"餐餐吃榨菜""吃不起茶叶蛋""高铁没有靠背""厕所没有门"……很难想象，进入2026年的今天，依然有 不少台湾人对大陆的认知，停留在这样一套"刻板印象四件套"里。 长期以来，受制于特定的政治话语与媒体环境，部分台湾民众对大陆的印象，仍被锁定在"落后"与"封 闭"的虚构框架中。而随着社交媒体的去中心化趋势，以及两岸民间交流的日益频繁，这种单向输出 的"信息茧房"，正在被一点点撕开口子。 本期《两岸圆桌派》，观察者网邀请到台湾知名网红"馆长"陈之汉，以及自媒体博主"波士顿圆脸"，一 同聊聊岛内舆论生态的现状、两岸认知的落差，以及如何真正跨越那道看不见的墙，重新认识大陆。 翟翾：馆长这几次带货在两岸都引起了很多讨论，接下来馆长也要把这个经验带到台湾的直播中。首先 想问问馆长，你通过直播和大陆网友交流的过程中，最初是什么样的感受？后来你来了那么多趟大陆， 现在对大陆的认知有没有什么改变？ "馆长"陈之汉：其实很多人不了解，2025年的台湾岛内舆论就像一场战争，几乎是水火不容，老说大陆 多么多么可怕。过去，台湾岛内聊到大陆就是"四件套"：餐餐吃榨菜、吃不起茶叶蛋、高铁没靠背、厕 所没有门......所以那时候我就想说 ...

近年来，春晚越来越受到年轻人的欢迎，数据显示，24年春晚15-44岁的年轻用户占比达到51.59%。25 年春晚B站直播观看人数超过1亿，其中30岁以下年轻人占比为83%。在年轻人成为春晚观看主力军的同 时，春晚也在不断探索年轻化的内容。24年，在《看动画片的我们长大了》里，年轻人在春晚上合唱最 喜欢的动画主题歌；25年，与B站共创的《春意红包》全网播放量超过10亿，成为了海外播放量第二的 蛇年春晚节目。 智通财经APP获悉，周三，哔哩哔哩(BILI.US)盘前涨逾3%，报32.10美元。消息面上，2月10日，中央 广播电视总台《2026年春节联欢晚会》与春晚独家弹幕视频平台B站共同宣布：今年的春晚首次引入UP 主参与。春晚导演组在晚会策划过程中广泛征求意见，B站UP主积极参与讨论。此外，UP主还参与了 春晚纪录片的创作和拍摄，春晚后将在B站独家播出。 ...

今天分享的是：【课件】在小红书流量翻倍、B站涨10倍，多渠道内容营销怎么布局？ 报告共计：22页 在当今内容为王的数字营销时代，如何有效布局多渠道内容策略，实现流量突破与用户增长，成为众多品牌与创作者关注的焦点。一篇题为"在小红书流量 翻倍、B站涨10倍，多渠道内容营销怎么布局？"的文档，系统梳理了从认知到执行的全链路思考框架，为从业者提供了切实可行的指引。该框架强调，布 局媒体平台绝非盲目跟风，而需基于对商业逻辑、平台特性与自身资源的深度匹配，才能实现可持续增长。这一过程不仅关乎短期流量获取，更涉及长期品 牌建设与用户关系维护，值得行业深入探讨。 商业认知是内容营销布局的基石。企业必须首先厘清自身的商业逻辑，明确产品如何创造价值、目标用户的具体画像以及业务所处的发展阶段。用户画像的 精细化至关重要，例如不同高校背景的大学生群体可能存在消费偏好差异，需针对性触达。业务阶段通常分为验证期、利润增长期与规模增长期：验证期需 控制投入规模，避免口碑风险；利润增长期要平衡市场营销费用与产出；规模增长期则可适度扩大投入以抢占市场份额。这一认知决定了平台选择与资源分 配的方向，缺乏商业洞察的营销往往事倍功半。 媒体认知与 ...

Core Viewpoint - Bilibili's stock price surged over 6% following the announcement of its collaboration with the 2026 Spring Festival Gala, marking a significant engagement with youth creators on the platform [1][4][7]. Stock Performance - On February 11, Bilibili-W's stock rose by 6.41%, reaching a peak of 256.2 HKD per share [1][4]. - As of 10:44 AM, the stock was trading at 255.8 HKD per share, with a total trading volume of 15,660 shares [2]. Collaboration with Spring Festival Gala - The Central Radio and Television Station announced that Bilibili will feature its UP creators in the 2026 Spring Festival Gala for the first time [4][7]. - Bilibili UP creators, who are typically under 30 years old, contributed to the planning and production of the gala's documentary, representing various fields such as youth culture, creative content, and knowledge dissemination [4][7].

Core Viewpoint - The collaboration between the Central Radio and Television Station and Bilibili marks the first time that UP creators will participate in the Spring Festival Gala, aiming to attract a younger audience [2] Group 1: Collaboration Details - The Spring Festival Gala will feature UP creators from Bilibili, with an average age of under 30, representing various fields such as knowledge dissemination, entertainment, and youth culture [2] - The involvement of Bilibili UP creators is expected to bring more youthful content to the Gala, enhancing its appeal to younger generations [2] Group 2: Industry Insights - According to Bao Ran, a member of the Broadcasting and Television Network Audio-Visual Professional Committee, Bilibili UP creators are characterized by their youth, high education levels, and deep engagement in their areas of interest [2] - The collaboration is seen as a strategic move by the Spring Festival Gala to connect with younger audiences, leveraging the understanding that UP creators have of youth culture [2]

Group 1 - The core point of the article is the collaboration between the Central Radio and Television Station and Bilibili (B站) for the 2026 Spring Festival Gala, marking the first time that UP creators from Bilibili will participate in the event [1] - Bilibili representatives stated that the participating UP creators have an average age of under 30 and represent various fields such as knowledge popularization, lifestyle entertainment, and youth culture [1] - The committee member from the Broadcasting and Television Network Audio-Visual Professional Committee highlighted that Bilibili UP creators are generally young, highly educated, and deeply engaged in their areas of interest, making them well-suited to connect with the younger audience [1] Group 2 - The collaboration aims to bring more youthful content to the Spring Festival Gala, enhancing its appeal to younger generations and creating a shared cultural memory [1]

Core Viewpoint - The 2026 Spring Festival Gala will for the first time involve Bilibili UP owners in its production and planning process, indicating a shift towards more interactive and community-driven content creation [1][1]. Group 1: Collaboration and Participation - The Spring Festival Gala's director team actively sought opinions during the planning phase, allowing Bilibili UP owners to contribute to discussions [1][1]. - UP owners will also be involved in the creation and filming of a documentary about the Spring Festival Gala, which will be exclusively released on Bilibili after the event [1][1].

中国青年报客户端讯（中青报·中青网记者 沈杰群）2月5日，B站宣布与中央广播电视总台《2026年春 节联欢晚会》再度达成合作，成为马年春晚独家弹幕视频平台。 台供图 报。平台供图 活动海 从春节前夕开始，用户也可以在B站建立属于自己的兴趣房间，和兴趣好友观看春节专属内容，参与春 晚节目讨论。B站方面预计，春节兴趣房间数量将超过1000个。 海报。平 体验升级 实时弹幕看总台春晚 边看边聊更有梗 哔哩哔哩 -( · · ')つ口 乾杯 賽庭的钥匙! 前方高能!!! 再来亿遍 全新玩法 US + 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 1 / 110100- 跟同好一起过春节,蹲明星大咖来空降 还有千万红包不定时掉落 马啊,还是你懂我! 福利放送 影视剧综 ·国创·纪录片 RECT STE 去年除夕当晚，有超1亿人在B站观看春晚直播，其中30岁以下年轻人达83%。B站和春晚的共创节目 《春意红包》全网播放量超过10亿次，是海外播放量第二的春晚节目，也是最受年轻人欢迎的春晚 ...

Core Viewpoint - Bilibili's stock price increased by 3.87% to $30.9 ahead of the market opening on February 5, following the announcement of a partnership with China Central Television for the 2026 Spring Festival Gala [1] Group 1 - Bilibili has secured exclusive rights to be the bullet screen video platform for the 2026 Spring Festival Gala [1] - Users will be able to watch the live broadcast of the gala on Bilibili and interact through real-time bullet comments on New Year's Eve [1]

Group 1 - Bilibili (BILI.US) shares rose by 3.87% to $30.90 in pre-market trading following the announcement of a partnership with China Central Television for the 2026 Spring Festival Gala, becoming the exclusive bullet screen video platform for the event [1] - Users will be able to watch the live broadcast of the Spring Festival Gala on Bilibili on New Year's Eve, with real-time bullet screen interaction [1] - Bilibili plans to increase its technical investment this year to significantly enhance the bullet screen experience compared to last year [1] Group 2 - The closing price of Bilibili on February 4 was $29.75, reflecting a decrease of 6.56% [1] - The stock's highest price in pre-market trading was $30.99, with a trading volume of 4.4391 million shares [1] - Bilibili's total market capitalization is approximately $1.2338 billion, with a total share count of 415 million [1]