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多品牌矩阵构建生态壁垒 海澜之家上半年营收达115.66亿元
Zheng Quan Ri Bao Zhi Sheng· 2025-08-27 11:41
本报讯 (记者曹卫新)8月27日晚,海澜之家集团股份有限公司(以下简称"海澜之家")发布2025年半 年度报告。报告显示,公司上半年实现营业收入115.66亿元,同比增长1.73%;扣非后归母净利润15.66 亿元,同比增长3.83%。 2025年,海澜之家提出了"聚焦品牌,拥抱全球,惠普生活"的全新战略方针。公司围绕功能科技、智改 生活、时尚潮流和绿色环保四个方面进行服饰研发,加大产品和科技面料的研发力度,引领中国品牌品 质升级,让"国民品牌 海澜之家"的形象不断深入广大消费者的内心。 分品牌来看,海澜之家主品牌近三年直营网络扩张呈现毛利率稳步提升态势。海澜团购定制系列和其他 品牌毛利率维持在40%以上。整体而言,渠道结构优化与产品组合调整共同构成了毛利率提升的"双轮 驱动"。 此外,公司以"精布局、高品质、强体验"为指引,加速进军地标性商业综合体。截至6月底,公司旗下 品牌门店共计7209家。其中,海澜之家直营门店1532家,净增64家,直营门店占比达26.77%;其他品 牌直营门店共计567家。 多品牌协同方面,各细分赛道均实现突破性增长。其中,职业装领域,海澜团购以"智能制造+匠心品 质"为核心,服务 ...
海澜之家: 海澜之家集团股份有限公司2024年年度股东大会会议资料
Zheng Quan Zhi Xing· 2025-05-15 08:15
Core Viewpoint - The company is preparing for its upcoming shareholder meeting, outlining the procedures and rules to ensure order and efficiency during the meeting [1][2][3]. Meeting Procedures - The shareholder meeting will have a secretariat responsible for organizing the meeting and handling related matters [1]. - Attendees must respect the rights of shareholders and maintain order during the meeting [1]. - Shareholders have the right to speak and vote, but must register in advance if they wish to speak [1]. - Non-shareholders are not allowed to speak without permission from the meeting host [2]. Voting Methods - Voting will be conducted through both on-site and online methods [3]. - On-site voting requires shareholders to collect ballots upon registration [3]. - The meeting will appoint three monitors to oversee the voting process [3]. Agenda Items - The agenda includes the review of the 2024 annual report, board and supervisory committee reports, financial statements, profit distribution proposals, and various resolutions regarding the company's governance [3][4][5]. Financial Performance - The company reported a revenue of approximately 20.96 billion yuan for 2024, a decrease of 2.65% compared to 2023 [4]. - The net profit attributable to shareholders decreased by 26.88% to approximately 2.16 billion yuan [4]. - The net cash flow from operating activities dropped by 55.70% to approximately 2.32 billion yuan [4]. Business Strategy - The company aims to enhance its brand influence and market presence through various initiatives, including expanding its product offerings and optimizing store layouts [12][24]. - The company is focusing on digital transformation and innovation in product development to meet diverse consumer needs [22][25].
海澜之家集团股份有限公司2025年第一季度报告
Shang Hai Zheng Quan Bao· 2025-04-30 14:48
Core Viewpoint - The annual report of HLA Group highlights the challenges faced by the apparel industry in China during 2024, including sluggish consumer demand and increased competition, while also outlining the company's strategic initiatives and financial performance. Group 1: Company Overview - HLA Group is a major retail group in China specializing in apparel, with a focus on self-owned brands, international brand agency, and customized group purchases [12][13]. - The company operates several brands, including its main brand "HLA," women's brand "OVV," trendy brand "HLA JEANS," and children's brand "YeeHoO" [13][14]. Group 2: Industry Situation - The apparel industry in China faced a challenging economic environment in 2024, with retail sales of clothing reaching 1,071.62 billion yuan, a mere 0.1% increase year-on-year, significantly slowing down from the previous year's growth rate of 15.3% [5][6]. - Consumer preferences have shifted towards value, functionality, and sustainability, leading to increased pressure on traditional products [6][7]. - The market for men's clothing is characterized by intense competition, with a shift from scale expansion to value cultivation, impacting smaller brands [7][8]. - Women's clothing brands are focusing on quality, design, and brand culture, leading to a competitive landscape where innovation is crucial for survival [8]. - The sportswear segment is experiencing growth due to rising health awareness, but brands face challenges such as profit pressure and inventory issues [8][9]. Group 3: Financial Performance - The company plans to distribute a cash dividend of 1.80 yuan per 10 shares, totaling approximately 864.5 million yuan for the year, which represents 91.22% of the net profit attributable to shareholders [4]. - The total cash dividend for 2024, including previous distributions, amounts to approximately 1.97 billion yuan [4]. Group 4: Business Model - HLA Group employs a "platform + brand" model for its operations, providing unified management services across its brands while allowing for independent brand operations [24][30]. - The company has established a logistics center in Jiangyin, equipped with advanced systems for efficient inventory management and supply chain integration [25][27]. - The sales channels include both offline and online platforms, with a focus on major urban centers and e-commerce platforms like Tmall and JD.com [30].