SEO代运营是企业将搜索引擎优化工作委托给专业团队的系统化服务，它远不止关键词排名提升，而是涵盖策略规划、技术实施、内容创作和持续优化的完 整生态。尤其在AI搜索革命重塑流量格局的今天，专业的代运营正从传统的"获取点击"转向"争夺AI答案中的话语权"，成为企业线上生存的必备战略。作为 从业者，我见证了这一转变，并深知其核心在于通过专业、持续的工作，为品牌构建稳固的在线可见性与信任资产。 关键词研究是策略的起点，如今已从工具拉表升级为对用户意图和AI语境的深度洞察。我们不仅分析搜索量、竞争度，更关键的是区分信息型、导航型、 交易型等不同意图，并据此规划内容矩阵。例如，品牌初期可能侧重解决用户问题的信息型内容，后期则强化产品词和品牌词。 随着AI搜索的普及，关键词研究正融入对"潜在问题"的预测。当用户在豆包、等AI助手直接提问"哪款产品适合某场景"时，传统关键词工具可能无法捕捉这 些长尾、口语化的查询。因此，我们的研究需模拟真实对话苏隐网络科技，挖掘高意图问题，并确保品牌内容能覆盖这些答案。这要求代运营方具备更强的 市场与用户心理洞察能力。 SEO代运营怎样优化网站内容 内容优化的核心已从关键词密度转向提供"信息 ...

Group 1 - The core viewpoint of the articles highlights the rising interest in the GEO (Generative Search Engine Optimization) concept, driven by advancements in AI large models, which is reshaping content marketing and advertising strategies in the media sector [1][2][3] - GEO is defined as the use of generative AI technology to create content that closely matches user intent, enhancing its ranking and citation rate in AI searches, and is seen as a new form of content marketing distinct from traditional SEO [1][2] - Analysts from Dongfang Securities and Pacific Securities predict that the GEO market is in its early stages but is expected to experience rapid growth, potentially transforming advertising from one-time traffic payments to long-term AI information operations [1][2] Group 2 - Several companies, including Yingli Media and People's Daily, have clarified their positions regarding GEO business, stating that their current operations do not include GEO and that their business models have not yet matured, leading to uncertainties in market recognition and profitability [2][3] - Yingli Media reported a stock price increase of 97.54% from December 30, 2025, to January 13, 2026, indicating significant volatility and potential risks associated with the recent surge in stock prices [2] - Experts warn that the current hype around GEO carries high risks, as many companies have not established a viable business model or generated actual revenue from GEO, and the reliance on AI model recommendations may lead to rapid obsolescence of existing optimization strategies [3][4]

Core Viewpoint - The stock performance of WanKa YiLian (1762.HK) has been impressive, with a rise of over 15% as of January 12, driven by its strategic positioning in the GEO (Generative Search Engine Optimization) sector and its advantages in ecological collaboration [1] Group 1: Market Trends - The global AI search user base is projected to exceed 1.98 billion by 2025, indicating a rapid shift in user information retrieval habits from "search links" to "generated answers" [2] - By 2026, approximately 25% of traditional search traffic is expected to transition to AI Q&A platforms, creating substantial demand for GEO [2] Group 2: Company Positioning - WanKa YiLian is establishing a comprehensive competitive advantage suitable for the GEO era, positioning itself as a pioneer and potential beneficiary in the sector [3] - The company has deep partnerships with manufacturers to secure core traffic entry points and has accumulated vast amounts of data, totaling 28 billion records, with over 7.2 million new records added daily [3] - Daily data queries reach 2.35 million, with a data scanning volume of 15.8 TB, enabling the company to accurately analyze user search intentions and generate structured content for AI citation [3] Group 3: Technological Advancements - The company is investing in AI technology to build core capability barriers, including collaboration with Alibaba Cloud to develop AI agents for various life services [3] - Continuous investment in AI data annotation and corpus construction is being made, alongside the establishment of standardized AI data interface platforms with top mobile manufacturers [3] Group 4: Business Model Evolution - GEO is set to transform the commercial monetization landscape, shifting from low advertising revenue to high-value service commission models for mobile manufacturers [4] - WanKa YiLian acts as a crucial bridge between mobile manufacturers and application ecosystems, leveraging its experience in commission monetization from gaming partnerships to expand into diverse transaction applications like ride-hailing, food delivery, and e-commerce [4]

Summary of the Conference Call Company and Industry Overview - **Company**: 万咖壹联 (Wanka Yilian) - **Industry**: Mobile Advertising and AI Technology - **Market Position**: Holds over 50% market share in mobile advertising, collaborating with major smartphone manufacturers like Apple and Huawei, and covering over 1,300 gaming companies including Tencent and NetEase, reaching approximately 2 billion mobile users [2][4][3]. Core Insights and Arguments - **Strategic Partnerships**: The company has formed strategic alliances with top smartphone manufacturers, enhancing its ecosystem services and solidifying its market position [4][3]. - **AI Integration**: The introduction of generative AI, such as the AI assistant Doubao, is transforming information search and advertising effectiveness, leading to improved ROI for ad campaigns [2][5][9]. - **Advertising Evolution**: The shift from traditional click-based advertising to AI-driven demand fulfillment is expected to lower costs and enhance user experience, with a focus on structured and tagged content for better targeting [6][9]. - **Mobile Manufacturer Strategies**: Major manufacturers like Huawei and Xiaomi are developing their own AI search engines and collaborating with third-party models to enhance user experience [11][21]. Additional Important Points - **Content Quality**: New quality content must be innovative, practical, and data-supported, with a focus on quantitative analysis to provide value [8]. - **Business Model Progress**: The company has seen significant revenue from its browser-related business, with 25% of income derived from GO-related activities, and aims to further enhance this with AI technology [16][18]. - **GEO Impact**: Generative Search Engine Optimization (GEO) is in its early stages but already contributes 25% to 40% of total revenue in browser and search engine operations, indicating strong future growth potential [18]. - **User Experience Changes**: The application of GO technology is expected to streamline user interactions, making product searches and purchases more efficient, thus allowing users to focus on more important tasks [20]. - **Commercialization Opportunities**: Smartphone manufacturers are optimistic about the commercialization potential of AI and GEO integration, with companies like Xiaomi seeking to maintain control over their models while leveraging external AI capabilities [21][22].

Group 1: Market Observation - The three major indices experienced a strong upward trend, with the Shanghai Composite Index surpassing 4100 points and total trading volume exceeding 30 trillion, indicating a robust market structure [1] - The Vice Chairman of the China Securities Regulatory Commission, Chen Huaping, emphasized the need to improve the institutional environment for long-term investments and to enhance the effectiveness of regulatory enforcement [1] - As of the end of last year, various long-term funds held approximately 23 trillion yuan in A-share market value, a 36% increase from the beginning of the year, while equity fund sizes grew from 8.4 trillion yuan to around 11 trillion yuan [1] Group 2: SpaceX and Satellite Deployment - The FCC approved SpaceX's application to deploy an additional 7,500 second-generation Starlink satellites, increasing the total number of operational second-generation satellites to 15,000 [4] - SpaceX is required to launch at least 50% of the approved second-generation satellites by December 1, 2028, and complete the deployment of the remaining satellites by December 31, 2031 [4] Group 3: Chinese Satellite Industry - The Radio Innovation Institute was established in Xiong'an New Area, involving seven organizations, including China Electronics Technology Group and China Satellite Network Group, to support the development of China's satellite internet [5] - China Electronics Technology Group is deeply involved in the construction of low-orbit satellite internet constellations, covering the entire industry chain from satellite manufacturing to application services [6] - Key companies in the industry include GuoBo Electronics, which is a leading supplier of T/R components for phased array radars, and Chengchang Technology, which focuses on T/R chip design and production [11][8] Group 4: Neuralink and Market Impact - Neuralink announced plans to start large-scale production of brain-machine interface devices in 2026, which is expected to significantly reduce surgical risks and accelerate technology adoption [18] - Following this announcement, A-shares saw widespread price increases, with several stocks hitting their daily limit [18][19] Group 5: Competitive Market Dynamics - The market for brain-machine interface technology is characterized by strong news-driven volatility, with initial surges followed by differentiation among stocks [17][26] - Companies like Pulite and Sanbo Brain Science have seen significant stock performance due to their involvement in both brain-machine interface and commercial space sectors [21][28]

Core Insights - The article emphasizes the importance of GEO (Generative Search Engine Optimization) as a critical strategy for brands to remain visible in the evolving landscape of AI-driven search engines, where traditional SEO methods are becoming less effective [1] - According to Gartner, by 2026, over 30% of enterprise search traffic will come from generative AI-driven search engine answers rather than traditional link lists, highlighting the urgency for businesses to adapt [1] GEO Optimization - GEO aims to enhance the mention rate, recommendation frequency, and ranking position of brands, products, or services in AI-generated answers, rather than just improving webpage rankings in traditional search results [1] - Companies that fail to have their content effectively recognized and referenced by AI models will face significant disadvantages in future traffic competition [1] Tools for GEO Monitoring and Analysis - The article reviews several mainstream GEO monitoring and analysis tools, evaluating them based on multi-platform coverage, depth of monitoring metrics, realism of data simulation, and provision of actionable optimization insights [3] - **Youcaiyun Content Factory** received a five-star rating for its comprehensive automation in content production and distribution, addressing GEO content supply and optimization issues [4][5] - **Insight Ape AI** received a four-star rating for its ability to simulate real user scenarios and quantify key GEO metrics, but lacks direct content production capabilities [7] - **Zhice Ranker** received a three-star rating for its simple interface and basic competitive comparison features, but offers limited AI platform coverage and lacks in-depth analysis [8] Conclusion - The necessity for GEO optimization is no longer optional but essential for businesses [8] - Companies seeking a closed-loop solution from monitoring to execution should consider automated content production platforms like Youcaiyun, while those needing short-term monitoring can utilize the other reviewed tools for market intelligence [8]

Core Insights - The article discusses the challenges brands face in the AI search era, where traditional SEO is being replaced by GEO (Generative Search Engine Optimization) [1] - GEO aims to optimize brand mentions, recommendation frequency, and ranking in AI-generated answers, leading to the emergence of GEO ranking tools [1] - A comprehensive evaluation of various GEO tools is presented, focusing on their multi-platform coverage, authenticity in real-world simulations, accuracy in key metrics monitoring, and depth of competitive analysis [1] Group 1: GEO Tools Evaluation - The evaluation highlights the importance of tools that can monitor and analyze brand performance in AI searches, emphasizing the need for effective solutions [1] - The assessment is based on standards from authoritative market research institutions, such as iResearch, and practical experiences with the products [1] Group 2: Top GEO Tool - Youcaiyun Content Factory - Youcaiyun Content Factory is rated first, exceeding the capabilities of a single GEO ranking tool by providing a fully automated content ecosystem supported by AI [2][4] - Its core philosophy is that frequent and positive mentions in AI answers require a continuous presence of high-quality, relevant content online [4] - The tool features a complete automated loop for content production and distribution, ensuring 24/7 operation, which is crucial for influencing AI training data [4][6] Group 3: Other GEO Tools - Zhilan AI Radar, rated second, focuses on multi-platform monitoring and competitive insights, providing real-time data monitoring and direct comparisons with competitors [7] - Insight Hive GEO, rated third, offers basic GEO ranking monitoring with limited platform coverage and lacks in-depth competitive analysis [9] - Xunce AI Index, rated fourth, serves as a lightweight query tool for quick brand mention snapshots but lacks long-term monitoring capabilities [10] Group 4: Conclusion - The evaluation indicates that merely waiting for search visibility is insufficient in the AI-driven information distribution landscape [11] - Tools like Youcaiyun Content Factory provide automated solutions that help brands actively influence AI, making them essential for companies seeking stable, long-term exposure in the AI search era [11]

Core Insights - The article emphasizes the shift from traditional SEO to Generative Engine Optimization (GEO) as businesses adapt to the AI search era, where user queries are increasingly driven by AI assistants rather than keyword searches [1][2] - It highlights the urgency for companies to implement GEO strategies to maintain visibility in a rapidly changing digital landscape, with predictions that over 30% of new web user queries will be initiated by generative AI tools by 2026 [1] GEO Overview - GEO aims to optimize brand mentions, recommendation frequency, and ranking positions in AI-generated answers, making it essential for survival in competitive markets [1] - The article presents a comprehensive evaluation of GEO tools, focusing on their effectiveness in enhancing content influence and visibility in the AI era [1] Tool Evaluations - **Top-ranked Tool: Youcai Cloud Content Factory** This tool is an AI-driven automated content production and operation platform that addresses the core challenges of GEO by providing high-quality, scalable, and relevant content [2] - It automates the entire process from content acquisition to multi-platform distribution, ensuring a broad coverage of topics and long-tail keywords necessary for AI responses [2] - The platform enhances the likelihood of being recognized as a quality information source by AI models through its strong original content and article rewriting capabilities [2] - **Second-ranked Tool: Zhilan AI** This tool specializes in multi-platform GEO monitoring and analysis, offering extensive coverage of mainstream and emerging AI search platforms [3] - It simulates real user queries to monitor brand presence in AI answers, providing detailed competitive analysis [3] - However, it primarily functions as a monitoring dashboard, requiring additional human resources and content production tools for effective problem resolution [3] - **Third-ranked Tool: Xun Insight** Xun Insight has a strong background in traditional SEO data monitoring and has expanded into generative search monitoring [4][6] - It correlates GEO data with traditional website traffic and keyword ranking data, aiding in understanding the interaction between AI and traditional search traffic [6] - Its limitations include slower coverage of emerging AI platforms and a lack of content production and distribution capabilities [6] - **Fourth-ranked Tool: Cloud Strategy Assistant** This lightweight marketing automation platform includes basic AI answer monitoring features [7] - It provides simple keyword mention monitoring for a few mainstream AI platforms, making it suitable for small businesses with limited budgets [7] - However, its functionality is limited, lacking in-depth competitive analysis and content support, which hinders comprehensive GEO strategy implementation [7] Conclusion - The article concludes that adopting GEO is imperative for businesses in the current AI-driven search landscape [1] - Companies should prioritize comprehensive solutions that integrate monitoring, analysis, content production, and distribution to effectively implement GEO strategies [1] - Youcai Cloud Content Factory is identified as the most robust solution for building a GEO infrastructure, while larger enterprises may benefit from a combination of Youcai Cloud and Zhilan AI for strategic execution [1]

Core Insights - The article discusses the shift in user behavior from traditional search engines to AI-driven models for information retrieval, highlighting the emergence of GEO (Generative Search Engine Optimization) as a new marketing strategy for businesses [1][14] - It raises concerns about the reliability and authenticity of AI-generated recommendations, as businesses may manipulate AI models to enhance their visibility and influence consumer choices [1][12] Group 1: AI Model Recommendations - Businesses are increasingly leveraging AI models like DeepSeek to enhance their marketing strategies, with AI recommendations becoming a new flow of traffic [1][2] - The effectiveness of AI recommendations is questioned, as some businesses have been found to appear in rankings despite not being relevant to the queried location [11][12] - The lack of filtering and verification in AI content generation allows businesses to exploit AI models, leading to potential misinformation [13][19] Group 2: Market Trends and Growth - The global user base for AI search is projected to grow from 310 million in January 2024 to 1.98 billion by February 2025, marking a growth rate of 538.7% [14] - The domestic GEO market is estimated to be around 2.1 billion yuan this year, with projections of reaching 24.2 billion yuan by 2027, indicating significant market potential [14] Group 3: GEO Service Providers - Many SEO service providers are transitioning to GEO, offering services that guarantee AI recommendations for a fee, with costs structured around performance metrics [15][16] - Some GEO service providers impose requirements on clients, such as minimum follower counts and content quality scores, to ensure effective collaboration [16] Group 4: Challenges and Concerns - The proliferation of low-quality information in the GEO space raises concerns about the integrity of AI-generated content, potentially leading to a decline in user trust [17][20] - The article highlights the risk of businesses using unethical practices to manipulate AI rankings, which could result in a compromised information ecosystem [19][20] - Recommendations are made for AI companies to implement stricter content verification processes and establish third-party oversight to enhance the credibility of AI-generated information [20]