证券研究报告 公司研究 [Table_ReportType] 公司点评报告 [Table_StockAndRank] 周大生(002867.SZ) 投资评级 买入 上次评级 买入 [Table_Title] 周大生(002867.SZ)2024&25Q1 点评：金价波 动拖累公司业绩，2024 年延续高比例分红 [Table_ReportDate] 2025 年 5 月 6 日 [Table_S 事件：公司发布 ummary] 2024&25Q1 业绩，2024 年公司实现收入 138.91 亿元，同 降 14.73%，归母净利润 10.10 亿元，同降 23.25%，扣非归母净利润 9.88 亿元，同降 22.11%。其中 24Q4 收入 30.83 亿元，同降 18.79%，归母净利 润 1.55 亿元，同降 29.69%。25Q1 收入 26.73 亿元，同降 47.28%，归母 净利润 2.52 亿元，同降 26.12%，扣非归母净利润 2.42 亿元，同降 27.97%。 25Q1 毛利率 26.21%，同比提升 10.64pct，销售/管理费用率 9.46%/1.03%， 分别同比+4.52/+0 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is expected to see a gradual recovery in performance throughout 2025, following a challenging 2024 due to pressures in the gold jewelry industry [8] - The company has a strong dividend policy, committing to distribute at least 50% of its cumulative distributable profits in cash over any three consecutive years [8] - Despite a decline in revenue and net profit in 2024, the company anticipates a return to growth in 2025, with quarterly improvements expected starting from Q2 2025 [8] Financial Performance Summary - Total revenue for 2024 is projected at 13.89 billion yuan, a decrease of 14.73% year-on-year, with a net profit of 1.01 billion yuan, down 23.25% [8] - For Q1 2025, revenue is expected to be 2.673 billion yuan, reflecting a 47.3% decline year-on-year, with a net profit of 252 million yuan, down 26.1% [8] - The gross margin improved significantly, with 2024 gross margin at 20.80% (up 2.6 percentage points) and Q1 2025 gross margin at 26.21% (up 10.6 percentage points) [8] - The company’s net profit margin for 2024 is 7.27%, slightly down from the previous year, while Q1 2025 shows an increase to 9.43% [8] Revenue and Profit Forecast - Revenue is expected to grow to 15.23 billion yuan in 2025, with a year-on-year increase of 9.60%, and net profit is projected to reach 1.11 billion yuan, up 10.07% [1][8] - The company’s earnings per share (EPS) is forecasted to be 1.01 yuan in 2025, with a price-to-earnings (P/E) ratio of 12.84 based on the latest diluted EPS [1][8] Market Data - The closing price of the stock is 13.03 yuan, with a market capitalization of approximately 14.28 billion yuan [5] - The company has a price-to-book (P/B) ratio of 2.16 and a net asset value per share of 6.03 yuan [5][6]