体育赛事归根到底是大众性的赛事活动，离不开大众参与和社会支持。发展赛事经济，需把握好大众性 体育运动这个基本点。要结合本地实际，坚持政府主导、社会支持、群众参与的办赛方针，努力点燃社 会各界的参与热情，使活动更"接地气""有人气"。大力加强城乡群众性体育基础设施建设，改善群众体 育健身环境，加快推进大中小学操场、运动场馆的对外开放工作，补齐部分地区健身场地和设施不足的 短板。 此外，发展赛事经济还应摒弃功利倾向，坚持群众受益才是最大的成绩，按照有利于群众健身受益的原 则去开展活动，大力发展"体育+"，坚持常抓不懈，让体育赛事成为地方文体产业发展的有力支撑。 最近，江苏省城市足球联赛，也就是球迷所称的"苏超"火了。一项地方性业余赛事，竟吸引了十几万名 球迷涌入赛场观赛，给城市旅游消费带来新的增长点，也给其他地方带来启发，让多地开始谋划类似的 体育赛事。 拿今年在"苏超"中表现亮眼的南通队来说，看了南通近年来在体育方面的努力和投入，似乎不难得出其 成绩背后的原因。目前，南通已建成各类球类场地超4000个，其中足球场560个、篮球场2991个。2025 年，南通还将新建或改建60个市民健身球场，其中足球场30个、乒 ...

本次赛事由亚洲垒球联合会主办，中国垒球协会与陕西省体育局共同承办，西安体育学院、陕西省 手球曲棍球棒球垒球运动管理中心、西安市体育局、西安市鄠邑区人民政府联合协办，将于7月14日至 20日在西安体育学院鄠邑校区举行。届时，来自中国、日本、韩国等10个国家和地区的垒球运动员将携 手为全球观众献上多场精彩赛事。 6月14日，2025年女子垒球亚洲杯会徽、吉祥物、主题口号发布仪式暨倒计时30天筹备工作誓师动 员大会在西安体育学院鄠邑校区举行。 在全场观众的倒数声中，2025年女子垒球亚洲杯会徽、吉祥物、主题口号精彩亮相。会徽以亚垒联 logo为核心元素，右侧清晰呈现赛事英文名称"WOMEN SOFTBALL ASIA CUP 2025"。多彩飘带环绕运 动员形象，既展现垒球运动活力、速度与激情的特征，又传递了"亚洲垒球大家庭"团结凝聚的设计理 念。吉祥物"垒宝宝"形象为活力四射的垒球少女，身着红色运动套装，头戴印有会徽的垒球帽，手持刻 有西安体育学院校徽的垒球，背部红金交织的凤凰之翼与七彩渐变的尾羽构成视觉焦点。"垒宝宝"有接 球、击球、跑垒、投球4个动作造型。赛事主题口号为"相聚魅力西体·共享垒球活力"。 "作为 ...

Core Insights - The sponsorship market for the "Su Super" league has significantly increased, indicating its growing popularity and commercial value [1][2][3] - Major companies such as JD.com and Yili have joined as official strategic partners and sponsors, enhancing the league's marketability [1][2] - The league's structure now includes a total of 7 strategic partners, 5 sponsors, and an increase in suppliers and partners, reflecting a robust sponsorship ecosystem [2][3] Sponsorship Growth - The number of official strategic partners has risen from 1 to 7, with new additions including JD.com and Li Xiang [1][2] - Official sponsors increased from 1 to 5, with new entrants like Nubia and Yili [1][2] - The total number of sponsors has expanded, including the addition of a public support unit and various regional sponsors [2] Commercial Value and Community Engagement - The increased sponsorship is expected to enhance the league's operational capabilities and improve the overall spectator experience [3][4] - Ticket prices remain affordable, promoting higher attendance and community involvement [4] - The league aims to balance commercial interests with its core values, emphasizing community engagement and the essence of football [4][5] Future Outlook - The influx of sponsors is anticipated to create a positive feedback loop, improving facilities and training conditions, which could attract even more sponsors [3] - Experts suggest that while commercial value is important, the league should maintain its grassroots appeal and community focus [4][5] - The league's connection to local culture and community is seen as a vital aspect of its growth and sustainability [5]

Core Viewpoint - The "Su Chao" (Jiangsu Provincial Urban Football League) has gained unexpected popularity, showcasing intense competition among teams from 13 cities in Jiangsu, and has sparked economic benefits across various sectors including sports, culture, and tourism [14][15][20]. Economic Impact - The league has attracted over 180,000 spectators in just three rounds of matches, indicating a strong public interest and engagement [20]. - Local businesses have reported increased commercial activity, with sponsorships and merchandise sales seeing significant growth due to the league's popularity [17][19]. - The league is expected to generate over 300 million yuan in comprehensive economic benefits throughout the season, driven by tourism and local consumption [21][20]. Cultural and Social Engagement - The league has fostered a sense of local pride and cultural identity among fans, with many participating in related activities and discussions online [26][28]. - The "Su Chao" has become a platform for local cultural expression, with various humorous and competitive narratives emerging from the matches, enhancing community engagement [21][22]. Tourism and Local Business Development - The league has stimulated intercity tourism, with fans traveling to matches and exploring local attractions, leading to a 305% increase in bookings for local scenic spots [21][23]. - Local governments and businesses have created promotional packages and events to attract visitors, integrating sports with local culture and cuisine [24][23]. Future Prospects and Challenges - The sustainability of the league's popularity will depend on effective management and the ability to maintain public interest beyond the initial excitement [31][34]. - There are concerns about the potential for negative publicity and the need for careful handling of public relations as the league continues to grow [32][33]. - The success of "Su Chao" may inspire similar initiatives in other regions, but it is crucial for these to be tailored to local cultural and economic contexts rather than simply replicating the model [26][29].

原标题："苏超"点燃城市嘉年华 长三角赛事流量变经济增量 持续高热的2025年江苏省城市足球联赛(简称"苏超")烽火再燃。6月14日淮安队主场对阵南京队的 比赛，将拉开"苏超"第四轮较量的序幕。 这场被称为"小龙虾主场PK盐水鸭""麻辣鹅大战盐水鸭"的对战再度引爆文旅消费的热情。江苏各 地餐厅、酒吧猛打"吃虾、喝酒、看球"广告；淮安西游乐园景区连续四天每日向南京游客发放1万张门 票，吴承恩故居等16家收费景区推出凭赛场门票免票游活动；"南京-淮安""苏州-连云港"等球迷高铁专 列也将于赛期开通。 为缓解前期球场爆满的情况，南京、常州、苏州、南通相继宣布升级主场比赛地，移师至设施更先 进、客容量更大的奥体中心。 此次"苏超"第四轮比赛正值周末，许多球迷打算深度体验主场城市的风土人情、美食文化。去哪儿 平台统计，"苏超"引发大批球迷和民众聚会观赛、跨城观赛，带来主场城市食、住、行、游、娱、购等 场景的消费热潮，各地景区门票、酒店住宿、餐饮预订量及休闲玩乐、体育运动场地客流量攀升。 体育搭台，经济唱戏。2024长三角国际田径钻石赛(上海/苏州)在苏州完成首秀，超过1.6万名观众 入场观赛，开赛前一天票房收入超过23 ...

中经记者张漫游北京报道 新一轮江苏省城市足球联赛（以下简称"苏超"）比赛将于6月14日举行，该赛事热度持续升温，成为体 育界乃至社会瞩目的焦点。作为赛事总冠名商，江苏银行为"苏超"赛事注入动力。 尽管前景广阔，体育产业发展仍面临诸多挑战。曾圣钧举例道，体育产业商业化不足，多数体育俱乐部 营利模式单一，过度依赖门票、少量赞助与政府补贴，品牌价值开发薄弱，运营管理效率低，亏损现象 普遍；且体育消费习惯有待培养，居民消费观念滞后，服务消费场景较单一，新兴业态培育还不成熟， 产品服务质量参差不齐，导致人均体育消费低于西方发达国家。 以路跑赛事为例，哈尔滨银行在多次赞助马拉松后观察到，虽然马拉松等路跑赛事火爆，对城市有着多 种多样的作用，但仍面临着许多现实问题。比如马拉松赛事产业化不完善，马拉松赛事可以带动运动培 训、赛事服务、体育用品制造、智能穿戴制造、旅游餐饮等行业的发展，但目前马拉松赛事热度持续时 间较短，无法形成季节性、全年性效应。马拉松赛事配套文化活动较少，未来可通过开设马拉松历史文 化展览、马拉松数字博物馆等，做好赛事文化积淀，也可通过剧集、文章等形式对外讲好中国马拉松故 事。 曾圣钧亦认为，目前体育产业链 ...

Core Viewpoint - The success of the "Su Super" (Jiangsu Province Urban Football League) has sparked interest in similar leagues such as "Chuan Super" (Sichuan) and "Yue Super" (Guangdong), with plans for their establishment and development being discussed [1][2][3] Group 1: Event Impact and Development - The "Su Super" has gained significant popularity since its launch on May 10, with some matches exceeding attendance levels of the Chinese Super League [2] - The league consists of 85 matches over 7 months, with ticket prices around 10 yuan, leading to nearly sold-out games [2] - Average attendance for the first 12 matches was 8,798, surpassing the average of 6,467 for the current China League One [2] - The success of "Su Super" has led to a 210% increase in hotel bookings in surrounding areas [2] - The Sichuan "Chuan Super" is set to take place from June 21 to July 6, 2025, with a final scheduled for September 5 to 27 [2] Group 2: Economic and Market Response - The "Su Super" has positively influenced related industries, including dining, accommodation, tourism, and sports goods, creating a comprehensive consumption chain [2][4] - The stock prices of companies in the sports industry have seen significant increases, with Jiangsu Gongchuang Artificial Turf Co., Ltd. doubling its stock price since the league's start [4] - The overall market sentiment towards the sports economy is optimistic, with a projected growth in the total output value of sports events from 30.9 billion yuan in 2019 to 75.2 billion yuan by 2024, reflecting a compound annual growth rate of approximately 23% [4] Group 3: Policy and Financial Support - The People's Bank of China and other departments have issued guidelines to support the high-quality development of the sports industry, emphasizing financial backing for sports infrastructure and services [5][6] - The growth of the sports economy is driven by rising income levels and a deepening health-conscious consumer mindset, leading to an expanding population participating in sports [6]

01 爬楼的潮流，带红垂直马拉松 当代都市打工人，正在把楼梯间「卷」成新的健身场景。 根据GlobalMD全球医生组织公开的信息，即使每天只以中低强度坚持爬楼十几分钟，也能有效增进心肺能力、改善腰腹力量与腿部肌群。各大社媒平台 上，也铺满了前后对比明显的减脂效果和针对不同人群的训练攻略。 社媒关于爬楼运动的讨论 传播带动下，不论是高层居民选择避开电梯步行上楼，还是上班族利用休息时间走进消防通道挥洒汗水，在忙碌的现代都市节奏中，爬楼这一无需特定场 地预约，不必支付入场费用，只需一双运动鞋和一段楼道便能进行碎片、高效训练的运动形态，正在变得火热。 但在现代传播环境下，想「出头」就得有噱头。爬楼运动火了后，或是为了「量化」自己的运动表现与满足成就感，或是为了「找搭子」「进圈子」获得 更好的运动体验氛围，又或者只为满足猎奇心理，打卡拍照......用双脚爬上城市地标高楼，成为了这一群体快速膨胀的需求。 喜欢爬楼的都市人群，率先盯上了原本「隐匿」在城市各个大厦里的垂直马拉松比赛。 大众热情催生业态发展。据世界高塔竞速协会（TWA）公布的数据显示，2024年中国各种规模、等级的垂马活动已超过百场——从632米的上海中心到 ...

6月12日，广州市商务局发布关于公开征求《广州市提振消费专项行动实施方案（征求意见稿）》意见 的通知。其中提到，计划大力发展体育消费，包括全力抓好十五运会和残特奥会筹办工作，开展体育嘉 年华、体育消费季、全民健身活动等体育促消费活动，推动冰雪运动和赛马运动消费发展。 南方财经记者从广州融创热雪奇迹相关负责人处了解到，在五一期间，热雪奇迹五一期间整体客流同比 增加近30%，其中游客最为青睐在滑雪体验，五一期间滑雪占比近60%。 该征求意见稿指出，全力抓好十五运会和残特奥会广州赛区筹办工作，高水平办好世界田联接力赛、广 州马拉松赛等重大赛事。 在体育嘉年华的持续推进下，广州的全民健身活动体系将进一步完善，全民迎全运的氛围也将愈发浓 厚，促进赛事流量向消费增量转化。 当前，十五运会和残特奥会筹备工作正在有序推进。6月10日，十五运会足球项目女子16岁以下组比赛 在广州落幕，这是广州赛区的首赛，同时也是十五运会竞体项目的首赛，广州赛区组建多个保障团队， 在接待酒店、出行、餐饮等方面，为本次比赛提供全方位的服务。同时，本次比赛在经过全新升级改造 的4个场馆中举行，专业、智能、低碳的场馆受到全国各地的运动员、教练和观众称 ...

Core Viewpoint - The Chengdu Xiangcheng Sports Center is being prepared to host the soft hockey events for the 2025 Chengdu World Games, with a focus on cost-effective and efficient venue optimization [5][6]. Group 1: Venue Preparation - Over 130 students from three schools participated in a soft hockey experience event at the Chengdu Xiangcheng Sports Center, which is one of the 27 competition venues for the 2025 Chengdu World Games [5]. - The center is also the first newly constructed venue completed for the 31st World University Summer Games held in 2023 [5]. - The venue will host soft hockey competitions from August 6 to 13, 2025, starting one day before the opening ceremony [5]. Group 2: Optimization Strategies - The venue's layout has undergone multiple optimizations to enhance operational efficiency, with 85% of the renovation tasks completed and expected to be handed over by the end of the month [6]. - The energy systems, including lighting and electricity, have been optimized to reduce costs while meeting required standards, improving the competition experience for athletes [8]. - A streamlined process for managing materials has been established, focusing on the principle of "frugality and necessity," with 138 common materials categorized and managed to avoid waste [8].