这是半佛仙人的第1920篇原创 1 【盛典前，再聚首】 11月28日，中央广播电视总台与广东省人民政府将联合主办一场盛大的鸿蒙星光盛典。 这次盛典，主角不是某一家或者某几家企业，而是中国科技，以及背后的用户、开发者和 生态伙伴们； 叫盛典，不是简单的晚会，更是一场对技术和开发者精神的致敬，一场对所有鸿蒙同路人 的努力的致谢。 盛典之前，放出了个生态伙伴采访片，叫《心路·新路》。 片子好在哪儿？ 很诚恳，也很真实，没有C位，更没有卖惨或者邀功，就是让18位生态伙伴，带着自己的 旧物，像个鸿蒙l o g o同心圆一样坐下来围一起，讲了一遍一路走来的故事。 内容也非常真实，没有什么英雄史诗，你把这18个奋战在前线的伙伴们的经历乘个万或者 百万，就是鸿蒙生态能发展到今天的原因。 听着他们把新物用成旧物的过程，串在一起，就能感到力量或温情。 所以叫星光盛典。 就是因为 众星熠熠，乃成星河 。 2 做系统难吗？太难了。 任何事情0 - 1的过程本来就很难，更何况在操作系统这个理论上早就大结局一二十年的赛 道上。 难到别说投资人不理解，很多公司不理解，就连用户都不理解，他自己成熟的操作系统用 得好好的，凭啥放弃之前的习惯， ...

这是一条属于中国科技、 由千万开发者共同走过的道路。 一个操作系统的成熟和进化，从来不诞生于某个发布会的高光时刻，而是在无数开发者日夜的调试与打磨、一次次版本的迭代和优化中最后累积而成的确定 性体验。鸿蒙生态的独特之处，在于它用极短时间，完成了从技术自主到生态繁荣的跨越，展现出令人瞩目的"中国速度"。 鸿蒙生态的构建，不是某一个开发者或某一家企业的单打独斗，而是成千上万技术人把自己的那一小段时间、那一个小能力，稳稳叠加在一起形成的集体力 量。 今天央视上线的《心路·新路》生态纪实短片，正是这一集体力量的缩影。 一件"旧物"，一段"新路"。当这些物件被庄重地置于中央，最终拼合成一个闪耀的鸿蒙标识时，观众看到的不再是个操作系统的 Logo，而是一个关于"在一 起，就可以"的具象隐喻。这也正是即将于11月28日在深圳龙岗大运体育中心隆重举行的"鸿蒙星光盛典"所要传递的精神内核。 "鸿蒙星光盛典"的主办格局，也反应了中国科技创新的顶层设计与前沿落地。中央广播电视总台与广东省人民政府的联合主办，象征着国家方向与经济大省 的战略协同；深圳市人民政府与央视频、总台广东总共同承办，则体现了创新之城在关键核心技术攻坚中的使命担 ...

Core Viewpoint - Bilibili (B站) reported a total revenue of 76.9 billion RMB for Q3 2025, marking a 5% year-on-year increase, with adjusted net profit soaring by 233% to 7.9 billion RMB, driven by improved revenue structure and operational efficiency [1][2] Revenue Structure - Advertising revenue reached 25.7 billion RMB, accounting for 33% of total revenue, with a year-on-year growth of 23% [2][4] - Game revenue was 15.1 billion RMB, representing 20% of total revenue, but saw a decline of 17% year-on-year due to high comparison base from the previous year [2][4] - Value-added services generated 30.2 billion RMB, making up 39% of total revenue [2] - IP derivatives and other businesses contributed 5.8 billion RMB, accounting for 8% of total revenue [2] User Engagement and Growth - Daily active users reached 117 million, up 9% year-on-year, while monthly active users hit 376 million, increasing by 8% [4][5] - Average daily usage time per user was 112 minutes, an increase of 6 minutes year-on-year [4] - The number of paying users reached 35 million, growing by 17% year-on-year, indicating a strong willingness to pay for quality content [5] Content Diversity and User Behavior - The viewing time for long videos (over 5 minutes) grew by nearly 20%, highlighting user engagement with in-depth content [5][6] - Original domestic animation content saw a significant increase in viewing time, up nearly 104% year-on-year, alongside growth in categories like parenting education and AI content [6] Challenges Ahead - Bilibili faces challenges in balancing diverse user preferences and effectively converting user traffic into commercial value [9]

截至九月，万粉以上UP主数量同比增长超20%。在此基础上，创作者收入稳步提升。2025年前三季 度，近250万UP主在B站通过广告、直播、充电、课堂、小店等渠道获得收入，UP主的人均收入同比增 长22%。 B站董事长兼首席执行官陈睿表示：本季度，B站在社区生态与商业化双轮驱动下，实现了健康增长， 也证明了内容的价值。对于优质内容的长期投入，让B站成为了一个充满活力的社区，持续吸引着创作 者和用户的到来并长期留存。未来，我们将继续强化社区和商业的良性循环，促进社区繁荣，为用户创 造长期价值。 责任编辑：刘万里 SF014 11月13日晚间消息，哔哩哔哩公布截至2025年9月30日第三季度未经审计的财务报告。数据显示，2025 年第三季度，B站总营收为76.9亿元人民币，同比增长5%，增值服务、广告、游戏和IP衍生品及其他业 务分别贡献收入的39%、33%、20%和8%。 三季度，B站净利润从去年同期的亏损增至4.7亿元，净利润率为6.1%；调整后净利润为7.9亿元，同比 增加233%，调整后净利润率提升至10.2%。 用户数据方面，三季度，B站日均活跃用户达1.17亿，同比增长9%；月均活跃用户达3.76亿，同 ...

Core Insights - The use of artificial intelligence (AI) technology for content creation on Bilibili (哔哩哔哩) has become a trending topic, with creators leveraging multiple AI models to produce significant amounts of video content in a short time [1] - Successful content creation on the platform relies heavily on passionate creators who have a long-term commitment to video production, with top creators typically having over five years of experience [1] Group 1 - A young creator utilized five AI models to generate over 1,000 videos in just two weeks, culminating in a 6-minute and 23-second variety show that garnered over 7 million views, being labeled a "hit video" [1] - Another creator spent less than 100 yuan to develop AI glasses using open-source AI models and 3D printing technology, which assist visually impaired individuals in recognizing obstacles and navigating [1] - The popularity of the AI glasses video attracted interest from hardware manufacturers, smart chip teams, and programmers, indicating a collaborative potential for future projects [1] Group 2 - The production of high-quality content is a critical consideration for the platform, emphasizing the need for strong support for creators and timely promotion of quality content to users [1] - Quality content requires time to mature, as evidenced by the fact that only videos validated by users over time are considered high-quality [1]

Core Insights - The report predicts that by 2025, China's short video market will exceed 100 billion RMB, driven by technological advancements and a diverse content ecosystem [3][8][16]. Market Development Stages - The short video industry in China has evolved through three key phases: the nascent phase (2011-2015), the explosive growth phase (2016-2019), and the stabilization phase (2020-present) [2][12][14]. Market Size and Growth - The short video market is expected to surpass several hundred billion RMB by 2025, maintaining a steady double-digit growth rate, supported by the widespread adoption of 5G technology and AI-driven content recommendations [3][16][19]. Competitive Landscape - The industry is characterized by a "head-led, emerging breakout" dynamic, with leading platforms like Douyin, Kuaishou, and Xigua Video dominating the market, while new entrants like Bilibili and Weibo Video are rapidly growing [4][22][24]. User Demographics - The primary user base consists of individuals aged 18-35, with a balanced gender distribution; users from first-tier cities prefer high-quality content, while those from lower-tier cities favor practical and relatable content [5][33][35]. User Behavior - Short video users spend over 1 hour daily on these platforms, with a strong preference for interactive content, indicating a shift from passive viewing to active engagement [6][8][19]. Technological Innovations - AI, VR, and AR technologies are enhancing user experience and content creation, making it easier for users to produce high-quality videos and engage with immersive content [6][20][30]. Content Ecosystem - The success of the short video market relies heavily on a diverse creator community, with platforms implementing support policies to foster new creators and ensure a steady supply of quality content [7][22][30]. Regulatory Environment - Recent regulations have been established to ensure content quality and protect user rights, promoting a healthier market environment that supports sustainable growth [7][21][30]. Future Outlook - The short video market is expected to continue thriving, influencing information dissemination, cultural exchange, and consumer behavior, while presenting new opportunities for industry participants [8][19].

Core Viewpoint - The article discusses the emergence of "ghost accounts" on Bilibili (B站) that have no profile pictures and post numerous videos, leading to a significant reduction in ads when these accounts are blocked by users [1][5][18]. Group 1: Ghost Accounts and Their Impact - Users have discovered that blocking these ghost accounts, such as "9772b388-e7", can significantly reduce the number of ads displayed on the platform [5][7]. - The accounts are characterized by random letter combinations and lack any content, yet they are linked to a large volume of video posts [1][3]. - The phenomenon has been confirmed by tech influencers, indicating a potential flaw in Bilibili's ad delivery system [5][6]. Group 2: User Methods to Block Ads - Users can block these accounts by navigating to their settings and adjusting privacy settings to manage personalized ad recommendations [9][10]. - Specific steps include disabling personalized ad recommendations and clearing local cache to enhance the effectiveness of ad blocking [12][13]. - Alternative methods suggested by users include changing the app's language settings to traditional Chinese or English to reduce ad visibility [23]. Group 3: Bilibili's Response and Advertising Strategy - Following the viral spread of the ad-blocking method, Bilibili has made it difficult to search for these accounts directly on the homepage [7]. - Bilibili's revenue model heavily relies on advertising, with Q2 2025 financial data showing that advertising revenue accounted for 33% of total income, a slight increase from the previous quarter [18][20]. - The company plans to enhance its advertising strategy through AI-driven ad placements and improved recommendation algorithms to better target user interests [20].

Core Insights - A significant software price increase trend has emerged across various sectors in China, with average membership fees rising by 20-30% due to the dual impact of AI on value and costs [1][12][20] - Users are increasingly willing to pay for AI-enhanced software, marking a shift from a historically free-access mindset to a willingness to invest in tools that improve efficiency [1][20][21] Price Increase Overview - The price adjustments are evident in various software categories, including video editing, office collaboration, and cloud services, with notable examples such as: - Video editing software "剪映" (Jianying) raised its SVIP price from 258 yuan/year to 499 yuan/year, a 93% increase [8][20] - "腾讯会议" (Tencent Meeting) saw its membership fee increase from 25 yuan/month to 49 yuan/month, a 96% rise [10] - "WPS" introduced a new AI membership priced at approximately 930 yuan/year, while its standard membership was reduced [10][11] User Sentiment and Behavior - Despite complaints about rising costs, many users continue to renew their subscriptions, recognizing the value added by AI features [6][17] - A survey indicated that 56.1% of professionals are willing to pay for AI services, with 23.4% having already made such payments [2] AI as a Value Driver - AI functionalities are becoming central to the pricing strategies of software companies, with many integrating AI features to justify higher fees [12][20] - The operational costs associated with AI, such as server and bandwidth expenses, are significant, leading companies to pass these costs onto users [14][16] Market Dynamics - The competitive landscape is shifting, with leading companies investing heavily in AI to create barriers to entry, while smaller firms must adapt or risk obsolescence [22] - The transition from a free to a paid model is seen as a necessary evolution for the software industry in China, moving towards a value-based pricing strategy [21][22] Financial Performance - Companies are reporting substantial revenue growth linked to their AI offerings, with "金山办公" (Kingsoft Office) seeing a 62.3% increase in revenue from its WPS 365 business [20] - "剪映" achieved a conversion rate of 3.2% for its SVIP membership, translating to significant revenue growth post-price increase [20]

Core Insights - A significant price increase trend for software subscriptions has emerged across various sectors, driven by the integration of AI functionalities and rising operational costs [2][6][24] - Chinese users are increasingly willing to pay for software that enhances efficiency, marking a shift in consumer attitudes towards software subscriptions [3][19][23] - The rise in software prices is not merely a profit-driven strategy but reflects a broader transformation in the industry, moving from a free model to a value-based pricing approach [23][24][25] Price Increase Trends - From 2024 onwards, software membership fees in China have seen an average increase of 20-30%, with some applications experiencing even higher rates [2][8] - Specific examples include Tencent Meeting's membership fee rising from 25 yuan/month to 49 yuan/month, a 96% increase, and WPS's AI membership priced at approximately 930 yuan/year [12][13] User Acceptance and Behavior - Despite complaints on social media, many users are opting to renew their subscriptions, recognizing the value added by AI features [5][19][20] - A survey indicated that 56.1% of professionals are willing to pay for AI services, with 23.4% having already made such payments [3][6] AI as a Value Driver - AI functionalities are becoming central to the pricing strategies of software companies, with many integrating AI features to justify higher subscription costs [7][14][24] - The operational costs associated with AI, such as server and bandwidth expenses, are significant factors driving the need for price increases [18][24] Market Dynamics - The competitive landscape is shifting, with leading companies investing heavily in AI to create barriers to entry, while smaller firms must adapt or risk obsolescence [24][25] - The transition from a free to a paid model is seen as a necessary evolution for the software industry in China, moving towards sustainable business practices [23][24]

Core Insights - The "2025 Bilibili Super Science Evening" showcased innovative scientific achievements through entertaining demonstrations and knowledge breakdowns, highlighting the rigorous scientific foundations and real-world applications behind fun research results [1][2] - The event featured notable projects such as a magnetic fluid robot designed for cancer treatment and a 3D-printed super slippery toilet inspired by the pitcher plant, emphasizing the creativity and practicality of modern scientific research [1] Group 1 - The event received over 400 journal submissions and nearly 1,000 science popularization video entries, demonstrating a rich ecosystem of scientific content on Bilibili, with daily views exceeding 100 million [2] - The eight awarded scientific achievements were selected by a panel of seven scientists and 14 media representatives, showcasing a diverse range of innovative research [2] - The program announced the commencement of the "2026 Bilibili Super Science Evening" to encourage more participation from science enthusiasts and researchers, aiming to make scientific knowledge more accessible to the public [2]