来源：中国酒业协会 当地时间7月10日下午，世界烈酒联盟(WSA)与中国酒业代表团座谈会在日内瓦举行。中国酒业协会理事长宋书玉应邀出席 会议并作演讲，与世界各国酒业代表分享了中国酒类行业近期的产业发展情况、面临的挑战以及面对未来的思考。演讲内 容摘编如下： 今年以来，国际环境日趋复杂严峻，尽管中国经济发展总体稳中向好，但仍面临着需求收缩、供给冲击、预期转弱等多重 压力。酒类产业进入新一轮消费结构转型和分化期、存量竞争的深度调整期，形成"三期叠加"的局面。产能增长与需求放 缓，消费动能不足与价格下行，消费场景弱化与产业增长压力。 从总体情况看，中国酒业依然表现出较好的发展形势。白酒一直是中国酒类市场的主角。但是，存在矛盾也最多，市场下 行的压力较大，量价转化最为明显；啤酒产业整体比较稳健，产量保持稳定，营业收入和盈利能力增长，呈上升趋势；葡 萄酒整体市场需求不足，进口葡萄酒冲击持续。国产葡萄酒步履维艰，期待政策突破、价值重塑、自身变革；黄酒产区政 府加大支持力度，头部企业持续提升市场营销、科技创新、文化加持、市场拓展力度，黄酒正在走出困境；其他酒种创新 带来了新的市场机遇，其中露酒持续振兴之中，表现良好；国产威 ...

今年以来，白酒行业掀起了一股"低度化"风潮。7月9日，北京商报记者在走访终端市场时了解到，消费者对于低度酒的需求正在不断提升。在此背景下，头 部酒企相继入局低度酒赛道。五粮液计划下半年推出29度低度酒，泸州老窖拟推出28度国窖1573。这一系列动作标志着白酒行业正加速向低度化、多元化方 向转型。事实上，年轻消费者对低度酒的需求不断增高。从高度到低度，白酒行业的这场"降度革命"既是应对市场变化的主动求变，也是挖掘新增量的战略 布局。 随着消费者对健康的重视不断提升，低度白酒的市场需求逐渐增加。企业也在不断创新，以此来满足消费者多样化的消费需求。 北京商报记者在走访终端市场时了解到，消费者对于低度酒的青睐度逐渐提升。某烟酒店老板表示，相较于高度白酒，低度酒的动销相对更好。高度白酒在 节庆前动销相对较好。日常来看，消费者购买低度酒的频率、人数都相对较高。 在面对市场需求变化时，诸多酒企相继"降度"。今年下半年，五粮液将推出29度"五粮液·一见倾心"等契合年轻消费者口味和审美的低度酒新品。洋河股份 将在8、9月上市果酒、露酒和低度潮饮等新品。泸州老窖在2024年度股东大会上表示，公司已研发出了28度国窖1573，将适 ...

在成都玉林路的潮咖酒吧，山西汾酒打造的"日咖夜酒"快闪店人气爆棚。白天售卖桂花汾酒特调拿铁， 入夜切换为"汾Fashioned"鸡尾酒，精准捕捉年轻人"早C晚A"的生活节奏。洋河则联手连锁小酒馆，将 微分子酒纳入调酒师基酒体系，与水果碰撞出低酒精特饮。即时零售平台成为新战场：美团闪购夜间白 酒订单占三成，"30分钟达"服务覆盖露营、独酌等碎片场景。 区域分化暗藏挑战 尽管苏南地区低度酒占比突破65%，但北方市场仍以高度酒为主导。五粮液调研显示，20-35岁人群中 仅19%偏好白酒，远低于啤酒的52%。 齐鲁晚报·齐鲁壹点 孟广鑫 五粮液宣布将于9月推出29度"一见倾心"新品，复刻上世纪经典配方却融入现代口感优化；泸州老窖紧 随其后，38度国窖1573已占其产品线半壁江山，更低度的28度产品进入研发冲刺阶段；洋河股份则计划 在第三季度集中上市果味露酒与33.8度微分子系列，瞄准"轻社交"场景。这场集体"降度"浪潮背后，是 年轻消费力量的崛起——美团闪购数据显示，今年618期间低度酒成交额同比激增10倍，18-35岁群体贡 献超六成销量。 "低而不淡"的技术攻坚战 "低度化绝非简单兑水，而是一场风味保卫战。"某名 ...

Group 1 - Yantai's Zhifu District is implementing a comprehensive copyright management system to enhance copyright creation, utilization, protection, and transformation efficiency, contributing to high-quality regional economic development [1] - The establishment of a "Copyright Service Specialist" mechanism has led to the training of over 2000 employees across 30 companies, resulting in a 21% year-on-year increase in copyright conversion revenue [2][3] - A collaborative governance network involving nine functional departments and 15 industry organizations has been formed to create a community for copyright protection [2] Group 2 - The integration of intangible cultural heritage (ICH) with copyright has led to innovative cultural products, such as high-end creative watches and themed clothing, generating significant market interest [3][4] - The establishment of 12 ICH workshops and a copyright protection and development project database has created a value transformation chain for cultural resources [3] - The development of new products through copyright protection has resulted in significant visitor numbers and sales growth for various companies [4] Group 3 - The construction of a digital copyright service center in Yantai has achieved a 70% share of copyright registrations in the district, enhancing the efficiency of copyright management [5] - The integration of digital technologies like blockchain and big data into copyright management is being promoted to improve protection and enforcement [5] - A rapid review mechanism for copyright protection has been established, leading to the successful resolution of multiple infringement cases [5] Group 4 - Future plans include deepening copyright protection in the marine economy sector and establishing a collaborative mechanism for copyright protection across regions [6]

在传统白酒市场增速放缓的背景下，以"健康+微醺"为卖点的露酒正逐渐成为白酒企业竞相布局的新赛道。6月25日，北京商报记者走访市场时了解到，在露 酒新国标落地和消费需求转化带来的新市场格局下，露酒逐渐从传统保健消费市场向年轻化、多元化、个性化、国际化市场发展。中国酒业协会数据显示， 目前露酒涉企已超过5000家，预计到2030年，露酒市场规模有望突破2000亿元。面对这一蓝海，酒企相继加码布局，泸州老窖、五粮液、山西汾酒等头部品 牌相继推出露酒产品，露酒正从"小众品类"迈向"大众选择"。 业内人士分析，在消费升级和健康意识提升的双重驱动下，露酒这类细分赛道正在迎来爆发式增长。露酒兼具低度化与养生属性，契合年轻消费群体及银发 一族的健康需求。未来酒类市场的竞争格局将从单一品类转向多元化发展，具有健康属性、文化内涵和创新体验的细分品类将成为新的增长引擎。 布局露酒赛道 中国酒业协会"十四五"指导意见指出，到2025年包括露酒在内的其他酒行业产量将达380万千升，比"十三五"末增长171%，年均递增22%；销售收入将达650 亿元，同比增长153%，年均递增20%；实现利润170亿元，同比增长320%，年均递增33% ...

陕西省汉中市留坝县位于秦岭深处，森林覆盖率 92.03%，是典型的生态功能县。但这里远离大城 市，距西安车程约四小时，常住人口仅有3.45万人，排名陕西省倒数第二——仅高于不远处2.59万人 的佛坪县。 来源丨 秦朔朋友圈（ ID：qspyq2015） 作者丨刘子 图源丨Midjourney 一座深山小县的"逆城市化" 以下文章来源于秦朔朋友圈 ，作者刘子1984 秦朔朋友圈 . 秦朔朋友圈是由中国著名媒体人、财经观察家秦朔牵头创立的一个新媒体与专业服务品牌，包括微信公 众号、微博、视频节目、音频节目等。内容聚焦于经济、金融和商业领域，关注重点为全球和中国财经 商业热点、企业家精神、创新与发明创造、商业文明探索等。 这里人少地少，生态红线限制，发展受限；具备生态优势，但缺乏知名景区景点，靠山难以吃山；财 政收入主要依靠国家转移支付，投入有限 ……这样的山区偏远小县，尤其乡村的命运，似乎只有人口 流出、融入城市化、"自然淘汰"这一条路。 另一个数据却反其道而行 ——2021年以来，留坝县的人口流出基本停止。其中，人才回流趋势显 现，与外出读书、就业人口形成对冲。据留坝县人社局统计数据，自2023年到2024年初 ...

6月18日，由中国酒业协会、四川省酒业协会主办，剑南春集团、绵竹酒业集团、德阳市酒业协会、绵竹市酒业协会承办的2025四川国际美酒博览会（以下 简称酒博会）盛大开幕。活动首次创新采用"1+1"双会场，将展销活动植入老街和广场消费场景。而以"中国非遗年"为背景，川酒"六朵金花"非遗传承人搭 乘酒博会东风，携手共盟、向世界发布"非遗传承匠心酿造"宣言。 四川国际美酒博览会是第一个用美酒命名的酒博会，今年首次在绵竹白酒核心产区举办。与前两届不同，本届酒博会将在6月18日~6月22日为消费者奉上一 场又一场集味觉盛宴、文化体验与消费狂欢于一体的年度酒业盛事。 "天益老号"老烧坊所在的剑南老街，是绵竹当地知名的商业街区。主展场剑南春老街充分融合"国际视野+本土特色"，以场景化、体验式的展陈方式打造了 名酒特展区、国际综合酒品区、四川会馆美酒展区、国内综合精品区及绵竹酒业特色区五大功能板块，涵盖白、啤、葡、黄、露以及国际蒸馏酒等6大品 类。 《每日经济新闻·将进酒》记者在老街牌坊前的展板上看到，此次参展的有来自全球10多个国家及地区的超百家知名酒企，包括五粮液、泸州老窖、郎酒、 剑南春、舍得、水井坊等"六朵金花"为代表的 ...

Core Insights - The liquor industry is becoming a leader in boosting consumption, with significant growth observed during the 618 shopping festival, particularly on platforms like Tmall and JD, where major brands like Jian Nan Chun saw a sales increase of 284% [2] - The Sichuan International Wine Expo, held in Mianzhuz City, gathered over 100 renowned liquor companies from more than 10 countries, focusing on activating liquor consumption through various activities [2][4] Industry Growth - Online liquor sales have shown double-digit growth across various categories, including domestic white liquor, wine, and yellow wine during the 618 shopping festival [2] - The Mianzhuz region, known for its favorable conditions for liquor production, has been recognized as a "Chinese Famous Liquor City" and a "World Famous Liquor Specialty Region," with 106 liquor enterprises contributing significantly to production and revenue [14] Event Highlights - The wine expo featured five immersive exhibition areas showcasing a variety of liquor types, creating a vibrant atmosphere that highlighted the cultural significance of liquor [3] - A series of 22 events were organized during the expo, including the "Hua Xia Aesthetics Conference" and discussions on the high-quality development of the liquor industry, emphasizing cultural value and industry trends [7][9] Cultural Significance - The expo emphasized the cultural heritage of liquor production, with activities led by national-level inheritors of intangible cultural heritage, promoting the craftsmanship of liquor making [4][9] - Jian Nan Chun's historical significance was showcased through events that connected its 1500-year legacy with modern innovations, including AI technology to enhance cultural storytelling [9][18] Production Capacity - Jian Nan Chun has expanded its production capabilities with the establishment of a new eco-friendly distillery, increasing its capacity by 50,000 tons of quality base liquor [16] - The region's unique geographical and climatic conditions contribute to the high quality of its liquor, supported by a long-standing tradition of craftsmanship [14][18]

转自：清远市人民政府网站 清远市市场监督管理局关于2025年第11期（生产环节任务）食品安全监督抽检信息的通告 根据清远市2025年食品安全抽检工作方案要求，近期清远市市场监督管理局组织抽检糕点、饮料、乳制品等15类食品59批次样品，其中合格58批次，不合格 1批次。 一、总体情况 茶叶及相关制品7批次、炒货食品及坚果制品1批次、淀粉及淀粉制品1批次、方便食品1批次、糕点5批次、酒类3批次、粮食加工品2批次、其他食品2批次、 乳制品5批次、食用油油脂及其制品1批次、薯类和膨化食品1批次、水果制品1批次、糖果制品2批次、饮料23批次、原料生鲜乳3批次合格，饮料1批次不合 格。 二、不合格食品情况 连州高山源水投资有限公司2025年4月7日生产的包装饮用水（其他饮用水），铜绿假单胞菌项目不符合食品安全国家标准规定，检验机构为清远市食品检验 中心。 三、不合格食品处理情况 | 饮用 | 食品抽检计 | 验中 | 水） | 划 | 心 | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | ...

Core Insights - The fruit wine industry is transitioning towards meticulous cultivation, emphasizing quality branding, product innovation, and multi-dimensional development to meet changing consumer demands [1][6][20] Group 1: Industry Trends - The fruit wine sector is increasingly focusing on quality brand enhancement, product scenario innovation, and multi-fusion development as a consensus for high-quality growth [1][6] - The establishment of a low-alcohol trendy beverage production area in Qionglai aims to align with the consumption trends of Generation Z, which favors low-alcohol, health-conscious, and fashionable products [6][16] Group 2: Strategic Initiatives - Qionglai has announced three strategic actions: hosting an annual low-alcohol beverage industry conference, launching a "Trendy Drink Festival" in summer, and securing the rights to host the 2026 CFWA China Fruit Wine Awards [7][9] - The city plans to integrate traditional brewing techniques with innovative consumer demands, creating a comprehensive ecosystem for low-alcohol beverages [7][19] Group 3: Collaborative Efforts - Qionglai is collaborating with various stakeholders, including universities and research institutions, to enhance product development and technological advancements in the fruit wine sector [2][10] - The local government is actively promoting policies to attract global wine enterprises, emphasizing the region's raw material advantages and production capabilities [6][10] Group 4: Consumer Experience - The focus is on creating immersive consumer experiences that combine cultural narratives, ecological tourism, and historical significance to attract a diverse audience [16][17] - The industry is shifting from merely selling products to offering lifestyle experiences, aligning with contemporary consumer preferences for quality and aesthetic appeal [16][20]