地图与生活服务
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为打造本地生活超级入口 高德再推新招提升平台活跃度
Bei Ke Cai Jing· 2026-01-07 14:52
Core Insights - Gaode Map has launched three major upgrades to its "Street Ranking" feature, enhancing user engagement and aiming to become a "super entrance" for local life services [2][5][12] Group 1: Upgrades and Features - The "Street Ranking" now includes "Flying Street View," allowing users to experience real-world environments from street views to interior scenes [1][12] - Seasonal and location-based dynamic service rankings have been introduced, along with new features for friend connections and personal ranking lists [1][10] - The platform has expanded from a food ranking to encompass a full range of leisure activities, increasing overall platform activity [2] Group 2: User Engagement and Growth - The launch of the "Street Ranking" has led to a significant increase in user engagement, with 46 million new monthly active users, bringing the total to 996 million [5] - Over 860,000 new businesses have joined the platform, with merchant order volume increasing by over 330% and revenue rising by over 270% [6] - A specific case study showed a 12.8% increase in store traffic and a 15% increase in revenue for a participating business after the ranking's introduction [7] Group 3: Global Reach and Data Integrity - The "Street Ranking" has achieved a global upgrade, now covering nearly 1,700 cities across over 220 countries and regions [8] - Measures to prevent cheating in rankings include real-time data tracking through navigation and user behavior analysis [9] - The system aims to synchronize updates between the digital and physical worlds, ensuring timely and accurate representation of changes in the environment [11]
高德扫街榜100天:生活服务超级入口加速进化
21世纪经济报道· 2026-01-07 11:15
Core Insights - The launch of Gaode's "Street Ranking" achieved over 40 million users on its first day and surpassed 660 million users within 100 days, indicating a significant natural growth in user engagement [1] - The initiative has attracted over 86,000 merchants, with their revenue increasing by over 270% in the same period, showcasing the product's impact on local economies [1][9] - Gaode's approach focuses on real user behavior rather than traditional traffic acquisition methods, emphasizing authenticity and trust in the local service market [2][10] User Growth and Engagement - By October 2025, Gaode's monthly active users (MAU) reached 996 million, with an increase of nearly 46 million users in just one month [1][9] - The "Street Ranking" has become a significant driver for Gaode's user base expansion, moving beyond its traditional transportation services [9] Merchant Impact - The "Street Ranking" allows small, lesser-known shops to gain visibility through a "foot voting" mechanism, which aggregates real user choices rather than relying on paid promotions [4][7] - Merchants like Liu's noodle shop experienced a 50% increase in daily customer flow after being featured on the ranking, demonstrating the effectiveness of this new exposure method [6][9] Market Dynamics - The traditional local service market has been challenged by the rise of fake reviews and high marketing costs, making Gaode's real behavior data a valuable asset for small businesses [3][10] - The "Street Ranking" model is seen as a blue ocean opportunity for merchants, providing a more efficient way to attract customers without the burden of high marketing expenses [6][9] Technological Advancements - Gaode's "World Model" technology enhances the accuracy of its digital mapping and user experience, allowing for immersive features like "flying street views" [12] - The model has been recognized as a leader in global assessments, indicating its high fidelity in representing the physical world [12] Strategic Vision - Gaode aims to redefine the local service landscape by leveraging its extensive data assets and technological innovations, creating a bridge between the digital and physical worlds [10][12] - The focus on authenticity and real user experiences positions Gaode as a transformative player in the local service market, fostering growth for small businesses and enhancing user trust [2][10]
用户规模突破6.6亿,高德升级扫街榜,首推飞行实景探店
Bei Jing Shang Bao· 2026-01-07 08:04
Core Insights - Gaode's user base for the "Street Scanning List" has surpassed 660 million, contributing to a monthly active user increase of 46 million, bringing the total to 996 million [1][3] Group 1: Product Upgrades - The "Street Scanning List" has been upgraded to include the world's first "Flying Street View," allowing users to view real-life scenes from street level to inside stores [3] - A dynamic lifestyle service ranking list has been launched, tailored to seasonal, temporal, and geographical factors, generating 6,553 seasonal lists [3] - The "Flying Street View" feature offers highly realistic digital representations for immersive navigation and exploration of restaurants and attractions [3] Group 2: User Engagement and Features - The introduction of a friend-based recommendation mechanism allows users to see friends' activities, ratings, and reviews first [4] - Users can create and share their personalized lists, enhancing engagement among the 1 billion users [4] - In the first 100 days since launch, the "Street Scanning List" attracted 860,000 new merchants, with merchant order volume increasing by over 330% and revenue by over 270% [4] Group 3: Global Reach - The "Street Scanning List" now covers nearly 1,700 cities across over 220 countries and regions, expanding its global footprint [3]
高德扫街榜100天升级:全球首推飞行实景探店,免费向100万烟火小店开放
Jing Ji Wang· 2026-01-07 07:33
Core Insights - Gaode's "Street Ranking" has achieved significant growth in its first 100 days, expanding from a food ranking to a comprehensive local lifestyle platform, now serving over 660 million users and generating 46 million new monthly active users [1][12] - The introduction of the "Flying Street View" feature allows users to seamlessly transition from street views to interior views of businesses, enhancing user experience and providing businesses with a new way to showcase their offerings [3][5] - The platform has launched a dynamic seasonal ranking system that generates lists based on user behavior and seasonal trends, supporting over 6,553 seasonal rankings and 1,550 category rankings [6][7] User Engagement and Business Growth - The "Flying Street View" feature has attracted 860,000 new businesses to the platform, with merchant order volume increasing by over 330% and revenue growing by over 270% [1][12] - Gaode has initiated a support plan for 1 million small businesses, providing free access to the "Flying Street View" and various resources to enhance their visibility and growth [12] - The introduction of the "Friend Dynamics" feature allows users to see friends' ratings and reviews, fostering trust and enhancing user engagement [10][11] Technological Advancements - Gaode's self-developed world model has been recognized as the best in international assessments, indicating its advanced capabilities in AI and digital mapping [5] - The upcoming "AR Reality" feature will allow users to scan streets and receive real-time information about restaurant rankings and historical context of tourist spots [5] Global Expansion - The "Street Ranking" has expanded its reach to over 220 countries and regions, covering nearly 1,700 cities, providing local guides for users traveling abroad [9]
高德扫街榜上线100天:用户超6.6亿 推动高德月活用户数逼近10亿
Zheng Quan Ri Bao Wang· 2026-01-07 06:48
Core Insights - Gaode's upgraded "Street View Ranking" introduces the world's first "Flying Street View," enhancing its service offerings in the lifestyle sector, particularly in food and entertainment [1][4] - The platform has rapidly grown since its launch, attracting 860,000 new merchants and achieving a 330% increase in order volume and a 270% increase in merchant revenue [1][2] - Gaode's user base has surpassed 660 million, with a significant increase in monthly active users, reaching 996 million, marking it as one of the fastest-growing lifestyle service platforms globally [1][2] User Engagement and Growth - The daily active users (DAU) for the Street View Ranking exceeded 70 million in October, with daily comments on lifestyle services tripling compared to the previous year [2] - The app's user growth is notable, with an increase of approximately 46 million monthly active users within a month, positioning Gaode as a leading choice among younger demographics for lifestyle services [2] Industry Impact - The establishment of a "real" credit service system has fostered a healthy development cycle within the industry, promoting service consumption and enhancing user experience [3] - Gaode's initiatives are contributing to the growth of the "smoky economy," as highlighted in a report by the Ministry of Commerce Research Institute [3] Technological Advancements - Gaode's self-developed world model has achieved the highest score in the WorldScore benchmark, receiving recognition from top AI academic circles [6] - The introduction of the "Flying Street View" feature aims to provide dynamic, real-world navigation experiences for merchants, enhancing their visibility and business conversion rates [4][6]
会“变”也会“飞”,高德扫街榜2026不一样了
Feng Huang Wang· 2026-01-07 05:51
Core Insights - The upgraded Gaode Street Ranking 2026 reflects the transformative impact of technology on daily life, focusing on the themes of digitalization, trust, and technology [1] - The new version aims to provide a multidimensional representation of reality, catering to diverse user needs [1][2] - The ranking system has evolved to become a dynamic, seasonal, and global service list, adapting to user demands based on location and time [1][2] Group 1: Key Features of Gaode Street Ranking 2026 - The ranking now includes 6,553 seasonal lists, showcasing local characteristics throughout the year [4] - The "Flying Street View" feature allows users to experience immersive previews of store environments, enhancing decision-making by providing a near-realistic view of locations [4][6] - This feature serves as a bridge between online information and offline experiences, enabling users to visualize their surroundings before visiting [4][7] Group 2: Technological Underpinnings - The dynamic ranking and "Flying Street View" functionalities are powered by AI, marking a significant leap from connecting to understanding the real world [5][6] - Gaode's self-developed world model utilizes vast amounts of spatial-temporal data to create a comprehensive knowledge graph of urban environments [6][7] - The world model has achieved a leading position in global benchmarks for scene restoration, indicating its high fidelity in representing the physical world [6][7] Group 3: Industry Implications - The upgrade of Gaode Street Ranking opens new possibilities for spatial intelligence, suggesting that the company may continue to innovate within the industry [8] - The advancements in technology and user experience highlight the growing importance of AI in enhancing service offerings in the tech sector [8]
高德:两周内全国2000多家餐厅已挂出“扫街榜”招牌
Zheng Quan Shi Bao Wang· 2025-09-25 07:20
Core Insights - The launch of the Gaode Street Ranking on September 10 has led to a significant increase in online traffic for many small local shops across the country [1] - Gaode has expanded its support for local shops by adding 22 new cities, including Haikou, Zhuhai, and Qinhuangdao, to the existing 61 cities [1] - Over 2,000 restaurants have displayed the "Gaode Street Ranking Listed Restaurant" sign within two weeks of the ranking's launch [1]
高德:单日新入驻餐饮商家数涨631%,创历史峰值
Xin Lang Ke Ji· 2025-09-24 06:49
Core Insights - Gaode announced a waiver of the annual entry fee for all restaurant merchants nationwide for one year, leading to a 631% increase in new merchant registrations on September 23, creating a historical peak [1] - The initiative aims to support all restaurant merchants regardless of size, with a significant increase in inquiries and consultations following the announcement [1] - This is the third supportive measure released by Gaode in two weeks, following the launch of the Gaode Street Ranking and the "Smoke Fire Good Store Support Plan" [1] Summary by Sections Support Measures - Gaode's recent initiative allows all restaurant merchants to enter the platform without any fees for one year, significantly boosting new registrations [1] - The company has seen a surge in consultation requests, indicating high interest in zero-cost entry and free digital services [1] Technology Integration - Gaode has fully implemented AI technology to support the offline service industry, with over 63 million daily precise recommendations for service points and 1.2 billion daily AI searches related to life services [2] - The total navigation mileage related to these services exceeds 1.5 billion kilometers daily [2]
高德地图CEO郭宁:构建线下服务信用体系,助力服务消费新增长
Sou Hu Cai Jing· 2025-09-11 02:17
Core Insights - Alibaba's Gaode Map launched a new AI-driven service ranking called "Street Ranking," which utilizes extensive travel and review data to cover over 300 cities in China [1][4] - The CEO of Gaode Map, Guo Ning, emphasized that the purpose of the Street Ranking is to enhance consumer trust and confidence in offline consumption through AI technology [3][5] Group 1: AI Integration and Consumer Trust - Gaode Map has fully integrated AI into its services, evolving from a navigation tool to a comprehensive lifestyle service platform [4][6] - The AI assistant "Xiao Gao" has achieved over 1.2 billion daily searches and 1.5 billion kilometers of navigation, showcasing the depth of user behavior understanding [4][6] - The Street Ranking aims to create a more "real, open, credible, and simple" consumption environment, addressing the growing demand for trustworthy service consumption [4][5] Group 2: Street Ranking Features - The Street Ranking is distinguished by its focus on "realness," utilizing 1 billion behavioral data points to ensure authentic ratings [6][7] - The ranking incorporates Sesame Credit scores and AI to filter out false information, ensuring the reliability of user reviews [6][7] - The initiative is expected to attract an additional 10 million consumers to offline stores daily [3][9] Group 3: Support for Small Businesses - Gaode Map launched the "Firewood Good Store Support Plan" to help small, quality shops gain visibility and customer traffic [7][9] - The plan includes distributing 200 million yuan in taxi vouchers and 950 million yuan in consumption vouchers to reduce user costs and promote offline transactions [9] - The company aims to assist 100,000 small businesses by providing over 50 million precise traffic exposures daily through AI recommendations and navigation voice broadcasts [9]
真实数据+AI赋能,高德扫街榜如何为线下小店撑起诚信之伞?
Sou Hu Cai Jing· 2025-09-11 00:54
Core Insights - The article discusses the evolution of navigation and local services, highlighting the integration of AI technology in enhancing consumer experiences and reshaping the offline consumption ecosystem [1][3]. Group 1: Technological Innovations - Alibaba's Gaode Map launched the "Street Ranking" which integrates 7 million restaurants and utilizes AI to create a real-world credit system based on user behavior, supporting 1.2 billion daily searches and 13 million service destinations [1]. - The "Street Ranking" employs a multi-dimensional evaluation model that captures navigation data and analyzes the authenticity of reviews, leading to significant increases in customer traffic for businesses [3]. Group 2: Consumer Behavior and Trust - Traditional review systems face challenges with fake ratings, with over 63% of consumers experiencing disappointment due to false scores, and 47% of businesses feeling pressured to engage in rating manipulation [1]. - The "Street Ranking" allows consumers to vote with their feet, resulting in a community noodle shop increasing its daily customer flow by 300% due to genuine reviews [3]. Group 3: Economic Impact - The "Street Ranking" initiative has led to a 76% reduction in the cost of rating manipulation for businesses and a 42% decrease in consumer complaints [3]. - The "Firewood Good Store Support Plan" includes a subsidy of 1.15 billion yuan, with 200 million yuan in travel vouchers and 950 million yuan in consumption vouchers, resulting in an average customer flow increase of 217% and transaction growth of 189% in the first month [3][4]. Group 4: AI Capabilities - Alibaba is one of the few companies with full-stack AI capabilities, processing millions of behavioral data points every second to dynamically update 32 detailed rankings reflecting consumer trends [4]. - The implementation of the "Street Ranking" has led to significant increases in visibility for lower-rated but high-quality establishments, with an 8-fold increase in exposure for "3.5-star treasure stores" [4].