"一年逛两次海澜之家（600398）"，让这家国内头部男装品牌卖出超200亿。就在11月21日，海澜之家 在港交所递交了招股书。在A股市场上市25年之后，这家企业迈出了进行"A+H"股资本布局的步伐。 招股书显示，期内（2022年—2024年）海澜之家营收分别为179.05亿元、207.54亿元和201.62亿元；年 内利润分别为20.62亿元、29.18亿元和21.89亿元；公司净利率分别为11%、13.56%和10.45%。 根据不久前公布的今年三季度报告，公司营收155.99亿元，同比增长2.23%；利润总额24.17亿元，同比 下降1.69%；归属上市公司股东净利润18.62亿元，同比下滑2.37%；扣非后归母净利润18.16亿元，同比 增长3.86%。 作为较早就在央视等知名机构媒体投放广告的男装企业之一，海澜之家在国内男性消费群体中颇具知名 度。尤其早年"男人的衣柜"、"一年逛两次海澜之家"等广告语，配合印小天等代言人魔性的舞蹈，效果 虽然颇为"洗脑"，但在男士正装兴起不久的时代，海澜之家凭此迅速打开知名度，并让消费者留下深刻 印象。 海澜之家在招股书中称，根据弗若斯特沙利文数据，公司是全球第二大 ...

（文/孙梅欣 编辑/张广凯） "一年逛两次海澜之家"，让这家国内头部男装品牌卖出超200亿。就在11月21日，海澜之家在港交所递 交了招股书。在A股市场上市25年之后，这家企业迈出了进行"A+H"股资本布局的步伐。 招股书显示，期内（2022年—2024年）海澜之家营收分别为179.05亿元、207.54亿元和201.62亿元；年 内利润分别为20.62亿元、29.18亿元和21.89亿元；公司净利率分别为11%、13.56%和10.45%。 另一个不可小觑的业务部分，来自于企业服装定制业务。虽然不少零售服装品牌也提供定制服装业务， 但从规模而言和占比而言，少有比海澜之家更抢眼的企业， 招股书显示，企业服装定制业务在期内三年的营收金额，分别达到22.47亿元，22.8亿元和22.24亿元， 占比分别达到12.6%、11%和11.1%。到今年中期的营收达到13.43亿元，同比增幅23.7%，在营收中的占 比提升至11.9%，是海澜之家自有品牌中增速最快的业务。 值得注意的是，企业服装定制业务的毛利率一度高于核心品牌"海澜之家"，其中2022年和2023年的毛利 率分别高达47.9%和46.1%。不过从2024年 ...

Core Viewpoint - Dongpeng Beverage is making a significant impact in the functional beverage market, aiming for a dual listing in Hong Kong to enhance its capital strength and international brand image while expanding its overseas market presence [1][6]. Group 1: Financial Performance - As of the end of last year, Dongpeng Beverage had cash on hand of 56.53 million and total cash assets exceeding 142.23 billion, indicating strong liquidity [1]. - The company's stock price has risen significantly, reaching a peak of 336 yuan per share, with a market capitalization exceeding 1,747 billion yuan [1]. - Dongpeng Beverage's revenue is projected to grow from 85.05 billion in 2022 to 158.3 billion by 2024, with a compound annual growth rate (CAGR) of 36.5% [2]. - The net profit is expected to increase from 14.4 billion in 2024 to 33.26 billion, reflecting a CAGR of 52% [2]. - In the first half of this year, the company reported revenue of 107.32 billion, a year-on-year increase of 36.4%, and a net profit of 23.75 billion, up 37.2% [3]. Group 2: Market Position and Strategy - Dongpeng Beverage has maintained the top position in the domestic functional beverage market for four consecutive years, with market share increasing from 15% in 2021 to 26.3% in 2024 [2]. - The company is focusing on a multi-category strategy, expanding beyond its core product, Dongpeng Special Drink, to include electrolyte drinks, coffee beverages, sugar-free tea, pre-mixed cocktails, coconut water, and large-packaged drinks [5]. - The revenue growth for the electrolyte drink "Bup Shui La" reached 213.7% in the first half of 2025, indicating a successful diversification strategy [5]. Group 3: International Expansion - Dongpeng Beverage has begun expanding into Southeast Asian markets, with 0.2% of sales coming from regions like Hong Kong, Indonesia, and Vietnam [6]. - The company plans to adapt its business model to local market conditions and consumer preferences as part of its global strategy [6]. - The Hong Kong listing is expected to attract global investors and enhance brand recognition, facilitating future expansion into Southeast Asia [6].