Core Insights - The article highlights the growing popularity of sports events in China during the National Day holiday, emphasizing the integration of sports with tourism and commerce as a driver of economic growth [4][21]. Sports Events and Participation - The China Open and WTT China Grand Slam attracted significant attendance, with the China Open achieving over 90% occupancy and more than 45,000 visitors on September 27, setting a historical record [5][10]. - Various local sports events, such as amateur football leagues and outdoor activities, were actively participated in across the country, showcasing a vibrant sports culture [8][10]. Economic Impact and Consumer Engagement - The government has initiated policies to enhance sports consumption and promote high-quality development in the sports industry, aiming to create events that encourage travel and local spending [4][21]. - The "ticket root economy" has emerged, where event tickets provide discounts at local businesses, enhancing consumer engagement and driving sales in surrounding areas [17][20]. Integration of Sports and Commerce - Major events like the China Open have set up "second viewing sites" in commercial areas, allowing fans to enjoy live broadcasts while shopping and dining, thus integrating sports with local commerce [12][15]. - The success of the "second viewing sites" has been evident, with significant increases in foot traffic and sales reported in various commercial districts during events [15][20]. Future Outlook - The sports industry in China is projected to continue its steady growth, with an average annual increase of over 10% in the past five years, indicating a strong potential for future development [21].

国庆期间，体育赛事持续升温，体育场馆成了市民游客热门的打卡地。WTT中国大满贯赛事火热进行，首钢滑雪大跳台南广场的大满贯公园自9月28日开园 后，来自世界各地的游客络绎不绝。园内设置户外草坪观赛、互动游戏等区域，4K高清大屏幕前的观赛区座无虚席，和乒乓球相关文创产品更是深受喜 爱。与此同时，与WTT中国大满贯双联动的中国网球公开赛同样人气爆棚，国家网球中心新增的"签名岛"与红土主题观赛区人气十足，升级后的声效系统 让钻石球场的每一次欢呼都极具感染力。这些体育赛事通过丰富的观赛体验与周边活动，既助燃了全民健身热潮，也推动了文商旅体的深度融合，让体育赛 事成为大众假期打卡的热门之选。 本报记者 康静 文 刘平 潘之望 邓伟 摄 中国网球公开赛的外围公共区域是网球文化体验打卡地和餐饮区，球迷观赛的同时互动感受网球赛带来的激情与欢乐。 WTT大满贯公 园，纪念品商铺前总是排着长长的队伍。 众多乒乓球迷自发聚集在WTT大满贯公园巨幅直播屏幕前，席地而坐共同观看精彩比赛。 首钢滑雪大跳台南广场的大满贯公园同步化身欢乐的海洋，人潮涌动。 中国网球公开赛现场，众多球迷会聚于此。人们在欣赏高水平网球赛事的同时，也能沉浸式体验网 ...

央视网消息：国庆中秋期间，中国多地举办网球、乒乓球、足球、篮球、赛马等体育赛事，主办方将这些赛事与节日消费紧密结合，推出 各类特色活动与优惠福利，以"赛事+节庆"双引擎拉动消费，为市民游客打造多元消费体验，也为假日经济注入强劲动能。10月4日播出国庆长 假观察第四集《"体育赛事+""燃"动假日经济 》。 除了这些顶级赛事，以"票根经济"延伸消费链条成为多地国庆中秋假期期间激活消费潜力的重要举措，如赛事票根关联餐饮零售、非遗集 市配套休闲体验，打破单一消费，形成"引流—停留—复购"的消费链条，带动交通、旅游、餐饮、住宿等产业联动发展。从北京"双奥之城"的 双赛联动到"川超"赛事的文旅融合，从"浙BA"篮球联赛的火热对决到贵州"村马"赛事的激情澎湃，各地以赛事为核心创新消费场景，整合文 体旅资源，将体育流量转化为经济增量，为假日市场注入强劲动能。 2025中网赛事组委会常务副秘书长李旭华称："今年我们是围绕着球迷们的需求和一些市场上的热点做了全新扩展，现在假日经济和文商 旅体融合的动能和活力也坚定了我们做大衍生品市场的决心。" 持续两周的上海网球大师赛赛程覆盖国庆和中秋佳节，今年大师赛群星璀璨，多位世界网坛名将出 ...

第十五届全国运动会将于2025年11月在粤港澳三地举行。这是一场体育盛会，更是推动全民健身、促进 体育事业高质量发展的重要契机。南方财经全媒体集团与十五运会和残特奥会广州赛区执委会在十五运 会开幕倒计时一周年之际，推出"十五运365天365人"专栏，聚焦运动员、企业家、专家学者、体育爱好 者及社会公众的全运故事与全运期待，让更多人了解和关注十五运，生动呈现我国体育精神、城市活力 和文化魅力。 南方财经记者魏彤 广州报道 11月9日，十五运会将在广州开幕。华南师范大学体育科学学院博士后、螳螂拳第八代传人袁进业表 示，十五运会作为"一国两制"框架下首次跨三地联合承办的综合性体育赛事，其示范价值远超体育领域 本身。粤港澳三地通过赛事筹备建立联合指挥部、制定统一竞赛规则、实现运动员资格互认等实践， 为"一国两制"下不同制度体系的协同治理提供了可复制的模板。 （原标题：袁进业：全运会推动非遗体育现代化转型丨十五运365天365人） 袁进业认为，十五运会是推动"非遗体育"现代化转型的绝佳试验场。 编者按： 据了解，本届全运会开幕式将融入非遗技艺与南派武术，这能极大地提升体育非遗的社会关注度。此 外，十五运将迎来巨大的客流 ...

这个假期，在浙江，近20场城市篮球联赛激情上演。浙江各地借助赛事的"东风"，实施"票根经济"，推动"体育+文旅+商业"相融合，市民游客白天逛景 区、晚上看比赛，还能品美食，进一步释放假日消费潜力。 央视网消息（新闻联播）：这个假期，各地活动丰富多彩，人们乐享假日生活，感受美好时光。 一系列特色文化体育活动持续点燃这个假日的激情。10月3日下午，2025中网女单进入1/4决赛阶段，一众世界顶级球星激烈对决，现场气氛火热。同 时，这几天首钢园里的WTT中国大满贯也是人气爆棚。门票销售额方面，截至今天，中网达8800万元，WTT中国大满贯达8600万元，双双创下历史新高。 金秋十月，走进乡村，感受丰收的喜悦。在江苏阜宁，人们在向日葵园里收葵、剥葵、打葵，尽享田园惬意。在广西富川，花开正艳，人们徜徉花海 中，邂逅快乐假期。 到内蒙古阿拉善沙漠感受专业拉力赛的惊险刺激，去山东威海体验海上运动的蓬勃活力。在四川成都，200多名选手齐聚南河两岸，挥桨竞渡，大家助 威加油的同时还能体验亲子皮划艇、桨板等水上运动。在世界文化遗产鼓浪屿，精品音乐会、公益大师班、共享钢琴等80多场活动让市民游客在行走间邂逅 优美旋律。 一批新地标 ...

这个十一黄金周，如果没有计划出游也觉得在家呆8天有点无聊，不如去附近的商圈转转。北京青年报记者从多家 商圈了解到，这里不仅能逛吃逛吃，还有音乐节、同步赛事转播、快闪活动以及各种趣味"市集"……一场场以体 验与融合为名的消费盛宴正在京城的各个角落上演。同时，北京十一期间还有多家新商业体和首店开业，为市民 提供休闲购物新去处。 北京动物园的明星熊猫"萌兰"把"家"搬到了北京坊。由北京动物园和北京坊携手打造的"萌主来坊 潮FUN秘集"主 题乐园全新亮相，打造科技与萌趣结合的沉浸式体验空间。 京西五棵松商圈则化身"潮玩引力场"，整合万达广场与华熙LIVE两大核心地标，推出30余场青年专属活动。其 中，大学生AI艺术季联合北京师范大学等机构，展示30余所高校AI艺术作品，打造"可观看、可互动、可共创"的 数字艺术体验空间。华熙LIVE推出"国潮奇妙游"主题街区活动，结合唐韵雅集、古风乐坊、诗酒对弈等互动内 容，以沉浸式国风场景吸引年轻家庭及汉服爱好者。 体育与文旅的融合尤为引人注目。今年国庆期间，北京迎来中网与WTT大满贯"同城双赛"的盛况。西单更新场、 首创奥莱、北辰荟等商圈纷纷设置中网赛事"第二现场"，通过赛事直播 ...

游客在永定河畔餐厅的外 酒店预订同样火热，首钢园及周边酒店在赛事期间基本满房。万商花园酒店推出WTT中国大满贯主题 展厅以及特色乒乓主题房间，受到球迷欢迎。 赛场内外，文明引导与志愿服务成为另一道动人风景。800余名志愿者和公共文明引导员坚守岗位，负 责秩序维护、信息咨询、文明宣传等，以热情服务营造"人人都是东道主"的浓厚氛围。 专为球迷开通的WTT球迷巴士在假期期间调整规则，无需票根，所有球迷均可免费乘车。巴士线路将 WTT赛场与模式口、商场酒店及重要交通节点串联起来，方便球迷在观赛之余体验石景山的文化和商 业活力，进一步带火全区的文旅热潮。每天，一趟趟球迷巴士满载出行，带着球迷"观看一场赛、玩遍 一座城"。 为迎接赛事，10月1日，首钢园试运行全新配套商业体——融石广场（R+生活中心），十余家首店亮 相，吸引众多年轻人。商场三层的"上城街"文化艺术展同步开展，将首钢的工业文化内核艺术化表达为 可以实景体验的潮流街区。 位于首钢滑雪大跳台南广场的大满贯公园也是球迷必到之地。大屏幕前的草坪观赛区一座难求。旁边的 文创商店，从早到晚都排着长队，肖像球、明星球衣等都是热门单品。下午的球员见面会仅限100名观 众， ...

Core Viewpoint - The construction of "International Event City" in Beijing is a strategic initiative aimed at enhancing the city's global reputation and driving economic transformation through high-quality sports events and services [1][4][14]. Group 1: Event Strategy and Development - Beijing is set to host a series of major events, including the China Open, WTT China Grand Slam, and various world championships, leveraging its world-class venues and operational expertise [3][4]. - The "Double Olympic 100" core engine strategy has been launched, featuring seasonal themes to ensure a continuous flow of events throughout the year, aiming for weekly and monthly highlights [3][4]. - The city is focusing on balancing the introduction of international events with the cultivation of local brands, reducing reliance on high-cost imported events [4][5]. Group 2: Economic Impact and Consumer Engagement - The integration of events into urban spaces, such as parks and commercial areas, is designed to stimulate consumer activity and enhance city vibrancy [7][9]. - The "Event+" model is being developed to explore various consumer engagement avenues, linking sports with commerce, culture, and tourism to create diverse consumption scenarios [9][12]. - Modern sports consumption is shifting towards experiential engagement, emphasizing the integration of events with social and cultural experiences [9][12]. Group 3: Future Vision and Policy Support - The development of the event economy is seen as a key driver for enhancing service industry growth and domestic demand, with a focus on high-quality sports events [12][13]. - Beijing aims to leverage its unique "Double Olympic City" status to create a distinctive path in developing an international event city, aligning with global trends while maintaining local characteristics [13][14]. - The city plans to enhance its event offerings by strengthening international collaborations and improving service experiences through digital innovations [12][14].

假期里的吉林长春航空文化展示中心，许多游客被"大国重器"所吸引，发出阵阵感叹。 沈阳游客王先生：没想到航展结束后还能看到这么多精彩内容，以前只能从电视上看到的战机，现 在能近距离接触，感到非常震撼。 2025年空军航空开放活动和长春航空展结束后，长春国际航空博览城实现常态化运营，蓝天公园、 航空文化展示中心全年面向公众开放，成为市民游客打卡旅游的新地标。 游客：比赛非常精彩，可以看到各个高校的学子都在全力完成这次比赛。 各地文化街区举办丰富多彩的文化活动。在甘肃兰州老街，掐丝珐琅技艺、唐卡绘制等展演让游客 忍不住驻足。手工艺人张雪卉正现场进行敦煌泥版画创作。 成都市新津区文化广电体育和旅游局工作人员杨凡介绍，比赛之余，九大配套活动同步开展，啤酒 节、火锅季和宝墩国家考古遗址公园等都吸引游客前来。 杨凡：这既是一场赛事，又是一种文化交流。正逢国庆假期，我们也把商家组织到南河两岸现场， 很受市民游客的欢迎。 央广网北京10月3日消息 据中央广播电视总台中国之声《新闻和报纸摘要》报道，国庆中秋假期， 各地推出一系列文体旅活动，丰富群众假日生活，持续激发消费活力。 长春市文化广播电视和旅游局局长张辉勇：长春航空文化展 ...

Core Insights - The article highlights the emergence of sports events as a catalyst for boosting consumer spending during the National Day holiday, with various regions leveraging high-profile sports competitions to create new consumption scenarios [1] Group 1: Sports Events and Economic Impact - Various regions are organizing high-level sports events as a core strategy to activate holiday consumption, transforming sports traffic into economic momentum [1] - The model of "traveling to a city for a match" and "one-day competition with multiple days of stay" is gaining traction, encouraging consumers to engage in travel and spending around these events [1] Group 2: Innovative Consumption Models - The "event + business district" model is being adopted, where ticket holders can enjoy discounts at partner merchants, effectively converting spectators into consumers [3] - In Beijing, the China Open and WTT China Grand Slam are creating significant foot traffic, with fans traveling to support their favorite athletes during the holiday [3] Group 3: Integration of Sports and Tourism - Inner Mongolia has announced a directory of 80 sports events and 13 key events for the upcoming holidays, promoting the integration of sports, tourism, and commerce [4] - Chengdu is utilizing various sports events to link tourism, offering discounts at local attractions and restaurants for ticket holders [4] Group 4: Policy Support and Industry Development - The State Council has issued guidelines to enhance sports consumption and promote high-quality development in the sports industry, emphasizing the need for integrated planning across sports, exhibitions, festivals, and tourism [6] - Experts suggest that event organizers should focus on the needs of attendees, ensuring that services cater to their travel and leisure preferences [6]