宅宅，这一许久没有被我们提及的群体，随着时代的变化和经济的发展，其生活方式已经和早年有了很大的区别。但是从日本市场来看，情况似乎没有太 多变化，他们依旧保持着传统的"御宅族生活方式"，且这一群体带来的经济效应依旧不容小觑。 在研究他们的消费习惯时，日本资深矢野经济研究所将他们划分成17个核心消费领域，包括动画、同人志、偶像、VTuber、拼装模型、手办、2.5次元音 乐剧、音声合成、COSPLAY服装、独立游戏、女仆·概念咖啡等、职业摔角、铁路模型、洋娃娃（芭比类）、BOYS' LOVE、玩具枪、生存游戏等，不得 不说，这个分类实在是太细了。 根据矢野经济研究所发布的2025年御宅经济新分析预测报告，这17个领域在2024年的消费总金额为12056亿日元（约合人民币531亿元），预测 2025财年（从2025年4月1日~2026年3月31日）的消费金额为12927.7亿日元（570亿元），增幅约为 7.23%。可见，御宅族依然是日本市场的重 要消费群体。 谁升谁降？ 这份预测报告指出，17个细分品类里面，预计将有15个品类的市场规模将持续保持增长，生存类游戏和职业摔角这两类可能出现规模收缩。另外，独立游 戏将 ...

Core Viewpoint - The rise of "Souls-like" games in the Chinese gaming industry reflects a shift in development strategies, with many developers adopting this genre as a safe entry point to attract investment and audience attention [3][11][30]. Group 1: Definition and Characteristics of "Souls-like" Games - "Souls-like" games refer to a genre pioneered by FromSoftware, characterized by high difficulty, death penalties, and fragmented storytelling [5][21]. - The genre has become a style symbol within the gaming community, with many players associating it with specific gameplay mechanics and aesthetics [21][24]. Group 2: Development Trends in China - The Chinese gaming market has seen an increase in "Souls-like" titles, as developers seek to replicate the success of established games like "Dark Souls" and "Elden Ring" [21][24]. - Developers often prioritize gameplay mechanics over narrative depth, leading to a focus on combat and visual spectacle in their projects [8][11]. Group 3: Investment and Market Dynamics - The success of titles like "Sekiro: Shadows Die Twice" has shifted investor perceptions, making them more willing to fund "Souls-like" projects due to their proven market appeal [16][17]. - The Chinese player base has shown a strong preference for "Souls-like" games, with significant sales figures indicating a lucrative market for this genre [21][23]. Group 4: Challenges and Community Expectations - The proliferation of "Souls-like" games has led to a saturated market, where players may become fatigued with the genre, raising expectations for innovation [24][28]. - Developers face pressure to meet high standards set by the community, which can stifle creativity and lead to a cycle of imitation rather than innovation [28][35]. Group 5: Future Directions - There is a growing recognition among developers that while "Souls-like" games provide a solid foundation, there is a need to explore and innovate beyond this genre to create unique gaming experiences [30][34]. - Successful titles may emerge from blending "Souls-like" elements with other genres or cultural narratives, potentially leading to a new wave of creativity in the industry [30][34].

Core Viewpoint - The release of the highly anticipated domestic 3A game "Mingmo: Yuanshu Zhi Yu" has faced significant criticism due to optimization issues and pricing strategies, leading to a decline in its reputation despite initial sales success [1][2][3] Sales Performance - "Mingmo" reached the second spot on Steam's best-selling games list within two hours of its release, with over 110,000 concurrent players [2] - The game received an IGN score of 8 and a Metacritic average of 75 from 50 media outlets, indicating a generally favorable reception from critics [2] - However, player reviews on Steam were predominantly negative, with 29% of players giving it a negative rating, contrasting sharply with the positive reception of "Black Myth: Wukong" [2][3] Challenges Faced - The game faced multiple issues including technical problems like lag and frame drops, content concerns regarding historical representation, and dissatisfaction with pricing strategies that varied by region [3][7] - The development company, Lingze Technology, is classified as a small to medium-sized game company, which presents challenges in funding and production capabilities for a 3A title [4][6] Development and Funding - Lingze Technology has relied on cash flow and experience gained from outsourcing projects to support the development of "Mingmo" [5][6] - The company has a history of involvement in the production of several overseas 3A titles, which has contributed to its development capabilities [5][6] Market Dynamics - The single-player game market in China is experiencing growth, with expectations for more high-quality domestic titles in the future [9][10] - The market for 3A games is projected to reach 13.3 billion yuan by 2025 and 16.9 billion yuan by 2026, with a compound annual growth rate (CAGR) of 35% anticipated [10]

Core Viewpoint - The release of the domestic AAA game "Mingmo: Yuanshu Zhi Yu" is highly anticipated, following the success of "Black Myth: Wukong," and it has already topped the Steam global sales chart shortly before its official launch [2][3]. Group 1: Game Performance and Reception - "Mingmo: Yuanshu Zhi Yu" achieved the top position on the Steam global sales chart, excluding free games and Steam Deck, indicating strong market interest [2]. - As of 7:45 AM on the day of release, the official account for "Mingmo: Yuanshu Zhi Yu" on Bilibili had garnered 3.422 million views for its final trailer [3]. - IGN China rated "Mingmo: Yuanshu Zhi Yu" 9 out of 10, reflecting positive critical reception prior to its release [8]. Group 2: Game Characteristics and Development - The game is set in the turbulent late Ming Dynasty in the Bashu region, featuring a protagonist named Wuchang who embarks on a perilous journey, incorporating elements of Cthulhu mythology and a dark, eerie tone [6]. - The game is categorized as a "Souls-like" game, which is expected to have a higher difficulty level compared to "Black Myth: Wukong," potentially deterring casual players [6][10]. - The production cost of "Mingmo: Yuanshu Zhi Yu" is among the highest for single-player games in China, suggesting significant investment in its development [8]. Group 3: Market Position and Future Potential - The game is viewed as a potential successor to "Black Myth: Wukong," often referred to as the "second university student" in the domestic AAA game landscape, indicating high expectations for its performance [4]. - Despite the challenges in replicating the success of "Black Myth: Wukong," the game is expected to attract a substantial audience of single-player game enthusiasts, showcasing the diversity of domestic game development [6][10].

Core Viewpoint - The article discusses the rising trend of domestic AAA games in China, highlighting the success of the game "Mingmo: Yuanshu Zhi Yu" on the Steam global sales chart and the potential for future growth in the AAA game market [1][5]. Group 1: Game Performance and Market Trends - "Mingmo: Yuanshu Zhi Yu" has reached the second position on the Steam global sales chart, only behind the independent game "PEAK" [1]. - The game shares similarities with "Black Myth: Wukong," both being action games with a "Souls-like" DNA, characterized by high difficulty and high rewards, which can stimulate player engagement [3]. - The AAA game market in China is projected to grow significantly, with estimates of reaching 13.3 billion yuan in 2025 and 16.9 billion yuan in 2026, indicating a compound annual growth rate (CAGR) of 35% [5]. Group 2: Cultural Integration and Innovation - Domestic game developers are increasingly focusing on integrating local culture into their AAA game projects, as seen in titles like "Guitang" by NetEase and others that draw from rich historical narratives [4]. - The development of "Mingmo" reflects a commitment to using traditional culture as a digital medium, with the team behind it having extensive experience in the gaming industry [3][4]. Group 3: Industry Support and Future Outlook - Recent policy measures in China emphasize the support for AAA games, aiming to cultivate projects with strong cultural attributes and growth potential [4]. - Despite concerns about the high development costs of AAA games compared to mobile games, the industry is expected to continue evolving, with companies building expertise to enhance market competitiveness [5].

Core Viewpoint - The article highlights the anticipation surrounding the upcoming release of the game "Mingmo: Yuanshu Zhi Yu" (referred to as "Mingmo"), which is expected to build on the success of "Black Myth: Wukong" and further enhance the global influence of Chinese games [1][7]. Group 1: Game Overview - "Mingmo" is set to be released on July 24 and has already garnered significant attention from gaming media, with reports indicating a high level of completion and a rich weapon and character growth system [3][5]. - The game achieved a remarkable ranking of seventh on the Steam global sales chart within just one day of its pre-sale launch, with over one million wishlists projected by July 9, 2025 [5]. Group 2: Market Potential - Alinea Analytics estimates that "Mingmo" could generate nearly $60 million in its first month across all platforms, with Steam sales potentially exceeding $100 million if conversion rates remain stable [5]. - The game is positioned as a unique blend of traditional Chinese culture and modern gaming aesthetics, which could attract a global audience and support the expansion of Chinese games in international markets [7][9]. Group 3: Industry Trends - The domestic gaming industry is witnessing a trend towards the development of high-quality AAA games that incorporate local cultural elements, as seen with other upcoming titles like NetEase's "Gui Tang" and Tencent's "Code: Jin Yong" [9]. - The AAA game market in China is projected to grow significantly, with estimates suggesting a market size of 13.3 billion yuan by 2025 and 16.9 billion yuan by 2026, indicating a compound annual growth rate (CAGR) of 35% [10]. Group 4: Development Challenges and Opportunities - Despite the high development costs associated with AAA games, companies are focusing on building advanced production systems to reduce risks and enhance market competitiveness [10]. - The emergence of AI-driven gaming experiences presents a new frontier for innovation, which could further elevate the gaming sector's valuation and attract market interest [10].