Core Viewpoint - The controversy surrounding the restaurant chain Xibei and its use of pre-prepared dishes has escalated following criticism from consumer Luo Yonghao, prompting Xibei's founder to hold a press conference and announce legal action against Luo [1][2]. Group 1: Company Response - Xibei's founder, Jia Guolong, asserts that none of the 13 dishes ordered by Luo were pre-prepared, emphasizing the restaurant's commitment to quality [1]. - Jia plans to sue Luo for his comments, indicating a strong defensive stance against public criticism [1][2]. Group 2: Public Perception and Consumer Understanding - There is a disconnect between the official definition of pre-prepared dishes and consumer perceptions, with many consumers equating any non-cooked-to-order dish as pre-prepared [3][4]. - The public's understanding of food quality and preparation methods is crucial, as many consumers express dissatisfaction with the taste and pricing of Xibei's offerings [3][4]. Group 3: Industry Context - A report from the People's Daily Research Institute indicates that major restaurant chains, including Xibei, have over 80% of their dishes as pre-prepared, raising questions about the accuracy of Jia's claims [6]. - The ongoing debate highlights the broader industry trend towards pre-prepared meals, which may affect consumer trust and brand reputation [6]. Group 4: Crisis Management - The article discusses the effectiveness of crisis management strategies, questioning whether a press conference and legal action were the best responses to public criticism [5][21]. - It suggests that building a strong communication strategy and listening to consumer feedback could be more beneficial for companies facing public backlash [24][25]. Group 5: Leadership and Decision-Making - The article reflects on the challenges faced by business leaders in responding to public criticism, noting that many leaders may resist external advice during crises [7][22]. - It emphasizes the importance of establishing authority and communication channels within organizations to ensure that leadership is receptive to feedback [24][27].

Core Viewpoint - The controversy surrounding the restaurant chain "Xibei" has been ignited by public criticism from influencer Luo Yonghao, who accused the brand of serving mostly pre-prepared dishes, leading to significant public concern and a strong response from Xibei's founder, Jia Guolong [1][4][11]. Group 1: Controversy and Reactions - Luo Yonghao publicly criticized Xibei on social media, claiming that the restaurant served "almost all pre-prepared dishes" and called for legislation requiring restaurants to disclose the use of such items [1][11]. - Jia Guolong, the founder of Xibei, announced plans to sue Luo Yonghao, emphasizing the damage to the brand's reputation caused by the influencer's extreme statements [4][6]. - In response to the criticism, Xibei has launched a "Luo Yonghao Menu" in all its locations, allowing customers to order dishes that Luo had previously tried, with a promise of a money-back guarantee if they are unsatisfied [7][13]. Group 2: Financial and Operational Details - Luo Yonghao's dining experience at Xibei included 15 dishes for a total of 830 yuan, which Jia Guolong defended as reasonable pricing [6][8]. - Xibei has committed to transparency by allowing customers to visit the kitchen and observe the cooking process, aiming to dispel claims of using pre-prepared dishes [13][25]. Group 3: Industry Context and Regulations - The controversy has sparked discussions about the use of pre-prepared dishes in the restaurant industry, with regulatory bodies advocating for clearer labeling to inform consumers [34][36]. - Jia Guolong acknowledged the growing trend of pre-prepared dishes in the industry but clarified that Xibei does not currently use them, distinguishing between pre-prepared and pre-cooked items [28][26]. Group 4: Public Sentiment and Social Media Impact - The incident has generated significant online discussion, with some supporting Luo Yonghao's claims while others defend Xibei's quality and pricing [11][39]. - The situation highlights the influence of social media on public perception and the potential impact of celebrity endorsements or criticisms on brand reputation [30][41].

Core Viewpoint - The ongoing controversy surrounding the comments made by Luo Yonghao about Xibei's use of pre-prepared dishes has led to significant responses from both parties, with Xibei's CEO asserting that all dishes are freshly made and announcing plans to open kitchens for public viewing [1][2][4]. Group 1: Company Response - Xibei's CEO, Jia Guolong, stated that all dishes served in their restaurants are not pre-prepared and announced plans to open kitchens for public viewing starting September 12 [1][2]. - Xibei will launch the "Luo Yonghao Menu" across all its locations on September 12, featuring 13 dishes [1][7]. Group 2: Controversy Details - Luo Yonghao publicly criticized Xibei on social media, claiming that the restaurant chain primarily serves pre-prepared dishes, prompting Xibei to announce intentions to sue him [2][4]. - Luo has offered a reward of 100,000 yuan for evidence supporting his claims about Xibei's use of pre-prepared dishes [4]. Group 3: Customer Engagement - Xibei staff reported that the "Luo Yonghao Menu" is available for customers, with a total price of 561 yuan for 12 dishes, suitable for 6 to 7 people [7]. - Customers are encouraged to order from the "Luo Yonghao Menu" or visit the kitchen to verify the preparation of dishes [7].

Core Viewpoint - The dispute between Luo Yonghao and Xibei revolves around the accusation of Xibei using pre-prepared dishes, with Xibei firmly denying these claims and asserting the quality of their food offerings [4][8][9]. Group 1: Company Response - Xibei issued a letter to customers addressing Luo Yonghao's comments, emphasizing their commitment to quality and thanking their 40 million annual customers for their support [5]. - Xibei's founder, Jia Guolong, responded to the accusations by stating that Xibei does not use pre-prepared dishes as defined by national standards, clarifying the difference between pre-prepared and pre-cooked dishes [8][9]. - Xibei has publicly shared the production processes of 13 dishes to demonstrate transparency and counter the claims made by Luo Yonghao [4][5]. Group 2: Luo Yonghao's Claims - Luo Yonghao criticized Xibei on social media, claiming that most of the dishes he encountered were pre-prepared and expressed a desire for legislation requiring restaurants to disclose the use of such dishes [6][8]. - Luo referenced a report indicating that major restaurant chains, including Xibei, have a high percentage of pre-prepared dishes, suggesting that the industry lacks transparency [11][12]. - Luo's comments sparked significant public debate, with various opinions emerging regarding the use of pre-prepared dishes and consumer rights to know about food preparation methods [15][16]. Group 3: Industry Context - The ongoing debate highlights a broader concern within the restaurant industry regarding the use of pre-prepared dishes and the need for transparency to maintain consumer trust [15][16]. - The discussion has prompted reactions from industry experts and influencers, indicating that the perception of food quality and pricing is crucial for consumer satisfaction [15][16].

Core Viewpoint - The incident involving the well-known restaurant chain Xibei and public figure Luo Yonghao highlights the ongoing debate about the use of pre-prepared dishes in the restaurant industry, with Xibei defending its practices and Luo advocating for transparency in food sourcing [2][3][4][25]. Company Response - Xibei issued a letter to customers addressing Luo Yonghao's comments, emphasizing its commitment to quality and thanking its 40 million annual customers for their support [2][6]. - The company confirmed that the dishes served during Luo's visit were not pre-prepared, and they provided detailed production processes for 13 dishes to clarify their cooking methods [4][9][30]. Public Reaction - Luo Yonghao criticized Xibei on social media, claiming that most of the dishes were pre-prepared and calling for legislation to require restaurants to disclose such practices [3][25]. - Following Luo's comments, Xibei's founder, Jia Guolong, expressed his intention to sue Luo for defamation, stating that Luo's remarks had caused significant harm to the brand [30][33]. Industry Context - The incident reflects a broader trend in the restaurant industry regarding the use of pre-prepared foods, with some industry leaders acknowledging that pre-prepared dishes can be a part of modern dining [30]. - Luo's comments have sparked discussions about consumer rights and the need for transparency in food sourcing, which may influence future regulations in the restaurant sector [24][28].

Core Viewpoint - The recent controversy surrounding the restaurant chain Xibei involves accusations from public figure Luo Yonghao regarding the use of pre-prepared dishes, which Xibei has refuted by clarifying their food preparation processes and emphasizing their commitment to quality [1][2]. Group 1: Company Response - Xibei publicly addressed the accusations made by Luo Yonghao, stating that his claims about their dishes being mostly pre-prepared are unfounded [2][6]. - The company has released detailed production guidelines for 13 specific dishes to demonstrate their preparation methods and ensure transparency [2][7]. - Xibei emphasized that the dishes consumed by Luo do not fall under the definition of "pre-prepared dishes" as outlined by the relevant regulatory authorities [2][3]. Group 2: Customer Engagement - In response to the controversy, Xibei has opened its kitchens for public tours, allowing customers to observe food preparation processes firsthand [2][3]. - The company expressed gratitude to its customers for their support and emphasized the importance of maintaining the integrity of its brand [3][4]. - Xibei plans to provide further opportunities for customers to visit its production facilities, including its central kitchen and various sourcing locations [2][3]. Group 3: Background Information - Xibei was founded in May 1988 and has served nearly 40 million customers annually, employing over 18,000 staff members [3]. - The incident began when Luo Yonghao dined at a Xibei location and subsequently criticized the restaurant on social media, prompting Xibei's detailed response [4][6].

9月11日，西贝创始人、董事长贾国龙表示："西贝没有预制菜，罗永浩作为一位具有影响力的人物，把话说得很极端，对我们的商誉影响很大，并损害我们 的品牌形象。我们会走法律程序，一定会起诉他。" 9月12日，这场西贝与罗永浩之间的"纷争"仍在持续升温。罗永浩公开发布了10万元悬赏，征集西贝使用预制菜的"真凭实据"，呼吁了解西贝内幕的现役或 退役员工通过私信与他联系。"如果有录像之类的法律上可以采信的真凭实据，奖励10万元。"而西贝宣布，从9月12日起在全国所有门店上线"罗永浩菜 单"，顾客可以随时进入后厨参观菜品制作全过程。西贝还发布致顾客的一封信。信中称，经确认，罗永浩在微博中对西贝的指责不实。 双方"各执一词" 9月10日，罗永浩在其微博吐槽称："好久没吃西贝了，今天下飞机跟同事吃了一顿，发现几乎全都是预制菜，还那么贵，实在是太恶心了。希望国家尽早推 动立法，强制饭馆注明是否用了预制菜。" 对此，西贝客服人员表示，门店招牌菜牛大骨为"每日现煮"，莜面系"门店手搓"，炒菜使用"新鲜蔬菜现场炒制"。 需要注意的是，此前贾国龙曾公开为预制菜站台，称"好菜全是预制出来的，预制菜是未来的大趋势。"贾国龙承认，此前自己确实 ...

9月12日下午消息，罗永浩发微博称，今天晚上8：30，会在三个平台（微博，抖音，B站，帐号名都 叫"罗永浩的十字路口"）上同时直播谈谈这件事。 罗永浩表示：我的诉求并不是打这个西贝，或是贾老板，我对他们没什么兴趣。但我很希望借着这次的 事件，推动中国预制菜行业透明化，保障消费者的知情权。所以今天晚上也会提到一些其他餐饮企业。 好，今天晚上8：30见。 近日，"西贝"陷入的预制菜舆论风波。 9月10日，罗永浩发博公开吐槽连锁餐饮品牌西贝："好久没吃西贝了，今天下飞机跟同事吃了一顿，发 现几乎全都是预制菜，还那么贵。希望国家尽早推动立法，强制饭馆注明是否用了预制菜。" 9月11日，西贝创始人贾国龙在罗永浩就餐的餐厅对外界多方面问题进行回应，并称"将要起诉罗永 浩。" 9月13日，罗永浩再发微博回应：我一直是一个有争议的人，但这一次我看到的网络舆情是90%多的人 都在骂西贝，骂我的连10%都不到。难道那些讨厌我的人突然喜欢了我不成？很多网友已经指出了真实 的原因：天下苦预制菜不透明久矣。希望这一次的事件，能够推动中国预制菜相关立法尽快实现，再强 调一遍，我不反对预制菜，我的终极诉求只是让消费者获得知情权。 来源：新 ...

21世纪经济报道记者 贺泓源 某种程度上，在创始人、CEO贾国龙的参与下，西贝跟预制菜越绑越紧。 虽然，这公司不想掺和任何预制菜概念。2025年9月12日，在微博热搜上，西贝、罗永浩、预制菜成为高频词。比如罗永浩奖励 10万征集西贝预制菜线索、罗永浩晒报告称西贝预制菜超80%等热搜词汇。 9月10日，罗永浩发微博公开吐槽西贝。"好久没吃西贝了，今天下飞机跟同事吃了一顿，发现几乎全都是预制菜，还那么贵。 希望国家尽早推动立法，强制饭馆注明是否用了预制菜。"他称。 对此，贾国龙强势反击。 他表态，罗永浩发言对西贝商誉影响非常大，将走法律程序进行起诉，但他本人不会回应罗永浩。 罗永浩晒报告称西贝预制菜超80%的观点来自，人民网研究院在2023年发布的《预制菜行业发展报告》，其中援引《2022年中 国连锁餐饮行业报告》数据显示，真功夫、吉野家、西贝等连锁餐饮企业预制菜占比达80%以上。 矛盾激化 对于西贝预制菜，在9月11日，贾国龙在媒体沟通会上表示，西贝没有任何一道预制菜。 他同时称，罗永浩的发言对西贝商誉影响非常大，将走法律程序进行起诉，但他本人不会回应罗永浩。 贾国龙认为，预制菜国家有标准，和有预制工艺是两回事 ...

9月12日下午消息，罗永浩发微博称，今天晚上8：30，会在三个平台（微博，抖音，B站，帐号名都 叫"罗永浩的十字路口"）上同时直播谈谈这件事。 罗永浩表示：我的诉求并不是打这个西贝，或是贾老板，我对他们没什么兴趣。但我很希望借着这次的 事件，推动中国预制菜行业透明化，保障消费者的知情权。所以今天晚上也会提到一些其他餐饮企业。 好，今天晚上8：30见。 近日，"西贝"陷入的预制菜舆论风波。 9月10日，罗永浩发博公开吐槽连锁餐饮品牌西贝："好久没吃西贝了，今天下飞机跟同事吃了一顿，发 现几乎全都是预制菜，还那么贵。希望国家尽早推动立法，强制饭馆注明是否用了预制菜。" 9月11日，西贝创始人贾国龙在罗永浩就餐的餐厅对外界多方面问题进行回应，并称"将要起诉罗永 浩。" 9月13日，罗永浩再发微博回应：我一直是一个有争议的人，?但这一次我看到的网络舆情是90%多的人 都在骂西贝，骂我的连10%都不到。难道那些讨厌我的人突然喜欢了我不成？??很多网友已经指出了真 实的原因?：天下苦预制菜不透明久矣?。?希望这一次的事件，能够推动中国预制菜相关立法尽快实 现，再强调一遍，我不反对预制菜，?我的终极诉求只是让消费者获得知情 ...