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房伟艳:针线牵起“指尖经济”,绣出乡村“她力量”丨粤匠担当 兴农之道②
Nan Fang Nong Cun Bao· 2025-10-29 09:02
Core Viewpoint - The article highlights the transformative impact of Fang Weiyan, a representative of the Yao ethnic group, in promoting traditional embroidery as a means of economic empowerment for rural women, thereby contributing to rural revitalization and the "finger economy" [10][11][62]. Group 1: Background and Context - Rural revitalization is fundamentally about people, with a focus on the artisans in Guangdong who use their skills to rejuvenate industries [3][4]. - The initiative aims to uncover advanced examples from the "Guangdong Rural Craftsman" training program, showcasing their contributions to local economies [5][6]. Group 2: Fang Weiyan's Journey - Fang Weiyan transitioned from a small workshop in 2010 to establishing a comprehensive craft studio in 2015 that integrates training, production, and sales, evolving from an individual artisan to an industry leader [27][62]. - She emphasizes the importance of teaching embroidery skills to local women, enabling them to achieve financial independence and personal value [25][46]. Group 3: Training and Employment Impact - Fang Weiyan has developed an effective "dimensional reduction" teaching method that simplifies complex embroidery techniques into manageable steps, enhancing learning success [30][39]. - Over 50,000 training sessions have been conducted, leading to over 1,000 women gaining employment, with an average annual income exceeding 20,000 yuan for trained artisans [45][46]. Group 4: Market Integration and Innovation - To ensure sustainable employment, Fang Weiyan aligns traditional embroidery with modern market demands, creating innovative products that resonate with contemporary consumers [50][52]. - The total output value of her workshop increased from 253,000 yuan in 2016 to 2 million yuan in 2023, marking an almost eightfold growth [60][61]. Group 5: Future Aspirations - Fang Weiyan envisions a future where the Yao embroidery brand gains national and international recognition, leading to continuous orders and improved livelihoods for local women [69][70]. - She advocates for greater attention to the marketization challenges of intangible cultural heritage, particularly in brand promotion and talent acquisition [69].
云南楚雄上半年彝绣产业产值逾7亿元
Zhong Guo Xin Wen Wang· 2025-10-14 12:05
Core Insights - The Yunnan Chuxiong Yi embroidery industry achieved a production value exceeding 700 million yuan in the first half of 2025, marking a year-on-year growth of 10.9% [1][7]. Group 1: Industry Development - The "Silk Road Cloud Garment: Colorful Yunnan National Costume Culture Festival" commenced on October 13, 2025, promoting the development of the Yi embroidery industry and contributing to rural revitalization [1]. - Chuxiong Prefecture has established a comprehensive industrial network with 77 embroidery workshops and 513 village-level embroidery studios, facilitating the transformation of embroidery products into marketable goods [5][7]. - The Yi embroidery industry is expanding its market reach, entering major domestic cities like Beijing and Shanghai, as well as international fashion events in New York, Milan, and Paris [5]. Group 2: Cultural Heritage and Training - Yi embroidery has a history of nearly 1,800 years and is recognized as a national and provincial intangible cultural heritage, with significant events like the Yongren Zhiqu Yi Costume Festival continuing for over 1,350 years [1][5]. - Over 5,000 individuals have been trained in Yi embroidery techniques, with more than 2,000 graduates starting their own businesses or becoming key employees in companies [3]. Group 3: Economic Impact - The Yi embroidery industry is projected to exceed 1.13 billion yuan in production value by 2024, creating job opportunities for 60,000 embroiderers and enabling over 2,000 disabled embroiderers to find local employment [7].
一轻控股亮相2025年服贸会 多领域奏响轻工强音
Zhong Guo Jing Ji Wang· 2025-09-11 06:29
Core Viewpoint - Beijing Yiqing Holding Co., Ltd. showcased its innovative achievements in green manufacturing, artificial intelligence, new materials research, and livelihood services at the 2025 China International Service Trade Fair, emphasizing the responsibilities and commitments of state-owned enterprises in the capital [1][3]. Group 1: Innovation and Technology - The "Orange Life" exhibition highlighted the complete chain of the Hongju industry by Beibingyang, demonstrating efficient resource utilization through immersive interactive experiences [1]. - Intelligent robots "Clever" and "BunBun" attracted attention in the smart exhibition area, showcasing the application of AI technology in the light industry [2]. - Dahu Technology's A15 cloud intelligent embroidery system became a focal point, integrating cloud versioning, image recognition, and IoT technology for personalized embroidery services [2]. Group 2: Product and Service Offerings - Yili Company presented a variety of products including snacks, cooked food, baked goods, and ice products, enhancing the interactive experience with activities like "sandbag throwing" [1]. - The "Walking Glasses Store" by the Glass Group provided professional optical services on-site, showcasing a commitment to consumer needs [3]. - The "Xinghai Tantan" smart instrument introduced by Xinghai Group simplified music experiences through app and keyboard light interaction [2]. Group 3: Corporate Responsibility and Strategy - Yiqing Holding's presentation reflected its mission and vitality in supporting the core functions of the capital and contributing to national development strategies [3].
新创意+新技术+新时尚 苏州高新区让传统苏绣“活”起来
Core Viewpoint - The integration of traditional Suzhou embroidery (Su Xiu) with modern creativity and technology is revitalizing this ancient art form, making it relevant in contemporary markets and appealing to younger generations [1][2][3]. Group 1: Traditional Craft and Innovation - Su Xiu is recognized as one of China's four famous embroideries and is a national intangible cultural heritage, showcasing over 2000 years of history [1]. - The Su Xiu Town in Suzhou High-tech Zone combines traditional techniques with innovative ideas from younger artisans, enhancing the vibrancy of Su Xiu in the modern era [1]. - Zhu Shouzheng, a representative inheritor of Su Xiu, has developed eight needle techniques over her 40 years in the industry, with her works collected by prestigious institutions [2]. Group 2: Market Adaptation and Product Diversification - The market for high-end embroidery has faced challenges due to the rise of low-cost entertainment products, prompting a need for innovation in Su Xiu [3]. - The Zhu Shouzheng Embroidery Art Studio has collaborated with contemporary art and design, creating products like character costumes from popular animations and collectible card series [3]. - The studio's efforts to merge Su Xiu with modern themes have resulted in a broader range of products, catering to diverse consumer preferences [3]. Group 3: Technological Integration - A dynamic interactive embroidery piece titled "Magnolia Bloom" utilizes shape memory alloys to create movement, showcasing the potential of combining traditional embroidery with modern materials [4]. - This innovative work gained significant attention, being featured on national television and achieving a high auction price of 160,000 yuan [4]. Group 4: Internationalization and Cultural Exchange - The "Suzhou Youth International Innovation Plan" aims to select emerging Su Xiu talents and collaborate with international design experts to enhance cultural depth and global influence [5]. - Wu Haoxi, a participant in the plan, emphasizes the importance of innovation and market expansion for Su Xiu to achieve international recognition [5]. Group 5: Economic Impact and Employment - The Suzhou High-tech Zone has over 8,400 individuals engaged in Su Xiu, with an annual output value of 1.5 billion yuan, indicating a robust industry [6]. - The expansion of Su Xiu businesses has created job opportunities for over 300 embroiderers, contributing to local economic development [6]. - Future initiatives will focus on building a comprehensive Su Xiu industry chain, enhancing talent development, and promoting cultural tourism [6].
非遗苏绣何以能成“潮”产业
Su Zhou Ri Bao· 2025-08-11 00:40
Core Insights - The China Embroidery Art Museum has seen a significant increase in visitor numbers and sales of Suzhou embroidery cultural products since the launch of the "Luo Xiaohai × China Embroidery Art Museum - One Frame One Line" special exhibition on August 1, with daily visitor traffic exceeding 500 people [1][2] - The collaboration between traditional Suzhou embroidery and modern animation has successfully attracted younger audiences, transforming intangible cultural heritage into a contemporary cultural language [1][6] Group 1: Exhibition and Visitor Engagement - The special exhibition featuring Suzhou embroidery themed around the animated film "Luo Xiaohai: Battle Record 2" has drawn many fans, leading to a surge in visitors and interest in related cultural products [2][3] - The exhibition includes various Suzhou embroidery works, such as the "Luo Xiaohai" character, which has resonated with younger audiences, resulting in high demand for related merchandise [2][5] Group 2: Product Demand and Sales - The cultural products related to the exhibition, including embroidery kits and themed badges, have sold out quickly, indicating a strong market demand [2][5] - The Suzhou embroidery experience area has become a popular hands-on activity, with over 1,600 kits sold since August, showcasing the growing interest in traditional crafts among younger generations [5][6] Group 3: Artistic Collaboration and Innovation - The collaboration between the Suzhou embroidery team and the creators of "Luo Xiaohai" has led to innovative embroidery techniques, such as the double-sided three-different embroidery, enhancing the visual appeal of the characters [3][4] - Previous successful collaborations with other animation and gaming projects have set a precedent for integrating traditional embroidery with modern pop culture, further expanding the reach of Suzhou embroidery [6]
让“老手艺”焕发新活力
Jin Rong Shi Bao· 2025-08-08 07:55
Group 1 - The "Guochao" trend is gaining popularity both domestically and internationally, with local brands like Tea Yan Yue Se and Wen He You emerging, and Xiang embroidery integrating into daily life through various cultural products favored by young people [1][4] - Xiang embroidery, one of China's four famous embroideries and a national intangible cultural heritage, faces challenges from modern machine embroidery, leading to increased costs and longer operational cycles for handmade embroidery businesses [4] - Agricultural Bank's Changsha branch has signed a strategic cooperation agreement with the Changsha Xiang Embroidery Association to support the development of the Xiang embroidery industry, launching the "Xiang Embroidery Loan" to assist over 20 embroidery enterprises with loans exceeding 14 million yuan [4] Group 2 - The local Xiang embroidery enterprises plan to enhance their scale and promote their products through the internet, based on a "company + base + embroiderers" model, aiming to revitalize traditional craftsmanship [4]
粤桂协作帮扶促就业,融水绣娘用针线“织”出幸福生活
Nan Fang Nong Cun Bao· 2025-08-07 14:32
Core Viewpoint - The article highlights the successful integration of traditional Miao embroidery into the economic development strategy of Rongshui County, supported by the Guangdong-Guangxi cooperation mechanism, which aims to promote employment and rural revitalization through this cultural heritage [2][4][23]. Group 1: Industry Development - Rongshui County has incorporated the industrialization of Miao embroidery into its cooperation project list, utilizing funding support, technical training, and market connections to enhance this traditional craft [3][21]. - The Miao embroidery industry is being transformed into a distinctive sector that drives employment and income growth for local communities, contributing to rural revitalization [4][22]. Group 2: Employment Impact - The Rongshui County Jinxiuyama Embroidery Co., Ltd. has upgraded its production equipment and introduced efficient computer embroidery technology, employing 12 workers, most of whom are from surrounding rural areas, including those who have escaped poverty [8][10]. - Workers at the embroidery factory earn monthly incomes ranging from 4,000 to 5,000 yuan, with plans to expand production and hire an additional 50 rural workers [10][11]. Group 3: Market Expansion - Previously, Miao embroidery products were primarily sold locally and in nearby Miao regions in Guizhou, but now, thanks to the cooperation platform, products have entered markets in Guangdong, doubling the order volume [17][18]. - The innovative "company + cooperative + embroiderer" model is being employed to promote the industrial development of Miao embroidery, ensuring the preservation of this ancient craft while enhancing its economic viability [21][22].
在挺膺担当中绣制青春答卷
Jiang Nan Shi Bao· 2025-07-06 14:56
Group 1 - The article emphasizes the importance of youth in carrying forward cultural heritage and national pride, as highlighted by Xi Jinping's message to the National Youth Federation [2] - The Yao Embroidery team has transformed from a traditional craft workshop into a modern Chinese brand, focusing on the contemporary relevance of Suzhou embroidery [2] - The team has developed a diverse product range, including cultural and creative products, watches, accessories, clothing, and home goods, aiming to engage younger demographics [2] Group 2 - The initiative includes collaborations with major brands like BMW, Tencent, and Alibaba to create limited edition products and digital collectibles, successfully attracting a significant online following [2] - The organization conducts Suzhou embroidery experience activities in schools to inspire youth and support the next generation of embroiderers, contributing to youth employment [2] - The commitment to international exchange aims to promote Chinese culture on global platforms, using Suzhou embroidery as a medium to tell Chinese stories [2][3]
成都市郫都区:千年蜀绣“火起来” 文旅融合“热起来”
Si Chuan Ri Bao· 2025-06-24 08:16
Core Viewpoint - The Sichuan Provincial Committee emphasizes the promotion of cultural heritage protection and the development of cultural tourism, focusing on the integration of intangible cultural heritage and tourism to drive rural revitalization [1]. Group 1: Cultural Heritage and Non-Material Cultural Heritage - The Shu embroidery, recognized as one of China's four famous embroideries, has been listed as a national intangible cultural heritage since 2006, with the Anjing Street area known as the "Hometown of Shu Embroidery" [2]. - The Shu embroidery industry has evolved from a "museum collection" to a "lifestyle trend," with the Anjing Street area transforming traditional skills into a driving force for regional development [1][2]. - The establishment of the Shu Embroidery Industrial Park, which has expanded from 50 acres to over 1,300 acres, serves as a base for the inheritance and development of Shu embroidery [2][6]. Group 2: Talent Development and Education - Anjing Street has trained over 8,000 embroiderers through partnerships with local universities, supplying over 1,300 qualified workers to the industry [3]. - The area has established a multi-level talent pool, with 510 embroiderers holding junior vocational qualifications and 244 holding intermediate qualifications [3]. - Various cultural events and competitions, such as the "Golden Needle Cup" and the International Embroidery Art Week, have been organized to promote the exchange and development of embroidery skills [3]. Group 3: Industry Development and Innovation - The Shu embroidery industry has seen the establishment of a leadership group and the implementation of policies to promote high-quality development, with a projected industry output value of 330 million yuan in 2024 [6]. - The integration of creative design, production, marketing, and cultural experience has created a complete ecological chain for the Shu embroidery industry [6]. - Collaborations with major companies and institutions have led to innovative projects, including the development of an AI-assisted design system and a digital database for Shu embroidery [6][5]. Group 4: Cultural Tourism Integration - The Shu embroidery industry park has developed themed tourism routes that allow visitors to engage in hands-on embroidery experiences while enjoying leisure activities [8]. - The region has hosted various cultural events, such as the Wanchong Sacrifice Song Festival, to promote intangible cultural heritage and attract tourists [9]. - During the recent "May Day" holiday, the district received over 1.05 million visitors, generating a total tourism revenue of 726 million yuan [9][10]. Group 5: Economic Impact and Recognition - The cultural tourism industry in the region has been recognized with several awards, including being named one of the world's top ten rural vacation destinations [10]. - The integration of cultural heritage and tourism is seen as a key driver for high-quality economic development in the region [10]. - The ancient city of Pidu is experiencing a revitalization, showcasing the potential of cultural heritage in economic growth [11].
当世界看见“天工开物城”的“钢铁柔情”
Yang Shi Wang· 2025-06-20 08:22
Core Viewpoint - The dance drama "Tiangong Kaiwu" showcases the unique charm of Chinese civilization at the United Nations, emphasizing the historical significance of ancient Chinese technology and craftsmanship as documented by scientist Song Yingxing [1] Group 1: Cultural Significance - "Tiangong Kaiwu" is based on a comprehensive work that highlights ancient Chinese technological advancements in areas such as textile weaving and food processing, reflecting a practical philosophy of utility [3] - The city of Xinyu, known for its industrial and cultural symbiosis, embodies the contemporary value of the principles outlined in "Tiangong Kaiwu" [3] - Xinyu is recognized as the "Hometown of Summer Cloth," with local artisans creating unique embroidery techniques that have been designated as a national intangible cultural heritage [4] Group 2: Industrial Development - Xinyu, referred to as the "Steel City," boasts a large state-owned steel enterprise with an annual production capacity of tens of millions of tons, producing a wide range of steel products [3] - The city is advancing towards becoming a new industrial powerhouse and a national innovation city, with a focus on lithium battery production [3] Group 3: Tourism and Cultural Integration - The city integrates cultural elements into its industrial heritage, exemplified by the development of "Snail Town," which combines food, leisure, and cultural experiences [7][8] - Xinyu hosts annual cultural tourism festivals, such as the Qixi Festival, which revives ancient traditions and enhances the city's cultural landscape [5]