2026年元旦假期，封关运作后的海南展现出了惊人的消费活力。 多家OTA平台数据显示，元旦假期期间，海口市、三亚市的搜索热度已攀升全国热门城市前列，飞往三亚凤凰国际机场的机票预订量较2025年 同期增长5成以上。 作为奢华酒店云集的旅游胜地，海南高端酒店市场也迎来一波前所未有的热潮。 其中，三亚头部奢华酒店再现"六位数"房型。 三亚亚龙湾瑞吉酒店"7居室海景泳池别墅"元旦首日房型售价就达11.2万元一晚，三亚亚特兰蒂斯酒店的皇家套房同样超10万元一晚。 与此同时，万宁、保亭和陵水等地价格低至70—200元一晚不等的县城酒店海景房同样颇受欢迎。 一边是三亚十万一晚的奢华酒店，一边是万宁、保亭等县城百元级的海景房，海南的酒店市场正在上演一场神奇的消费分层。 三亚酒店再现10万房价 自2024年以来，海南酒店业似乎就经历着一场寒流。 随着境外旅游市场的回暖，泰国、马来西亚、新加坡等东南亚国家的海岛成为了国内游客的新选择。 相比之下，海南作为长期以来的高端休闲度假胜地，其高昂的旅游成本、相对单一的旅游产品组合，在日益多元化的市场需求面前显得力不从心。 相关数据显示，2024年国内高端酒店业绩整体表现不佳，平均RevP ...

Core Insights - The article highlights the efficient transformation process for individual businesses to enterprises in Jiangsu Province, showcasing the proactive banking services that facilitate this transition [1][2] - The initiative is part of a broader effort by the People's Bank of China and local government to streamline business operations and improve service efficiency [1][2] Group 1: Business Transformation Process - A hotel company in Yangzhou successfully transitioned from an individual business to an enterprise, utilizing the "Jiangsu Province Enterprise Full Chain Comprehensive Service Platform" for banking account changes [1] - The bank provided a seamless experience by pre-filling forms and reducing wait times to just half an hour for the business transaction [1] Group 2: Banking Services and Innovations - As of November 28, 2025, the number of banks participating in the "individual to enterprise" initiative increased from 2 to 78, expanding the types of banks available to businesses [1] - The People's Bank of China in Jiangsu is piloting online changes for enterprise account information, allowing businesses to handle non-critical changes like "business scope" online [2] - Since 2025, 11,000 online change transactions have been processed, significantly improving the efficiency of account management for clients [2] Group 3: Customer Experience and Efficiency - The initiative aims to minimize the need for businesses to visit multiple locations, allowing them to complete all necessary changes at a single bank branch [2] - Data sharing between government and banks has reduced the need for businesses to fill out over 30 repetitive information fields, leading to a substantial decrease in average processing time [2]

我们走到维克多咖啡馆外面的大玻璃窗前，晦暗的十二月天气，黄浦江上有一团雾。乔治和我，我们在 谈论他的饭店总经理生涯。 2025年最后一天，他将从和平饭店外方总经理的职务上退休。实际上，他也将以此卸任完成自己四十五 年的职业生涯，告老还乡。回想起来，似乎我这十三年来，已习惯在和平饭店的各种角落遇到他，他西 装革履，头发总是梳理整齐，脸上总有笑容，眼睛总是在巡视四周。我跟他到饭店外面还是第一次。这 次我决定要打扰他，听他说说和平饭店的生涯，因为他要离开了。 他停下来。 楼上就是我的办公室。二楼。他说，我总是八点钟就到饭店了。 上班的最初几天。突然有嘈杂的扩音器发出的说话声从楼下传了上来，即使关着窗，我还是觉得很吵。 外滩的第一批旅游团八点就来了。导游举着小旗子招呼客人，一边举着喇叭在哇啦哇啦说着什么。我不 明白他为什么要打破我们的安静。 后来发现，这样的情形会每天发生，都在早晨八点发生，不同的导游，相同的说话声。所以，有一天， 我下去听听他们到底在说什么。 原来他们在介绍我们的饭店。 "各位朋友，我们现在就在上海外滩20号，南京东路与外滩的交汇点，眼前这座顶着铜绿色金字塔穹顶 的建筑，就是大名鼎鼎的和平饭店，它可 ...

Core Viewpoint - The acquisition of a 45% stake in Shanghai Lishi Hotel by Jingtou Development for 0 yuan reflects a significant shift in the high-end hotel market in China, highlighting the challenges faced by luxury hotels in maintaining profitability amidst structural market adjustments [1][6]. Company Summary - Jingtou Development has acquired the remaining 45% stake in Shanghai Lishi Hotel, making it a wholly-owned subsidiary, alongside taking over a debt of 209 million yuan from the previous owner [1]. - The core asset of Shanghai Lishi is the Andaz Hotel located in Shanghai's Huangpu District, which is operated by Hyatt Group and was the first Andaz hotel in Asia [1]. - Two years prior, Jingtou Development considered divesting its 55% stake in Shanghai Lishi, with a market valuation of 2.3 billion yuan, indicating a drastic change in valuation to a 0 yuan acquisition [3]. Financial Performance - As of December 31, 2024, Shanghai Lishi reported total assets of 860 million yuan, total liabilities of 2.512 billion yuan, and a net asset value of -1.651 billion yuan, with an annual revenue of 181 million yuan and a net loss of 103 million yuan [4]. - By August 31, 2025, the financial situation worsened, with total assets dropping to 815 million yuan, liabilities increasing to 2.526 billion yuan, and net assets further declining to -1.71 billion yuan, alongside a revenue of 109 million yuan and a net loss of 59 million yuan [4]. Industry Context - The high-end hotel market in mainland China is undergoing significant structural adjustments, with hotel transaction volumes dropping from approximately 15.179 billion yuan in 2024 to about 11.065 billion yuan in 2025, a decrease of 27.1% year-on-year [6]. - The decline in transaction volume is attributed to a reduction in high-profile investment opportunities and cash flow pressures faced by some owners, leading to lower asset prices and decreased transaction activity [6]. - Notable examples of distressed sales include the Chengdu Hilton International Hotel, which sold for about 500 million yuan after multiple failed auctions, and the Chongqing Beibei Banyan Tree, which sold for 81.81 million yuan after significant price reductions [6]. Market Implications - The "0 yuan acquisition" is characterized as a structural transaction where the seller offloads risk while the buyer assumes debt and restructuring responsibilities, indicating a shift in the perception of high-end hotel assets [7]. - Despite the overall market cooling, prime locations in major cities and certain resort hotels remain attractive to new investors and REITs, suggesting pockets of opportunity within the sector [7].

Core Insights - The tourism and hospitality industry in China is experiencing a surge in travel demand, with hotel bookings in popular cities tripling during the New Year holiday period in 2026 compared to the previous year [2] - Despite the increase in travel interest, the hotel industry is facing significant challenges, including declining revenues and profits, with Beijing's accommodation sector reporting a 67% drop in total profits in the first half of 2025 [2][3] Industry Performance - The hotel industry has seen a decline in key performance metrics, with average daily rates (ADR) and revenue per available room (RevPAR) decreasing since 2024, reflecting a broader operational struggle [3] - Major hotel chains like Atour and Huazhu have reported mixed results, with Atour achieving a 9.2% revenue growth but a 26.8% drop in net profit, while Shoulv Hotel experienced a slight revenue decline but a modest profit increase [4] - Jinjiang Hotel, facing intensified competition and transformation costs, is the only major player among the top three to report declines in both revenue and net profit [5] Market Dynamics - Despite the overall pressure, some brands are pursuing aggressive expansion strategies, with Atour opening 471 new hotels in 2024, marking a 63% increase year-on-year [9] - Huazhu also reported a record number of new openings, with 749 hotels launched in the third quarter of 2025, leveraging a light-asset model to facilitate growth [11] Retail Ventures - The hotel industry is exploring retail opportunities, with Huazhu launching a memory pillow product and Atour achieving significant sales in its retail segment, indicating a shift towards diversifying revenue streams [15][20] - Atour's retail business saw a GMV of 2.592 billion in 2024, a 127.7% increase from the previous year, highlighting the potential of retail as a growth area [20] Market Expansion Strategies - Major hotel groups are focusing on expanding into lower-tier markets, with plans to double their presence in these areas over the next 5 to 8 years [26] - The trend of expanding into Southeast Asia is also gaining momentum, with Jinjiang Hotel and Atour both initiating overseas expansion plans [28][29]

来源：智通财经 2026年1月1日，青岛美高梅华府酒店正式焕新启幕。酒店以"山海云端的当代中国府邸"为定位，将"至 臻中国・华彩当代"的品牌精神熔铸于山海肌理中，以国际化的语言解读中国智慧，为宾客营造"铸府邸 之形，承生活之韵，献待客之礼"的沉浸式居停体验。崂山脚下、黄海之滨，一座珍藏于山海胜境中的 当代府邸，于此揭开面纱。 入口庭院中，著名艺术家任天进创作的白铜胡杨雕塑《千年》静立，以不朽材质凝铸时间力量，为空间 注入坚韧而沉静的精神意象。穿庭而入，一座名为《启云》的当代艺术雕塑便映入眼帘，由著名雕塑大 师隋建国创作，借现代材质与科技语言解构道家"有无相生"的哲思，生命痕迹隐于造型肌理，静立迎候 八方来宾。首层抵达大堂萃取"海上第一名山"崂山灵韵，化作府邸专属玄关，宾客在此稍作休憩，便可 乘梯直上 51 层空中大堂。登梯而至的雅境中，顶天立地的博古架巧借苏式框景之法，将海天一色收作 流动画卷，亭榭形制的玻璃屏风疏朗有致，铜色旋转楼梯如飞龙踏云蜿蜒，传统意象经当代手法焕新。 市花耐冬、海洋纹样等本土元素不着痕迹地融入动线。前一秒是海韵入怀的恢宏，转角便遇艺术长廊的 典雅，真正实现"一步一景，步移景异"，于方寸 ...

Core Viewpoint - The domestic hotel bulk transaction market has significantly cooled, with many owners struggling to sell their five-star hotels, leading to extreme measures such as a "0 yuan purchase" deal for the Andaz Hotel in Shanghai [1][2][5] Group 1: Market Conditions - The hotel transaction market has seen a drastic decline, with many properties remaining unsold for extended periods, leading to a re-evaluation of asset values [5][6] - The Andaz Hotel, once valued at 2.2 billion yuan, was sold for 0 yuan due to its negative net assets of 1.71 billion yuan and total liabilities exceeding 2.52 billion yuan [9][12] - The trend of declining hotel values is not isolated, with other luxury hotels like the Banyan Tree in Chongqing and the former Kempinski in Huizhou experiencing similar fates, selling for significantly reduced prices [6][8][20] Group 2: Industry Dynamics - The hotel industry is facing a reckoning as many properties, previously buoyed by high leverage and debt, must now confront their true asset values [23][24] - The introduction of REITs for commercial real estate, including hotels, may provide new avenues for asset liquidity, although it will not serve as a refuge for underperforming hotels [15][16][24] - The market is expected to see a reduction in the number of five-star hotels, with estimates suggesting a decline to 600-650 hotels within five years due to oversupply and competitive pressures [13][14]

房间内能看到泳池 1月2日，谢女士又发布了视频解释了事情的前因后果。她说，在这家酒店入住两晚后，觉得很不错，想续住，但遇到了跨年夜，房间紧张，最后酒店给了 一间未开放的房间。 1月4日，记者联系到该酒店。"酒店确实有几间客房打开窗帘就能看到泳池。"工作人员表示，这些房间一般不会安排给客人使用，有时候会给员工休息或 满房后应急备用。他还说，当天入住前跟客人说明了情况，对方知晓后同意入住。 对于网友关心的隐私问题，他则表示，客房里的窗户在游泳池一般是看不见的，除非把脸贴在窗户上，而且酒店的露天泳池原本就是公共区域，后续也会 加强泳池等管理措施。对于房间的客人，入住前都会说明，而且把窗帘拉起来就看不见泳池了。 封面新闻记者 杨博 00:16 1月1日，谢女士在网上分享了一段"难忘"的经历。她在云南西双版纳景洪市订了一间酒店，在房间内打开窗帘竟然能看到游泳池的底部，里面还有一个人 正在游泳。对此，不少网友认为隐私受到了侵犯，引发了热议。 ...

2025年的酒店业，挣脱了传统住宿的单一桎梏，驶入了混沌与希望交织的转型深水区。这一年，没有轰 轰烈烈的颠覆性变革，却在供需失衡、资本跨界、技术迭代的多重作用下，涌现出一系列鲜明的矛盾。 文 | 迈点 这些矛盾既是市场承压的直观体现，更是行业自我革新的内在动力——存量竞争与增量探索碰撞，高端 坚守与大众下沉并存，传统运营与数字转型交锋，最终推动酒店业在矛盾中破局，在重构中寻找新的生 长坐标。 2025年的酒店市场格局，似乎正在进入洗牌前夜。地方国资平台凭借充沛现金流与政策资源，以资产整 合、战略控股等方式密集入场，成为行业"压舱石"。 01 国资下场稳盘，大厂跨界破局 重庆文旅集团重组82家市属国企酒店，湖北文旅14.99亿元入主君亭酒店，郑州国资3.28亿元收购富力万 达文华酒店，叠加REITs扩围的政策东风，国资将政企资源与专业运营深度绑定，重塑行业竞争格局。 与此同时，跨界大厂则以技术与流量为利刃，强势打破行业边界。 腾讯成立全资控股的酒店管理公司，华为落地安心酒店创新孵化基地，字节跳动测试"短视频+酒店预 订"模式，阿里、美团、京东持续深化酒旅布局；更有药企康美打造"健康+旅居"场景，舍得酒业植入白 ...

Core Viewpoint - Hyatt Hotels Group has officially entered the Vietnamese resort market by opening its first brand hotel, Nha Trang Hyatt Hotel, in the coastal city of Nha Trang [1] Group 1: Hotel Details - The hotel is located on Tran Phu Street, just a 5-minute drive from Nha Trang Railway Station and approximately 40 minutes from Cam Ranh International Airport [1] - The project features 434 guest rooms and suites, along with 783 square meters of meeting space, including a pillarless Hyatt Grand Ballroom and nine multifunctional rooms [1]