记者梳理发现，近期在互联网公司内部反腐力度不断加大。 B站通报内部反腐新进展。7月2日，B站在内部邮件中通报， 原游戏合作部总经理张再敏在B站 工作期间存在严重的职务犯罪行为，已经被公安机关依法逮捕 。 在通报中，B站表示，公司所有员工都应遵守国家的法律法规，鼓励广大员工、合作伙伴投诉举 报公司员工的舞弊违规行为，并且公司会对举报人信息严格保密。 据公开信息显示，张再敏先后在汇丰银行、上海莫塞尔、华为任职，并曾任华为游戏中心部长。 据多名接近张再敏的人士称，2021年初她加入了B站，负责联运业务，花名「小姐姐」。 值得注意的是，有B站内部人士向记者表示， 张再敏是B站内部权重较高的游戏业务管理层之一 ，此前B站游戏业务曾经连续多个季度增长低迷，而在今年一季度，B站游戏业务收入同比大幅 增长76%，达17.3亿元，回温明显。 2022年11月，B站在内部通知中宣布，游戏发行事业部、游戏合作部、游戏社区部、爱可赛思 游戏工作室、晨星游戏工作室、时之砂游戏工作室、游戏创新产品部的汇报线直接交给公司CEO 陈睿。 6月23日，字节跳动内部发布一份企业纪律与职业道德委员会通报。通报中的一条内容，疑似与 此前流传的某举报 ...

2025年上半年，流量流向了哪里？ 抖音、小红书、快手、B站，四大平台明暗交织，各自讲述着截然不同的增长故事—— 当抖音用5天造出"韦神"的涨粉奇迹时，10后"小孩姐"正在小红书朗诵生死主题的散文；快手"老铁"们把PK战场从直播间搬到线下，B站的线上教室里挤 满了读尼采、学数学的年轻人。 看似天南海北的爆款内容背后，藏着平台各自的流量生态，也有时代大背景之下共同的内容密码。 那么，不同平台分别流行着哪些内容？平台之间，是否有用户的迁移或流量的此消彼长？对于创作者来说，下半年有哪些风口或机会？ 借助新榜旗下多平台数据工具，新榜编辑部调取了2025年1月1日至6月30日抖快B红涨粉最多的各100个账号，并以Top50制榜，尝试观察解答这些问题。 （数据说明：不统计媒体号、政务号、平台号） "韦东奕"5天涨粉超2000万，垂类博主在抖音频频翻红 要说2025上半年抖音的"流量宠儿"，毫无疑问是韦神"韦东奕"。 2025年6月4日，北京大学助理教授"韦东奕"开通个人抖音账号。天才光环叠加高考节点，让"韦东奕"的账号成了高考许愿池，最终5天涨粉超2000万。 乍一看以为是"抖音造神"，但对比之前一夜走红的"张同学""郭 ...

Group 1: Core Perspectives - The integration of digital technology and education is reshaping the discourse ecology of ideological education in universities, presenting new challenges for its effectiveness and penetration [1] - The article emphasizes the need to break traditional educational models and construct ideological education paths that align with fragmented communication patterns [1] Group 2: Fragmented Communication Paths at the Level of Communication Subjects - A multi-dimensional communication matrix involving professional teachers, management teams, and student leaders is essential for effective fragmented communication [2] - Professional teachers should focus on transforming theoretical depth into micro-themes relevant to students' lives, while administrative staff can integrate ideological elements into policy interpretations [2] - Establishing regular communication mechanisms among all parties involved can enhance the vibrancy and effectiveness of ideological communication [2] Group 3: Interaction Mechanisms Between Communication Subjects and Audiences - A closed-loop mechanism for content production, interactive feedback, and effect optimization is necessary to facilitate two-way dialogue in fragmented communication [3] - Understanding students' cognitive pain points and interests through research can guide the creation of relevant content, enhancing student engagement [3] - Quick response mechanisms to address students' theoretical and practical questions can prevent misunderstandings caused by fragmented information [3] Group 4: Fragmented Communication Paths at the Level of Content - Selecting content that adheres to core values and problem-oriented criteria is crucial for effective fragmented communication in ideological education [4] - Transforming abstract concepts into concrete knowledge points and ensuring the content is timely and relevant to students' lives can enhance understanding [4] - A systematic and coherent content structure is necessary to address cognitive fragmentation, utilizing thematic clues and progressive approaches [5] Group 5: Fragmented Communication Paths at the Level of Media - Utilizing mainstream new media platforms effectively is vital for ideological education, requiring precise platform adaptation strategies [6][7] - A collaborative media matrix that integrates campus media resources can enhance the overall communication effect, with a central media hub coordinating content production [7] - Developing a dedicated campus app can unify fragmented content and improve user engagement through integrated learning management features [7] Group 6: Conclusion - The dynamic adaptation between educational supply and demand in the new media era is key to effective ideological education [8] - The proposed three-dimensional path aims to embed ideological education into students' digital lives, enhancing its relevance and effectiveness [8]

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Group 1 - The education landscape is shifting towards online platforms, with offline teaching institutions dwindling due to regulatory constraints, leading to a rise in online educators and content creators [1] - Parents are increasingly prioritizing safety in children's content, prompting platforms to implement child-friendly settings and content filtering to ensure a secure viewing experience [2][3] - The demand for quality educational content is growing, with platforms like iQIYI and Bilibili enhancing their offerings to cater to diverse learning needs for children [5][7][8] Group 2 - iQIYI has upgraded its children's business to focus on a broader range of educational content, launching new series and partnerships to enhance its offerings [5][7] - Bilibili is becoming a significant source of educational resources, with popular creators providing engaging content that combines entertainment with learning, appealing to younger audiences [8][11][12] - Douyin (TikTok) is emerging as a preferred platform for younger students, leveraging short video formats to deliver educational content effectively, indicating a shift in how educational materials are consumed [14][16][18] Group 3 - The trend of parents utilizing online resources for their children's education is becoming more pronounced, with many opting for platforms that provide high-quality, free educational content [21][22] - The competitive advantage for parents lies in their ability to select and utilize effective educational tools and resources, which enhances their children's learning experiences [21]

6月29日，记者从哔哩哔哩（以下简称"B站"）获悉，在其迎来了成立的第16个年头之际，B站董事长兼 CEO陈睿公布了平台最新的用户及营收数据。据了解，16年来，B站保持了较好的用户黏性，15年以上 老用户留存率达90%，且用户呈现年轻化趋势，整体平均年龄仅为26岁。 数据显示，今年一季度，平台日活用户达1.07亿，月活用户也达到了3.68亿。此外，平台用户整体平均 年龄为26岁，高校覆盖率超过70%，在985大学中的覆盖率更是达到了82%，呈现出年轻化、受教育水 平高的趋势。 同时，平台用户黏性也在持续增强，一年中，登录平台超过360天的用户达到了1600万，每个月登录30 天的用户超过2600万。相较于平台去年公布的数据，分别同比增长60%和30%，并且用户日均使用时长 也超过了108分钟。 在创作者收入方面，2024年，在该平台上获得收入的UP主超过310万，月人均商单量增长28%，月人均 收入增长122%。 然而记者注意到，B站虽然有着独特的社区生态和庞大的年轻用户群体，但其商业化却差强人意。直到 去年11月有所改观，据B站公布2024年第三季度财报显示，经调整后净利润2.4亿元，实现上市以来首次 单季 ...

在抖音的阴影下，竞争对手继续成长。 文 丨 高洪浩 编辑 丨 黄俊杰 2021 年初，抖音内部的一场业务规划会上，一位垂类运营负责人用创作者发布视频数量、用户播放时 长等数据论证这个产品在时尚领域做得比小红书更好。时任抖音负责人张楠随即反问，"我们做得更 好，那为什么小红书 DAU（每日活跃用户数）还涨得这么猛？" 次年，抖音提出一个明确的目标，要在三年内覆盖全人群、全设备和全场景。针对小红书流行的笔记 内容、B 站的中长视频、快手的北方市场，抖音推出一系列新产品和功能。 三年后，现在每天有超过 8 亿人（QuestMobile 口径）在抖音刷视频、购物、聊天，被吸走的时间不 少于微信。去年这些行为让它的收入比阿里的中国电商高出了 1/3。抖音俨然已经是一个超级应用。 但抖音的阴影下，竞争对手稳定成长。小红书和 B 站在过去三年成为了日活过亿的大众平台，并且分 别在 2023 年与 2024 年扭亏为盈。而产品形态更接近抖音的快手在 2024 年拥有了 4 亿日活跃用户， 连续两年盈利。在无人可以撬动的微信里，视频号的日活跃用户则突破了 6 亿，与抖音主端体量相 当。 2025 年初的全员会上，字节跳动 CE ...

撰 文丨星 野 编 辑丨美 圻 文娱价值官解读： ID:wenyujiazhiguan 2025年剧集暑期档大战已经正式打响，首轮对决中，爱优腾芒等平台都已甩出了手中"王炸"，第二轮的S+剧集"对对碰"也即将上演。除了目前牌桌上的四 大平台，今年还有一家平台正在跃跃欲试，试图在暑期档正式登上牌桌，那就一直被视为"局外人"的B站。 一直以来，B站的自制剧集都未能打破"出站魔咒"，陷入高口碑、低热度的怪圈，仅有《古相思曲》等屈指可数的意外之喜。今年，B站决定通过深耕女 性古装赛道，通过低投入、高质量的中剧模式来打破困境。 这个暑期档，一口气推出四部古装剧集的B站，能否在暑期档剧集竞争中争得一席之地？ 暑期档上线四部古装剧 B站想批量复制《古相思曲》？ 悄无声息之中，B站"观星剧场"首部剧集《青川入梦》迎来了超点完结。作为站内首部开启超点服务的自制剧集，B站无疑对其收视表现寄予了厚望。 然而，《青川入梦》未能复制两年前《古相思曲》的成功，自6月16日开播以来，总播放量只有1800万，不及爱优腾在播古偶单集数据，在云合、灯塔等 平台上更是"查无此剧"。 虽然B站发起了"青川入梦二创大赛"，但这部剧在站内并未实现口碑发 ...

Core Insights - The article highlights the emergence of niche creators on Douyin, breaking the dominance of traditional top accounts, and reflects a shift in user preferences towards more targeted content [1][2]. Music Sector - @田一名爱唱歌 has become the top creator in the music category for May, gaining significant attention through collaborations and unique content that resonates with younger audiences [3][10]. - The collaboration with甲亢哥 resulted in over 295 million likes on Douyin and 1 million views on Bilibili, showcasing the viral potential of cross-genre partnerships [3][10]. - The success of @田一名爱唱歌 indicates a trend where "non-professional" personas are more relatable, and cross-industry collaborations are key to expanding reach [10]. Agriculture Sector - @桃溪兄弟 ranked second in the agriculture category, demonstrating the enduring appeal of rural themes and lifestyle content [11][20]. - Their content, which focuses on rural life and local cuisine, has garnered over a million likes on just three videos in May, indicating strong audience engagement [17][20]. - The creators' approach aligns with national policies aimed at rural revitalization, suggesting potential for commercial partnerships in local agriculture and tourism [20][22]. Food Sector - @小小小海星, the runner-up in the food category, emphasizes emotional connections through her content, which includes cooking for friends and community service [23][30]. - With 9.446 million followers, her videos focus on quality and creativity, reflecting a growing consumer demand for healthy and fresh food options [28][30]. - The creator's involvement in community initiatives positions her as a cultural ambassador, enhancing her influence beyond individual content [30][32]. Overall Industry Trends - The May rankings reveal a transformation in Douyin's content ecosystem, with user demand shifting from broad entertainment to precise, niche interests [31][32]. - Enhanced algorithmic support for niche content has improved visibility for quality creators, fostering a more engaged audience [31]. - Creators are increasingly adopting a value-driven approach, focusing on cultural and social impact alongside commercial success [31][32].

Group 1 - The core point of the articles highlights the significant growth of Bilibili's (B站) animation short dramas, with monthly revenue surpassing 10 million RMB in Q1 2025, which is approximately 50 times that of the same period last year [1] - In 2024, the consumption of animation short dramas on Bilibili exceeded 100 billion views, maintaining a year-on-year growth rate of over 10% [1] - Bilibili's entry into the short drama sector began in March 2025, utilizing a paid viewing model rather than the ad-revenue sharing model used by competitors like Douyin and Kuaishou [1] Group 2 - Data from the previous quarter indicates that the audience for animation short dramas exceeded 2 billion, with a paid user base surpassing 26 million, resulting in a revenue growth rate of 204.11% in the animation short drama sector [6] - A variety of high-quality animation short dramas have emerged on Bilibili, appealing to diverse audiences with different themes, contributing to strong commercial performance [6] - The competition in the animation short drama industry is expected to intensify, with Bilibili potentially gaining a market advantage due to its large number of content creators and audience base [6]