降级消费
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简直乱套了,社会上冒出六大怪现象,让人无可奈何
Sou Hu Cai Jing· 2025-11-23 20:41
降级消费成为主流,高端品牌集体遇冷。中国连锁经营协会2024年数据显示,北上广深高端商场客流量同比下降18%,而名创优品、网易严选等性价比品 牌销售额同比暴涨32.6%。这不是经济下行导致的被迫选择,而是中产阶级主动撕下"消费主义"标签的理性觉醒。北京消费者张女士坦言:"以前花三万买 包,现在三千买包,剩下两万七存着心里踏实。"这种消费逻辑的转变,让奢侈品行业陷入前所未有的焦虑——当"符号价值"被"使用价值"取代,那些靠 品牌溢价生存的企业,正在经历生死劫。 一线城市人口净流出加剧,新一线城市逆袭成"新磁极"。国家统计局最新人口迁移数据显示,2024年北上广深净流出人口达63.2万,而成都、西安、长沙 新增人口均超50万。杭州某互联网公司HR透露:"以前招程序员只认北上广,现在西安高校毕业生技术能力不输一线,薪资却低30%。"这种人口迁徙背 后,是房价收入比超过20:1的残酷现实——在北京,普通人需要工作20年才能买得起一套房,而在成都,同样收入只需8年。当"逃离北上广"从口号变为 现实,城市竞争格局正在重构。 实体书店逆袭,复合经营模式成"救命稻草"。2024年全国实体书店净增长6700家,复合型书店客单价 ...
美银称人工智能热潮正掩盖其他投资机会
Xin Lang Cai Jing· 2025-11-12 16:57
Core Viewpoint - The ongoing focus on artificial intelligence (AI) transactions is leading to both optimism and concerns among investors regarding potential asset bubbles and missed opportunities in other sectors [1] Group 1: Market Trends - Strong earnings reports have alleviated concerns despite accumulating economic warning signals [1] - Analysts suggest that as Wall Street concentrates on popular sectors, contrarian strategies may reveal overlooked investment opportunities [1] - A group of analysts from Bank of America raised a question about whether excessive focus on the AI sector might cause investors to overlook other opportunities [1] Group 2: Selected Stocks - Viking Cruises (VIK) stands out in the hotel service industry due to its differentiated, all-inclusive, destination-focused products, leading to superior financial performance and over 50% market share in the river cruise sector [2] - McCormick & Company (MKC) is expected to rebound from tariff policy adjustments, potentially benefiting from a tariff exemption and being one of the few companies in the packaged food sector to achieve organic sales and volume growth [2] - Dollar General (DG) is performing well due to the trend of consumers "trading down" in response to inflation, with an increase in basket size and a successful e-commerce strategy [3]
上海、深圳又在出现3大怪现象,开始逐步蔓延,值得每个人深思
Sou Hu Cai Jing· 2025-05-21 08:47
Group 1 - Major cities like Shanghai and Shenzhen are experiencing a stark contrast between luxury real estate and impoverished areas, with a housing price-to-income ratio reaching 100:1 in core urban areas [3][5] - The phenomenon of luxury homes coexisting with slums is a result of distorted real estate development, where high land prices are passed on to urban villages, creating a cycle of wealth extraction from affluent areas and poverty creation in others [3][5] Group 2 - Despite lowering household registration barriers to attract talent, major cities are witnessing accelerated population outflows, with Shanghai losing 72,000 residents in 2024, while the number of incoming residents decreased by 238,000 [5][6] - Contributing factors to this trend include stagnant income growth, high living costs, and a decline in blue-collar job opportunities due to manufacturing relocation and layoffs in the financial sector [6][8] Group 3 - Retail dynamics have shifted dramatically, with luxury stores seeing a significant drop in foot traffic, while discount stores thrive, exemplified by a 35% drop in average transaction value for LVMH in China, despite a 20% increase in purchase frequency [8][12] - The increase in foreclosed properties by 35% in 2024 indicates a collapse of wealth effects, pushing the middle class to cut spending and downgrade their consumption habits [9][12] Group 4 - The widening wealth gap is attributed to certain interest groups capturing most of the urban development benefits, while the relocation of manufacturing has deprived ordinary workers of upward mobility [12] - High operational costs are driving businesses away from urban centers, with vacancy rates in office buildings in Shenzhen exceeding 30% [12][14]