Core Insights - The property service industry is undergoing significant transformation, with owners increasingly focused on service quality and facing challenges in fee collection [1] - The concept of "quality-price alignment" has emerged as a key to breaking through the current industry challenges, requiring property companies to meet strict assessments from owners to receive full fees [1] Group 1: Service Transparency - Traditional property service models often leave owners passively accepting service content, leading to dissatisfaction due to a lack of involvement in decision-making [3] - Some property companies are exploring new models by breaking down service content into detailed lists, allowing owners to choose specific services and frequencies, thus enhancing transparency and customization [3] - This shift towards transparent and refined services helps resolve deeper community governance issues while linking service standards more closely to pricing [3] Group 2: Strategic Shift in Property Companies - Property companies are shifting their strategies from "pursuing scale" to "pursuing quality," focusing on high-quality projects and exiting low-quality ones due to difficulties in fee collection leading to operational losses [4] - The turnover rate of residential properties has increased, indicating a significant number of residential communities changing property companies annually, reflecting a collective response to industry pressures and evolving owner demands [4] - Some property companies are innovating service models to acquire new projects in a saturated market, leading to year-on-year growth in annualized revenue and improved fee collection rates [4] - The industry is transitioning from "scale expansion" to "quality competition," necessitating clear service and pricing standards, and adherence to contractual obligations to achieve the "quality-price alignment" goal [4]

中经记者 陈婷 赵毅 深圳报道 "过去在房地产行业快速发展期，房屋供给数量以及价格都处于上行趋势，业主对物业费价格敏感度不 高。如今市场调整，业主对物业的服务品质和价格的关注度显著提升，部分地方政府顺应出台相关物业 费价格政策，物业行业正在从'规模扩张'转向'质量竞速'。"8月19日，上市物企万物云（2602.HK）执行 董事兼首席运营官何曙华在业绩会上对包括《中国经营报》记者在内的媒体记者表示。 近一年来，一场物业费"降价潮"席卷全国多地。其间，政府出台物业费指导价政策、部分小区通过业主 大会表决推动物业费下调、一些物业公司因亏损选择退出管理……据克而瑞物管调研统计，2024年，住 宅物业换手率从2021年的1.7%增至3.3%，这意味着，每年约有2万个住宅小区更换物业公司。多数时 候，业主最看重的不是物业费本身，而是物业公司提供的服务能否匹配自己所交的物业费。"质价相 符"，正成为物业行业破局的关键。 为破解困局，万物云在去年12月推出"弹性定价"模式，将住宅物业项目解构为158项必选服务和350项业 主可选服务，把服务和价格的选择权交还给业主。据悉，该模式已在重庆、青岛、太原等多地落地实 施。 近日，青 ...

2025.07. 04 本文字数：2393，阅读时长大约4分钟 作者 | 第一财经 郑娜 业主与物业公司，谁也离不开谁，但却总是矛盾重重。随着业主自治意识的不断觉醒，他们针对物业 服务透明化、物业管理规范化以及收费合理化等问题不断提出疑问，并在不少社区里探索出更加多样 的物业收费方式。 近期，广州一小区就在尝试落地信托制物业服务模式，借此实现物业费收支透明，避免物业服务质量 与收费标准不匹配而引发的矛盾纠纷。同期，重庆一小区则在尝试引入"弹性定价"模式，即业主根 据自身需求，自主选择服务项目，减少不必要的支出，掌握物业服务选择权和定价权。 业内认为，当前物业行业已进入价值重构与服务升级的关键阶段。上述两种物业管理模式都在一定程 度上回应了业主对透明化服务的需求，有助于物业服务在价格与服务质量方面实现平衡，推动质价相 符的实现。 给服务定价 为了破解近年来物管行业出现收费难、服务差等困局，业内各方都在持续探索破局之法。近来，广州 一小区就正在尝试推进一场变革，将信托制物业服务模式引入花城。 这一名为华南新城的大型小区拥有2万多常住人口，并有约20年的历史。过往采用的包干制物业模式 使得小区也难以避免地出现了小区 ...

Core Viewpoint - The property management industry is entering a critical phase of value reconstruction and service upgrade, driven by homeowners' increasing awareness and demands for transparency, standardization, and reasonable pricing in property services [1][7]. Group 1: New Property Management Models - Guangzhou is experimenting with a trust-based property service model to enhance transparency in property fee management and avoid conflicts arising from mismatched service quality and pricing [2][5]. - The trust model allows homeowners to collectively own property fees and public revenues, with all funds managed in a designated trust account, ensuring financial transparency and accountability [2][3]. - Vanke Property has introduced an "elastic pricing" model, allowing homeowners to select services based on their needs, thus addressing the demand for personalized and transparent service options [3][4]. Group 2: Industry Challenges and Responses - The property management industry faces challenges such as increasing difficulty in fee collection and rising homeowner sensitivity to service quality, leading to a need for innovative solutions [5][6]. - The traditional property service model, often dictated by developers, has resulted in a disconnect between service standards and homeowner expectations, prompting a shift towards more responsive management practices [7][8]. - Homeowners are increasingly demanding quality services that match the fees they pay, with a notable rise in disputes related to service quality, indicating a shift in homeowner expectations towards higher service standards [7][8]. Group 3: Future Directions - The industry is exploring various models, including "area-based collective operations" and "smart management systems," to enhance operational efficiency and service quality [5][8]. - Achieving a balance between service quality and pricing is seen as crucial for the industry's future, with emphasis on transparency, cost optimization, and collaborative governance among stakeholders [8].