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湖州,奢华酒店数量竟反超深圳
3 6 Ke· 2026-02-09 03:10
最近,国内奢华酒店江湖又杀出一匹黑马城市。 据华美云数据显示,截至2025年底,湖州以14家奢华酒店的数量,首次超越深圳的11家,跻身全国奢华酒店城市排行榜第五位,仅次于上海、北京、成 都、杭州。 就这样,一个GDP刚破4400亿的长三角三线城市,奢华酒店数量超越了GDP已逼近4万亿的国际化大都市。 这份反差的背后,是两座城市截然不同的发展路径。 当湖州凭一己之力打破"一线城市=奢华酒店高地"的固有印象,未来国内高端住宿市场,真的会迎来文旅导向替代商务导向的全新格局吗? 深圳真的"躺平"了? 要看懂湖州的逆袭,首先要打破一个误区。 奢华酒店数量,并不是非要与城市GDP绑定。 《中国奢华酒店市场洞察报告》中指出,中国奢华酒店已从"比硬件、拼品牌"的同质化阶段,进入"以高净值人群需求为核心,以体验和创新驱动"的新周 期。 深圳与湖州的对比,本质上是两种城市发展逻辑、两种酒旅消费需求的碰撞。 深圳作为科创中心和商务枢纽,一直以来,这里的奢华酒店都带着浓厚的商务气息。它们扎堆在福田CBD、前海合作区还有深圳湾超级总部这些地方, 主要就是为了服务那些跨国企业的高管、出差的商务人士,以及各种高端会议的需求。 这些酒店基本 ...
中高端轻奢酒店,占领小县城
3 6 Ke· 2026-02-09 01:03
Core Viewpoint - The hotel industry is witnessing a significant shift as mid-range and luxury hotel brands are increasingly targeting county-level markets, driven by changing consumer preferences and the saturation of urban hotel markets [2][4][12]. Group 1: Market Dynamics - Many five-star hotel regulars have not stayed in such hotels for a long time, while brands like Huazhu and Atour are rapidly expanding in county towns [1][2]. - In 2025, Meituan data shows that bookings for high-star hotels in county areas increased by 18% year-on-year, with some counties experiencing a "one room hard to find" situation [2][12]. - The hotel market in county towns is evolving, with mid-range and luxury brands like Huazhu and Liyuan rapidly increasing their presence, previously dominated by budget hotels [4][8]. Group 2: Strategic Shifts - Huazhu Group's CEO has stated the goal of having "Huazhu in every county," indicating a strategic focus on the county market due to declining consumer willingness to pay for high-end experiences [7][12]. - The average occupancy rate for new mid-range hotels in county towns can reach 90%, with significant demand from both tourists and local events [5][8]. - The hotel industry is entering a phase of stock competition, with many hotels in first- and second-tier cities facing high vacancy rates and intense price competition [12][13]. Group 3: Consumer Trends - Young consumers are increasingly willing to spend on experiences, favoring hotels that offer comfort and unique cultural elements over traditional luxury [18][23]. - The rise of county tourism is evident, with a 31% increase in young tourists (ages 18-25) choosing county destinations during the 2025 National Day holiday [18][19]. - The demand for unique hotel experiences is growing, with young travelers seeking accommodations that provide social and immersive experiences rather than just a place to sleep [21][23]. Group 4: Challenges and Opportunities - Concerns exist regarding potential oversupply and homogenization in the county hotel market, with some areas seeing multiple hotels of the same brand within close proximity [24][25]. - The investment recovery period for hotels in county towns is shorter, averaging 3.8 years, making them attractive for rapid expansion [15][17]. - The county hotel market presents significant growth opportunities due to low chain hotel penetration and a growing consumer base [13][14]. Group 5: Future Outlook - The competition in county hotels is expected to shift from mere expansion to a focus on quality and local integration, with successful brands likely to be those that innovate and adapt to local needs [26][28]. - The presence of mid-range hotels in county towns is not just about providing more accommodation options but also about enhancing consumer perceptions and local economies [28][29].
酒店OTA运营技巧:图文秀做得烂?教你用视觉营销抓住客人的第一眼
Sou Hu Cai Jing· 2026-02-08 23:44
很多酒店老板有个误区:觉得拍几张房间照片上传就行了。但你知道吗?优秀的图文秀能让订单转化率 提升50%以上。 什么样的图文才算优秀?三个关键词:真实、亮点、场景化。 【爆款文案】 心理学研究告诉我们,人类的大脑处理图像的速度是文字的6万倍。在OTA平台上,客人平均停留在一 个酒店页面的时间只有30秒,这30秒内,如果不能抓住他的眼球,订单就没了。 这就是为什么图文秀如此重要。 设置路径:信息维护→酒店亮点→图文→编辑图文。 你可以按主题来制作图文秀: 记住,在OTA平台上,颜值就是生产力。图文秀做得好,订单少不了。 一篇介绍房间特色(江景房、亲子房、商务房) 一篇介绍设施亮点(无边泳池、网红餐厅、私人影院) 一篇介绍服务亮点(24小时管家服务、免费接机、定制早餐) 一篇介绍周边推荐(步行5分钟到景点、楼下就是商场) 真实是底线。不要过度修图,不要用假图片。客人到店后发现货不对板,差评是跑不了的,差评多了, 你的流量就会越来越少。 亮点是核心。你的酒店有什么独特之处?是窗外的江景?是复古的装修风格?是贴心的欢迎水果?是精 致的早餐?把这些亮点通过图片和文字展示出来,让客人一眼就能记住你。 场景化是加分项。不要只 ...
酒店OTA运营技巧:差评来了怎么办?教你用"黄金回复法"把差评变好评
Sou Hu Cai Jing· 2026-02-08 23:21
第三步:说明原因(可选) 如果问题确实有客观原因,可以简要说明,但不要甩锅。"当天恰逢满房,客房部确实有些忙乱,但这 不能成为服务不到位的借口。" 收到差评的那一刻,是不是让你血压飙升?"明明我已经尽力了,为什么客人还是不满意?" 但作为专业的酒店运营者,你必须明白一个道理:差评不是敌人,而是机会。 一个差评,如果处理得当,不仅能挽回这个客人的信任,还能让其他潜在客人看到你解决问题的态度和 能力,甚至能把差评转化成好评。 我来教你一套 "黄金回复法" ,分5步走: 第一步:情绪共情 先站在客人的角度,承认他的感受。"看到您的评论我们非常难过,没能让您满意是我们工作的失职, 真诚向您道歉。"——千万不要辩解,不要说"您误会了""其实是您的问题"。 第二步:承认问题 明确指出具体的问题。"您提到的房间卫生问题,我们确实没有做到位,这是我们的疏忽。"——坦诚比 辩解更能赢得信任。 【爆款文案】 第四步:给出解决方案 "我们已对当班员工进行了培训,并加强了卫生检查制度。如果您愿意再给我们一次机会,下次入住请 联系我,我会亲自为您安排房间,并送上欢迎水果。" 第五步:承诺改进 "我们会以此次差评为警醒,全面提升服务质量 ...
好消息!石景山首钢园也能领结婚证啦!
好消息!2026年2月13日起,首钢园婚姻登记服务窗口将正式开放,把婚姻登记服务送到"家门口",无 论是首钢园入驻企业员工还是附近的居民,都可以在这里办理结婚登记啦(目前仅限结婚登记哦),在 山水自然和活力满满的城市新地标首钢园见证新人的浪漫时刻。 办理地点 首钢园登记点(六工汇商场西侧首钢园党群服务中心二层) 办理时间 工作日每周五 10:00 - 15:00(12:00 - 13:00 为午休时间) 1314路 AMERICA 自動 15-01 FIF 量级习园 發銷 伊斯 8 4 品公众号 首钢园 IFU =双目总量安 all Householder DO ▲ 号 首钢园 预约方式 请提前在微信关注"北京民政"公众号→ 掌上服务 → 婚姻 → 婚姻登记预约→ 选择"石景山首钢园登记 点" 特别彩蛋 2026年2月13日开放当天,前四对成功登记的新人,将获赠马年吉祥物一份!喜上加喜,快来成为幸运 的一对吧~ 号:"直钢员 24 H (1) CSSSS o 8 04 111 ATICS 海道网 himages C WITH AVANANA II Tria 41 41 1 首钢园作为独具风光特色与产业、消费、 ...
月薪3万,春节住不起汕头亚朵
虎嗅APP· 2026-02-08 03:07
Core Viewpoint - The article discusses the unexpected surge in hotel prices in Shantou during the upcoming Spring Festival, highlighting the significant increase in demand and the emotional value associated with the region's cultural experiences [4][12][17]. Group 1: Hotel Price Surge - Hotel prices in Shantou have skyrocketed, with some listings reaching as high as 3,400 yuan per night, surpassing even traditionally expensive destinations like Sanya [5][12]. - The increase in hotel bookings for Shantou during the Spring Festival has seen a staggering year-on-year growth of 186%, with neighboring cities like Jieyang and Chaozhou also experiencing significant increases of 162% and 135%, respectively [12][13]. - The overall hotel supply in the region is insufficient to meet the surging demand, leading to a mismatch in infrastructure designed for regular business travel rather than peak holiday tourism [29][34]. Group 2: Emotional and Cultural Value - The rising hotel prices reflect a deeper emotional value associated with the unique cultural experiences offered in Shantou, contrasting with the diminishing festive atmosphere in major cities [18][20]. - The influx of tourists seeking authentic cultural experiences, such as traditional performances and local cuisine, has created a scarcity of accommodations, driving prices higher [21][24]. - The presence of returning expatriates and local business owners during the holiday season further intensifies the competition for hotel rooms, as they are less sensitive to price increases [25][28]. Group 3: Visitor Experience and Recommendations - Despite the high prices, the quality of service and overall visitor experience may not meet expectations, with local residents advising against visiting during peak times due to long wait times and subpar service [35][36]. - To mitigate costs, visitors are encouraged to consider accommodations in surrounding areas or smaller towns, where prices are more reasonable and authentic cultural experiences can be found [38][39]. - Alternative destinations like Zhanjiang are suggested for those seeking similar cultural experiences without the inflated prices associated with Shantou during the Spring Festival [40][43].
就该枕着花香入眠!在昆明,一不小心住进“世外桃源”了……
Xin Lang Cai Jing· 2026-02-07 19:44
来昆明过年 春城的年味 是海鸥与花海交织的芬芳 是滇池畔暖阳轻抚的温柔 是"枕花入眠"间流淌的诗意 执一束春花 染上一整年的喜气 许下"春和景明,岁岁安康"的心愿~ 2026 [神骏踏春至 昆明过花年] 2026 春城正月旅游 指南 (2 (13) 住进春城温柔里 昆明的春节 就该枕着花香入眠! 这些藏在花海旁的特色民宿、酒店 推窗即见缤纷花景 部分临滇民宿还能远眺红嘴鸥群 春节已布置好年味装饰 原木风、田园风多种风格可选 老板贴心准备本地游玩攻略 慢下来感受春城的温柔 沉浸式解锁花漾新年 20 【】翠湖老街片区 01 昆明翠湖宾馆 地 址:云南省昆明市五华区翠湖宾馆 出行路线:公交119路、1路到青云街站步行14米;地铁5号线华山西路站D 出口步行349米;酒店A、B座有停车场。 周边景区:翠湖公园、云南陆军讲武堂历史博物馆、云南起义馆 ·TIME 2026·55 神骏踏春至 昆明过花年 昆明文旅 BRAND 枕花八眠 02 昆明君悦酒店 ♀ 翠湖老街片区 址:云南省昆明市盘龙区崇礼街1号东风广场 地 出行路线:地铁1号线/2号线/3号线 步行距离300米;塘子巷地铁6号线步行距离550米;酒店停车场位于酒 ...
印度首富弟弟被指同爱泼斯坦私密交往多年,对方献上“瑞典金发女郎”
Xin Lang Cai Jing· 2026-02-07 15:37
【文/观察者网 阮佳琪】 2017年3月9日,在询问收信人对女性的偏好时,爱泼斯坦提议,找一个"高挑的瑞典金发女郎"同行,会让会面变得"更有趣"。 不到20秒,对方回信道,"就这么安排。" 回信人赫赫有名——印度首富穆克什·安巴尼的胞弟阿尼尔·安巴尼。 这位昔日的印度亿万富翁,掌握着从信实集团拆分建立的信实阿尼尔·迪路拜·安巴尼集团(ADAG),涉足印度电信、金融、电力和基础设施等领域。 彭博社此前获取的数千封邮件显示,2017年3月4日,爱泼斯坦购入《安巴尼家族》《海风巨浪:安巴尼兄弟之争》等电子书,借此了解该家族的恩怨过往与 显赫地位。 2002年老安巴尼去世后,兄弟二人不久便因遗产反目。在拆分家族企业、印度最大私营公司信实工业集团时,弟弟阿尼尔分得能源、电信与金融板块。 就这样,美国爱泼斯坦案文件公开引发的舆论"大地震",在"闪击"英国、法国后,又一路电闪雷鸣轰到了新德里。 美国司法部公布文件截图 爱泼斯坦:很高兴你喜欢年轻金发女郎 彭博社6日报道称,最新披露的信息进一步表明,2008年在佛罗里达州因教唆未成年人卖淫被定罪后,爱泼斯坦仍长期维持着庞大的商业与社交网络,其关 系网络的触角早已延伸至美国境外 ...
山西这家五星级酒店再被骨折拍卖!“中国前首富”打造的24处房产……
Sou Hu Cai Jing· 2026-02-07 11:50
太原富力万达文华酒店被搬上了拍卖平台。 根据京东司法拍卖信息,位于太原市解放路169号1幢一层至二十层以及地下一层、地下二层、四层夹层、四层管道夹层共计24处房产,面积共52425.45平 方米,2026年1月26日10时至2026年1月27日10时止(延时的除外)在京东司法拍卖平台上。 世界晋商网注意到, 此地正是太原富力万达文华酒店。 1、接近半价出售,起拍价较首次再降2700多万 官网显示,太原富力万达文华酒店于2021年开业,位于太原北城中心商务核心区。毗邻万达广场、龙潭公园、邻近晋商博物院、柳巷、钟楼街等热门景 点,交通便利。 值得一提的是,2025年9月8日,长沙高端酒店富力万达文华酒店资产被湖南骊驰咨询管理有限公司(以下简称"湖南骊驰")以5.138亿元起拍价成功拍 下。 股权穿透,湖南骊驰或与山西煤老板张月胜有关。 企查查显示,湖南骊驰成立于2025年3月31日,注册资本200万元,由北京骊驰咨询管理有限责任公司(以下简称"北京骊驰")百分百持股。后者由张跃龙 持股98%。 在此前,太原富力万达文华酒店已于2026年1月26日拍卖,最终因无人报名而流拍。当时起拍价约2.874亿元,本次拍卖起拍 ...
月薪3万,春节住不起汕头亚朵
36氪· 2026-02-07 01:10
Core Viewpoint - The article discusses the significant increase in hotel prices in Shantou during the Spring Festival, highlighting the surprising demand and the underlying factors driving this price surge [4][5][18]. Group 1: Price Surge and Demand - Hotel prices in Shantou have skyrocketed, with some hotels charging up to 3,400 yuan per night, leading to shock among potential visitors [8][10]. - The number of hotel bookings in Shantou for the Spring Festival has increased by 186% year-on-year, significantly outpacing traditional tourist destinations like Sanya, which saw a 112% increase [18][20]. - The collective rise in hotel prices across the region indicates a shift in market dynamics, driven by both local demand and external factors [24][25]. Group 2: Emotional and Cultural Factors - Shantou has become a desirable destination due to its rich cultural heritage and festive atmosphere, contrasting with the diminishing festive spirit in major cities [27][32]. - The unique emotional value associated with the traditional celebrations in Shantou has made hotel accommodations a scarce resource, leading to increased prices [33][34]. - The influence of social media and short video platforms has amplified the appeal of Shantou's cultural experiences, further driving demand [35][36]. Group 3: Supply Constraints - The hotel supply in Shantou is insufficient to meet the surging demand, with the region's GDP of approximately 800 billion yuan indicating limited capacity for high-end accommodations [45]. - Unlike Sanya, which has a robust inventory of luxury hotels, Shantou lacks sufficient international standard hotels, exacerbating the price inflation [49][50]. - The existing hotel infrastructure is primarily designed for business travel rather than the peak tourist influx during the Spring Festival [51]. Group 4: Visitor Experience and Recommendations - Despite high prices, the quality of service and overall visitor experience in Shantou has not improved correspondingly, leading to local dissatisfaction [54][56]. - Visitors are advised to consider accommodations in surrounding areas to avoid high prices while still enjoying the cultural festivities [62][66]. - Alternative destinations like Zhanjiang are suggested for those seeking similar cultural experiences without the inflated costs associated with Shantou during peak season [67][71].