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23天破4亿,高德扫街榜做对了什么?
Sou Hu Cai Jing· 2025-10-03 13:08
Core Viewpoint - The National Day holiday in China, coinciding with the Mid-Autumn Festival, serves as a significant observation window for consumer spending, with local life services emerging as a key area of growth during this period [1][2]. Group 1: User Engagement and Growth - As of October 3, the Gaode "Street Ranking" feature has attracted over 400 million unique users within just 23 days of launch, marking a significant milestone in user engagement [2]. - Gaode's Daily Active Users (DAU) reached a peak of 360 million on October 1, setting a new historical record for the app [2][22]. - The rapid user growth of the "Street Ranking" feature is attributed to its reliance on real user behavior rather than traditional methods that often involve manipulated ratings [6][15]. Group 2: Competitive Landscape - The "Street Ranking" feature has outperformed other platforms in user acquisition speed, achieving over 100 million users in just 23 days, compared to WeChat's 433 days and Douyin's 9 months [4]. - The competitive advantage of Gaode lies in its transparent and reliable ranking system, which is based on actual user behavior, enhancing trust among consumers and businesses [6][15]. - The feature has created a new ecosystem where businesses can gain visibility and customer traffic without relying on high-cost promotional strategies [15][16]. Group 3: Business Impact - The introduction of the "Street Ranking" has led to a 300% increase in traffic for small local restaurants and a 150% increase in order volume for the local dining industry [15]. - Gaode has implemented a support plan that includes over 1 billion yuan in subsidies for local businesses, along with waiving annual fees for restaurant listings [15][16]. - The platform's approach emphasizes a long-term, efficient strategy for businesses, focusing on genuine customer feedback rather than artificial ratings [15][16]. Group 4: Technological Integration - Gaode is evolving from a navigation app to a comprehensive service platform, integrating various functionalities to enhance user experience [19][22]. - The introduction of AI capabilities, such as the "Xiao Gao Teacher," aims to improve user decision-making and assist businesses in optimizing operations [23]. - The combination of AI and local life services is seen as a critical factor for future growth, with significant user engagement recorded for AI-driven recommendations [23][24].
持续攀升创纪录!国庆长假首日超3.6亿人用高德
Zhong Guo Jing Ji Wang· 2025-10-02 06:01
在高德扫街榜上,"必去景点"与"必吃美食"一样,成为许多人出行参考的出行攻略。高德扫街榜预测, 博物馆游、石窟游、亲子游、打卡古镇会成为出行游玩新方向。 高德预测,今年国庆期间,北京故宫博物院、邯郸大名石刻博物馆、景德镇中国陶瓷博物馆在博物馆类 中最受青睐;大同云冈石窟、洛阳龙门石窟、酒泉莫高窟在石窟类景区中热度最高。 在亲子游方面,高德预测,珠海长隆海洋王(002724)国、常州中华恐龙园、天津泰达航母主题公园是 国庆家庭出游热门选择前三名;古镇游方面,湘西凤凰古城、晋中平遥古城、湖州南浔等古镇很可能是 前三甲。 2025年10月2日,高德发布国庆中秋长假首日数据:10月1日,高德App活跃用户数(DAU)峰值突破 3.6亿,创历史新高;高德调用国家自主知识产权的北斗卫星日定位量近1万亿次,创下北斗规模化民用 新纪录,支撑导航总里程数超90亿公里,相当于在地球与月球之间往返11000多次。有网友称"天上的卫 星参北斗,地上跟着高德走"。 长假出行,安全第一。中国安全生产科学研究院与高德联合发布的"鹰眼守护"预警系统,能够实时分析 驾车异常行为,及时向用户预警。国庆首日,系统累计发出安全提醒超2.9亿次,其中 ...
高德:国庆长假首日活跃用户超3.6亿
Xin Lang Cai Jing· 2025-10-02 04:45
新浪科技讯 10月2日午间消息,高德发布国庆中秋长假首日数据:10月1日,高德App活跃用户数 (DAU)峰值突破3.6亿,创历史新高;高德调用国家自主知识产权的北斗卫星日定位量近1万亿次,创 下北斗规模化民用新纪录,支撑导航总里程数超90亿公里。 据悉,中国安全生产科学研究院与高德联合发布的"鹰眼守护"预警系统,能够实时分析驾车异常行为, 及时向用户预警。国庆首日,系统累计发出安全提醒超2.9亿次,其中"前方有慢速车""前方车辆急 刹""后方有快速车接近"是提及率最高的预警。同时,高德地图联合全国2000多个交通管理部门发出拥 堵预警、事故提醒、管制绕行等关键信息权威路况提示,提升了全国道路通行效率。 今年国庆节前,高德扫街榜功能的全新上线,持续推高了高德App的市场热度。在高德扫街榜上,"必 去景点"与"必吃美食"一样,成为许多人出行参考的出行攻略。高德扫街榜预测,博物馆游、石窟游、 亲子游、打卡古镇会成为出行游玩新方向。 责任编辑:石秀珍 SF183 今年国庆,全球首个基于地图的AI原生智能体"小高老师",成为了假期"8X24小时无休的老师",日调 用量突破26亿次。数据显示,"小高老师"当天推荐餐厅、 ...