn Festival reflects the booming "pet economy" in China, indicating a significant transformation in consumer behavior and market dynamics [4][10]. Group 1: Market Trends - Pet mooncakes have seen a surge in demand, with active search users increasing over 400% in the month leading up to the festival, resulting in daily sales of 3,000 units [2]. - The trend is not limited to e-commerce; pet mooncakes are also appearing in offline supermarkets and retail chains, indicating a broadening market presence [2]. Group 2: Consumer Behavior - The role of pets in households has evolved, leading to a shift in consumption from mere feeding to emotional expression and family rituals, driving demand for anthropomorphized pet products [4][10]. - The new generation of pet owners prioritizes emotional companionship, scientific pet care, and quality of life, which enhances the social aspect of pet mooncake purchases [5]. Group 3: Economic Factors - The rise of e-commerce and social media has facilitated consumption equality, allowing pet owners in lower-tier cities to access the same quality products as those in first-tier cities, thus expanding the market base for pet mooncakes [4][10]. - New-generation consumers value self-expression and shared values, leading to innovative business models that cater to emotional and social needs, which pet mooncakes fulfill [8]. Group 4: Future Outlook - The current trend of pet mooncakes may be a precursor to more diverse and personalized pet products as the pet ownership demographic continues to grow and their purchasing power increases [12]. - The ongoing evolution of the "pet economy" suggests that understanding emotional connections rather than just transactional relationships will be key for brands in developing products and marketing strategies [12].

本报讯（记者邱伟）昨天，2025年中国国际服务贸易交易会文旅服务专题在首钢园拉开帷幕。作为展会 的"重头戏"，"北京大视听"展以"视听无界·活力广电"为主题，通过近600平方米的展陈空间，系统呈 现"内容+科技+安全"三驾马车核心布局。观众可在首钢园9号馆深入体验一场集视觉震撼、互动乐趣与 行业前瞻于一体的视听盛会。 PICO视频有关负责人介绍了国内基于XR技术的LBE大空间娱乐行业的迅速发展，其凭借强交互、高沉 浸和丰富内容，在"体验经济"与"社交经济"趋势下，广泛应用于文旅、娱乐、教育等领域。此次参展的 《太空奥德赛》等多款优质大空间作品，已收到来自加拿大、西班牙等多国企业的合作问询。 展览设立四大核心板块，全面覆盖大视听生态的关键环节。精品影视板块以"剧目实景复原+影院级裸 眼3D"为特色，将《国色芳华》《归队》等多部"北京出品"热门剧集的经典场景"搬"至现场。观众可走 入《国色芳华》中1比1复原的刘府庭院，透过裸眼3D与实景结合的方式，实现"从看剧到入戏"的跨 越。展览还采用了集内容观赏、实景体验与文创消费于一体的模式——在体验剧景后，观众还能欣赏并 购买剧中同款文创产品。 文商旅体板块集合了PICO ...

Core Insights - The "smoky economy" is evolving from version 1.0 to 2.0, driven by urbanization and upgraded consumer demand, transitioning from traditional street stalls to refined, scene-oriented community dining models [1] - The integration of community dining is creating new opportunities in the family dining sector, particularly for hot pot and barbecue, as it combines the necessity of home dining with trends like the "lazy economy" and "social economy" [1] Group 1: Community Dining Integration - Community dining integrates food retail, instant cooking, and social experiences, moving beyond traditional supply models [3] - The community dining model has led to a market size exceeding 200 billion yuan for family hot pot and barbecue ingredients in 2023, with community stores contributing over 60% of sales [3] Group 2: Supply Chain Revolution - The surge in hot pot and barbecue ingredients is fundamentally driven by supply chain efficiency upgrades, with centralized kitchens and cold chain distribution enhancing home dining experiences [4] - Consumers benefit from a cost-effective dining experience averaging 30-50 yuan per person, while enjoying quality comparable to restaurants [4] Group 3: Service Ecosystem Expansion - Leading brands are extending into service ecosystems by developing scene-specific products and hosting community events, transforming stores into local experience centers [5] - Innovative services, such as on-site cooking by chefs, can increase customer spending by 30% [5] Group 4: Challenges and Future Outlook - Community dining integration faces challenges such as regional taste differences, high spoilage rates of fresh products, and quality control issues with pre-prepared meals [6] - Future solutions may involve data-driven supply adjustments and deeper integration with community group buying and private traffic operations to create more agile business models [6] Group 5: Ecosystem Competition - The competition is shifting from product offerings to service ecosystems, emphasizing the need for balance between efficiency and customer engagement [7] Conclusion - The essence of the smoky economy 2.0 is leveraging community as a pivot to tap into the incremental market for family dining, with competition focusing on ingredient innovation and the reconstruction of local life service ecosystems [8]