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义乌的圣诞商人,盼望世界和平
3 6 Ke· 2025-11-25 06:26
驶向"世界超市"义乌的高铁,也许是全中国最国际化的列车之一。车厢里不同肤色的人,说着世界各地的语言,抵达高铁站,还有专门的境外人员服务处。 国际商贸城附近的中东餐厅和中餐馆一样多,还有全中国唯一一家埃塞俄比亚菜,非洲老板用英文给我点完餐进厨房做菜,出完餐又坐到电脑前用板正的中 文一字一句地讲电话,"货什么时候能到?" 关于商贸城最广为人知的一个描述是,如果每家店停留5分钟,逛完商贸城要一年多。这里有超过7万家商铺,从一区到五区,要开四公里的车。它之所以享 誉世界,是因为无所不能,无奇不有。走进一区,一路上从天上飞的无人机,到地上跑的玩具车;从中东的香薰灯,到北欧的冰箱贴都能见到,每天都有大 量的小商品从这里发往世界各地。 十月中旬,我来到这里,此时距离圣诞——这个全世界最重要的节日之一,还有两个多月。圣诞是一个观察义乌的窗口,全世界有约80%的圣诞用品都来自 义乌。上到商贸城三楼,整整三个街区都是圣诞商铺,客人只有零星几个,大多数时候,店主或是店员坐在圣诞树组成的森林里埋着头,并不理会我的访谈 请求。有时,走道上只能听见"Jingle Bell"的歌声回荡。 眼下已经过了出货旺季,再过不久,商家们就该开始备料 ...
K签落地前,这座中国县城已有1.5万外国人常驻
虎嗅APP· 2025-11-21 14:04
Core Viewpoint - The article discusses how Yiwu, a city in China, has developed a unique model of inclusive governance for international migration, positioning itself as a global trade hub through grassroots globalization practices [5][6][34]. Group 1: Yiwu's Globalization Model - Yiwu has transformed from a poor agricultural county into a prosperous trade city in just 30 years, recognized as the world's largest small commodity wholesale market [6][14]. - The city serves as a case study for a new form of globalization that is inclusive and accessible, contrasting with traditional elite-driven global cities [6][34]. - The influx of international merchants has been a key factor in Yiwu's rapid development, necessitating a focus on inclusive governance as part of the "Yiwu model" [7][34]. Group 2: Economic Impact and Trade Networks - In 2020, Yiwu's total import and export volume reached 312.95 billion yuan, with exports accounting for 300.62 billion yuan, highlighting its significant role in international trade [16]. - Yiwu acts as a critical junction for the "Belt and Road" initiative, with trade volume with countries along the route reaching 136.14 billion yuan in 2020 [9]. - The city has established a unique "bottom-up globalization" model, facilitating trade networks that connect various regions across Eurasia [10][34]. Group 3: Governance and Policy Innovations - Yiwu has implemented continuous policy reforms to create a vibrant and inclusive governance model, which has attracted a large number of foreign merchants [18][22]. - The city has become a pilot for national reforms, gaining special permissions that enhance its capacity to manage international trade and foreign residents [19][20]. - The governance approach in Yiwu emphasizes community involvement and cooperation between local authorities and foreign merchants, fostering a friendly and efficient urban environment [21][22]. Group 4: Cultural and Social Dimensions - Yiwu's appeal extends beyond its market; it also encompasses cultural and social aspects, making it a place where international merchants can build networks and communities [11][12]. - The city has developed a "super diversity" characterized by the coexistence of various cultures, languages, and identities, enriching its social fabric [32][34]. - Yiwu's inclusive governance model serves as a potential blueprint for other regions in China to address international migration and foster economic growth [24][26].
在义乌,一个LED背包的“西游记”
Huan Qiu Wang· 2025-10-24 08:39
Core Insights - The LED backpack has gained significant attention at the 31st China Yiwu International Commodities Fair, showcasing its large display screen capable of showing custom graphics and text, along with a built-in 20,000mAh power bank that can keep the screen lit for three days [3][4] - Yiwu has established stable trade relations with over 230 countries and regions, attracting more than 600,000 foreign merchants annually, highlighting its status as a global hub for small commodities [7][10] - The integration of digital technology in trade processes has streamlined operations, allowing merchants to engage in real-time communication and order processing through mobile platforms, significantly enhancing efficiency [11][12] Trade Dynamics - The LED backpack has generated substantial orders, with one merchant securing over 1 million yuan in orders in just one morning, demonstrating the high demand for innovative products [4][8] - Yiwu's international trade value reached 554.26 billion yuan in the first eight months of the year, reflecting a year-on-year growth of 24.9% [10] - The Yiwu (Suxi) International Hub Port has improved logistics efficiency, reducing transportation time and distance for cross-border trade, thus facilitating faster delivery of goods [13][14] Digital Transformation - Yiwu has developed a comprehensive digital trade ecosystem, connecting with major e-commerce platforms and creating its own platform, Chinagoods, to support international trade for small and medium enterprises [12][18] - The digital payment platform "Yiwu Pay" has been established to address cross-border payment challenges, supporting transactions in 26 currencies across over 170 countries [12] - The use of digital tools has allowed merchants to visualize products in 3D and communicate effectively with international buyers, enhancing the overall trading experience [11][12] Logistics and Infrastructure - Yiwu's logistics network has expanded significantly, with the "Yi Xin Ou" train service connecting to over 50 countries and 160 cities, facilitating efficient trade routes [13][14] - The establishment of the Yiwu (Suxi) International Hub Port has streamlined logistics operations, allowing for seamless integration of various transportation modes [13][14] - The growing logistics capabilities have made Yiwu a preferred destination for international buyers seeking faster delivery times compared to other ports [14][16]
世界老乡@义乌丨世界何以信赖义乌?答案藏于人海
Zhong Guo Xin Wen Wang· 2025-10-21 05:42
Core Viewpoint - Yiwu has established itself as a global hub for small commodities, driven by the efforts of its laborers, entrepreneurs, and their partnerships with global counterparts, creating a vibrant community that fosters innovation and opportunity [1]. Group 1: Economic Development - Yiwu merchants have adapted their business strategies from traditional trade to modern methods such as e-commerce and live streaming, transforming "small commodities" into a "large market" [5]. - The manufacturing quality in Yiwu is emphasized through meticulous attention to detail in production processes, enhancing the reputation of "Yiwu manufacturing" [7]. Group 2: Innovation and Creativity - In Yiwu, creativity is actively integrated into everyday products, with new ideas leading to innovative consumer goods that resonate with buyers [8]. - The blending of traditional craftsmanship with modern practices allows Yiwu to showcase its cultural heritage while meeting contemporary market demands [14]. Group 3: Community and Culture - The community in Yiwu is characterized by its inclusivity, with international volunteers and local residents collaborating to create a welcoming environment, reflecting the city's warmth and openness [13][16]. - Citizens of Yiwu play a crucial role in maintaining the city's cultural roots and daily vibrancy, contributing to its ongoing innovation and liveliness [21].
“世界超市”义乌用“第六代市场”抵御外贸寒冬
Di Yi Cai Jing· 2025-10-15 12:35
Core Insights - The opening of the Global Digital Trade Center in Yiwu marks a significant shift towards digital trade, aiming to transform traditional business models and enhance the efficiency of trade operations [1][13] - Yiwu merchants are adapting to changes in the market environment, demonstrating resilience and innovation in their business strategies, which has allowed them to thrive even in challenging economic conditions [2][4] Group 1: Market Development - The Global Digital Trade Center spans 1.25 million square meters and houses over 3,700 merchants, attracting more than 30,000 buyers, indicating a robust demand for digital trade solutions [1] - The center integrates various functions, including market spaces, office buildings, commercial streets, apartments, and a digital trade port, promoting a comprehensive ecosystem for trade [1][5] Group 2: Business Adaptation - Yiwu merchants, such as the chairman of Sail Technology, have successfully pivoted their business models in response to market demands, including the introduction of new products and services like AI-powered translation devices [2][4] - The shift from traditional manufacturing to high-tech products, such as drones and AR glasses, reflects a broader trend of innovation among Yiwu businesses [4][12] Group 3: Digital Transformation - The integration of digital tools and platforms is enhancing the procurement experience, with features like precise navigation and product search capabilities being developed to streamline operations [9] - The emergence of AI-driven services and platforms is reshaping the business landscape, allowing for more efficient production and direct connections between creators and manufacturers [12] Group 4: Economic Impact - Yiwu's import and export totals reached 554.26 billion yuan in the first eight months of 2025, with exports growing by 23.7% and imports by 34.0%, showcasing the city's expanding global trade footprint [8] - The establishment of overseas projects in 28 countries and regions demonstrates Yiwu's commitment to enhancing its international presence and supporting local businesses in global markets [8]
“世界超市”磁力四射 一场预料中的“抢铺大战”
Zheng Quan Shi Bao· 2025-07-16 23:35
Core Insights - The Yiwu Global Digital Trade Center, representing the sixth generation of Yiwu's market, is attracting significant interest from businesses, with over 19,000 qualified merchants registering for 900 available commercial spaces in the infant and beauty products sector [1][2] - Despite global trade challenges, Yiwu's market continues to thrive, with an average daily foot traffic of 219,000 and a 4.87% year-on-year increase in foreign visitors [1][9] - The bidding process for commercial spaces involves rigorous qualification checks, ensuring that only serious and capable businesses can participate, which has led to a competitive "space grabbing" environment [2][3] Market Dynamics - The bidding for the infant and beauty products sector saw a starting price of approximately 5 million yuan per square meter, with final bid prices ranging from 134,333 to 136,666 yuan per square meter [3][4] - The value of commercial spaces in Yiwu is closely linked to market maturity, industry type, location, and size, with some spaces listed for transfer at prices exceeding 10 million yuan [6][9] - Yiwu's market has become a critical hub for over 210,000 small and medium-sized enterprises, attracting more than 20,000 foreign merchants and nearly 9,000 foreign-funded entities [9][10] Strategic Initiatives - Yiwu is implementing a "vertical layout" strategy to enhance industry clustering, allowing related products to be grouped together for more efficient procurement [7][8] - The Yiwu Global Digital Trade Center is positioned as a key node for Chinese manufacturing to reach global consumers, integrating market and digital trade services [10][11] - Yiwu's brand overseas expansion plan aims to establish 46 brand projects in 20 countries by 2024, facilitating over 70,000 products for international buyers [11]
“袜都”“纺都”对决篮球,“浙BA”将成下一个“苏超”?
第一财经· 2025-07-08 15:00
Core Viewpoint - The article highlights the successful launch of the "Zhe BA" basketball league in Zhejiang, emphasizing its role in promoting local culture, tourism, and economic development through sports engagement [1][2]. Summary by Sections Event Overview - The "Zhe BA" league kicked off on July 6, 2025, with a match between Zhuji and Keqiao, where Zhuji won 79-60 [1]. - The league is designed as an amateur competition, encouraging broad community participation, with matches scheduled from July 2025 to February 2026 across 11 cities and 90 counties in Zhejiang [2]. Basketball Infrastructure - Zhejiang boasts a strong basketball foundation, with 55,051 basketball courts covering 32.71 million square meters, including 45,652 basketball courts, 5,376 three-on-three courts, and 4,023 basketball gyms [2]. Economic and Cultural Integration - The league serves as a platform to showcase local products and tourism, with events featuring local delicacies and cultural performances [2][3]. - The integration of sports with local culture and economy is emphasized, with the league aiming to create a festive atmosphere that encourages community involvement [3]. Regional Economic Characteristics - Zhejiang's balanced county-level economic development is highlighted, with each region having its own leading industries, contributing to overall economic progress [5]. - Specific examples include Zhuji's sock production, Keqiao's textile dominance, and Yiwu's status as a global small commodity hub [5]. Income and Tourism - The average disposable income for urban residents in Zhejiang's counties is relatively high, with 9 out of 14 counties in China exceeding 80,000 yuan in 2024 [6]. - Zhejiang ranks first in the national county tourism strength rankings, with notable tourist attractions and events driving local economies [7]. Cultural Significance - The "Zhe BA" league is seen as a vehicle for cultural expression, drawing on regional characteristics and fostering community spirit through sports [8].
Labubu爆火之后,去义乌的年轻人赚翻了
3 6 Ke· 2025-07-07 07:44
Core Insights - Yiwu has become a hub for the Z generation, with many young entrepreneurs, referred to as "Wu Piao," contributing to the Yiwu China Commodity Index through practical efforts rather than theoretical discussions [1][2] - The rise of new industries in Yiwu is driven by the increasing interest in entrepreneurship, e-commerce, and cross-border trade among young people [1][2] Group 1: Yiwu's Entrepreneurial Landscape - Yiwu has seen a significant influx of young entrepreneurs, many of whom are exploring various business opportunities, including e-commerce and social media platforms [1][2] - The city has become a breeding ground for small businesses, with a notable statistic indicating that approximately one in every two residents is a business owner, highlighting the entrepreneurial density [16][19] - The concept of "walk-broadcasting" has gained popularity, allowing new entrepreneurs to engage in live-streaming sales with minimal barriers to entry, making it an attractive option for those starting from scratch [9][11] Group 2: Personal Stories and Experiences - The journey of a local entrepreneur, who transitioned from a corporate job to running a family business and leading entrepreneurial study groups, illustrates the practical approach to business in Yiwu [2][3][4] - The entrepreneur's background in various fields, such as travel media and content marketing, has equipped her with skills that are beneficial for her current ventures [7][9] - The success of her live-streaming efforts, including selling over 1,000 products in a single session, showcases the potential for rapid growth in this business model [11][13] Group 3: Community and Cultural Aspects - Yiwu's entrepreneurial culture is deeply rooted in its history, with many young people having familial ties to the local market, fostering a sense of community and continuity in business practices [4][6] - The presence of female entrepreneurs, often referred to as "boss ladies," plays a crucial role in the local economy, with many actively engaging in learning and adapting to new technologies [16][17] - The spirit of Yiwu is characterized by a proactive and open-minded approach to business, attracting young people who are eager to innovate and capitalize on opportunities [19][20]
弘则研究:义乌小商品出口商景气度跟踪
2025-07-03 15:28
Summary of Key Points from the Conference Call Industry Overview - The focus is on the Yiwu small commodity export market, primarily targeting the European and American markets due to their higher customer quality and purchasing power. The U.S. market accounts for only 5%-10% of total output value, which mitigates risks associated with market concentration [1][3]. Core Insights and Arguments - **Market Environment**: Yiwu offers a favorable business environment with government support, efficient market planning, convenient transportation, and low living costs, which contribute to lower operational costs for factories [1][7]. - **Investment Potential**: The outlook for shops in Yiwu's six districts is optimistic despite high entry fees, with significant past appreciation in similar projects, such as a 17-fold increase in value since 2015 [1][9]. - **Rental Dynamics**: Merchants typically pay around 10% of their annual revenue in rent, and rental increases (approximately 5% annually) do not significantly impact their operations [4][17]. Merchants often choose to sublet rather than return rental spaces to the market [18]. - **Supply Chain Advantages**: Yiwu's labor costs are lower compared to cities like Guangzhou and Shenzhen, enhancing production competitiveness [8][31]. - **Digital Transformation**: The sixth phase of the Yiwu market integrates the best-performing industries from previous phases and incorporates digital upgrades to support cross-border e-commerce [1][13]. Additional Important Insights - **Trade Resilience**: The impact of U.S.-China tariff events on Yiwu's business is minimal, as the majority of exports are directed towards other European countries [3]. - **Real Estate Investments**: Successful Yiwu entrepreneurs often invest in real estate for asset appreciation and stable income, while some reinvest in their businesses for expansion [15][16]. - **Market Demand**: The demand varies by product and region, with recent focus on the Russian market showing positive trends [6]. - **Auction and Rental Practices**: The auction process for shop spaces is highly competitive, with a significant number of applicants being filtered out to ensure only qualified participants are selected [11][12]. - **Payment and Logistics**: Yiwu exporters typically rely on freight forwarding companies for handling international orders and payments, ensuring a streamlined process for export operations [22][28]. This summary encapsulates the essential insights from the conference call regarding the Yiwu small commodity export market, highlighting its strengths, challenges, and future prospects.
义乌品牌出海又添新地标 “世界超市”日本分市场开业
Group 1 - The opening of the Osaka Yiwu Market on June 26 marks a significant step in the global expansion of the "World Supermarket" concept [2] - The market is a collaboration between Yiwu Mall Group and Japanese partner Aokafan, focusing on local market demands and offering a diverse range of quality products [2] - The market's first day saw a high volume of local buyers, indicating strong interest and engagement from the Osaka purchasing community [2] Group 2 - The Osaka Yiwu Market is the second overseas branch of the Yiwu small commodity market, following the Dubai Yiwu China Small Commodity City, which opened in June 2022 [3] - Yiwu market is recognized as the largest small commodity distribution center globally, featuring 2.1 million products across 26 categories, significantly contributing to the development of over 20 industrial clusters in China [3] - The Yiwu Mall Group has initiated a brand overseas strategy, planning to establish 46 overseas projects in 20 countries and regions by 2024, aiming to showcase 700,000 products to international buyers [3]