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超级置换抢购价17.19万元起,风云A9L光辉(四驱)全球上市
11月15日,"进化"风云A9L光辉(四驱)全球上市发布会在重庆广阳岛国际会议中心举行,本次上市共推出四款版型,正式售价为17.19万元 起,共推出四个版本车型,其中四驱尊贵版售价17.19万、四驱高能版(猎鹰500)售价18.59万、四驱巅峰版(猎鹰700)售价20.19万、 四驱尊享版 (猎鹰700)售价22.69万。并同步推出"九大购车权益",涵盖高定、置换、金融、舒享、尊驰、驭风、充电、流量、质保多重礼遇,为中国豪华汽 车市场再次立下全新标杆。 自风云品牌焕新以来,作为奇瑞首款C级旗舰轿车,风云A9L连续三个月交付量突破万辆大关,位列中大型轿车品类前茅。在持续热销基础上,风云 A9L正式推出光辉(四驱),实现"全球真C级旗舰"的价值再进化。其中风云A9L光辉猎鹰700与风云A9L光辉四座尊享分别定位于"超丝滑老司机"与"中国人 自己的四座",两款全新车型将作为风云A9L光辉(四驱)系列产品价值不断进化的最强印证。随着此次上市,风云A9L将构建起覆盖智能与豪华的高阶产 品矩阵,以持续进化之姿,引领中国中大型轿车品类征服全球用户,助力风云品牌在全球持续向上。 智驾升维:风云A9L光辉猎鹰700让7大场景所 ...
强势品牌+深化改革,和谐汽车(03836.HK)构筑长期价值
Ge Long Hui· 2025-05-22 02:15
Core Viewpoint - The Chinese automotive market is in a phase of adjustment, with expectations for slight growth in production and sales compared to the previous year, driven by a strong performance in the luxury vehicle segment [1][2]. Industry Overview - The overall automotive production and sales from January to November 2021 reached 23.17 million and 23.49 million units, respectively, marking a year-on-year increase of 3.5% and 4.5% [1]. - The luxury vehicle segment has shown resilience, with luxury car sales growing by 19.5% year-on-year, significantly outpacing the overall passenger vehicle growth rate [1][2]. Company Performance - Harmony Auto has demonstrated exceptional growth, with a 62% increase in revenue, gross profit, and net profit in the first half of 2021, and new car sales reaching a record high of 22,400 units, a growth rate of 53.6% [3][4]. - The company has a strong brand portfolio, with over 80% of new car sales coming from BMW and Lexus, both of which have shown robust sales performance [4][6]. Strategic Initiatives - Harmony Auto is expanding its presence in the ultra-luxury segment, with 29% of its dealership network dedicated to ultra-luxury brands, which are expected to yield higher profit margins [6][9]. - The company has implemented digital management reforms that have led to significant cost reductions and efficiency improvements, including a decrease in sales and management expenses [7][9]. Market Trends - The demand for luxury and ultra-luxury vehicles is expected to continue growing, with forecasts indicating a compound annual growth rate of 10.2% for luxury vehicle demand from 2020 to 2025 [10][11]. - The after-sales market is projected to reach a scale of 1 trillion yuan by 2023, driven by an increase in vehicle ownership and aging vehicles [12][13]. Future Outlook - Harmony Auto is well-positioned to benefit from the ongoing trends in luxury vehicle demand, after-sales services, and the growing acceptance of electric vehicles [14][15]. - The company has a strategic focus on expanding its network and enhancing operational efficiency, which is expected to drive long-term performance improvements [11][15].