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立足村落特色,实现差异发展(记者手记)
从司徒村村民演绎的打铁花背后的山西五千年文化,到保福村依托古院落资源探索"非遗+电商"融合发 展,再到铁佛寺的MR项目利用科技拓展文旅体验——晋城的实践表明,发展、建设乡村没有固定模 式,立足当地资源、带动群众参与、坚持文化赋能,方能走出差异化、可持续的振兴之路。 传承文化,坚守实干,期待更多乡村在"颜值"与"内涵"并重、文化与产业共兴中,焕发新生。 "年轻时打铁、干农活、跑运输,就是没想到现在还能当上打铁花演员。"谈起村里发展文旅给自己带来 的角色变化,焦国太坦言"根本想不到"。现在,焦国太每天忙碌又充实——白天当保安,晚上做演员, 除了打铁花,他还会客串一些其他节目,"收入一年比一年高,生活一年比一年好"。 乡村全面振兴,既要"塑形",更要"铸魂"。 (责编:王仁宏、李楠桦) ...
艺术乡建添彩乡村全面振兴
Jing Ji Ri Bao· 2025-11-20 00:40
无论选择什么样的发展道路,以何种艺术形式参与乡村建设,各地的艺术乡建都应重视对自然环 境、传统格局、历史遗存的传承与保护,维护乡村的特色风貌。只有从人与自然、传统与现代、个人与 社区和谐共生的角度出发,具有文化品质的艺术服务才能兼具厚度与内涵。 艺术乡建应回归以人为本的初衷,发挥艺术的服务功能,打造真正的宜居乡村。浙江湖州安吉县山 川乡的乡建实践就提供了艺术深入生活的良好样本:通过更新老屋结构、活化闲置空间,重塑兼具传统 韵味与现代功能的居住环境;以艺术设计打造共享茶室、文化礼堂等公共空间,让其成为邻里交流、情 感联结的"乡村客厅";在基础设施上实行"微更新、微改造",以更人性化的方式改善出行、照明与生活 便利度,实现村民生活品质的持续提升。 艺术乡建不应单纯地停留在空间美化,更要实现文化建设与经济发展的良性互促,建设宜业乡村。 在机制层面,推动乡政府、村集体与艺术机构的联动共建,形成资金投入、项目规划、运营管理的系统 化格局。以创意赋能乡土资源,促进一二三产业有机融合,打造乡村新业态。在实施层面,挖掘地方特 色资源,打造独具辨识度的地域IP,借助乡村文旅、非遗工坊、手作集市、创意民宿等方式,创造更多 高质量 ...
“苏北第一强区”徐州铜山,“文武双全”谱写发展新篇
Xin Lang Cai Jing· 2025-11-19 02:31
11月13日至14日,"e铜漫步·媒好相约"全国主流网络媒体铜山采风活动成功举办。本次活动由铜山区委 宣传部(网信办)主办,智通财经承办,邀请国内十余家主流网络媒体的记者组成采访团,深入铜山实 地探访其乡村文旅与安全产业的蓬勃脉动,深度解码区域高质量发展的优势动能。 铜山环抱徐州主城区,连通鲁皖两省,自古便是南北通衢的要冲之地。步入2024年,这片热土更以实力 印证其"苏北第一强区"的担当:地区生产总值高达1485.71亿元,同比增长7.8%,总量占据徐州市六分 之一;工业总产值与开票销售在全市范围内率先实现"双超千亿"的突破,其作为经济"压舱石"的作用愈 发坚实。采访团此行,正是要亲身感受这亮眼数据背后,文旅融合绘就的乡村新画卷与安全产业锻造的 硬核竞争力。 此番探访,也是打开一扇观察新时代铜山的窗口,看铜山如何"刚柔并济"谱写高质量发展新篇章。 看见流动与创新的中国乡村 采风团第一站走进徐州市铜山区汉王镇。这是一次在时光长廊中的漫步,目光所及,是跨越千年的历史 层叠,是多次决定家国命运的"胜利"坐标在此汇聚成的独特气质。 铜山区汉王镇紫山村 汉王镇静卧于徐州西南苏皖交界之处,北倚云龙湖的潋滟波光,本身便是 ...
徐州铜山的文旅思考:让创意在乡村流动,成为新式发展动能
Xin Lang Cai Jing· 2025-11-16 08:39
Core Insights - The article highlights the cultural and historical significance of Tongshan District in Xuzhou, showcasing its rich heritage and the integration of traditional and modern elements in its development [1][17] - The revival of rural areas, particularly Liang Tang Village, is driven by young people returning to their hometowns, bringing new business ideas and revitalizing local economies [7][10] Summary by Sections Cultural and Historical Context - Tongshan has a history of over 5,000 years, with diverse cultural influences including Confucianism and Red culture, and boasts over 80 historical sites [1] - The district is positioned strategically, connecting various regions and leveraging its historical richness for modern development [1] Rural Revitalization - Liang Tang Village has transformed from a struggling community with an annual collective income of about 300,000 yuan to a vibrant tourist destination, attracting young entrepreneurs [8][10] - The village's collective income is projected to exceed 1 million yuan this year, with per capita income reaching 39,000 yuan [10] Tourism and Economic Development - During the recent holiday season, Liang Tang Village received 164,000 visitors, generating a total tourism revenue of 1.85 million yuan [10] - The village has implemented a model of "demolition and reconstruction," creating a functional stone house settlement that includes various tourism-related businesses [10] Innovative Agricultural Practices - The "Frog·Two Seasons" theme park in Hanwang Town combines agricultural practices with modern aesthetics, attracting urban visitors and promoting sustainable tourism [11][14] - Since its opening, the park has hosted over 20,000 visitors and generated approximately 3.7 million yuan in revenue, indicating strong growth potential [14] Future Prospects - The ongoing development in Tongshan District aims to create a sustainable model for rural revitalization, blending ancient cultural heritage with contemporary creativity [17] - The district's tourism strategy focuses on providing a warm and intelligent solution for the coordinated development of urban and rural areas in China [17]
“村字号”热潮助力乡村更美好(深阅读·“村字号”文体活动观察)
Ren Min Ri Bao· 2025-10-30 22:37
Core Insights - The "village brand" cultural and sports activities are flourishing in rural China, serving as a significant window to observe Chinese modernization [1][2] - These activities not only deliver culture but also cultivate an intrinsic motivation among rural communities, enhancing their spirit and contributing to rural development [1][2] Group 1: Overview of "Village Brand" Activities - The "village brand" cultural and sports activities have become common in rural areas, with over 2.2 million events planned for 2024, engaging more than 70% of rural residents [2] - There are currently 5 categories and 24 types of recognized "village brand" activities, including educational, sports, artistic, leisure, and promotional events [2] - The activities are characterized by farmer participation, local cultural integration, and a multi-faceted approach that combines agriculture, culture, tourism, and commerce [2][3] Group 2: Economic and Social Impact - "Village brand" activities are driving rural economic development by integrating cultural, tourism, and commercial sectors, leading to optimized industrial structures [3][4] - Events like "village basketball" and "village running" have significantly boosted local economies, with hotel occupancy rates reaching 80% during events and sales of local products increasing by 23.5% [3] - The activities also enhance community cohesion and reduce conflicts, as seen in places like Zhejiang, where participation in events has led to a decrease in disputes by 20-30% [4][5] Group 3: Challenges and Recommendations - Despite the growth, challenges such as imitation of activities and inadequate infrastructure hinder sustainability [6] - Recommendations include maintaining local characteristics, building a skilled workforce, and enhancing the integration of "village brand" activities with other sectors to maximize benefits [6][7][8] - Emphasizing the importance of farmer participation and community engagement is crucial for the long-term success of these initiatives [8]
陕西加快推进数字乡村建设
Shan Xi Ri Bao· 2025-10-20 23:15
Core Insights - The digital rural innovation competition and construction promotion meeting in Shaanxi province highlighted the acceleration of digital rural development during the 14th Five-Year Plan period, with the establishment of 7 national and 20 provincial digital rural pilot counties [1][2] - The province achieved 99.3% 5G coverage in administrative villages, with all administrative villages connected to 4G and fiber networks, and 5G coverage in towns and above [1] - The meeting emphasized the importance of leveraging information technology to enhance modern agricultural development and improve rural infrastructure [2] Group 1: Digital Infrastructure Development - Shaanxi province has established 11 national modern agricultural industrial clusters and 13 national modern agricultural parks, with 80 provincial modern agricultural parks, achieving full coverage of key industrial chain counties [1] - The activation rate of the provincial medical insurance code reached 94.2%, with 34.79 million codes activated [1] - The coverage rate of county-level emergency broadcasting reached 860 towns and 12,883 administrative villages, with over 59,800 terminal points established [1] Group 2: Digital Rural Innovation Competition - The digital rural innovation competition was themed "Multiplying Villages, Smartly Painting the Future," featuring five tracks: rural digital wealth creation, governance, public services, cultural initiatives, and smart beautiful villages [1] - The competition awarded 2 first prizes, 5 second prizes, and 16 third prizes [1] Group 3: Strategic Initiatives - The provincial government outlined tasks for digital rural construction, focusing on smart agriculture, rural cultural tourism, and e-commerce [2] - There is a push for digital and intelligent upgrades of rural infrastructure, including roads, water resources, power grids, and cold chain logistics [2] - The meeting called for the enhancement of rural industry development through initiatives like "Digital Commerce Promoting Agriculture" and "Internet+ Agricultural Products" [2]
“乡村CEO”归乡手记——用“一条线两头牛”推动乡村文旅出圈
21世纪经济报道· 2025-10-20 10:10
Core Viewpoint - The article highlights the stories of individuals who are revitalizing rural areas, embodying local sentiments, and addressing contemporary challenges, focusing on Wu Mingming, a "rural CEO" operating "Niulan Coffee" in Niujiang Town, Enping City, promoting rural cultural tourism [1]. Group 1 - The initiative "Xingxiang Youth" is a collaborative project between Southern Finance Media Group and the Communist Youth League of Guangdong Province, showcasing stories of choice, courage, passion, and responsibility [1]. - Wu Mingming's approach involves using the concept of "one line, two cows" to drive rural cultural tourism, indicating a strategic model for rural development [1].
“文旅+”点亮乡村经济
Jing Ji Ri Bao· 2025-10-17 21:43
Core Insights - The integration of cultural tourism and agriculture in Taiyuan has led to significant economic development and improved living standards for local residents [1][2] Group 1: Cultural Tourism Development - Taiyuan has adopted a "cultural tourism integration" strategy, leveraging top-level design and precise policy support to create new development paths [1] - The establishment of the first "On Protracted War" exhibition hall in Xipu Village highlights the focus on red tourism and non-material cultural heritage [1] - The village has received over 20,000 visitors from more than 200 organizations, showcasing the success of the "on-site teaching + situational experience" educational model [1] Group 2: Agricultural and Tourism Synergy - Jinyuan District serves as a model for deep integration of agriculture and cultural tourism, creating a development loop of "industry foundation - cultural tourism empowerment - shared benefits" [2] - The "Rice Dream Light" Ferris wheel and "Rice Front Small Forest" camping site have become popular tourist attractions, significantly boosting local tourism [2] - The "Rice Field Music Festival" attracted 42,000 attendees in 2024, generating over 18 million yuan in revenue, transforming rice fields into cultural tourism consumption spaces [2]
西湖假日经济涌“新”潮
Hang Zhou Ri Bao· 2025-10-10 02:28
Group 1 - The tourism sector in Xihu District experienced a significant increase in visitor numbers, with a total of 4.6996 million visitors from October 1 to 8, representing a year-on-year increase of 25.95% in daily average visitors [1] - The introduction of a 5 million yuan "Xihu Cultural Tourism Consumption Voucher" prior to the holiday has stimulated nearly 20 million yuan in cultural tourism consumption, focusing on accommodation, scenic spots, performances, and new cultural tourism formats [1] - The integration of themed festivals and unique experiences has revitalized traditional scenic spots, as seen in the Xixi Wetland's "I Have a Persimmon Tree in Xixi" event and the Songcheng Scenic Area's "Fireman Carnival" [1] Group 2 - Cultural IP deep monetization has led to a surge in rural cultural tourism, with the "Zhongdi Xingqiu" event attracting 150,000 visitors through puppet parades, agricultural research, and cultural creative consumption [2] - The Ling Shan Scenic Area received 200,000 visitors during the National Day holiday, marking a 138% year-on-year increase, with the newly enhanced Xianqiao Cave being praised as "Green Wild Wonderland" by netizens [2] - A themed event combining Song-style aesthetics, folk customs, and contemporary art was held at the 1129 Community Center, enhancing citizen engagement through various interactive formats [2]
丰收节里看广东“百千万工程”:产业兴、乡村美、农民富
Core Viewpoint - The celebration of the 2025 Chinese Farmers' Harvest Festival in Guangdong highlights the province's agricultural achievements and the positive changes in rural life, showcasing the successful implementation of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" [1] Agricultural Achievements - Guangdong has made significant progress in rice production, achieving an early rice yield of 410.8 kg per mu, an increase of 6.3 kg from the previous year, marking a historical high [1] - The total rice production reached 5.332 million tons, up by 55,000 tons year-on-year [1] - The total output value of agriculture, forestry, animal husbandry, and fishery in the first half of the year was 424.157 billion yuan, with rural residents' per capita disposable income at 14,624 yuan, a year-on-year increase of 5.7%, surpassing urban residents by 1.7 percentage points [1] Rural Development Initiatives - The modern rural industrial system is rapidly developing, with a strong trend of integration between agriculture, culture, and tourism [1] - The construction of modern marine ranches is accelerating, with breakthroughs in marine fishery seed industry and successful production of advanced deep-sea aquaculture equipment [1] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages Project" is fostering typical villages, promoting livable and workable beautiful rural areas [1] Community Engagement and Innovation - The main event attracted farmers and tourists, showcasing innovative rural construction models like rooftop cafes, which create new income paths for village collectives [2] - New farmers are emerging, such as "Hua Ju Hong Brother" and "Gong Gan Sister," who are successfully marketing local products to larger markets [2] - The event featured a variety of cultural activities, emphasizing the importance of sustainable rural development through community engagement [2] Local Economic Development - Zhaoqing, the event's host city, is known for its specialty products like "High Gui Shrimp," and has developed a full industrial chain for modern agriculture [4] - The event included a "Harvest Market" showcasing agricultural products from 21 cities in Guangdong, promoting local specialties and expanding sales channels through live broadcasts [4] Media and Technology Integration - Guangdong is implementing a "Media+" initiative to enhance agricultural and rural development, integrating media into the agricultural product market system [5] - The program "Brushing Our Harvest Season" features live broadcasts promoting local specialties, demonstrating how new farmers are leveraging technology to boost sales [5] - A conference on rural operation and media collaboration was held to share experiences and explore new paths for rural revitalization [5]