洞见 （DJ00123987） ——不一样的观点，不一样的故事，3000万人订阅的微信大号。点击标 题下蓝字"洞见"关注，我们将为您提供有价值、有意思的延伸阅读。 2025年，转瞬即逝。 这一年，变化很多，充满了不确定性。 在充满不确定性的时间迷雾中，我们该如何找回 "确定性" 的 方向呢？！ 说到这里，想先和大家交个底：接下来的内容会涉及商业合作。 今天的商务对于 对翡翠痴迷的朋友们， 绝对算得上是超级好消息！品牌方也很有诚意，正 式上广告之前，先给大家安排 30 份精美礼品。 用他们的话说，就是：交朋友，不能空着手来！ 礼物图片放在文末了，毫不夸张，豪气程度震惊我一整年！ 如果你是 翠友， 可以 先抢礼物后看文， 毕竟名额有限，大家拼手速吧！ 长按下方的二维码，添加成功领礼品 大家都知道，今年翡翠在珠宝界表现出了惊人的稳定度！ 尽快如此，想给大家做推广还是要十分小心。 （ ▼ 翡翠蛋面出货实拍 ▼ ） 他，是真正懂得与时间做朋友的 "长期主义者"！ 在穿越了周期性的阴晴不定后，获得了"可持续"的成功！ 80年代，他生于 翡翠世家 ，从小泡在玉石堆里长大： ▶️ 12岁 辨种水， 18岁 已成行业 "人形鉴 ...

Core Viewpoint - Recently, a new company named Zhenping Yongliang Jewelry and Jade Co., Ltd. was established, focusing on the retail and wholesale of arts and crafts, as well as various other products [1] Group 1: Company Overview - Zhenping Yongliang Jewelry and Jade Co., Ltd. has a registered capital of 10,000 RMB [1] - The legal representative of the company is Ye Yongliang [1] Group 2: Business Scope - The company’s business scope includes retail and wholesale of arts and crafts and collectibles, excluding ivory and its products [1] - It also engages in the manufacturing and sales of arts and crafts and ceremonial supplies, excluding ivory and its products [1] - The company is involved in the sales of non-metallic minerals and products, hardware products, and various daily necessities [1] - Additionally, it provides services for the identification and evaluation of artworks and collectibles [1]

Core Insights - The jade and gemstone industry in China is characterized by its material scarcity and unique cultural significance, with a strong domestic consumer market supporting its development [1] - Guangdong and Yunnan provinces are collaborating to enhance high-quality development through a dual-track sunshine trading system for jade and gemstones, integrating regional strengths and market resources [2] Group 1: Industry Structure and Collaboration - The jade and gemstone industry has established a complete industrial chain and market system centered around Guangdong and Yunnan, showcasing distinct regional characteristics and complementary advantages [1] - The collaboration between Guangdong and Yunnan aims to address the pain points of industrial transformation and upgrade by leveraging the advantages of the Ruili region and the Guangdong-Hong Kong-Macao Greater Bay Area [2] Group 2: Sunshine Trading System - The dual-track sunshine trading system combines domestic and international trading practices, promoting a transparent pricing and value system for jade and gemstones [2] - The Guangdong Jewelry and Gemstone Trading Center is innovating the sunshine public auction service model to create a standardized trading platform, ensuring fair and transparent transactions [3] Group 3: Market Development and Upgrading - The sunshine public auction model has been implemented in various locations, including the first auctions in Foshan and Zhaoqing, integrating new trading models with local industry ecosystems [3] - The ongoing optimization and promotion of the sunshine public auction model are expected to accelerate the jade and gemstone industry's transition to a standardized development phase, injecting vitality into local economies [3]

Core Viewpoint - The article presents a critical perspective on the jadeite market, emphasizing that gold may not be the best investment choice, and highlights the challenges ordinary consumers face when trying to purchase quality jadeite [2][3]. Group 1: Industry Challenges - Ordinary consumers struggle to buy quality jadeite due to rampant price inflation, counterfeit products, and misleading certifications in the market [3][5]. - The jadeite market is filled with traps, including overpriced items and fake goods, leading to a general distrust among potential buyers [3][5]. Group 2: The Role of Zhao Laoshi - Zhao Laoshi, known as "the Jade Judge," has disrupted the jadeite market by exposing its inflated prices and deceptive practices, making quality jadeite more accessible to the public [5][13]. - With a rich family background in jadeite and extensive industry experience, Zhao Laoshi has developed a keen ability to identify genuine jadeite, which he uses to educate consumers [7][10]. Group 3: Market Transparency and Consumer Protection - Zhao Laoshi advocates for price transparency and quality assurance, ensuring that every piece of jadeite comes with a national inspection certificate, thus eliminating the high brand premiums typically associated with jadeite sales [17][23]. - His approach includes a commitment to only sell natural jadeite A goods, offering a seven-day return policy and lifetime re-inspection from major testing institutions [23][27]. Group 4: Industry Response and Impact - Zhao Laoshi's actions have drawn criticism from industry peers, who label him a "traitor" for challenging the status quo, yet he remains steadfast in his mission to protect consumers [13][28]. - His efforts have led to a significant shift in consumer behavior, with many now able to purchase high-quality jadeite at prices significantly lower than traditional retail outlets [18][25].

Core Insights - The first "Innovation and Growth Conference for Hetian Jade" and the relocation ceremony of Hehemei Jade's headquarters took place in Shenzhen, aiming to explore new paths for high-quality development in the Hetian jade industry [1] - The event marked a significant milestone for Hehemei Jade, symbolizing its transition from traditional craftsmanship to a modern industrial model, and highlighting the brand's commitment to innovation and quality [3][4] Company Developments - Hehemei Jade's new headquarters spans nearly 1,500 square meters and is strategically located in the core jewelry district of Shenzhen, enhancing its integration with local cultural and commercial resources [3] - The company aims to transform from a traditional jade business to a "culture + technology + service" platform, reflecting a broader industry trend towards modernization and innovation [4][5] Industry Trends - The conference emphasized the need for cultural empowerment, technological advancement, and brand upgrading as key pillars for the future of the Hetian jade industry [5] - A strategic partnership was established between Hehemei Jade and the Jewelry National Inspection Group to enhance quality certification and industry standards, promoting a more standardized industry framework [6][8] Strategic Initiatives - Hehemei Jade introduced the "Double Million" strategy, aiming to connect one million retail channels and consumers, thereby creating a new retail ecosystem for Hetian jade [9] - The strategy focuses on resource aggregation to empower retail partners and stimulate market vitality, positioning the company for significant growth in the evolving market landscape [9]

Core Insights - Douyin E-commerce has launched a quality inspection and warehousing integration center (QIC) to enhance transparency and standardization in the jewelry and jade industry, addressing long-standing issues such as false advertising and counterfeit certifications [1][3] - The QIC service, which began in 2020, has significantly improved consumer confidence, with 70% of consumers choosing to purchase jewelry and jade products on Douyin E-commerce due to the service's guarantees [1][3] Group 1: QIC Operations and Impact - The QIC system covers all aspects of quality inspection, warehousing, and logistics, ensuring authenticity and professionalism through a mechanism that assigns orders to different testing institutions [3] - Products undergo multiple tests for appearance, material, and weight before receiving a quality inspection report, with an average daily testing volume exceeding 20,000 orders [3] - The implementation of QIC has reduced logistics and quality inspection costs for merchants by nearly 50% per order [3] Group 2: Industry Growth and Trends - The jewelry e-commerce retail market in China is projected to reach 298.26 billion yuan in 2024, with a year-on-year growth of 16.4% [3] - The live e-commerce sector is expected to surpass 4.5 trillion yuan in gross merchandise volume (GMV), accounting for nearly one-third of online retail sales and contributing 80% to the growth of e-commerce [3] - The collaboration between Douyin E-commerce and various small and medium-sized enterprises is fostering market expansion and promoting digital transformation within the industry [4] Group 3: Case Studies and Future Outlook - Companies like Yuangan Jewelry and Cuiyu Jade have successfully integrated the QIC model, significantly reducing costs and establishing consumer trust [6] - The ongoing challenges posed by unscrupulous merchants evading scrutiny may impact consumer confidence, but Douyin E-commerce plans to continuously upgrade the QIC service to protect consumer rights and lower operational costs for merchants [6] - The QIC model is seen as a valuable reference for the industry, with expectations that improved quality inspection systems will enhance standardization and unlock further consumer potential, contributing to economic growth [6]

Core Insights - The article discusses the challenges consumers face when purchasing jewelry and jade online, highlighting the need for improved market credibility and consumer experience [1] - The introduction of the Quality Inspection Center (QIC) by Douyin E-commerce aims to enhance transparency and standardization in the jewelry and jade industry [2] Group 1: QIC Overview - The QIC service integrates quality inspection, warehousing, and logistics, ensuring that products undergo multiple tests before shipping [2] - Each product is assigned a unique inspection code, and the entire inspection process is recorded for traceability, reducing risks of certificate forgery and product tampering [5] - The QIC has partnered with eight authoritative institutions, processing over 20,000 inspections daily, which has significantly increased consumer trust in Douyin E-commerce [7] Group 2: Industry Impact - The QIC model has led to a 50% reduction in logistics and inspection costs for merchants, making it easier for them to comply with quality standards [7] - The rise of live-streaming e-commerce has expanded the market for jewelry, allowing small and medium-sized enterprises to thrive and promoting digital transformation in the industry [8] - The collaboration with QIC has resulted in a doubling of order volumes for testing institutions during promotional periods, indicating a growing demand for quality assurance [8] Group 3: Future Prospects - Continuous improvement of QIC services is expected to enhance the standardization of the industry and unlock further consumer potential, contributing to economic growth [10]

Core Viewpoint - The article discusses the emergence of a figure named A Biao in the jade market, who has disrupted the inflated pricing and fraudulent practices associated with jade, particularly jadeite, making high-quality jade more accessible to the general public [6][20]. Group 1: Industry Challenges - The jade market is plagued by issues such as exorbitant pricing, counterfeit products, and misleading certifications, making it difficult for ordinary consumers to purchase genuine jade [4][25]. - A significant portion of the retail price (up to 60%) is attributed to rent, commissions, and brand premiums, which inflate the cost of jade products [25]. Group 2: A Biao's Impact - A Biao, known as the "Jade Judge," has gained recognition for his transparency and commitment to providing authentic jade at lower prices, challenging the status quo of the jade industry [14][20]. - His approach includes offering jade with national inspection certificates and a promise of quality assurance, which has garnered trust from consumers who previously felt deceived [20][29]. Group 3: Consumer Reactions - Many consumers have expressed disbelief at the affordability and quality of jade offered by A Biao, with some stating that they could not previously afford even lower-quality jade [21][29]. - A Biao's practices have led to a significant shift in consumer behavior, with many now actively seeking his products due to the perceived value and authenticity [29]. Group 4: A Biao's Philosophy - A Biao's mission is to ensure that jade lovers can purchase their desired pieces at reasonable prices, countering the exploitation prevalent in the industry [17][40]. - He remains undeterred by criticism from peers and industry threats, focusing instead on educating consumers about jade and its true value [32][40].

Core Insights - The crystal industry in Donghai County, Jiangsu Province, has evolved significantly, transitioning from traditional mining and processing to a global sales model, leveraging e-commerce and live streaming platforms to enhance sales and reach [1][2] - The sales of crystal products have surged, with a notable increase in demand leading to raw material shortages and rising prices for raw stones [1] - The cross-border e-commerce sector has shown remarkable growth, with sales expected to reach 600 million yuan in 2024, marking a 60% year-on-year increase [1][2] Group 1: Industry Development - Donghai County's crystal industry has a long history, dating back to the Ming and Qing dynasties, and has developed a comprehensive industry chain that includes mining, processing, and sales [1] - The introduction of new sales models, such as short videos and live streaming, has transformed the way crystal products are marketed and sold [1] - The establishment of standardized e-commerce live streaming bases and logistics parks has facilitated the growth of the industry, with daily sales reaching nearly 3 million yuan and over 10,000 orders [1] Group 2: Market Performance - In 2024, the total transaction value of Donghai County's crystal industry is projected to reach 46 billion yuan, with e-commerce transactions accounting for 32 billion yuan [2] - From January to May 2024, the sales revenue of crystal products reached 24.5 billion yuan, reflecting a 36% year-on-year growth [2] - The development of cultural and creative products, such as "Shaolin Crystal Bottles" and "Palace Seals," has enhanced brand appeal and cultural value, expanding the product range significantly [2]

Core Viewpoint - The jewelry and jade industry in China is experiencing significant growth, with a market size reaching 820 billion yuan in 2023, a 14% year-on-year increase, driven by the rise of live e-commerce and a younger consumer demographic [4]. Group 1: Market Overview - The jade market size reached 115.7 billion yuan in 2023, accounting for 14% of the overall jewelry market, indicating stable development [4]. - The penetration rate of live e-commerce users in the jewelry and jade consumption market is 54.67%, contributing to industry growth but also amplifying market chaos [4][10]. Group 2: Consumer Trends - The consumer demographic for jade is becoming younger, with individuals aged 25-40 now representing 45% of the consumer base [4]. - The rise of national trends is promoting a fashionable approach to jade consumption, leading to increased interest in simplified designs and cultural collaborations [19]. Group 3: Investment Insights - The scarcity of jade is validated by geological and anthropological factors, with the annual output of high-quality jade from Myanmar's Pakang mine decreasing for seven consecutive years [4]. - The price of top-quality jadeite has a compound annual growth rate of 18%, significantly outpacing gold during the same period [4]. Group 4: Quality and Authenticity - The value of jade is assessed based on three dimensions: "种" (texture), "水" (transparency), and "色" (color), with superior quality jade being characterized by fine texture, high transparency, and uniform color [6][8]. - The distinction between natural jade (A货) and treated jade (B货 and C货) is crucial for consumers, as treated jade typically lacks investment value [10]. Group 5: Consumer Protection and Education - The credibility of certification systems for jade is declining, with reports of counterfeit certificates being easily produced [12]. - Consumers are advised to seek third-party certification and verify the authenticity of jade products to mitigate risks associated with counterfeit goods [14][15]. Group 6: Industry Regulation and Future Outlook - The jade industry is moving towards standardization and transparency, with local governments and industry associations introducing grading standards to address pricing discrepancies [19]. - Companies like Weiding Jewelry are committed to providing high-quality jade products and educating consumers about the value and risks associated with jade investment [19][21].