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月薪两万吃不起的百果园,去年关店近千家
Feng Huang Wang Cai Jing· 2025-08-11 01:43
Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, sparked controversy by stating that the company will not cater to consumer demands, emphasizing consumer education instead. This statement led to significant backlash on social media, highlighting consumer dissatisfaction with the brand's pricing and quality [1][2][3]. Group 1: Consumer Sentiment and Brand Trust - Consumers express disappointment and frustration towards Baiguoyuan, feeling that the brand has strayed from its original promise of quality and value [4]. - The expectation from consumers is straightforward: they want to pay a reasonable price for commensurate quality. Many consumers are willing to pay more for high-quality products but reject the notion of being "educated" into purchasing expensive items that do not meet quality standards [5]. - Baiguoyuan's past reputation for quality and customer satisfaction has been tarnished by recent reports of poor product quality and unethical practices in their stores [6][19]. Group 2: Financial Performance and Business Strategy - In 2024, Baiguoyuan reported a revenue of 10.27 billion RMB, a decline of 9.8% year-on-year, and a pre-tax loss of 391 million RMB, marking a significant downturn in financial performance [22]. - The company has seen a drastic reduction in its store count, closing nearly 1,000 locations in a year, with a total of 5,127 stores remaining as of the end of 2024 [24]. - Membership numbers have also decreased, with a loss of 317,000 paying members, representing a 27.1% drop from the previous year [25]. Group 3: Market Position and Competitive Landscape - Baiguoyuan's market position has weakened significantly, with its stock value dropping by 71.5% since its IPO, reflecting a loss of investor confidence [27]. - The competitive landscape has intensified, with new players in the market offering fresh and affordable fruit options, challenging Baiguoyuan's traditional business model [28]. - The company's strategy of not catering to consumer preferences may lead to further losses in market share as consumers seek better value elsewhere [29].
早报 | 英特尔CEO周一将赴白宫;百果园董事长称在教育消费者成熟;鹤岗开发百万元高档小区;猪价跌破14元创年内新低
虎嗅APP· 2025-08-11 00:14
Group 1 - The price of live pigs in China has dropped to a new low of 13.77 yuan per kilogram, marking a decrease of approximately 8.3% month-on-month and 33.6% year-on-year, prompting the government to implement measures to reduce production capacity by about 1 million breeding sows [2] - The housing market in Hegang has seen a significant increase in prices over the past five years, with new homes averaging 3,860 yuan per square meter, up from 3,046 yuan, and a total of 5,680 homes purchased by non-local buyers last year [3] - 百果园's chairman stated that the company will not lower fruit prices to cater to consumer ignorance, emphasizing the importance of educating consumers about quality differences in fruits [4][5] Group 2 - A major corruption case involving the quantitative trading firm Fantasia Quant has emerged, with allegations of embezzlement amounting to 118 million yuan over six years, leading to the investigation of several individuals [15][16][17] - Huawei is set to announce a breakthrough technology in AI inference that could reduce reliance on high-bandwidth memory (HBM) and enhance the performance of domestic AI models [18] - BMW and Brilliance BMW have initiated a recall of over 230,000 vehicles due to safety hazards related to starter generator connections and high-pressure system malfunctions [28]
百果园董事长回应水果太贵:不会迎合消费者,在教育消费者成熟
36氪· 2025-08-11 00:00
Core Viewpoint - The company, 百果园, emphasizes its commitment to educating consumers about the value of high-quality fruits rather than simply catering to their demand for lower prices, as articulated by Chairman 余惠勇 [6][7]. Financial Performance - In 2024, 百果园 reported a revenue of 10.273 billion yuan, a year-on-year decline of 9.8%, and a pre-tax loss of 391 million yuan, marking the first net loss in five years [7][8]. - The term "cost-performance ratio" appeared 25 times in 百果园's 2024 financial report, indicating a focus on enhancing operational efficiency and brand perception [8]. Strategic Initiatives - The company is focusing on high-quality development and improving store operational efficiency while restructuring its support system for franchisees [8]. - Starting from August 2024, 百果园 initiated an upgrade of its category operation system, aiming to optimize product combinations based on consumer behavior data [8]. Market Position - 百果园's market capitalization was once as high as 9.474 billion HKD at its IPO in January 2023, but as of August 8, 2024, it had decreased to 2.7 billion HKD, with shares priced at 1.75 HKD each [8].
百果园董事长回应水果太贵;LV关闭中国首家巧克力店丨消费早参
Mei Ri Jing Ji Xin Wen· 2025-08-10 23:21
Group 1: Baiguoyuan's Response to High Fruit Prices - Baiguoyuan's chairman, Yu Huiyong, emphasizes the importance of educating consumers about fruit quality rather than just competing on price [1] - The company aims to maintain high-quality fruit offerings while optimizing costs to provide better prices without compromising quality [1] - Baiguoyuan reported a loss of 390 million yuan in 2024, with nearly 1,000 stores closed, indicating a significant decline in performance [1] Group 2: Increase in Korean Tourists to China - The number of foreign visitors to China exceeded 38 million in the first half of the year, a 30.2% increase year-on-year, with visa-free entries rising by 53.9% [2] - Korean Air increased its flights to China from over 180 to 206 weekly, a 14% increase, reflecting the growing demand for travel [2] - The surge in inbound tourism is expected to benefit airlines, hotels, and duty-free stocks, particularly those with high exposure to the China-Korea routes [2] Group 3: Black Sesame's Share Transfer - Black Sesame announced a share transfer agreement with Guangxi Travel Health Industry Group, which will acquire 20% of the company, making it the controlling shareholder [3] - The transfer price is set at 6.25 yuan per share, totaling 942 million yuan, indicating a significant investment in the company [3] - The involvement of state-owned assets is expected to provide financial and resource support, with potential for valuation increase if synergies with existing food operations are realized [3] Group 4: LV's Closure of Chocolate Store - Louis Vuitton's first chocolate store in Shanghai has ceased operations after completing its operational cycle, not due to lease expiration [4] - The chocolates, priced between 240 yuan and 3,200 yuan, were imported from Paris and hand-crafted, highlighting the brand's luxury positioning [4] - The closure reflects the challenges of maintaining profitability in cross-industry ventures, especially when lacking product strength and customer loyalty [4]
财经观察|是“教育”还是“傲娇”?百果园这波操作为哪般?
Sou Hu Cai Jing· 2025-08-10 15:57
#百果园称不会迎合消费者#登上微博热搜 8日, 10日 有媒体截取来源为 "百果余惠勇"的一段视频发布 视频中百果园董事长余惠勇回应水果太贵称 百果园这么多年来都走在一个 教育消费者成熟的路上 我们不会去迎合消费者 10日上午,记者查看名为"百果园余惠勇"的视频号、抖音账号及抖音账号"百果余惠勇",未发现相关视频。 我们想告知消费者 最后是消费者自己的选择 相关视频报道截图 百果园这波操作,是 "教育" 还是 "傲娇"? 记者注意到,余惠勇在视频中表示:"水果这个产品非常普通,但是真正了解水果的呢,非常少,我们仍然会坚守做高品质的。我要想给顾客留下 一个便宜的印象是很容易的,因为它不同的品质差别太大了,哪怕外观同样的水果,有的时候差到四五倍。而且便宜的水果呢供大于求, 但真正 的好水果是供不应求的,也是它贵的一个原因。我们一方面呢,可以听到百果园太贵了的声音,但另外一方面呢,我们百果园有几千万的会员, 如果没有一批真正认识到百果园价值的顾客,那百果园也就不复存在。" 此外,余惠勇还提到:"我认为商业就两种, 第一个利用消费者的无知,第二个教育消费者成熟,像百果园这么多年来都走在一个教育消费者成 熟的路上。我们 ...
热搜第一!百果园董事长“教育消费者”引争议,门店一年减少近千家
Sou Hu Cai Jing· 2025-08-10 14:32
8月10日,"百果园称不会迎合消费者"话题登顶微博热搜榜首,引发社会广泛关注。 图片来源:网络 近年来,社交平台上百果园时常与"高价""贵"等标签挂钩,相当一部分消费者认为其价格相比许多水果摊店,甚至商超要高出不少。 面对这些声音,8月8日,百果园董事长余惠勇发布视频公开回应。 截至2024年末,百果园旗下门店5127家,较上年末的6093家,净减少966家,闭店率接近16%。 早在2023年中期业绩会上,管理层曾计划在2027年底即2028年初,在中国大陆开设1万家门店。如今看来,不仅扩张计划未能实现,门店数量反而减少。 左宇摄 余惠勇指出,"水果这个产品非常普通,但是真正了解水果的呢,非常少,我们仍然会坚守做高品质的。我要想给顾客留下一个便宜的印象是很容易的, 因为它不同的品质差别太大了,哪怕外观同样的水果,有的时候差到四五倍。而且便宜的水果呢供大于求,但真正的好水果是供不应求的,也是它贵的一 个原因。我们一方面呢,可以听到百果园太贵了的声音,但另外一方面呢,我们百果园有几千万的会员,如果没有一批真正认识到百果园价值的顾客,那 百果园也就不复存在。" 他认为商业模式只有两种:"第一个利用消费者的无知,第二 ...
如何评百果园董事长教育消费者言论
Jing Ji Guan Cha Wang· 2025-08-10 13:13
Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, responded to criticisms regarding high fruit prices, stating that the company aims to "educate consumers" rather than simply cater to them, which has sparked widespread controversy [1] Group 1: Company Positioning - Baiguoyuan's pricing strategy is attributed to the significant quality differences in fruits, where cheap fruits are in surplus while high-quality fruits are in short supply, leading to higher prices [1] - The company claims to have tens of millions of members who recognize its value, indicating a strong customer base that supports its pricing model [1] Group 2: Market Challenges - The phrase "educate consumers" is not inherently negative, but the manner of expression needs to be cautious, especially during sensitive consumer periods, as it may be perceived as condescending and could affect brand trust [1] - Baiguoyuan's high-end positioning faces market challenges, as consumers are increasingly focused on cost-performance ratios [1] Group 3: Communication Issues - Following the backlash, Baiguoyuan clarified that the video was taken out of context, suggesting that the complete content provided necessary background [1] - The controversy highlights Baiguoyuan's difficulties in market positioning and communication with consumers [1]
月薪两万吃不起的百果园,去年关店近千家
凤凰网财经· 2025-08-10 12:43
Core Viewpoint - The controversy surrounding the chairman of Baiguoyuan, Yu Huiyong, highlights the disconnect between the company's pricing strategy and consumer expectations, leading to significant backlash on social media [1][5][23]. Group 1: Consumer Sentiment - Consumers express disappointment and frustration with Baiguoyuan's high prices, feeling that they are being "educated" rather than offered value for their money [2][6][23]. - There is a strong sentiment that consumers are willing to pay for quality but reject the notion of being coerced into purchasing expensive products without corresponding quality [6][23]. - The company's past reputation for quality has been tarnished by recent reports of substandard products, leading to a loss of consumer trust [5][10][23]. Group 2: Company Performance - Baiguoyuan reported a significant loss of 391 million RMB in 2024, marking a decline in revenue to 10.27 billion RMB, a 9.8% decrease from the previous year [24][26]. - The number of retail stores decreased by 966, leaving a total of 5,127 stores, averaging a closure of 2.6 stores per day [28]. - Membership numbers also declined, with a reduction of 317,000 members, representing a 27.1% drop [30]. Group 3: Market Position and Strategy - Despite the chairman's claims of not catering to consumer demands, the company's financial reports frequently mention "cost-effectiveness," indicating a shift in strategy [24][25]. - Baiguoyuan's previous growth trajectory has reversed, with revenue and profit declining for the first time since its listing [26][32]. - The competitive landscape has intensified, with new players offering fresh and affordable options, challenging Baiguoyuan's market position [32].
太贵了!知名连锁品牌价格遭质疑!董事长回应,网友:赚我钱还想教育我?
Sou Hu Cai Jing· 2025-08-10 12:42
今天(8月10日) 话题"百果园称不会迎合消费者" 登上热搜 百果园的品质与价格不符 水果可以贵,但是质量要好 据媒体报道,8月8日,百果园董事长余惠勇表示:"水果这个产品非常普通,但是真正了解水果的,非常少,我们仍然会坚守做高品质的。我要想给顾客 留下一个便宜的印象是很容易的,因为它不同的品质差别太大了,哪怕外观同样的水果,有的时候差到四五倍。而且便宜的水果供大于求,但真正的好水 果是供不应求的,也是它贵的一个原因。我们一方面,可以听到百果园太贵了的声音,但另外一方面,我们百果园有几千万的会员,如果没有一批真正认 识到百果园价值的顾客,那百果园也就不复存在。" 此外,余惠勇还提到:"我认为商业就两种,第一个利用消费者的无知,第二个教育消费者成熟,像百果园这么多年来都走在一个教育消费者成熟的路 上。我们不会去迎合消费者,他并不清楚的所谓的便宜之类的,我们想告知消费者,最后是消费者自己的选择。但是如果消费者不知情的时候,实际上他 是无从选择的,他只能选择便宜,只能看价格。一方面我们认为还有空间在成本上继续去优化,能否再低一点的价格供应给我们顾客,但是我绝不在品质 上做让步,除非我直接换品相,把品质做差一点、价格 ...
“月薪2万吃不起”?百果园董事长回应水果太贵:不会迎合消费者
Sou Hu Cai Jing· 2025-08-10 11:40
曾有不少网友吐槽,"太贵了""月薪2万吃不起""百果园随便买买,一百大洋就没了""到底谁在吃百果园?"还有网友称,百果园越来越贵,质量却越来越 差。 今天(8月10日) 话题"百果园称不会迎合消费者" 登上热搜 据媒体报道,8月8日,百果园董事长余惠勇表示:"水果这个产品非常普通,但是真正了解水果的,非常少,我们仍然会坚守做高品质的。我要想给顾客 留下一个便宜的印象是很容易的,因为它不同的品质差别太大了,哪怕外观同样的水果,有的时候差到四五倍。而且便宜的水果供大于求,但真正的好水 果是供不应求的,也是它贵的一个原因。我们一方面,可以听到百果园太贵了的声音,但另外一方面,我们百果园有几千万的会员,如果没有一批真正认 识到百果园价值的顾客,那百果园也就不复存在。" 此外,余惠勇还提到:"我认为商业就两种,第一个利用消费者的无知,第二个教育消费者成熟,像百果园这么多年来都走在一个教育消费者成熟的路 上。我们不会去迎合消费者,他并不清楚的所谓的便宜之类的,我们想告知消费者,最后是消费者自己的选择。但是如果消费者不知情的时候,实际上他 是无从选择的,他只能选择便宜,只能看价格。一方面我们认为还有空间在成本上继续去优化, ...