科研驱动

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锚定免疫抗衰,又一品牌获千万投资
Sou Hu Cai Jing· 2025-10-20 03:13
在化妆品行业竞争加剧的背景下,海创生物此次获投,反映出资本对"科研驱动、功效导向"品牌的偏好,而随着消费者对功效性产品需求提升,依托平台技 术及新原料突破能力的品牌更有望在市场中占据优势。 01. 天眼查消息,10月17日,免疫抗衰品牌海璞诺母公司深圳海创生物科技有限公司(以下简称"海创生物")宣布,当日完成数千万人民币A轮融资,投资方为 三泽创投,光源资本担任独家财务顾问。据悉,本轮融资资金将主要用于新产品研发迭代、品牌建设及团队扩充。 深耕人体微生态、免疫学30年 需关注的是,海创生物拥有较深的技术创新实力背景,曾在2025年7月举办的中国(深圳)独角兽企业大会上获得"种子独角兽企业"的称号,此前曾接受来自 深创投、海量资本、明峰投资等机构的两轮融资,其科研基础与专利成果转化能力持续获得资本关注。 强科研推动双线发展 | 融资历程 3 | | | | | | | | で天眼 ® 导出 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 房号 | | 融资轮次 | 融资金额 | 企业估值 | 比例 | 投资方 | 关联机构 | 来源 | | ...
深度|美妆巨头为摆脱“大企业病”,有多拼?
FBeauty未来迹· 2025-07-18 12:32
Core Viewpoint - The article highlights significant personnel changes in the beauty industry, indicating a shift towards a research-driven, globalized, and organizationally transformed competitive landscape, with three main focal points: the emergence of new roles, expanded responsibilities for foreign beauty giants in the Chinese market, and widespread organizational restructuring [2][3][26]. Group 1: Emergence of New Roles - Over 75 key positions have changed among 25 leading beauty companies in the first half of 2025, with a notable rise in roles focused on digitalization, research, innovation, and marketing communication, reflecting the industry's future direction [2][6]. - Estee Lauder has created three new positions, including Chief Digital and Marketing Officer, Global Scientific Sleep Advisor, and President of the Makeup Brand Group, indicating a strategic shift towards integrating scientific expertise into product development [8][10]. - L'Oreal has appointed a Chief Innovation and Strategic Outlook Officer to oversee innovation teams and strategic foresight, emphasizing the importance of future-oriented innovation in the beauty sector [12]. Group 2: Expanded Responsibilities in the Chinese Market - International beauty companies are elevating their China market leaders to global decision-making roles, marking a significant shift in strategic positioning [14][24]. - Estee Lauder's new CEO has made substantial adjustments, including promoting the China President to the global management team, breaking previous decision-making chains [15][16]. - Shiseido has appointed a dual-role CEO for China and travel retail, merging management of these two growth engines to maximize synergies [17][19]. Group 3: Organizational Restructuring - The beauty industry is undergoing a deep transformation, moving from high growth to high-quality growth, as evidenced by widespread organizational changes [3][26]. - Companies are restructuring their organizational frameworks to enhance the integration of research and market strategies, with a focus on consumer needs [36][37]. - Estee Lauder's new strategy involves a significant operational transformation, restructuring brands by categories for better management and growth [31][34].