Core Viewpoint - The article discusses the competitive landscape following the launch of Xiaomi's YU7 electric SUV, highlighting the responses from various brands and the implications for the electric vehicle market in China [5][18]. Group 1: Market Response to YU7 - Xiaomi's YU7 has seen a significant initial demand, with over 30,000 units delivered in July, despite long delivery times of up to 60 weeks for certain models [5][18]. - Competitors are actively trying to capture the overflow of orders that Xiaomi cannot fulfill, with many brands offering incentives such as deposit compensation to attract potential customers [9][18]. - The YU7's pricing, ranging from 253,500 to 329,900 yuan, positions it directly against other popular electric SUVs, including Tesla's Model Y, which has historically dominated the market [7][15]. Group 2: Sales Strategies and Tactics - Sales teams from competing brands have adopted various strategies to counter the YU7's appeal, including emphasizing their own vehicle advantages such as space, battery type, and advanced driving assistance features [12][13]. - Many sales representatives acknowledged the marketing strength of Xiaomi and the impact of its brand recognition on consumer interest [10][19]. - Competitors like NIO and Zeekr have prepared detailed comparison charts to highlight the differences between their models and the YU7, focusing on specific features and benefits [15][16]. Group 3: Consumer Behavior and Market Dynamics - The launch of the YU7 has educated consumers about electric vehicles, leading to increased foot traffic in dealerships and a shift in consumer focus towards comparing different models [18][19]. - Some consumers who initially locked in orders for the YU7 have reconsidered their choices after seeing the vehicle in person, indicating a potential mismatch between expectations and reality [20]. - The overall market for electric SUVs has seen growth, with the YU7 contributing to an increase in consumer interest and sales across the segment [18].

小米YU7所在的价格地带竞争十分激烈。 6月26日晚间，小米汽车旗下第二款产品YU7正式上市。随后，该公司官微称，3分钟YU7大定突破20万 台。 截至晚上22:45左右，小米美股ADR涨幅约8.24%。 据介绍，小米YU7长宽高分别为4999mm、宽1996mm、高1600mm，轴距为3米，标准版价格为25.35万 元，PRO版27.99万，Max版本32.99万元。从定价来看，YU7主攻方向是中大型SUV市场。雷军在发布 会上称，Model Y已经连续多年取得细分市场销冠，他将YU7各项参数与Model Y进行了详细对比。不 过他也表示，在能耗和FSD上特斯拉仍领先很多。 与SU7上市类似，在新车上市前，雷军通过社交平台就不断发声，为YU7造势。6月25日，雷军发文 称，小米YU7将是小米汽车的一场关键大考，因为SUV是汽车行业真正的主战场，YU7即将迎来最残酷 的竞争。 在20万～30万元级纯电SUV市场，除了特斯拉Model Y外，这一细分领域还有小鹏G9、蔚来ES6等产 品。此外，理想、问界、智界等推出的增程电动车也位于这一价格区间。这意味着，小米YU7所在的价 格地带竞争十分激烈。 YU7是小米汽 ...

随着YU7上市时间临近，大家都在猜测这车的定价是多少。前段时间雷总说了，YU7也不可能卖到23.59万 的。难道真的会是25万左右，还有没有惊喜，会不会连夜说服高管呢？ 既然横竖都是猜，不如我们就找来几位竞品销售来一起猜。 鸿蒙智行 预计起售价23.99万。 预计小米YU7正式上市后的月销量可以达到2万台左右，YU7的空间是优于SU7的，销量不会低于SU7。值得注 意的是，预估YU7上市初期（产品力口碑效应未产生前）会利于同级竞品。所以上市初期，25-30万纯电SUV 市场会产生市场撑大的可能，但是会压缩一部分SU7的销量。 特斯拉 没怎么太了解YU7，估计也得25万吧，不是说要打我们的Model Y嘛。参考SU7定价比我们的Model 3低2万， 估计YU7也比我们低差不多2万。 YU7上市面临的市场环境和SU7不一样，当前市场上同级别各种纯电竞品太多，虽然以小米的号召力是可以卖 出溢价的，但是为了争抢同级别市场，想做到一炮而红的效应，YU7定价23.99万附近可以做到撑大同级市 场，出现虹吸效应。 第二个值得注意的是小米品牌当前自带流量，而且本身YU7这款产品预热这么长时间了，消费者关注度也是空 前的，再 ...