Group 1 - Hubei province has implemented a vehicle scrapping and replacement subsidy policy, resulting in over 210,000 applications for subsidies by August 1, 2023, which has directly stimulated new car consumption by 32.5 billion yuan [1] - More than 56% of the new vehicles purchased through the scrapping program are new energy passenger cars, indicating a shift towards greener and smarter automotive consumption [1] - A "New Energy Vehicle Consumption Season" event will be held on August 9 in Xiaogan, aimed at promoting new energy vehicle consumption in rural areas [1] Group 2 - The event will introduce innovative "automobile+" consumption scenarios, including the establishment of "New Energy Vehicle Supermarkets" that offer a one-stop service for test drives, purchases, and charging station installations [2] - Hubei will integrate various service sectors, including dining, tourism, and outdoor activities, to create a comprehensive automotive consumption ecosystem [2] - The province plans to host multiple automotive events to generate excitement and boost new energy vehicle consumption across counties and towns [2]

Group 1 - The core promotion "300 billion unlimited promotion" by Tuhu is significantly impactful, showcasing the company's commitment to providing value to customers [1][3] - The promotion includes various automotive products and services such as tires, maintenance, painting, washing, and waxing, with discounts reaching up to 50% [3][4] - Tuhu's maintenance services feature major international brands like Shell, Mobil, Castrol, Honeywell, and Fuchs, allowing customers to enjoy high-quality services at economical prices [3][4] Group 2 - Tuhu has expanded its service network to over 7,000 service stations, leading the industry and covering all provincial-level administrative regions in mainland China [4] - The extensive coverage includes 318 prefecture-level administrative regions and 1,759 county-level administrative regions, with a coverage rate exceeding 95% [4] - This promotion aims to stimulate consumer activity in the domestic automotive service market, making it accessible for car owners nationwide [4]

Core Insights - Tuhu Car Service launched a "300 billion unlimited promotion" aimed at providing consumers with affordable car maintenance options, covering various services such as tires, maintenance, painting, washing, and waxing [1][3]. Group 1: Promotion Details - The promotion includes significant discounts, with tire prices reduced to as low as 50% off and additional incentives like a Huawei Pad for purchases [3]. - Maintenance services are offered at half price, with brands like Shell, Mobil, Castrol, Honeywell, and Fuchs included, allowing consumers to enjoy high-quality services at economical prices [3]. - Tuhu also provides affordable painting services starting at 148 yuan for minor repairs, with packages for larger areas priced at 289 yuan and 448 yuan [3]. - Car washing services feature summer discount packages, with prices as low as 0.1 yuan for specific services and 19.9 yuan for two standard washes [3]. Group 2: Strategic Implications - The "unlimited promotion" reflects Tuhu's long-term strategy of cost reduction through large-scale operations, digital management, and supply chain integration, benefiting consumers with lower prices [4][5]. - Tuhu's network has expanded to over 7,000 service centers, covering more than 95% of China's administrative regions, which enhances its ability to reach a broader customer base [4]. - The promotion is expected to stimulate consumer demand and invigorate the automotive service market, as evidenced by strong sales during previous promotional events [4][6].

Core Points - The Shanghai Intellectual Property Court ruled that JD Auto's "Zhenhu Price" marketing activities constituted unfair competition, leading to a cessation of its use [1][3] - JD Auto has been ordered to pay 5 million yuan in damages to Tuhu Auto and to publish a statement for 10 consecutive days to eliminate the impact of the infringement [2][3] Group 1 - The dispute between Tuhu Auto and JD Auto began in September 2023, with Tuhu Auto filing a lawsuit in January 2024, claiming unfair competition due to JD Auto's "Zhenhu Price" marketing [1][2] - The court found that JD Auto's claim of "prices 5% lower than competitors" could mislead consumers, constituting false advertising and commercial defamation [1][2] - JD Auto has expressed regret over the situation, stating that the intention behind the "Zhenhu Price" was to address issues in the automotive aftermarket, but it respects the court's decision [4] Group 2 - Tuhu Auto confirmed receipt of the compensation but noted that JD Auto has not yet published the required statement to comply with the court's ruling [4] - Both companies emphasize their commitment to improving consumer experience and adhering to legal standards in the automotive aftermarket [4]

Group 1 - JD Auto announced a "50 billion car maintenance subsidy" campaign and launched a "365 worry-free purchase" service while soliciting new names from the public [4] - The Shanghai Intellectual Property Court ruled that JD Auto engaged in unfair competition related to the "Zhenhu Price" promotional activities, leading to a final judgment against JD Auto [4] - The court found that JD Auto's actions constituted commercial defamation and false advertising, causing consumer misunderstanding in specific scenarios [4] Group 2 - Tu Hu Car Maintenance has received a compensation payment of 5 million yuan from JD Auto following the court's ruling [4]

Group 1 - The core theme of the event was "Mutual Prosperity through Interconnection" aimed at enhancing regional business association cooperation and empowering high-quality enterprise development to assist rural revitalization [1][5] - The delegation visited various benchmark enterprises and industry bases in Rongchang District, including the Rongchang Summer Cloth Town and local food brands, to explore new models of collaborative development among business associations, industries, and culture [1][5] - The event included discussions on resource sharing and cross-industry cooperation, with a consensus on establishing a regular communication mechanism between the business associations of Chongqing and Rongchang [4][5] Group 2 - The delegation's first stop was the Rongchang Business Association, where they learned about its operational model focused on "serving members and linking resources" [2][4] - The event featured a discussion on how business associations can leverage the "Belt and Road" initiative to build international resource platforms and promote member enterprises to expand globally [4] - The delegation explored the integration of traditional craftsmanship with modern design and new media at the Rongchang Summer Cloth Town, emphasizing the importance of cultural heritage [5][10] Group 3 - The visit to local food brands highlighted the operational logic of transforming local snacks into popular IPs, discussing topics like "new media empowering time-honored brands" [5][10] - The establishment of the Ba Yu Automobile Club and the opening of the Tian Tian Che Bao Rongchang operation center marked a new beginning for the automotive service ecosystem in the region [8][9] - A strategic cooperation agreement was signed during the opening ceremony, indicating the commitment to provide comprehensive services to local car owners and create over a hundred job opportunities [9] Group 4 - The delegation conducted a field study on the "Sweet Dragon Bamboo Shoot" planting base, recognizing its potential as one of Rongchang's four treasures [10][12] - The event included a consumption support initiative where the delegation purchased local products, contributing over 3,000 yuan to local farmers [12] - The president of the new media business association emphasized the need for industry support and the role of business associations in rural revitalization through various marketing strategies [12] Group 5 - The two-day event served as a bridge for resource connection between Chongqing and Rongchang, showcasing the vibrant characteristics of Rongchang's economy and culture [1][5] - The president of the new media business association expressed optimism about future collaborations in brand empowerment, digital marketing, and rural revitalization [12]

Core Viewpoint - JD Auto was found guilty of unfair competition against Tuhu Auto, resulting in a court ruling that requires JD Auto to pay 5 million yuan in damages and cease its misleading marketing practices [1][2]. Group 1: Legal Proceedings - The Shanghai Intellectual Property Court ruled that JD Auto's "Zhenhu Price" marketing campaign constituted unfair competition due to false advertising and commercial defamation [2]. - The court's final judgment was made on July 21, 2025, rejecting JD Auto's appeal and affirming the initial ruling [1][2]. Group 2: Financial Implications - JD Auto is ordered to compensate Tuhu Auto with 5 million yuan for economic losses incurred due to its unfair competition practices [2]. - JD Auto must also publish a statement on various platforms for ten consecutive days to mitigate the impact of its actions on Tuhu Auto [2]. Group 3: Industry Response - Tuhu Auto expressed gratitude for the judicial system's fairness and emphasized its commitment to adhering to national laws and promoting healthy competition within the automotive service industry [2]. - The company aims to enhance consumer experience through technological innovation and maintain high-quality development in the automotive aftermarket ecosystem [2].

智通财经APP获悉，2025年8月4日，京东养车在其官方账号"京东汽车"发布《声明》，称"上海知识产权法院认定三被告在涉及到'震虎价'宣传活动中的相关 行为构成不正当竞争，现特此声明，以消除影响。"据记者了解，2025年7月21日，上海知识产权法院已就"震虎价"一案做出终审判决，途虎养车胜诉，驳回 京东养车的上诉请求，判决现已经生效。法院认定"京东养车实施了商业诋毁以及虚假宣传行为，不仅构成不正当竞争，且使消费者在特定场景下产生误 解。" 途虎养车(09690)与京东养车的不正当竞争纠纷始于2023年9月，当时，京东养车以"震虎价"为宣传核心标语，并以此展开了一系列营销活动。2024年1月， 途虎养车正式起诉京东养车不正当竞争，诉讼持续近两年。 记者查阅了上海知识产权法院二审判决书，判决书明确指出，京东养车实施的"震虎价"低价营销活动，宣传标语中所谓的"价格比友商低5%"，容易使消费 者在特定场景下产生误解，属于虚假宣传行为，"震虎价"系列营销活动本身也属于商业诋毁行为，这两种行为均构成不正当竞争。法院判令京东养车立即停 止对途虎养车的不正当竞争行为。 除此之外，上海知识产权法院还判决京东养车赔偿途虎养车经济 ...

Core Viewpoint - The ongoing legal dispute between Tuhu and JD Auto regarding the "Zhenhu Price" has led JD Auto to cease using the related marketing content, while simultaneously launching a significant subsidy campaign to enhance customer experience and attract new users [1][2]. Group 1: Legal Developments - JD Auto announced that the "Zhenhu Price" is involved in ongoing litigation, and they have stopped using related marketing materials [1]. - Tuhu Auto filed a lawsuit against JD Auto, claiming that the "Zhenhu Price" damages its reputation [2]. - JD Auto maintains that "Zhenhu" is a registered trademark and that the pricing strategy was not aimed at any specific competitor [2]. Group 2: Marketing and Subsidy Initiatives - JD Auto has launched a 5 billion yuan subsidy campaign, offering significant discounts on services such as tire purchases and maintenance [1][2]. - The subsidy program includes promotions like "500 off 250" for tire purchases and "200 off 399" for maintenance services, with limited-time offers available each night [1]. - JD Auto is also introducing a "365 Worry-Free Purchase" service, allowing customers to use their subsidies flexibly over a year [1]. Group 3: Community Engagement - JD Auto is inviting users to participate in a naming contest for a new branding initiative, with the chance to win an iCAR V23 family vehicle usage right [3]. - The company aims to engage customers in rebranding efforts to avoid misunderstandings related to the "Zhenhu Price" [3].

（原标题：时隔两年，途虎养车胜诉"震虎价"案） 8月4日，上海市闵行区人民法院对途虎养车起诉京东养车等三被告的不正当竞争纠纷案作出一审判决， 认定京东养车推出的"震虎价"营销活动构成不正当竞争，途虎养车诉讼请求获法院支持。至此，这场持 续近两年的行业商业诋毁纠纷正式落槌。此外，据京东汽车官方发布公告显示，针对上海阑途信息技术 有限公司起诉北京汽广行信息技术有限公司、北京京东世纪贸易有限公司、北京京东世纪信息技术有限 公司不正当竞争纠纷案件，上海知识产权法院认定三被告在涉及到"震虎价"宣传活动中的相关行为构成 不正当竞争，现特此声明，以消除影响。 ...