中信证券股份有限公司（以下简称"中信证券"或"保荐机构"）作为影石 创新科技股份有限公司（以下简称"影石创新"或"公司"）首次公开发行股票 和持续督导工作的保荐机构，根据《上市公司募集资金监管规则》《上海证券交 易所科创板股票上市规则》《上海证券交易所科创板上市公司自律监管指引第 1 号——规范运作》等相关规定，对公司本次使用募集资金置换预先投入募投项目 和已支付发行费用的自筹资金事项进行了核查，具体情况如下： 根据中国证券监督管理委员会出具的《关于同意影石创新科技股份有限公司 首次公开发行股票注册的批复》（证监许可〔2025〕356 号），并经上海证券交 易所同意，公司本次首次公开发行人民币普通股（A 股）股票（以下简称"本次 发行"）4,100.00 万股，发行价格为 47.27 元/股，募集资金总额为 193,807.00 万 元，扣除发行费用（不含增值税）后，募集资金净额为 174,776.61 万元，以上募 集资金已经容诚会计师事务所（特殊普通合伙）于 2025 年 6 月 6 日出具的《验 资报告》（容诚验字〔2025〕518Z0066 号）审验确认。 公司（含子公司）已根据相关法律法规、规范性文 ...

Core Insights - The competition between the companies is intense, with DJI being both a challenge and a motivator for Insta360, as highlighted by the founder's remarks on the dual nature of DJI's presence in the market [1] - Insta360 has established a strong market position in the consumer panoramic camera segment, holding a 67.2% market share, significantly ahead of competitors like Ricoh and GoPro [4] - The company is adjusting its distribution strategy to enhance its dealer system and optimize its CRM, indicating a proactive approach to competition [1][6] Company Overview - Insta360's product line includes a variety of imaging devices such as consumer and professional panoramic cameras, action cameras, and AI stabilizers, with consumer products contributing 86.59% of revenue in 2024 [2] - The ONE X series is the best-selling product line, showcasing the company's strength in the consumer market [2] Market Position - Insta360 leads the global panoramic camera market, selling 8 out of every 10 panoramic cameras worldwide, thanks to its advanced imaging technology and AI algorithms [4] - Despite its dominance in panoramic cameras, Insta360 faces strong competition from GoPro and DJI in the broader action camera market [5] Financial Performance - Insta360's revenue from the Ace series action cameras increased from 0.97 billion in 2023 to 2.76 billion in the first half of 2024, indicating strong growth [5] - The company’s revenue from non-panoramic action cameras is approximately 1.5 billion, ranking third in the market [5] Distribution Strategy - Insta360 employs a hybrid sales model combining online and offline channels, with a near 1:1 ratio in 2024, and a significant portion of sales coming from third-party e-commerce platforms [6][8] - The company collaborates with major retailers and uses a buyout sales model for most distributors, focusing on enhancing customer experience and trust [9] Marketing Strategy - Insta360 has developed a robust marketing strategy centered around KOLs and user-generated content, significantly increasing brand visibility and engagement [10][11] - The company has initiated various marketing campaigns and collaborations with influencers to enhance its brand image and reach [10] Competitive Landscape - DJI is seen as a formidable competitor, particularly in the action camera segment, with its upcoming Osmo 360 product directly competing with Insta360's offerings [14][18] - The competition has led to price wars, with DJI adopting a low-price strategy while maintaining high performance, which poses a challenge for Insta360 [19] Technological Development - Insta360's core competencies lie in its software ecosystem and advanced algorithms, which provide a competitive edge in the market [17][23] - The company is investing heavily in R&D, with over 12% of its revenue allocated to this area, and a significant portion of its workforce dedicated to research [23] Future Outlook - The market dynamics between Insta360 and DJI are expected to drive innovation and technological advancements in the imaging sector, benefiting the overall industry [26]

影石创新在十年时间里迅速成为全球最受欢迎的智能影像品牌之一，背后离不开对技术和 市场趋势的精准把握。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 启明创投合伙人叶冠泰与影石创新创始人兼董事长刘靖康日前在启明创投两场 内部会议上系统地围绕产品线成长价值的判断、新品获得市场青睐的原因、 AI+智能时代的挑战与机 遇、消费电子创新企业的出海经验等展开讨论。 刘靖康强调，企业需要通过持续的技术创新来解决用户真正未被满足的需求，并将盈利投入下一轮研 发，形成创新驱动发展的良性循环。 他也分享了影石创新在产品开发方面的经验 ——选择已有市场 需求但存在痛点的领域，重点关注高毛利市场的技术突破机会。 刘靖康建议选择出海的创业企业坚 持高端产品定位，确保产品完全成熟再推向市场，并指出运营效率和专利的重要性。 叶冠泰分享了对智能影像行业发展的观察。 他指出，早在 10年前当业内多数企业仍处于跟风模仿阶 段时，影石创新就选择了原创产品的研发路线。 他强调，企业应当专注创新研发，通过持续打磨产 品来确保其真正满足用户需求。 研发真正满足需求的优质技术及产品 让原 ...

Core Viewpoint - The successful listing of YingShi Innovation (688775.SH) on the Sci-Tech Innovation Board highlights its rapid growth as a leading smart imaging brand, driven by innovative panoramic imaging technology and a keen understanding of market trends [1][2]. Group 1: Product Development and Innovation - Continuous technological innovation is essential for addressing unmet user needs, with profits reinvested into R&D to create a virtuous cycle of innovation [3][6]. - The company focuses on original product development, having chosen this path over imitation, which has been crucial to its growth and market leadership [4][5]. - Identifying high-margin markets with existing demand but unresolved pain points is a key strategy for product development [3][8]. Group 2: Market Strategy and Consumer Insights - The company emphasizes understanding customer needs and addressing issues that competitors have overlooked, which is fundamental to its innovation strategy [5][6]. - The successful launch of the flagship product X5, a 360-degree camera, is attributed to its ability to solve previous product pain points and meet consumer expectations [10][11]. - The company aims to expand its target customer base and application scenarios as it resolves existing product issues, thereby increasing market penetration [12][9]. Group 3: AI and Future Opportunities - The integration of AI technology is seen as a significant opportunity for enhancing product capabilities, such as automatic shooting and editing, although it presents substantial engineering challenges [14][15]. - The company’s mission remains focused on helping people better record and share their lives, with a long-term vision of becoming a world-class smart imaging brand [13][12]. Group 4: Investment and Growth Strategy - The company advises startups to focus on high-end product development to ensure profitability and sustainable growth, rather than engaging in price wars [16][17]. - Emphasizing the importance of operational efficiency and patent registration is crucial for companies looking to expand globally [18][17]. - The partnership with Qiming Venture Partners has been instrumental in the company's growth, providing not only financial support but also valuable resources and insights [20][22].

Core Viewpoint - The company aims to become a global leader in smart imaging solutions, focusing on the development and marketing of its brand "Insta360" through various channels worldwide [1][2] Group 1: Company Overview - The company specializes in panoramic and action cameras, selling products in over 60 countries through online and offline channels [1] - The revenue CAGR from 2019 to 2024 is projected at 56.81%, with significant contributions from the ONE X/GO/Ace series [1] - In 2024, the revenue distribution in major markets is expected to be 23.65% in China, 23.38% in the USA, 23.36% in Europe, and 7.76% in Japan and South Korea [1] Group 2: Industry Insights - The global handheld smart imaging device market is valued at 36.47 billion yuan, with an estimated penetration rate of 2% for action cameras among outdoor sports enthusiasts in China, indicating substantial market potential [1] - The company holds a significant first-mover advantage in the panoramic action camera sector and is expected to share the market with DJI in the action camera industry [1] Group 3: Competitive Advantages - The company leverages China's efficient consumer electronics supply chain for core component procurement and benefits from low-cost outsourcing within domestic electronic industry clusters [2] - The company possesses comprehensive capabilities in brand building, including product definition, technology R&D, social media marketing, and global channel deployment [2] - The core technology team consists of software experts focusing on panoramic, stabilization, and AI processing technologies, which are significantly ahead of competitors [2] Group 4: Growth Projections - The company is expected to continue capturing market share in the global action camera market while expanding into smart digital cameras, gimbals, wearable cameras, panoramic security cameras, and drones [2] - Projected net profits for the company from 2025 to 2027 are estimated at 1.249 billion, 1.627 billion, and 2.132 billion yuan, with relative valuations of 57.3x, 44.0x, and 33.6x PE respectively [2]

Core Insights - A panoramic camera produced in Shenzhen has sparked a buying frenzy in the U.S., showcasing the global appeal of Chinese smart imaging products [1][6] - Shenzhen is establishing a new track in the consumer-grade smart imaging industry, attracting foreign buyers to its electronic markets [3][4] - Shenzhen-made smart imaging devices, including panoramic cameras and drones, are now sold in over 200 countries, capturing approximately 70% of the global market share [6][29] Industry Developments - The popularity of these products is attributed to their innovative features, such as a selfie stick that can become "invisible" and the ability to capture immersive 360-degree images [1][7] - The devices are designed for various high-speed activities, providing stable footage in challenging environments like mountain trails and turbulent waters [14][22] - Shenzhen companies are moving beyond hardware competition to create an ecosystem that integrates "devices + software + content," enhancing their global influence in the smart imaging sector [15][29] Technological Innovations - Companies in Shenzhen are leveraging proprietary AI algorithms and advanced hardware to develop products that can automatically track and capture subjects in motion [17][19] - The smart imaging industry is witnessing breakthroughs in software and hardware, enabling features like 8K ultra-high-definition video and real-time 360-degree viewing experiences [19][24] - The rise of AI editing and cloud-based services is supporting the growth of the cultural creative industry, allowing non-professionals to produce and share content easily [27][29] Market Dynamics - Shenzhen's electronic market, particularly in Huaqiangbei, is a hub for innovation, where businesses can quickly prototype and customize consumer electronics [39][43] - The city has developed a comprehensive supply chain and manufacturing ecosystem, facilitating rapid product development and meeting diverse global demands [45][46] - Shenzhen's government is actively promoting the development of strategic emerging industries through substantial funding and support initiatives [45]

Group 1 - The core viewpoint of the article highlights the successful launch of the Ace Pro2 limited edition camera in collaboration with Marc Márquez, targeting the motorcycle riding community, and the impressive sales performance during the 618 shopping festival [2][3] - The Ace Pro2 camera features enhancements such as a custom UI for motorcycle riders, night scene capabilities, wind noise reduction, and a 157° wide-angle lens, which are expected to strengthen brand presence among the target demographic [2] - The company reported a total GMV of over 400 million yuan during the 618 period, representing a 160% year-on-year increase, with significant growth across major platforms like Tmall, JD, and Douyin [2] Group 2 - The company is positioned as a rare player in the smart imaging sector, benefiting from increasing market penetration and maintaining strong growth momentum due to its technological and branding advantages [3] - Profit forecasts for the company indicate expected net profits of 1.15 billion, 1.69 billion, and 2.43 billion yuan for the years 2025 to 2027, with corresponding PE ratios of 60.7X, 41.2X, and 28.6X, maintaining a "buy" rating [3]

[Table_StockAndRank] 影石创新(688775) 证券研究报告 公司研究 [Table_ReportType] 公司点评报告 | | | | | | 发布马克·马奎斯联名款 Ace Pro2 相机，加速骑行群体产品渗透。公司发 布与 8 冠王摩托车手马克·马奎斯联名的运动相机 Ace Pro2，机身镌刻"93" 铭文及标志性红色元素，限定礼盒包括收藏级签名照及全套骑行配件。针对 摩托骑行者用户额外升级"MM93"数据仪表盘 UI、定制关机动画，并突出 夜景、防风收音、157°广角镜头等功能。我们认为公司延续深度绑定垂类 代言人的营销打法，此次联名款发布能有效实现人群破圈，增强骑行人群中 的品牌势能。 618 总口径 GMV 同增 160%，维持强劲增长势能。公司 618 全周期 GMV 超 4 亿元，同增 160%，其中天猫/京东/抖音分别增长 136%/155%/248%， 并霸榜运动相机销售榜 TOP1。我们认为在公司新一轮推新周期中，创意产 品+高效营销均有助于维持公司增长势能，预计以 ONE X5 为代表的新机型 仍将保持优异销售表现。 智能影像稀缺标的，持续享受渗透率提升红利。公司 ...

每日晨报 2025年6月 30日 银河观点集萃 责任编辑 周颖 ☎：010-80927635 网:zhouying_yj@chinastock.com.cn 分析师登记编码：S0130511090001 要闻 1-5月份,全国规模以上工业企业利润总额同 比下降 1.1% www.chinastock.com.cn 证券研究报告 请务必阅读正文最后的中国银河证券股份有限公司免责声明 ● 宏观：货币宽松或超预期——货币政策委员会 2025 年第二季度例会解读。货 币政策展望:降息:当前的实际利率依然显著高于自然利率,仍需进一步调降, 预计下半年还会有 1-2 次降息,总计调降政策利率 20-30BP,从而引导 LPR 下行,并传导至贷款、存款利率的进一步下行。降准:预计下半年 50BP 的降 准仍有望落地。重启 PSL:PSL 有望重启扩张,成为央行为政策性银行提供长 期低成本资金的工具,配合政策性金融工具协同发力。结构性货币政策工具的 扩张:下半年聚焦科技、消费、外贸、楼市、股市,有望继续创设或优化现有 结构性货币政策工具。 宏观:利润开始承压,关注政策接续 -- 2025年 1-5 月工业企业利润分析。展 ● ...

2025 年 06 月 27 日 投资评级：买入（首次） 日期 2025/6/27 当前股价(元) 169.00 一年最高最低(元) 204.22/161.80 总市值(亿元) 677.69 流通市值(亿元) 51.55 总股本(亿股) 4.01 流通股本(亿股) 0.31 近 3 个月换手率(%) 285.54 首 次 覆 盖 报 告 股价走势图 数据来源：聚源 -20% -10% 0% 10% 20% 30% 2024-06 2024-10 2025-02 2025-06 影石创新 沪深300 | 吕明（分析师） | 骆扬（分析师） | | --- | --- | | lvming@kysec.cn | luoyang@kysec.cn | | 证书编号：S0790520030002 | 证书编号：S0790525050002 | 电子/消费电子 影石创新（688775.SH） 全景智能影像设备龙头，技术护航+产品创新驱动成 财务摘要和估值指标 | 指标 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | -- ...