Core Insights - Bilibili reported Q3 2025 total net revenue of 7.69 billion yuan, a 5% year-on-year increase, and a net profit of 469.4 million yuan, compared to a net loss of 79.8 million yuan in the same period of 2024 [1] - Adjusted net profit, not in accordance with US GAAP, reached 786.3 million yuan, marking a 233% year-on-year growth [1] Financial Performance - Total net revenue for Q3 2025 was 7.69 billion yuan, up 5% year-on-year [1] - Net profit was 469.4 million yuan, a significant turnaround from a net loss of 79.8 million yuan in Q3 2024 [1] - Adjusted net profit was 786.3 million yuan, reflecting a 233% increase year-on-year [1] User Growth and Engagement - Daily Active Users (DAU), Monthly Active Users (MAU), and user engagement metrics reached new highs, with DAU showing the highest quarterly increase since 2021 [3] - The growth in DAU is attributed to a focus on high-quality content, which is seen as a sustainable growth driver [4][5] - The number of paying users reached a record high of 35 million, representing a 17% year-on-year increase, with the growth primarily driven by premium memberships [6] Content Strategy - The emphasis on high-quality content is viewed as essential for sustaining user growth, as users express a strong demand for quality over quantity [4][5] - The community plays a crucial role in discovering and supporting quality content creators, fostering a culture of continuous improvement and engagement [5] Gaming Performance - The self-developed game "Escape from Duckkov" achieved over 3 million sales globally within a month of its release, with a peak online player count of 300,000 and a 96% positive rating on Steam [8][9] - Future plans include porting "Escape from Duckkov" to consoles and mobile platforms, with a focus on community feedback during development [10] Advertising Revenue - Advertising revenue for Q3 reached 2.57 billion yuan, a 23% year-on-year increase, with Bilibili's market share continuing to grow [12] - The company is optimistic about future advertising revenue growth, particularly during peak shopping events like "Double Eleven," where ad revenue increased by 30% year-on-year [16] Financial Outlook - The company expects to maintain a gross margin of 37% in Q4, with a long-term target of 40% to 45% [17] - Free cash flow has reached 1 billion USD per quarter, with plans to invest in high-quality revenue-generating businesses and new opportunities [17][18] AI Integration - Bilibili is actively integrating AI into its platform, with a significant increase in AI-related content submissions and a focus on using AI to enhance creator efficiency [19][20] - The company aims to develop AI tools that assist creators in producing high-quality content, including features for video translation and podcast creation [20]

Core Viewpoint - Bilibili's Q3 performance shows significant improvement with revenue of 76.9 billion RMB, a 5% year-on-year increase, and a net profit of 4.69 billion RMB, marking a return to profitability [1][3][4] Financial Performance - Total revenue reached 76.9 billion RMB (10.8 billion USD), exceeding market expectations of 76.54 billion RMB, with advertising revenue growing by 23% to 25.7 billion RMB (3.61 billion USD) [4][10] - Adjusted net profit surged by 233% year-on-year to 7.86 billion RMB (1.105 billion USD), with an adjusted net profit margin of 10.2%, up from 3.2% in the previous year [8][11] - Gross profit was 28.2 billion RMB (3.958 billion USD), reflecting an 11% increase, and the gross margin improved to 36.7% from 34.9% year-on-year [4][11] User Engagement - Daily active users (DAU) reached 117.3 million, a 9% increase year-on-year, while average daily usage time increased to 112 minutes, up by 6 minutes [9][10] - Monthly active users (MAU) stood at 376 million, with a 17% increase in monthly paying users, totaling 35 million [9][10] Revenue Structure - Revenue sources include value-added services (39%), advertising (33%), gaming (20%), and IP derivatives and others (8%) [10] - The gaming segment saw a 17% decline in revenue to 15.1 billion RMB, attributed to high performance in the previous year due to the launch of "Three Kingdoms: Strategy" [10][11] Profitability Improvement - The significant improvement in profitability is attributed to a rise in gross margin and a decrease in operating expenses, with operating costs only increasing by 2% [11] - Operating expenses decreased by 6% year-on-year, with sales expenses dropping by 13% due to reduced gaming promotions [11] Advertising Business - The advertising segment remains a key growth driver, with the fastest growth observed in sectors such as gaming, digital appliances, e-commerce, and automotive [10][16] - The company anticipates continued growth in advertising revenue, supported by a strong user base and effective ad placements [16][17] AI and Future Outlook - AI-related content creation is on the rise, with a 83% year-on-year increase in daily submissions related to AI [19] - The company plans to leverage AI to enhance content creation and improve operational efficiency, indicating a strong focus on integrating AI solutions in future strategies [20]

Core Insights - Bilibili's daily active users reached 117.3 million in Q3 2025, a year-on-year increase of 9% [2] - The total net revenue was RMB 7.69 billion (USD 1.08 billion), up 5% year-on-year, exceeding market expectations of RMB 7.65 billion [2] - Advertising revenue grew by 23% year-on-year to RMB 2.57 billion (USD 361 million) [2] - Gross profit was RMB 2.82 billion (USD 395.8 million), reflecting an 11% year-on-year increase, with a gross margin of 36.7%, up from 34.9% in the same period of 2024 [2] - Net profit reached RMB 469.4 million (USD 65.9 million), surpassing market expectations of RMB 282 million, compared to a net loss of RMB 79.8 million in 2024 [2] - Adjusted net profit surged by 233% year-on-year to RMB 786.3 million (USD 110.5 million), with an adjusted net profit margin of 10.2%, up from 3.2% in 2024 [2] Revenue Breakdown - Value-added services revenue for Q3 2025 was RMB 3.02 billion, compared to RMB 2.84 billion in Q3 2024 [4] - Advertising revenue for Q3 2025 was RMB 2.57 billion, up from RMB 2.09 billion in Q3 2024 [4] - Mobile gaming revenue decreased to RMB 1.51 billion in Q3 2025 from RMB 1.82 billion in Q3 2024 [4] - IP derivatives and other revenue was RMB 582.3 million in Q3 2025, compared to RMB 567.3 million in Q3 2024 [4] Profitability Metrics - Operating profit for Q3 2025 was RMB 353.9 million, a significant improvement from an operating loss of RMB 66.7 million in Q3 2024 [4] - The net profit margin for Q3 2025 was 6.1%, compared to a net loss margin of 1.1% in the same period of 2024 [2] - Basic earnings per share for Q3 2025 was RMB 1.13, a recovery from a loss of RMB 0.19 in Q3 2024 [4]

Core Insights - Bilibili reported a total revenue of RMB 7.69 billion for Q3 2025, representing a 5% year-on-year increase, with adjusted net profit rising by 233% to RMB 786 million [2] - Key user metrics reached historical highs, with daily active users at 117 million (up 9% YoY) and monthly active users at 376 million (up 8% YoY), alongside a 17% increase in monthly paying users to 35 million [2][5] User Engagement and Community Growth - The average daily usage time increased to 112 minutes, marking a record high, and the number of official members grew by 10% YoY to 278 million, with a retention rate of 80% [5] - Content categories such as gaming, AI, automotive, parenting education, and travel saw significant growth in viewing time, with gaming content up 22% and AI content up nearly 50% [5] Revenue Structure and Performance - Revenue from value-added services reached RMB 3.02 billion, a 7% increase YoY, driven by growth in paid memberships and other services [7] - Advertising revenue surged by 23% to RMB 2.57 billion, attributed to improved ad product supply and effectiveness [7] - Mobile gaming revenue decreased by 17% to RMB 1.51 billion, influenced by a high base from the previous year [7] Profitability and Margin Improvement - Gross profit for Q3 was RMB 2.82 billion, an 11% increase YoY, with a gross margin rising to 36.7%, reflecting a consistent improvement over 13 consecutive quarters [8] - The CEO emphasized the importance of user growth and engagement in driving commercial value, highlighting the community's role in business expansion [8]

Core Insights - Bilibili (NASDAQ: BILI, HKEX: 9626) reported a total revenue of 7.69 billion RMB for Q3 2025, marking a 5% year-over-year increase [1] - The platform experienced significant growth in user engagement, with daily active users reaching 117 million, an increase of 9% year-over-year [1][3] - The company achieved a substantial increase in adjusted net profit, which rose by 233% year-over-year to 790 million RMB [1][4] User Engagement - Daily active users reached 117 million, while monthly active users hit 376 million, both representing historical highs [3][11] - Average daily usage time increased to 112 minutes, up by 6 minutes year-over-year [1][11] - The number of monthly paying users exceeded 35 million, reflecting a 17% year-over-year growth [1][11] Community Ecosystem - The community ecosystem showed accelerated growth, with a 10% year-over-year increase in the number of official members, totaling 278 million [3] - The retention rate for users over 12 months remained stable at 80% [3][17] - Content engagement surged, particularly in AI-related content, which saw a nearly 50% increase in playback time [3][13] Revenue Breakdown - Total revenue for Q3 2025 was 7.69 billion RMB, with contributions from various segments: value-added services (39%), advertising (33%), gaming (20%), and IP derivatives and other businesses (8%) [4][8] - Advertising revenue reached 2.57 billion RMB, growing 23% year-over-year, driven by increased brand engagement across luxury, beauty, and automotive sectors [4][8] - Gaming revenue amounted to 1.51 billion RMB, supported by long-term operational strategies for popular titles [4][20] Profitability - Adjusted net profit for the quarter was 790 million RMB, a significant increase of 233% year-over-year [1][4] - Gross margin improved for the thirteenth consecutive quarter, reaching 36.7% [9] Creator Economy - The number of creators with over 10,000 followers increased by over 20% year-over-year, indicating a thriving creator community [3][14] - Nearly 2.5 million creators earned income through various channels on the platform, with average income per creator rising by 22% year-over-year [3][15] Cash Position - As of September 30, 2025, the company held cash and cash equivalents, term deposits, and short-term investments totaling 23.49 billion RMB [5]

Core Insights - Bilibili reported total net revenue of 7.69 billion yuan (approximately 1.08 billion USD) for Q3 2025, representing a year-on-year growth of 5% [6] - The company achieved a net profit of 469.4 million yuan (approximately 65.9 million USD), compared to a net loss of 79.8 million yuan in the same period of 2024 [14] - Adjusted net profit, not in accordance with US GAAP, was 786.3 million yuan (approximately 110.5 million USD), marking a significant year-on-year increase of 233% [15] Financial Performance - Total net revenue for Q3 2025 was 7.69 billion yuan (approximately 1.08 billion USD), with revenue from value-added services at 3.02 billion yuan (approximately 424.6 million USD), up 7% year-on-year [6] - Advertising revenue reached 2.57 billion yuan (approximately 361 million USD), a 23% increase year-on-year, attributed to improved advertising products and efficiency [6] - Mobile gaming revenue was 1.51 billion yuan (approximately 212.2 million USD), down 17% year-on-year due to a high comparison base from the previous year [6] - Revenue from IP derivatives and other businesses was 582.3 million yuan (approximately 81.8 million USD), reflecting a 3% year-on-year growth [7] User Engagement - Average daily active users (DAU) for Q3 2025 reached 117.3 million, a 9% increase year-on-year [2] - Monthly active users (MAU) stood at 376 million, representing an 8% year-on-year growth [3] - The number of monthly paying users was 35 million, up 17% year-on-year [4] - Users spent an average of 112 minutes per day on the platform, a historical high, increasing by 6 minutes compared to the same period last year [5] Cost and Expenses - Cost of revenue was 4.87 billion yuan (approximately 683.7 million USD), a 2% increase year-on-year, primarily due to higher revenue-sharing costs [8] - Total operating expenses were 2.46 billion yuan (approximately 346.1 million USD), down 6% year-on-year [10] - Sales and marketing expenses decreased by 13% year-on-year to 1.05 billion yuan (approximately 147.6 million USD) due to reduced mobile game marketing spending [10] Profitability - Operating profit for Q3 2025 was 353.9 million yuan (approximately 49.7 million USD), compared to an operating loss of 66.7 million yuan in the same period of 2024 [12] - Adjusted operating profit, not in accordance with US GAAP, was 687.9 million yuan (approximately 96.6 million USD), a 153% year-on-year increase [12] Cash Flow and Share Buyback - Net cash provided by operating activities was 2.02 billion yuan (approximately 283.2 million USD), compared to 2.23 billion yuan in the same period of 2024 [16] - As of September 30, 2025, Bilibili held cash and cash equivalents totaling 23.49 billion yuan (approximately 3.30 billion USD) [17] - The company repurchased 6.4 million shares at a total cost of 116.4 million USD under a two-year share buyback plan approved in November 2024 [18]

三季度B站总营收为76.9亿元人民币，同比增长5%。其中广告收入达25.7亿元，同比增长23%。收入结 构的优化与运营效率的改善，显著提升了B站的盈利能力。毛利率连续十三个季度环比提升至36.7%， 调整后净利润为7.9亿元，同比大幅提升233%。 ...

Core Insights - Bilibili achieved a total net revenue of RMB 7.69 billion (USD 1.08 billion) in Q3 2025, representing a 5% year-on-year increase [1] - Advertising revenue reached RMB 2.57 billion (USD 361 million), up 23% year-on-year [1] - Gross profit was RMB 2.82 billion (USD 396 million), an 11% increase year-on-year, with a gross margin of 36.7%, up from 34.9% in the same period of 2024 [1] - The company reported a net profit of RMB 469 million (USD 65.9 million), compared to a net loss of RMB 79.8 million in Q3 2024 [1] - Daily active users (DAUs) reached 117 million, a 9% increase year-on-year [1] User Metrics - Daily active users increased by 9% to 117 million, while monthly active users grew by 8% to 376 million [2] - Monthly paying users rose by 17% to 35 million [2] - Average daily usage time per user was 112 minutes, an increase of 6 minutes year-on-year, marking a historical high [2] Financial Performance - The company reported a significant improvement in financial performance, with a 233% year-on-year increase in non-GAAP net profit to RMB 786 million [2] - Non-GAAP net profit margin expanded to 10.2%, compared to 3.2% in Q3 2024 [2] - The company emphasized the importance of operational efficiency and effective cost control in achieving these results [2]

(本文来自第一财经) 哔哩哔哩2025年Q3营收76.9亿元，同比增长5%；净利润为4.694亿元，2024年同期的净亏损为人民币 7980万元。 ...

截至九月，万粉以上UP主数量同比增长超20%。在此基础上，创作者收入稳步提升。2025年前三季 度，近250万UP主在B站通过广告、直播、充电、课堂、小店等渠道获得收入，UP主的人均收入同比增 长22%。 B站董事长兼首席执行官陈睿表示：本季度，B站在社区生态与商业化双轮驱动下，实现了健康增长， 也证明了内容的价值。对于优质内容的长期投入，让B站成为了一个充满活力的社区，持续吸引着创作 者和用户的到来并长期留存。未来，我们将继续强化社区和商业的良性循环，促进社区繁荣，为用户创 造长期价值。 责任编辑：刘万里 SF014 11月13日晚间消息，哔哩哔哩公布截至2025年9月30日第三季度未经审计的财务报告。数据显示，2025 年第三季度，B站总营收为76.9亿元人民币，同比增长5%，增值服务、广告、游戏和IP衍生品及其他业 务分别贡献收入的39%、33%、20%和8%。 三季度，B站净利润从去年同期的亏损增至4.7亿元，净利润率为6.1%；调整后净利润为7.9亿元，同比 增加233%，调整后净利润率提升至10.2%。 用户数据方面，三季度，B站日均活跃用户达1.17亿，同比增长9%；月均活跃用户达3.76亿，同 ...