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南京文旅热度“狂飙”,国庆中秋假期首日超232万游客涌入
Yang Zi Wan Bao Wang· 2025-10-01 12:02
扬子晚报网10月1日讯(记者王夕悦)2025年国庆中秋长假首日,南京文旅迎来"开门红",交出了一份"人 气爆棚"的亮眼成绩单。据南京智慧旅游大数据监测平台显示,10月1日,全市景区景点、文博场馆、乡 村旅游、国家级夜间文旅消费集聚区等监测点接待游客量232.6万人次,按可比口径较去年同期上升 9.8%。 校对胡妍璐 值得一提的是,多项文旅活动的举办进一步助推了旅游热度。受第十四届咪豆音乐节启幕及三场大型烟 花秀带动,溧水天生桥景区、金牛湖景区、江苏园博园、高淳国际慢城首日接待游客量增速明显。 在众多景区中,部分热门景点表现尤为突出。游客接待量前五的景区分别是:夫子庙-秦淮风光带、钟 山风景区、玄武湖景区、总统府景区、红山森林动物园。其中,钟山风景区、玄武湖景区、牛首山文化 旅游区首日接待量分别同比增长16.9%、47.6%和47%。 游客量的增加也带动了住宿市场的火热。假期第一天,全市星级饭店和部分品牌酒店平均入住率75%。 其中,香格里拉大酒店、苏宁钟山国际高尔夫酒店、南京涵碧楼酒店、南京园博园英迪格酒店、南京园 博园voco酒店、南京园博园黄花岸酒店黄埔大酒店等多家酒店满房。 其中,外地游客成为主力,占比 ...
8天23.6亿人次彰显“流动中国”蓬勃活力 多元文旅体验引爆“出游热”
Yang Shi Wang· 2025-10-01 11:36
Core Insights - The long holiday period for the Mid-Autumn Festival and National Day in China has begun, with a predicted total of 2.36 billion people expected to travel during the 8-day holiday, marking a significant increase in mobility [1] - On October 1, a peak travel day, the single-day passenger flow is expected to exceed 340 million, setting a new historical record [1] Group 1: Travel Trends - There is a notable increase in long-distance travel, with 18% of tourists choosing destinations over 500 kilometers away, a 5 percentage point increase compared to the same period last year [5] - Popular long-distance travel routes include Shanghai to Beijing, Shenzhen to Changsha, and Beijing to Xi'an, among others [7] - International travel is also on the rise, with Central Asia, Europe, and certain African countries gaining popularity alongside traditional destinations like Hong Kong, Macau, and Southeast Asia [7] Group 2: Tourist Attractions - Wuyi Mountain National Park welcomed its first batch of tourists on October 1, showcasing a vibrant holiday atmosphere [8] - The park has implemented measures to facilitate visitor access, including free parking at public and government-owned facilities, adding 3,000 new free parking spaces [12] - In Jiangsu, the Flower and Fruit Mountain scenic area is attracting large crowds, integrating elements from the classic novel "Journey to the West" into its attractions [13][15] Group 3: Transportation Insights - The Ministry of Transport predicts that self-driving will remain the primary mode of travel during the holiday, with significant traffic congestion expected on major highways [17] - Data shows that the busiest highway segments on October 1 are concentrated in Guangdong and Jiangsu provinces, indicating high travel enthusiasm in these regions [18] - High-frequency navigation updates from Gaode indicate a surge in self-driving trips, with certain phrases being reported significantly more often than usual, reflecting the increased volume of road travel [20]
透过通信大数据看假期消费热情“燃” 文旅融合新气象出彩又“出圈”
Yang Shi Wang· 2025-10-01 10:38
央视网消息:国庆中秋假期10月1日开启,移动通信大数据平台分析显示,中秋和国庆连休8天的假期将充分释放全国文旅消费热情。 今年的国庆中秋假期,不少上班族选择"请3休12"错峰出游,也就是说节前请3天假连休12天。中国移动梧桐大数据统计显示,9月27日— 30日出游人群规模相比前一周日均增长9%。 "请3休12"的休假模式使更多游客倾向于长线游,18%的游客选择前往500公里以上的目的地游玩,较去年同期提升5个百分点。 中国移动数智化部总经理助理永青拉姆称:"我们借助通信服务大数据分析发现,出游人群规模从9月27日开始上升,于10月1日达到高 峰,整体出游人群规模预计比去年同期日均增长3.5%。" 根据大数据平台的分析,热门长线游路线是上海至北京、深圳至长沙、北京至西安、上海至武汉、杭州至北京。出境游方面,除了港澳、 日韩、东南亚等传统热门目的地,中亚、欧洲、非洲部分国家受到拼假游客青睐,客流增长明显。大数据还发现,假期也被许多人用来安排人 生大事,节前婚庆类App的日均活跃用户规模较平日增长86%。 四川大英:乡村文艺"潮" 表达 节日氛围拉满 国庆中秋假期到来,在四川、重庆、江西等地,热门景区门票预定火热, ...
第四季“首旅精彩生活节”在北展西街开幕
Bei Jing Shang Bao· 2025-10-01 08:21
Group 1 - The "Shoulu Exciting Life Festival" is taking place from October 1 to 8, coinciding with the National Day and Mid-Autumn Festival, featuring a variety of activities including market exhibitions, immersive experiences, intangible cultural heritage displays, cultural performances, and online live broadcasts [1] - The festival showcases 67 brands from 51 enterprises under the Shoulu Group, with many star-rated hotels presenting their signature dishes, creating a culinary feast for attendees [4] - The event includes themed promotions and interactive activities at various brand stores in Beijing and key areas, leveraging new media platforms like Douyin for comprehensive live streaming and deep integration of online and offline experiences [8] Group 2 - The festival aims to enhance the consumer atmosphere by allowing citizens and tourists to experience the excitement of the festival anytime and anywhere, with 10,000 NFC-enabled stickers placed in physical stores for easy participation in the online festival [8] - Shoulu Group emphasizes its commitment to leveraging its strengths to contribute to the prosperity and development of Beijing's consumer market through this event [8]
第三届世界的“香格里拉”文化旅游节百天活动带你畅享雪域高原风情
Xin Hua Wang· 2025-10-01 08:14
作为"3+7+90"百天活动矩阵的重要组成部分,在国庆中秋假期期间,文化旅游节将开展7项特色活动,让游客全方位感 受"世界的'香格里拉'"的独特魅力。 据介绍,10月1日,"国庆节唱红歌跳多民族广场舞"活动将在独克宗古城月光广场举办;《千年回响》将在10月3日至10月5 日每晚于迪庆州民族大剧院上演;10月7日,虎跳峡越野赛将激情开赛,掀起文化旅游节户外运动热潮。 近日,第三届世界的"香格里拉"文化旅游节在云南省迪庆藏族自治州香格里拉市启幕。本届文化旅游节以"三新赋能·一优提 质——世界的'香格里拉'具象化实践"为主题,构建"3+7+90"百天活动矩阵,围绕看、跳、享、展、动五个维度,串联起自然 景观、民族文化、歌舞表演、体育运动、艺术展览、非遗集市等全方位、深层次的文旅体验,推进"有一种叫云南的生活"—— 世界的"香格里拉"品牌具象化。 3天齐狂欢 点燃雪域高原热情 9月27日至9月29日,第三届世界的"香格里拉"文化旅游节开幕后的3天时间里,"舞动香格里拉"大巡演、今生情定G214品牌 推广活动、金沙江旅游经济带文旅推介会等活动轮番亮相,为游客带来多元体验。 除主场的特色活动外,格萨尔射箭赛、格萨尔说唱等 ...
假期首日多地景区人气火爆 新场景新业态“HIGH翻”双节
Yang Shi Wang· 2025-10-01 07:57
Group 1 - The National Day and Mid-Autumn Festival holiday has seen a surge in tourism across various regions, activating new consumption vitality in cultural and tourism sectors [1][10] - In Shanghai, a large-scale light and fireworks show celebrated the 76th anniversary of the People's Republic of China, featuring thousands of drones and vibrant fireworks [3] - Chongqing's traditional scenic area, Yuzhong District, showcased a festive atmosphere with decorations and is expected to receive over 100,000 visitors on October 1 [6] - Harbin's Central Avenue is adorned with over 2,000 national flags, anticipating an average of over 600,000 visitors daily during the holiday [8] Group 2 - The ancient city of Kashgar in Xinjiang is experiencing a tourism peak, with daily opening ceremonies and a bustling night market featuring over 200 food stalls [10][12] - Zhejiang's Huangyan is hosting the first immersive light and shadow art season at its caves, blending technology and art to create a unique visitor experience [13][15] - The immersive art season, themed "Stone Light Trace," includes interactive projects that narrate geological history, enhancing the cultural tourism experience [15][17]
双节叠加大湾区文旅融合热潮高涨 多口岸迎来出入境客流高峰
Yang Shi Wang· 2025-10-01 07:18
假期期间,深港两地将举办烟花汇演、演唱会、车展等多场大型活动,跨境文旅体验、探亲访友、休闲购物等出行需求释放,从9月30日 开始,深港陆路口岸迎来了出入境客流高峰。 央视网消息:国庆中秋假期,广东水上出行与旅游活动也将迎来客流高峰,珠江游、港澳客运航线等旅客水路出行需求旺盛。 作为水路出行热门航线,广州"珠江游"与穗港航线将持续升温。据预测,国庆假期,"珠江游"预计将发出1204班次,接待游客超21万人 次;广州往返香港的高速客船预计发送旅客约5000人次。 作为内地唯一与香港、澳门实现水路、陆路相连的城市,珠海水路出行热度同样攀升。数据显示,双节期间珠海水路预计发送旅客约 36.68万人次,同比增长9.87%;其中港澳航线预计运营848班次,发送旅客约6.16万人次,海上看港珠澳大桥、澳门环岛游及海岛游等观光航 线将同步迎来客流高峰。珠海海事部门对重点客运航线实施"一线一策"服务,利用智慧海事系统、无人机对重点水域加强信息化巡查,保障船 舶运行。 双节期间深港陆路口岸客流预计将超649万人次 据深港口岸部门预测,国庆中秋假期期间,深港陆路口岸日均出入境人员达81.16万人次,累计客流将超过649.25万人次 ...
吉林“一启一停”优化交通格局 畅通文旅“动脉”
Zhong Guo Xin Wen Wang· 2025-10-01 06:11
中新网吉林10月1日电 (记者 石洪宇)1日,东北文旅重镇吉林省吉林市同步实施两项交通举措:横跨松 花江的红旗大桥正式通车,通往北大湖滑雪场的口前收费站停止收费。"一启一停"间,标志着当地交通 网络优化与文旅融合发展进入新阶段。 开通仪式现场。 石洪宇 摄 红旗大桥 吉林市被誉为"北国江城",蜿蜒的松花江从城区穿过,文旅资源丰富。目前,当地正在打造全域、全 季、全时、全要素、全链条的旅游目的地,海内外影响力与日俱增。 与此同时,运营近20年的口前收费站完成使命,正式退出历史舞台。该站原是通往北大湖滑雪场的必经 之路,每逢文旅旺季车辆绵延。 吉林市交通运输局局长张静表示,口前收费站提前终止收费,是省、市推动交通与文旅深度融合、建 设"冰雪强省"的重要举措。此举将大幅提升市区至北大湖滑雪场的通行效率,也将缩短北大湖和松花湖 两大滑雪场的时空距离。 站停止收费。 石洪宇 摄 张静介绍,除关闭收费站,当地还计划推出多项交通优化措施:动态优化北大湖旅游专线、雪场对发专 线、穿梭巴士专线班次,新增龙嘉机场至北大湖滑雪场的机场公交,研究开通定制客运专线,并适时启 动途经两大雪场的高速公路建设,推动铁路直达项目。(完) 口前 ...
12天超长“拼好假”,黄金周的钱都进了谁的口袋?
3 6 Ke· 2025-10-01 05:55
Core Insights - The upcoming National Day holiday is expected to set new records for travel indicators, indicating a significant shift in consumer behavior towards travel and consumption [1] Group 1: Travel Demand and Projections - The Ministry of Transport predicts that during the National Day and Mid-Autumn Festival holiday from September 29 to October 10, 2025, approximately 219 million passengers will be transported by rail, a 7.5% increase compared to the previous year [4] - The civil aviation sector is expected to execute a total of 139,000 passenger flights, with a daily year-on-year growth of 5.7% [4] - Multiple travel platforms indicate a substantial year-on-year increase in the number of travelers during this holiday period, suggesting a peak in tourism and consumption [4] Group 2: Market Performance and Company Analysis - Since September, the performance of travel stocks has shown a divergent trend, with Ctrip leading significantly in terms of market capitalization and net profit attributable to shareholders [6] - Major airlines are generally experiencing losses due to macroeconomic conditions and cost fluctuations, leading to increased complaints from consumers about rising ticket prices and high seat selection fees during the holiday [8] - Many small and medium-sized hotels, travel agencies, and scenic spots are operating at low profit margins or even losses, indicating that the overall profit in the tourism industry is increasingly concentrated in Ctrip [11] Group 3: Competitive Landscape and Industry Dynamics - JD.com has targeted the OTA (Online Travel Agency) sector, with CEO Liu Qiangdong stating that high profits for any platform will reduce profits for upstream and downstream players, negatively impacting the entire industry [14] - JD.com has introduced a "zero commission policy" for merchants, and Douyin has implemented a hotel scanning and commission-free strategy starting October 1 [14] - Despite the presence of numerous OTA participants, none have yet been able to significantly challenge Ctrip's dominant position in the market [14] - Data from QuestMobile shows that in October 2022, Ctrip's monthly active users were several times greater than those of other travel platforms, and this gap is expected to widen by October 2024 [17] - Ctrip has announced an investment of over 100 million yuan to alleviate the burden on merchants, suggesting a future trend of "multi-platform price comparison" in the OTA industry [17]
多地景区景点上演“人从众”模式 文旅消费新场景激活假日消费新活力
Yang Shi Wang· 2025-10-01 05:01
国庆节来临,黑龙江哈尔滨中央大街披上"中国红"盛装,两千余面国旗点缀百年老街,节日氛围浓郁。从主街入口一直延伸至防洪纪念 塔,红色浪潮沿街道铺展。 央视网消息:假期第一天,全国多地景区、地标景点迎来旅游高峰,文旅消费新场景也激活假期消费新活力。 9月30日晚,为庆祝中华人民共和国成立76周年,一场大型光影烟花秀在上海吴淞口滨江上演。伴随着交响乐,千架无人机缓缓升起,在 夜空中汇聚成"欢度国庆""哪吒闹海"等图样。光影秀之后,绚烂的烟花点亮夜空。 市民谭女士称:"祝我们祖国繁荣昌盛,人民安居乐业、风调雨顺、国泰民安。" 重庆市渝中区的十八梯传统风貌区在国庆假期挂起了鲜艳的五星红旗。主街上空,四百米长的草帽长街披上了流动的红色长纱,整条街被 这抹"中国红"点亮。人们穿梭在古色古香的建筑间,感受山城错落立体的独特地貌。10月1日,预计这里将接待游客超过10万人次。 在新疆喀什古城景区,这几天每天都举行开城仪式,迎接来自全国各地的游客。古城街巷里更是挂满了国旗,让人们感受到浓浓的国庆氛 围。 景区人气火爆也带来商业机遇,身着民族传统服饰的游客随处可见,旅拍摄影师则在一旁记录。 游客在街旁与国旗合影,手举国旗漫步打卡, ...