今年是"十五五"的开局之年，如何承接"十四五"之成绩，为奔赴下一个五年开好局、起好步，尤为重 要。 新鲜出炉的2026年珠海市政府工作报告，全面回顾了"十四五"时期经济社会发展成就，明确"十五五"时 期经济社会发展目标，着眼于今年之可为，部署了推动粤港澳大湾区建设、发展新质生产力、推进教育 科技人才一体化发展等十个方面的重点工作。 这将带来怎样的新期待和新变化？南方都市报将邀请珠海各局局长、各区区长走进采访间，回望2025年 的亮点成绩，解读珠海2026年的新局势，展望"十五五"时期的预期目标和实现路径。 2月10日，珠海市第十届人民代表大会第六次会议开幕。11日上午8时，在珠海市十届人大六次会议"局 长通道"上，珠海市文化广电旅游体育局党组书记、局长闵云童亮相并表示，2025年，珠海全市接待游 客5909.9万人次，同比增长16.3%；实现旅游总收入733.75亿元，同比增长14.2%。 "2025年，我们重点聚焦四个方面，积极推动'滨海国际休闲旅游目的地'建设。"闵云童介绍。 一是聚焦"特色项目"，持续打造文旅名片。我们推动东澳岛、外伶仃岛、桂山岛全部入选国家4A级景 区，超18家民宿荣获国家、省品牌等级 ...

既然如此，不妨换一种思路来解决问题——汕头酒店价格飙升的关键在于供给不足，与其紧盯着酒店价 格做文章，不如从扩大供给着手来化解难题。对于绝大多数游客来说，酒店并不是唯一的住宿选择，宾 馆民宿同样能解决住宿需求，问题的关键在于市场供给是否足够充足？对于城市管理者来说，不仅可以 协调更多符合条件的民宿，而且不妨开放一些春节假期闲置的机关单位内部宾馆，尽可能满足外地游客 的住宿需求。 面对短时间激增的客流，"有形的手"和"无形的手"共同发力，更有助于营造出笑迎天下客的浓厚氛围。 与丰富多彩的年俗活动一样，这也是一种城市文化魅力。 来源：@人民网评 春节假期临近，广东汕头酒店价格出现"飙涨"。准备从上海回汕头探亲的网友发现，汕头部分酒店价格 已超上海外滩。其中，亚朵酒店某房型春节期间报价高达4221元/晚，较平日价格涨近5倍，个别景区酒 店甚至突破6000元。 近年来，记录潮汕地区年俗活动的视频格外"出片"，英歌舞等民俗活动备受关注，形成了强烈的文化磁 吸效应。"潮味"满满的新年诱惑之下，2026年春节期间，汕头旅游订单同比暴涨186%，远超三亚等传 统热门地。旅游市场火爆、返乡人群增加，住宿需求短期激增，酒店价格难 ...

Core Viewpoint - The hotel prices in Shantou have surged significantly during the Spring Festival, with some prices increasing four to six times compared to regular rates, leading to public outcry and discussions about market regulation [1][4][5]. Price Surge Details - The price of a "Deep Sleep Deluxe King Room" at the Atour Hotel reached 4200 yuan for one night during the Spring Festival, up from a regular price of over 900 yuan, marking a fourfold increase [1]. - Other budget hotel chains like Hanting, 7 Days, Jinjiang Inn, and Home Inn also saw their prices exceed 1000 yuan, with some prices increasing to 3-6 times their usual rates [1][4]. - For instance, Hanting's basic room price rose from 264 yuan to 1384 yuan, a fivefold increase, while Jinjiang Inn's price jumped from under 200 yuan to 1044 yuan [1]. Market Dynamics - The surge in hotel prices is attributed to a significant increase in demand due to returning travelers and limited accommodation capacity, with Shantou's hotel room supply around 25,000 and potential daily visitors exceeding 100,000 during the holiday [4][5]. - The local government has indicated that hotel pricing is subject to market regulation, but excessive price increases can be reported by consumers [1][5]. Regulatory Response - Local authorities have issued reminders to hotel operators to adhere to fair pricing practices and avoid price gouging, with specific guidelines against misleading discounts and arbitrary price increases [6][7]. - A meeting was held by the Shantou Cultural, Radio, Television, Tourism, and Sports Bureau to promote price stability and service quality among hotels and accommodations [7].

北大湖滑雪度假区 "去吉林过年"，已成多个社交平台上的热门话题。 冰雪旺季，叠加"反向过年""旅游过年"的新趋势，吉林文旅迎来新的高峰期——只是，不同人眼中的吉林，各有自己的模样。有人是吉林冰雪的拥趸，有 人则冲着吉林春节期间花式活动，更有用户提到当地的各种服务让人印象深刻。 这个春节，为何吉林持续火爆？吉林做对了什么？这值得行业内外深度关注。 万峰通化滑雪度假区 数据只是一个结果。这个春节以及整个雪季，吉林到底做了什么？ 《酒管财经》认为，独一无二的冰雪资源，以及持续优化和新增的供给，是吉林热度居高不下的基本盘。 通俗地讲，就是用户能玩的地方、更好玩的地方更多了。 这里需要重提一个概念：吉林发力的冰雪经济，远非"滑雪"的刻板认知。 吉林喊您来这旮沓过年 一个既定事实是，这个春节，吉林的确很火爆。 在2026年春节和雪季，吉林预计接待冰雪游客1.8亿人次、冰雪旅游总收入3300亿元以上的年度目标。这两项指标均实现两位数增长。 中国旅行社协会联合途牛旅游网发布《2026春节旅游消费趋势报告》指出，年俗文化、冰雪旅游与避寒康养是热门的三大出游主题。而在冰雪旅游方面， 包括长春在内的冰雪旅游目的地在春节假期迎来出游 ...

提问1 "先囤后付"旺季消费能否兑现？ 案例 唐舒 随着9天"最长春节假期"的临近，酒店预订量持续攀升。"临时涨价""一房多售""订单层层分包"……这些消 费者担心的问题能否避免？消费者又该如何保护自身的合法权益呢？ 2023年9月，王某在旅游App上以328元的价格购买了三亚某酒店的房券套餐，该套餐显示入住时间为2023 年8月28日至2024年2月8日。王某在有效期内核销了该酒店房券套餐，并预计在春节前夕入住。2024年2月5 日，王某前往酒店办理入住时却遭到拒绝，订单也因与酒店协商无果被取消。后王某将该酒店诉至法院要 求赔偿三倍损失。 法院审理后认为，王某在App上购买了房券套餐，与三亚某酒店成立服务合同关系。王某依约支付了套餐 费用，并完成了提前预订手续，且入住时间也在有效期内，王某已充分履行了合同约定的义务，酒店应按 约定向王某提供住宿。但该酒店严重违反合同约定，应承担相应的违约责任。法院最终认定某酒店存在严 重违约，赔偿王某损失。 法官提醒 近期，多家平台推出"先囤后付"或"0元囤酒店"的酒店预售模式，该模式凭借价格优惠、无需立即付款或先 享后付、过期自动取消等优势,吸引了众多消费者的目光。 "先 ...

证券日报网讯 2月10日，首旅酒店在互动平台回答投资者提问时表示，公司将抓住文旅市场稳步增长机 遇，秉承"发展为先、产品为王、会员为本、经营至上"等核心战略，不断提升酒店规模和经营效率；同 时，关注并购市场潜在机会和适当的市场时机推动公司外延发展。 （文章来源：证券日报） ...

Core Insights - At a time when the hotel industry is focused on "efficiency above all," Atour has taken a seemingly counterintuitive step by independently launching its mature product line "Jianye" as a new brand, aiming to explore whether emotional value generated by "inner peace" can become a quantifiable and sustainable business value [1][2][4] Group 1: Brand Evolution and Strategy - The independent launch of "Jianye" represents a fundamental shift in Atour's growth logic, moving from physical replication of space to a focus on the mental and emotional needs of users [1][3] - Atour's new three-year strategy, "Chinese Experience, Brand Leadership," aims to respond to the deeper needs of consumers as the experience economy matures, marking a significant evolution in the service industry [1][2][3] Group 2: Market Position and Consumer Demand - The mid-to-high-end hotel segment has maintained double-digit growth for five consecutive years, with over 70% of new openings in this category, highlighting the importance of this market segment [3] - Atour's founder believes that the mid-to-high-end price range is crucial, but there is a challenge in meeting the demands of consumers seeking more personalized experiences [3][4] Group 3: Experience Design and Emotional Value - "Jianye" aims to redefine high-end experiences by focusing on creating a unique emotional state rather than just providing better hardware and services [6][7] - The brand emphasizes "scene economics," offering not just a comfortable sleeping space but a carefully designed experience that resonates with the core value of "inner peace" [7][8] Group 4: Business Model and Financial Viability - The "Jianye" model has undergone market validation, with 50 locations opened across 30 cities since its inception, indicating a positive market reception [11][12] - The average RevPAR for locations operating for over three months is approximately 500 yuan, with over 60% of user reviews highlighting aspects like "quietness" and "relaxation" [12][13] - Consumers are willing to pay a 6% premium for the emotional value offered by "Jianye," demonstrating a clear market trust in the brand's emotional narrative [13] Group 5: Future Implications and Industry Impact - "Jianye" serves as a case study for the broader service industry, suggesting that true differentiation may stem from addressing deep human needs and providing a sanctuary for modern individuals [15] - The brand's approach to emotional investment returns could redefine competitive advantages in a highly homogeneous service market, emphasizing the importance of personalized and measurable emotional experiences [15]

Core Viewpoint - The article discusses how Atour is shifting its growth logic from physical replication to addressing the emotional needs of users, marking a fundamental change in its brand strategy with the launch of the new brand "Atour Jianye" [1][5]. Group 1: Brand Evolution and Strategy - Atour has chosen to independently brand its mature product line "Atour Hotel 4.0" as "Atour Jianye," which signifies a strategic shift towards creating emotional value in a market focused on efficiency [1][5]. - The new brand aims to respond to the deeper needs of consumers, moving from merely meeting demands to defining them, thus representing a natural evolution of Atour's brand philosophy [5][16]. - The launch of "Atour Jianye" coincides with the opening of the 2000th store, symbolizing a significant milestone in Atour's growth and brand recognition [3][5]. Group 2: Market Position and Consumer Insights - The mid-to-high-end hotel market has seen double-digit growth for five consecutive years, with new openings accounting for over 70% of the market, indicating a robust demand for differentiated experiences [4]. - Atour's founder believes that the mid-to-high-end price segment is crucial, and the challenge lies in catering to niche markets seeking unique and personalized experiences [4][5]. - The brand's focus on creating a unique emotional experience aims to attract high-net-worth individuals who seek both relaxation and cultural immersion [8][11]. Group 3: Experience Design and Implementation - "Atour Jianye" emphasizes creating a unique mental state rather than just providing high-end hardware and services, aiming to develop a comprehensive "experience engineering" approach [7][8]. - The design philosophy incorporates local cultural elements to create a sense of tranquility and connection to nature, enhancing the emotional experience for guests [9][10]. - The brand aims to transform sleep from a basic function into a meaningful emotional experience, addressing modern concerns about sleep disorders and emotional anxiety [10][14]. Group 4: Financial Viability and Market Acceptance - The initial market response to "Atour Jianye" has been positive, with an average RevPAR of approximately 500 yuan for stores operating for over three months, indicating strong consumer acceptance [13][14]. - Members are willing to pay a 6% premium for the emotional value offered by "Atour Jianye," reflecting a clear market trust in the brand's emotional narrative [14]. - The investment model suggests a return period of less than 3.5 years, positioning "Atour Jianye" as an attractive financial product driven by emotional value [14][15]. Group 5: Broader Implications for the Industry - The launch of "Atour Jianye" represents a significant shift in the hotel industry, suggesting that long-term competitiveness may lie in providing a tranquil refuge for modern consumers [16]. - The brand's approach serves as a commercial experiment, highlighting that true differentiation in a saturated market may stem from addressing the deeper emotional needs of consumers [16].

Core Insights - The opening of the Yaguo Pudi Hotel in Lijiang marks a significant step for the Yaguo Hotel Group in integrating into Yunnan's cultural tourism development strategy, aiming to reshape the high-end cultural tourism ecosystem in the region [1][3] Group 1: Hotel Project Overview - The Yaguo Pudi Hotel is located at the foot of Yulong Snow Mountain, an area rich in cultural heritage and natural beauty, providing a unique opportunity for guests to engage with local traditions and experiences [1] - The hotel aims to serve as a "living museum," incorporating elements of Naxi Dongba culture and other intangible heritage into its design and services, enhancing guest experiences through cultural immersion [1][3] Group 2: Strategic Positioning - This new hotel complements the existing Yaguo Hotel Group's portfolio in Yunnan, which includes properties in Dali and Kunming, creating a strong synergy among its brands [3] - The Yaguo Pudi Hotel is positioned as a luxury offering that attracts high-net-worth cultural travelers, enhancing the overall appeal of the region as a high-end travel destination [3] Group 3: Brand Philosophy and Vision - The hotel embodies the brand philosophy of "one hotel, one story," aiming to create a deep connection between guests and local culture, aligning with national strategies to promote the vitality of cultural heritage [1] - The project is seen as not just a hotel but a cultural landmark and an industry engine that will contribute to Lijiang's reputation as a premier cultural tourism destination [3]

Core Insights - Starway Hotels has successfully opened 12 new locations across 10 cities in early 2026, demonstrating resilience in a challenging market where many hotel brands struggle with expansion and renovation [1][2] - The hotel chain's ability to rapidly fill rooms, achieving full occupancy within 6 to 10 days of opening, indicates a strong market validation and operational efficiency [5][12] Group 1: Expansion Strategy - Starway Hotels has strategically opened in both core and mature locations, including key urban areas and tourist destinations, which enhances its market presence [2] - In 2025, the overall hotel market saw a decline in new openings and an increase in closures, highlighting the competitive landscape that Starway is navigating successfully [2] Group 2: Renovation and Operational Efficiency - The company has developed a systematic approach to renovation, allowing for cost-effective upgrades with a minimum investment of 300,000 yuan, which significantly enhances the guest experience and revenue potential [6][12] - Starway's renovation projects have shown impressive returns, with examples of RevPAR (Revenue Per Available Room) increasing significantly post-renovation, demonstrating a clear path to profitability [10][12] Group 3: Customer Engagement and Experience - Starway leverages the extensive member base of Huazhu Group, ensuring high occupancy rates through established customer loyalty, with over 80% of guests being members in newly opened hotels [13] - The focus on localized experiences and customer satisfaction has resulted in high guest ratings, contributing to repeat business and brand loyalty [17] Group 4: Market Positioning and Future Outlook - The company is positioned to capitalize on the trend of transforming aging assets into profitable hotels, providing a clear return on investment and reducing risk for investors [20] - Starway's success in the renovation space reflects a broader strategy within Huazhu Group to enhance the value of existing properties, aligning with the vision of revitalizing the hotel industry in China [21]