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大专市场营销专业毕业可以做什么?一文讲清楚!
Sou Hu Cai Jing· 2025-11-04 04:03
Core Insights - The article emphasizes the importance of data analysis skills in the marketing industry, highlighting that practical experience and adaptability are more valuable than formal education [1][14]. Group 1: Industry Trends - The perception of marketing as merely a customer-facing role is outdated; modern marketing involves significant data analysis and strategic planning [3]. - Entry-level marketing positions often require monitoring data trends and developing campaigns under pressure, with performance metrics heavily influencing job security and advancement [3][5]. Group 2: Skills Development - Early career professionals should focus on gaining diverse experiences and developing key skills such as market awareness, data interpretation, and interdepartmental communication [5]. - After gaining initial experience, professionals should specialize in areas like digital marketing, branding, or content management, and consider obtaining recognized certifications like the CDA data analyst certification to enhance career prospects [6][14]. Group 3: Certification Value - The CDA data analyst certification is highly regarded in the industry, with many companies prioritizing candidates who hold this certification, especially in technical roles within banks and financial institutions [10]. - The certification is accessible to individuals from various educational backgrounds and is recommended by reputable media outlets, enhancing its credibility [8][10]. Group 4: Employment Opportunities - Career paths for CDA certified professionals include roles in major internet companies, financial institutions, business intelligence consulting, market research, product management, and operations [12].
日度策略参考-20251022
Guo Mao Qi Huo· 2025-10-22 07:49
Report Industry Investment Ratings - **Bullish**: Copper, Carbonate Lithium [1] - **Bearish**: Aluminum Oxide, Glass, Asphalt [1] - **Neutral (Oscillating)**: Stock Index, Treasury Bonds, Precious Metals, Silver, Electrolytic Aluminum, Zinc, Stainless Steel, Tin, Silicon, Polysilicon, Rebar, Hot Rolled Coil, Iron Ore, Manganese Silicon, Coke, Coking Coal, Palm Oil, Soybean Oil, Rapeseed Oil, Cotton, Sugar, Corn, Bean Meal, Pulp, Logs, Live Pigs, Fuel Oil, Natural Rubber, BR Rubber, PTA, Ethylene Glycol, Short Fiber, Styrene, Urea, PF, PVC, High - Concentration Alkali [1] - **Wait - and - See**: Crude Oil, LPG, Container Shipping to Europe [1] Core Views - In the short term, the stock index is expected to oscillate strongly, and attention should be paid to the Sino - US leaders' meeting during the APEC meeting in South Korea at the end of the month. The asset shortage and weak economy are beneficial to bond futures, but the central bank's short - term interest rate risk warning suppresses the upward space [1]. - Market risk appetite recovery may suppress precious metals, but factors such as the continued US government shutdown and the expected interest rate cut by the Fed in October will support the gold price, so the gold price is expected to enter an oscillating trend [1]. - Global trade frictions are repeated, copper prices fluctuate more, and with the continuous fermentation of copper mine supply disturbances and the improvement of macro - liquidity at home and abroad, copper prices are expected to run strongly [1]. - The fundamentals of electrolytic aluminum are mixed, and the price is expected to oscillate. The domestic alumina production capacity continues to be released, and the fundamentals are weak, putting pressure on the spot price [1]. - The US government shutdown continues, increasing macro - risks. Although the Sino - US trade situation has eased, there are still subsequent disturbances. The short - term opening of the export window has supported the domestic zinc price [1]. - The Sino - US trade friction has slightly eased, and attention should be paid to the statements and negotiation progress of both sides. The expectation of the Fed's interest rate cut at the end of the month remains high. The new RKAB policy in Indonesia has been implemented, and attention should be paid to the quota approval in 2026 in the fourth quarter [1]. - The short - term substantial impact of Indonesia's ban on ore exports is not large, but the supply risk of tin ore is expected to be strong, and the demand is supported by the AI trend, so it is recommended to pay attention to the opportunity of buying on dips in the medium - to - long term [1]. - The traditional peak season for new energy vehicles is approaching, and the energy storage demand is strong. Although the supply production has increased, the overall demand is large, so the price of carbonate lithium is bullish [1]. - The industrial drivers of rebar and hot - rolled coil are not clear, and the valuation is low, so it is not recommended to participate in directional trading. The near - month iron ore is restricted by production cuts, but the commodity sentiment is good, and there is still an upward opportunity for the far - month [1]. - The direct demand for manganese silicon is good, but the supply is high, the inventory is at a high level, and the price is under pressure to oscillate. The short - term production profit of ferrosilicon is not good, the cost support is strengthening, the direct demand is good, and there are macro - level benefits [1]. - The supply and demand of glass are supported, and in the short term, sentiment is the main factor. The downward space of the price is limited, and the price fluctuation is strengthening. Soda ash follows glass, with a large supply surplus pressure and the price under pressure [1]. - The news that Indonesia will regulate (reduce) exports to meet the raw material demand for B50 next year has a bullish support for the far - month palm oil contracts. The high inventory in Malaysia in September and high exports in October are intertwined, and the near - month lacks new drivers for the time being [1]. - The Sino - US trade dispute is repeated. The selling pressure of US soybeans restricts the US soybean price, which brings pressure to the domestic soybean oil price from the cost side. However, the expectation of soybean oil inventory reduction also supports the market [1]. - The Canadian foreign minister's visit to China is expected to negotiate on the anti - dumping of Canadian rapeseed, which may bring bearish speculation. The domestic rapeseed is still in short supply, and the rapeseed oil inventory is continuously decreasing from a high level [1]. - The expansion of Xinjiang's cotton spinning capacity and the decrease in spinning profits lead to great uncertainty in the cotton demand in the new year. The current futures price has fully priced in the selling pressure of new crops, and the downward space is limited, but the new crop basis and futures price may continue to be under pressure [1]. - Typhoons around the National Day have an adverse impact on the sugarcane harvest and output in South China. There is a seasonal upward momentum for sugar prices in the short term, but the rebound space is limited after the new sugar is launched [1]. - The uncertainty of Sino - US trade policy and the abundant domestic soybean meal supply bring a pessimistic market expectation, but the current poor profitability of domestic soybean purchases may affect the purchase progress, so it is not advisable to be overly bearish on the single - side [1]. - The trading logic of pulp lies in the trading of old warehouse receipts of the November contract. With weak downstream demand, the futures price is under great pressure [1]. - The spot price of logs is firm, and it is not cost - effective to short after the futures price drops sharply, so it is recommended to wait and see [1]. - The spot price of live pigs has stabilized, but it is necessary to wait for changes in the slaughter volume and weight. The futures price is still at a premium to the spot price, and the short - term trend is uncertain [1]. - OPEC+ continues to increase production, the geopolitical situation cools down, the demand enters the off - season, and the US attitude towards tariffs on China softens, so the prices of crude oil and fuel oil are expected to be bearish or oscillate [1]. - The short - term supply - demand contradiction of asphalt is not prominent, following crude oil. The demand for the 14th Five - Year Plan for construction rush is likely to be falsified, and the supply of Ma Rui crude oil is sufficient [1]. - US tariffs affect the demand for natural rubber, the weather in the producing areas is gradually normal, the supply is expected to increase, and the overall atmosphere in the commodity market is weak [1]. - OPEC+ continues to increase production, but the fundamentals of butadiene are tight. The supply of synthetic rubber is abundant, the downstream trading is weakening, and attention should be paid to inventory reduction [1]. - The fundamentals and sentiment of PTA are declining, the PXN has significantly rebounded, and the domestic PTA production has decreased due to unit inspections [1]. - The port inventory of ethylene glycol in East China is still low, the overseas import is expected to decline, and the domestic unit commissioning is putting pressure on the price. After the National Day, the peak season for polyester is coming to an end [1]. - The short - fiber plants are gradually resuming production, the willingness to deliver warehouse receipts has weakened, and the short - fiber price continues to fluctuate closely with the cost [1]. - The price of benzene in Asia is still weak, the operating rates of STDP and reforming units have decreased, the arbitrage window from Northeast Asia to the US is still closed, and the future inventory of styrene is expected to accumulate further [1]. - The export sentiment of urea has eased, the domestic demand is insufficient, and there is support from anti - involution policies and the cost side [1]. - The price center of the crude oil market has slightly declined, the maintenance intensity has weakened, the downstream demand is slowly increasing, and the price of PF is oscillating strongly [1]. - The support of maintenance for some products is limited, the downstream improvement is less than expected, and the futures price returns to the fundamentals and oscillates weakly [1]. - The PVC futures price returns to the fundamentals, the maintenance has decreased compared with the previous period, the supply pressure is large, and there are many near - month warehouse receipts, so the futures price oscillates weakly [1]. - Many alumina projects in Guangxi are planned to be put into production, the subsequent maintenance concentration is decreasing, the digestion of warehouse receipts is not smooth, and the price of high - concentration alkali is inverted [1]. - OPEC's production increase, the weakening of international CP/FEI prices, and the tight domestic butane fundamentals drive the valuation repair of PG prices [1]. - The price of container shipping to Europe has fallen to a relatively low level, and there is a possibility of a low - level rebound. It is gradually entering the contract - changing rhythm, and the freight rate is close to the full - cost line, so it is expected to stop falling and stabilize [1] Summaries by Catalog Macro - Finance - **Stock Index**: Expected to oscillate strongly in the short term, pay attention to the Sino - US leaders' meeting during the APEC meeting in South Korea at the end of the month and the repeated tariff policies [1] - **Treasury Bonds**: Asset shortage and weak economy are beneficial to bond futures, but the central bank's short - term interest rate risk warning suppresses the upward space [1] - **Precious Metals**: Market risk appetite recovery may suppress precious metals, but factors such as the continued US government shutdown and the expected interest rate cut by the Fed in October will support the gold price, so it is expected to enter an oscillating trend [1] Non - Ferrous Metals - **Copper**: Global trade frictions are repeated, copper prices fluctuate more, and with the continuous fermentation of copper mine supply disturbances and the improvement of macro - liquidity at home and abroad, copper prices are expected to run strongly [1] - **Electrolytic Aluminum**: The fundamentals are mixed, and the price is expected to oscillate [1] - **Aluminum Oxide**: The domestic production capacity continues to be released, and the fundamentals are weak, putting pressure on the spot price [1] - **Zinc**: The US government shutdown continues, increasing macro - risks. Although the Sino - US trade situation has eased, there are still subsequent disturbances. The short - term opening of the export window has supported the domestic zinc price [1] - **Stainless Steel**: The Sino - US trade friction has slightly eased, and attention should be paid to the statements and negotiation progress of both sides. The expectation of the Fed's interest rate cut at the end of the month remains high. The new RKAB policy in Indonesia has been implemented, and attention should be paid to the quota approval in 2026 in the fourth quarter [1] - **Tin**: The short - term substantial impact of Indonesia's ban on ore exports is not large, but the supply risk of tin ore is expected to be strong, and the demand is supported by the AI trend, so it is recommended to pay attention to the opportunity of buying on dips in the medium - to - long term [1] - **Silicon**: Northwest production capacity is continuously resuming, Southwest start - up is weaker than in previous years, and the impact of the dry season is weakened. Polysilicon production in October has increased more than expected, and the demand for organic silicon is weak [1] - **Polysilicon**: There is an expectation of production capacity reduction in the medium - to - long term. In October, the supply increases while the demand decreases, and the anti - involution policy has not been implemented for a long time, so the market sentiment has subsided [1] - **Carbonate Lithium**: The traditional peak season for new energy vehicles is approaching, and the energy storage demand is strong. Although the supply production has increased, the overall demand is large, so it is bullish [1] Ferrous Metals - **Rebar and Hot - Rolled Coil**: The industrial drivers are not clear, and the valuation is low, so it is not recommended to participate in directional trading [1] - **Iron Ore**: The near - month is restricted by production cuts, but the commodity sentiment is good, and there is still an upward opportunity for the far - month [1] - **Manganese Silicon**: The direct demand is good, but the supply is high, the inventory is at a high level, and the price is under pressure to oscillate [1] - **Ferrosilicon**: The short - term production profit is not good, the cost support is strengthening, the direct demand is good, and there are macro - level benefits [1] - **Glass**: The supply and demand are supported, and in the short term, sentiment is the main factor. The downward space of the price is limited, and the price fluctuation is strengthening [1] - **Soda Ash**: Follows glass, with a large supply surplus pressure and the price under pressure [1] - **Coking Coal and Coke**: After the price rebounded to fill the gap before the holiday, it reached a relatively high level. It may challenge the previous highs again, but the difficulty of breakthrough is large. It depends on whether there are new statements about "anti - involution" in the domestic important meeting communique this week [1] Agricultural Products - **Palm Oil**: The news that Indonesia will regulate (reduce) exports to meet the raw material demand for B50 next year has a bullish support for the far - month contracts. The high inventory in Malaysia in September and high exports in October are intertwined, and the near - month lacks new drivers for the time being [1] - **Soybean Oil**: The Sino - US trade dispute is repeated. The selling pressure of US soybeans restricts the US soybean price, which brings pressure to the domestic soybean oil price from the cost side. However, the expectation of soybean oil inventory reduction also supports the market [1] - **Rapeseed Oil**: The Canadian foreign minister's visit to China is expected to negotiate on the anti - dumping of Canadian rapeseed, which may bring bearish speculation. The domestic rapeseed is still in short supply, and the rapeseed oil inventory is continuously decreasing from a high level [1] - **Cotton**: The expansion of Xinjiang's cotton spinning capacity and the decrease in spinning profits lead to great uncertainty in the cotton demand in the new year. The current futures price has fully priced in the selling pressure of new crops, and the downward space is limited, but the new crop basis and futures price may continue to be under pressure [1] - **Sugar**: Typhoons around the National Day have an adverse impact on the sugarcane harvest and output in South China. There is a seasonal upward momentum for sugar prices in the short term, but the rebound space is limited after the new sugar is launched [1] - **Corn**: The market is concerned about the selling pressure of the spot in the producing areas after the end of October. However, the acquisition attitude towards high - quality corn in Northeast China is positive, and the downward space of the C01 contract is expected to be limited [1] - **Bean Meal**: The uncertainty of Sino - US trade policy and the abundant domestic soybean meal supply bring a pessimistic market expectation, but the current poor profitability of domestic soybean purchases may affect the purchase progress, so it is not advisable to be overly bearish on the single - side [1] - **Pulp**: The trading logic lies in the trading of old warehouse receipts of the November contract. With weak downstream demand, the futures price is under great pressure [1] - **Logs**: The spot price is firm, and it is not cost - effective to short after the futures price drops sharply, so it is recommended to wait and see [1] - **Live Pigs**: The spot price has stabilized, but it is necessary to wait for changes in the slaughter volume and weight. The futures price is still at a premium to the spot price, and the short - term trend is uncertain [1] Energy and Chemicals - **Crude Oil and Fuel Oil**: OPEC+ continues to increase production, the geopolitical situation cools down, the demand enters the off - season, and the US attitude towards tariffs on China softens, so the prices are expected to be bearish or oscillate [1] - **Asphalt**: The short - term supply - demand contradiction is not prominent, following crude oil. The demand for the 14th Five - Year Plan for construction rush is likely to be falsified, and the supply of Ma Rui crude oil is sufficient [1] - **Natural Rubber**: US tariffs affect the demand, the weather in the producing areas is gradually normal, the supply is expected to increase, and the overall atmosphere in the commodity market is weak [1] - **BR Rubber**: OPEC+ continues to increase production, but the fundamentals of butadiene are tight. The supply of synthetic rubber is abundant, the downstream trading is weakening, and attention should be paid to inventory reduction [1] - **PTA**: The fundamentals and sentiment are declining, the PXN has significantly rebounded, and the domestic PTA production has decreased due to unit inspections [1] - **Ethylene Glycol**: The port inventory in East China is still low, the overseas import is expected to decline, and the domestic unit commissioning is putting pressure on the price. After the National Day, the peak season for polyester is coming to an end [1] - **Short Fiber**: The plants are gradually resuming production, the willingness to deliver warehouse receipts has weakened, and the price continues to fluctuate closely with the cost [1] - **Styrene**: The price of benzene in Asia is still weak, the operating rates of STDP and reforming units have decreased, the arbitrage window from Northeast Asia to the US is still closed, and the future inventory is expected to accumulate further [1] - **Urea**: The export sentiment has eased, the domestic demand is insufficient, and there is support from anti - involution policies and the cost side [1] - **PF**: The price center of the crude oil market has slightly declined, the maintenance intensity has weakened, the downstream demand is slowly increasing, and the price oscillates strongly [1] - **PVC**: The futures price returns to the fundamentals, the maintenance has decreased compared with the previous period, the supply pressure is large, and there are many near - month warehouse receipts, so it oscillates weakly [1] - **High - Concentration Alkali**: Many alumina
日度策略参考-20251016
Guo Mao Qi Huo· 2025-10-16 08:51
Report Summary 1. Investment Ratings by Industry - **Macro Finance**: - Stock Index: Bullish in the short term, with potential risks from tariff policy fluctuations [1] - Treasury Bonds: Neutral, with asset shortage and weak economy favorable but short - term central bank warnings on interest rate risks [1] - Precious Metals: Cautiously bullish on short - term rebound, but high - level volatility risks exist [1] - Copper: Bullish, supported by supply disruptions and improved macro - liquidity [1] - Other Metals: Varying degrees of bullish, bearish, or neutral depending on specific market conditions [1] - **Non - Ferrous Metals**: - Most metals are rated as "Oscillating", with specific market factors influencing short - term trends [1] - Lithium Carbonate: Bullish, driven by seasonal demand and supply - demand imbalance [1] - **Black Metals**: - Most products are rated as "Oscillating" or "Weak", with unclear industrial drivers and high inventory in some cases [1] - **Agricultural Products**: - Palm Oil: Mixed signals, with a wait - and - see approach for now [1] - Other products: Varying ratings based on supply - demand, policy, and international trade factors [1] - **Energy and Chemicals**: - Most products are rated as "Oscillating", "Weak", or "Bearish", affected by factors such as supply - demand balance, geopolitical situation, and production status [1] - **Other**: - Shipping: Potential for a rebound at low levels, with expectations of stabilizing [1] 2. Core Views - **Overall Market**: The market is generally affected by factors such as Sino - US trade friction, central bank policies, and supply - demand dynamics across different industries. Uncertainty persists, leading to a mix of bullish, bearish, and oscillating trends in various sectors [1] - **Specific Industry Drivers**: - In the non - ferrous metals industry, supply disruptions and policy changes are key factors [1] - In the black metals industry, unclear industrial drivers and high inventory are major concerns [1] - In the agricultural products industry, international trade policies, supply - demand balance, and seasonal factors play important roles [1] - In the energy and chemicals industry, geopolitical situation, production capacity, and demand seasonality are significant drivers [1] 3. Summary by Industry Macro Finance - **Stock Index**: Short - term bullish, but beware of tariff policy fluctuations and pay attention to the potential Sino - US leaders' meeting at the APEC meeting in South Korea at the end of the month [1] - **Treasury Bonds**: Asset shortage and weak economy are favorable, but short - term central bank warnings on interest rate risks may limit upward movement [1] - **Precious Metals**: Fed Chairman Powell's dovish remarks boost the rebound, but high - level volatility risks remain [1] - **Copper**: Supply disruptions and improved macro - liquidity support the upward trend [1] - **Other Metals**: Each metal has its own unique supply - demand and market factors influencing its short - term trend [1] Non - Ferrous Metals - **Most Metals**: Oscillating, affected by factors such as Sino - US trade friction, supply disruptions, and inventory levels [1] - **Lithium Carbonate**: Bullish, driven by the approaching peak season for new energy vehicles, strong energy storage demand, and overall supply - demand imbalance [1] Black Metals - **Most Products**: Oscillating or weak, with unclear industrial drivers, high inventory, and supply - demand imbalances [1] - **Coking Coal and Coke**: Similar logic, with short - term price exploration not over, but chasing short positions is not advisable [1] Agricultural Products - **Palm Oil**: Mixed signals, with news of Indonesian export regulations favoring far - month contracts, while near - month contracts lack new drivers [1] - **Other Products**: Varying trends based on international trade policies, supply - demand balance, and seasonal factors [1] Energy and Chemicals - **Most Products**: Oscillating, weak, or bearish, affected by factors such as OPEC production policies, geopolitical situation, and demand seasonality [1] - **PTA, Ethylene Glycol, etc.**: Each product has its own specific supply - demand and production - related factors influencing its price [1] Other - **Shipping**: Potential for a rebound at low levels, with expectations of stabilizing as it enters the换月节奏 and approaches the full - cost line [1]
拾象李广密:Coding Agent是观测Agent趋势的关键点
news flash· 2025-05-25 09:02
Core Viewpoint - The CEO of Shixiang, Li Guangmi, highlighted two significant AI trends expected to emerge within the year: long windows and Agents, with a particular emphasis on the scaling and end-to-end development of economically valuable software applications by Coding Agents [1] Group 1 - The emergence of Coding Agents is seen as crucial among all general Agents, as coding is logical, verifiable, and can be closed-loop [1] - There is a hypothesis that if Coding Agents do not significantly assist in performing economically valuable tasks or replace some junior programmers, the development of other general Agents may be slower [1]