转自：央视新闻 8月27日，国台办举行例行新闻发布会，有记者问：据报道，台湾网红"馆长"之前在澳门交流时表示他没法开通抖音、B站账号，但他在8月22日在"抖 音"实名认证了账号。请问对此有何评论？台胞在抖音和B站注册账号需要哪些条件？ 发言人朱凤莲表示，抖音、哔哩哔哩等网络社交平台对包括台胞在内的网民申请开设账号，均有明确规定。台胞只要依规申请，经审核通过后均可开通账 号，和大陆网友分享信息。我们欢迎广大台湾同胞共享大陆互联网发展机遇，乐见两岸网友在符合大陆法律法规和相关网络社交平台规则的基础上，增进 相互了解，互学互鉴，互相关注点赞，增进情谊和福祉。 （央视新闻） ...

中新网8月27日电 国务院台办27日举行例行新闻发布会，会上有记者问，据报道，台湾网红"馆长"之前 在澳门交流时表示他没法开通抖音、B站账号，但他在8月22日在"抖音"实名认证了账号。请问对此有 何评论？台胞在抖音和B站注册账号需要哪些条件？ 新闻发言人朱凤莲表示，抖音、哔哩哔哩等网络社交平台对包括台胞在内的网民申请开设账号，均有明 确规定。台胞只要依规申请，经审核通过后均可开通账号，和大陆网友分享信息。我们欢迎广大台湾同 胞共享大陆互联网发展机遇，乐见两岸网友在符合大陆法律法规和相关网络社交平台规则的基础上，增 进相互了解，互学互鉴，互相关注点赞，增进情谊和福祉。 ...

Group 1 - Bilibili reported total revenue of 7.34 billion RMB for Q2 2025, representing a year-on-year growth of 20% [1] - Advertising revenue reached 2.45 billion RMB, also up 20% year-on-year, while gaming revenue surged to 1.61 billion RMB, marking a 60% increase [1] - Gross profit increased by 46% year-on-year, with a gross margin rising to 36.5%, marking the twelfth consecutive quarter of improvement [1] Group 2 - Net profit and adjusted net profit reached historical highs of 220 million RMB and 560 million RMB, respectively [1] - Daily active users reached 109 million, a 7% increase year-on-year, while monthly active users grew to 363 million, up 8% [1] - The average daily usage time per user was 105 minutes, an increase of 6 minutes compared to the same period last year [1] Group 3 - The CEO emphasized the importance of high-quality content in sustaining the community ecosystem and driving commercialization [2] - The company plans to continue its strategy focused on quality content to enhance its unique value and promote community prosperity [2]

Core Viewpoint - Bilibili's servers experienced a massive crash due to overwhelming traffic from fans eager to watch the latest episode of the popular domestic animation "Fang Ren Xiu Xian Chuan" [1] Group 1: Company Performance - On August 16, following the key plot update "Han Li's Childbirth", Bilibili faced significant server overload as numerous users attempted to access the platform simultaneously [1] - Users reported issues such as "loading failed, please retry," indicating that the platform could not handle the influx of traffic [1] Group 2: Industry Context - "Fang Ren Xiu Xian Chuan" is adapted from a long-standing web novel by Wang Yu, which has maintained a top position in online literature since its serialization in 2009, with a cumulative reading volume exceeding 10 billion [1] - The animation's popularity is attributed to its grand fantasy world and intricate storytelling, making it a hallmark of Chinese fantasy literature [1] - A live-action adaptation starring Yang Yang is set to premiere on July 27, 2025, which has already gained significant attention, breaking 10,000 in heat within three days of its announcement on the platform [1]

Core Viewpoint - The article discusses the significant server crash of Bilibili (B站) due to the overwhelming traffic generated by the popular domestic animation "凡人修仙传" (Fang Ren Xiu Xian Zhuan) after a key plot update, highlighting the impact of IP popularity on platform performance [4][9]. Group 1: Event Overview - On August 16, the topic "韩立结婴" surged on social media, coinciding with the update of the animation "凡人修仙传" [2]. - The concentrated influx of viewers led to server overload, causing many users to experience loading failures and inability to watch videos [4]. Group 2: Content and Popularity - "凡人修仙传" is adapted from a long-standing web novel by author 忘语, which has been popular since its serialization in 2009, accumulating over 10 billion views, making it a hallmark of Chinese fantasy literature [7]. - The live-action adaptation starring 杨洋 is set to premiere on July 27, 2025, and has already gained significant attention, breaking 10,000 in heat within three days of its release on Youku [7]. Group 3: IP Synergy - The simultaneous updates of the animation and live-action series created a "dual heat effect" for the IP, enhancing viewer engagement and interest [9].

Core Viewpoint - The article discusses the evolving relationship between Zhao Lusi and the social media platform Xiaohongshu, highlighting how the platform has become a supportive space for her amidst controversies and public scrutiny [2][4][5]. Group 1: Zhao Lusi's Controversies and Public Perception - Zhao Lusi faced backlash for her behavior on a reality show, which was perceived as lacking empathy towards less fortunate individuals [2][5]. - Despite the criticism on platforms like Weibo, Xiaohongshu users showed understanding and support for her emotional struggles, indicating a more compassionate community [2][5]. - Following her public confrontation with her agency, Galaxy Cool Entertainment, Zhao Lusi received significant support on Xiaohongshu, with her live stream attracting over 21.08 billion views [2][5]. Group 2: Xiaohongshu's Unique Community Dynamics - Xiaohongshu's user base is predominantly female and leans towards emotional expression and self-healing, aligning well with Zhao Lusi's candid sharing of her struggles [5][9]. - The platform's culture encourages users to share personal experiences, which resonates with Zhao Lusi's narrative of loneliness and emotional turmoil [5][9]. - Xiaohongshu's 2024 trend report identified self-healing as a key theme, further emphasizing the platform's role as a space for emotional connection and identity exploration [5][9]. Group 3: Zhao Lusi's Career Trajectory - Zhao Lusi's rise in the entertainment industry has been characterized by strategic moves, including her breakout role in "The Legend of Chen Qianqian" and subsequent successful projects [11]. - Her ability to engage with audiences through social media platforms like Douyin has contributed to her popularity, but her recent controversies have challenged her established image [11][12]. - The article notes that Zhao Lusi's current situation reflects broader themes in the digital age, where emotional narratives can significantly impact public perception and career sustainability [12][14]. Group 4: Xiaohongshu's Strategic Positioning - Xiaohongshu is positioned as a platform that needs a top-tier celebrity to enhance its visibility and appeal, especially in the context of its user demographics [12][13]. - The platform's support for Zhao Lusi is seen as a strategic move to leverage her influence and maintain relevance in a competitive social media landscape [12][13]. - The article suggests that while Xiaohongshu provides emotional support, it may not offer a long-term solution for Zhao Lusi's career challenges, highlighting the need for sustained artistic development [13][14].

Core Insights - The article discusses the shifting dynamics of content and user engagement across four major platforms: Douyin, Xiaohongshu, Kuaishou, and Bilibili in the first half of 2025, highlighting the unique growth stories and trends on each platform [1][3]. Douyin Insights - Douyin's standout figure in early 2025 is "Wei Dongyi," who gained over 20 million followers in just five days after launching his account, leveraging his existing fame as a mathematics professor [3][4]. - The trend in Douyin has shifted from ordinary individuals going viral to established figures and creators leveraging their existing influence to gain followers [7][15]. - Notable accounts that gained over 10 million followers include "Xin Zhong Zhi Cheng" and "Li Weigang," indicating a stable growth pattern among established creators [4][6]. - The platform is seeing a rise in practical and useful content, with creators focusing on real-life skills and knowledge sharing [9][10]. Xiaohongshu Insights - Xiaohongshu's growth is significantly influenced by celebrity accounts, which now make up 21% of the top 100 gaining accounts, a threefold increase from the previous year [16][18]. - Young creators, particularly those born after 2010, are emerging as significant influencers, with accounts like "Xiao Hai Jie" gaining substantial followings [19][21]. - The platform is expanding its content diversity, with practical cooking and lifestyle tips gaining traction, moving away from purely aesthetic content [25][27]. Kuaishou Insights - Kuaishou's top gaining accounts are dominated by brand accounts, with "Libai Official Flagship Store" leading with over 10 million followers, indicating a shift towards commercial content [30][32]. - The platform's "old iron" community remains strong, but new creators are struggling to break through, highlighting a potential stagnation in fresh talent emergence [40]. - Kuaishou is focusing on local market strategies, with predictions that the local service market will exceed 2.5 trillion yuan in 2025, suggesting a robust growth opportunity in lower-tier cities [36][40]. Bilibili Insights - Bilibili's most popular accounts in early 2025 are educational, with "Yi Shu" gaining over 2.28 million followers, reflecting a strong demand for academic content among its predominantly young user base [41][43]. - The platform is seeing a significant presence of gaming content, with 19 gaming accounts in the top 100, indicating a vibrant gaming community [44][46]. - Bilibili's user demographic is increasingly young and oriented towards niche interests, with a focus on anime and gaming culture, differentiating it from other platforms [48][50].

Group 1: Core Perspectives - The integration of digital technology and education is reshaping the discourse ecology of ideological education in universities, presenting new challenges for its effectiveness and penetration [1] - The article emphasizes the need to break traditional educational models and construct ideological education paths that align with fragmented communication patterns [1] Group 2: Fragmented Communication Paths at the Level of Communication Subjects - A multi-dimensional communication matrix involving professional teachers, management teams, and student leaders is essential for effective fragmented communication [2] - Professional teachers should focus on transforming theoretical depth into micro-themes relevant to students' lives, while administrative staff can integrate ideological elements into policy interpretations [2] - Establishing regular communication mechanisms among all parties involved can enhance the vibrancy and effectiveness of ideological communication [2] Group 3: Interaction Mechanisms Between Communication Subjects and Audiences - A closed-loop mechanism for content production, interactive feedback, and effect optimization is necessary to facilitate two-way dialogue in fragmented communication [3] - Understanding students' cognitive pain points and interests through research can guide the creation of relevant content, enhancing student engagement [3] - Quick response mechanisms to address students' theoretical and practical questions can prevent misunderstandings caused by fragmented information [3] Group 4: Fragmented Communication Paths at the Level of Content - Selecting content that adheres to core values and problem-oriented criteria is crucial for effective fragmented communication in ideological education [4] - Transforming abstract concepts into concrete knowledge points and ensuring the content is timely and relevant to students' lives can enhance understanding [4] - A systematic and coherent content structure is necessary to address cognitive fragmentation, utilizing thematic clues and progressive approaches [5] Group 5: Fragmented Communication Paths at the Level of Media - Utilizing mainstream new media platforms effectively is vital for ideological education, requiring precise platform adaptation strategies [6][7] - A collaborative media matrix that integrates campus media resources can enhance the overall communication effect, with a central media hub coordinating content production [7] - Developing a dedicated campus app can unify fragmented content and improve user engagement through integrated learning management features [7] Group 6: Conclusion - The dynamic adaptation between educational supply and demand in the new media era is key to effective ideological education [8] - The proposed three-dimensional path aims to embed ideological education into students' digital lives, enhancing its relevance and effectiveness [8]

Core Viewpoint - Douyin has established itself as a leading short video and entertainment content platform in China, but competitors like Xiaohongshu and Bilibili are also experiencing significant growth and user engagement, indicating a challenging competitive landscape for Douyin [3][4][6]. Group 1: Douyin's Market Position - Douyin has over 800 million daily active users, surpassing WeChat in terms of time spent on the platform, and its revenue exceeds Alibaba's Chinese e-commerce by one-third [3][4]. - Despite Douyin's dominance, competitors like Xiaohongshu and Bilibili have also reached over 100 million daily active users and are expected to turn profitable in the coming years [4][6]. - Douyin's management acknowledges that it has not yet differentiated itself significantly from competitors in terms of content quality [4][5]. Group 2: Content Strategy and Challenges - Douyin has faced challenges in attracting high-quality user-generated content (UGC), particularly in the graphic content sector, which has not met expectations [5][9]. - The platform has attempted to replicate Xiaohongshu's success by launching initiatives focused on graphic content, but these efforts have not yielded significant results [7][8]. - Douyin's user demographics are shifting, with a decline in younger users, leading to concerns about its ability to attract and retain high-income and younger audiences [6][7]. Group 3: Algorithm and Content Quality - Douyin is implementing a "quality content" initiative to attract users who have not been engaged, focusing on defining and standardizing what constitutes high-quality content [9][10]. - The platform is adjusting its algorithm to prioritize content that may not have high completion rates but is still valuable to users, indicating a shift towards long-term growth over short-term metrics [11][19]. - Douyin has launched a separate app, Douyin Select, aimed at distributing high-quality mid-length videos, with a goal of increasing its daily active users [11][13]. Group 4: User Engagement and Market Trends - User preferences are evolving from instant gratification to a desire for more meaningful content, prompting Douyin to focus on creating valuable and useful content [17][19]. - The platform's internal research indicates that users are increasingly dissatisfied with low-quality content, which has led to a decline in engagement and even uninstalls [19][20]. - Douyin's strategy reflects a broader industry trend where platforms are recognizing the importance of content quality and user experience in retaining users and driving growth [16][19].

Core Insights - The article highlights the emergence of niche creators on Douyin, breaking the dominance of traditional top accounts, and reflects a shift in user preferences towards more targeted content [1][2]. Music Sector - @田一名爱唱歌 has become the top creator in the music category for May, gaining significant attention through collaborations and unique content that resonates with younger audiences [3][10]. - The collaboration with甲亢哥 resulted in over 295 million likes on Douyin and 1 million views on Bilibili, showcasing the viral potential of cross-genre partnerships [3][10]. - The success of @田一名爱唱歌 indicates a trend where "non-professional" personas are more relatable, and cross-industry collaborations are key to expanding reach [10]. Agriculture Sector - @桃溪兄弟 ranked second in the agriculture category, demonstrating the enduring appeal of rural themes and lifestyle content [11][20]. - Their content, which focuses on rural life and local cuisine, has garnered over a million likes on just three videos in May, indicating strong audience engagement [17][20]. - The creators' approach aligns with national policies aimed at rural revitalization, suggesting potential for commercial partnerships in local agriculture and tourism [20][22]. Food Sector - @小小小海星, the runner-up in the food category, emphasizes emotional connections through her content, which includes cooking for friends and community service [23][30]. - With 9.446 million followers, her videos focus on quality and creativity, reflecting a growing consumer demand for healthy and fresh food options [28][30]. - The creator's involvement in community initiatives positions her as a cultural ambassador, enhancing her influence beyond individual content [30][32]. Overall Industry Trends - The May rankings reveal a transformation in Douyin's content ecosystem, with user demand shifting from broad entertainment to precise, niche interests [31][32]. - Enhanced algorithmic support for niche content has improved visibility for quality creators, fostering a more engaged audience [31]. - Creators are increasingly adopting a value-driven approach, focusing on cultural and social impact alongside commercial success [31][32].