1月24日，上海乐高乐园中国首个新春主题活动"大过年就要大快乐"正式上线。园区处处洋溢着浓郁的 新春氛围，让游客在动手体验与趣味游戏中，感受别样的乐高式中国年味。图为上海乐高乐园正在成为 亲子家庭首选目的地。根据乐园数据统计，入园游客中亲子家庭占比80%。中新社记者 张亨伟 摄 1月24日，上海乐高乐园中国首个新春主题活动"大过年就要大快乐"正式上线。园区处处洋溢着浓郁的 新春氛围，让游客在动手体验与趣味游戏中，感受别样的乐高式中国年味。图为上海乐高乐园推出各类 新春活动。中新社记者 张亨伟 摄 1月24日，上海乐高乐园中国首个新春主题活动"大过年就要大快乐"正式上线。园区处处洋溢着浓郁的 新春氛围，让游客在动手体验与趣味游戏中，感受别样的乐高式中国年味。图为游客与乐高财神合影。 中新社记者 张亨伟 摄 1月24日，上海乐高乐园中国首个新春主题活动"大过年就要大快乐"正式上线。园区处处洋溢着浓郁的 新春氛围，让游客在动手体验与趣味游戏中，感受别样的乐高式中国年味。图为游客与乐高公仔合影。 中新社记者 张亨伟 摄 1月24日，上海乐高乐园中国首个新春主题活动"大过年就要大快乐"正式上线。园区处处洋溢着浓郁的 新 ...

01:26 新华社音视频部制作 记者：杨淑君、宋依黛 1月23日，北京环球度假区开启"环球中国年"季节性主题活动，邀请广大游客在火热新春氛围中探索过 年新方式。新春特别演出《团圆啦！》融合中外文化元素，既有川剧变脸、蹬鼓杂技、刀马旦等精彩演 绎，又有小黄人等电影IP人物欢乐登场。 好莱坞大道尽头的"环球绮愿金梅树"下，游客纷纷打卡拍照；环球新春广场上，爆肚粉、绿豆糕、糖葫 芦等特色小吃唤起游客的味蕾记忆。今年恰逢北京环球度假区开园5周年，这场跨越国界的新春盛宴， 展示出中西文化融合的独特魅力。据悉，本次活动将持续至3月3日。 ...

围绕"吃住购游"全链条，北京环球度假区同步推出新春美食与节庆商品。环球新春广场汇集了多种传统 年味小吃，主题餐厅和度假酒店上新中西融合的新春菜单；功夫熊猫新春系列商品集中亮相，成为游客 选购伴手礼的热门选择。通过传统文化与现代娱乐方式的融合，北京环球度假区正为春节文旅消费提供 一种更年轻、多元的"过年新方式"。 园区地标景观同样焕发新春仪式感。好莱坞大道尽头的"环球绮愿金梅树"升级亮相，配合灯光与音乐演 绎，成为游客祈福、合影的热门打卡点。多位明星IP角色换上新春造型，在园区与游客互动，营造浓厚 节庆氛围。 新京报贝壳财经讯(记者曲筱艺)随着农历马年临近，北京环球度假区"环球中国年"季节性主题活动于1 月23日正式开启，并将持续至3月3日。围绕"环球中国年，新出每一面"主题，北京环球度假区以主题公 园的沉浸式场景，将中国传统年俗与国际IP体验相融合，打造集观演、游乐、消费于一体的新春文旅新 场景。作为2026年开园五周年的重要开端，"环球中国年"也拉开了北京环球度假区全年主题活动的序 幕。 今年"环球中国年"体验全面升级。焕新回归的"环球中国年新春特别演出"以《团圆啦！》为主题，通过 舞蹈、音乐与戏剧化编排， ...

Group 1 - The Beijing Universal Resort has launched its seasonal theme event "Universal Chinese New Year," which will run from January 23 to March 3 [1] - The event features comprehensive upgrades across performances, landscapes, cuisine, and merchandise, creating a one-stop experience that blends international IP with traditional festive culture [3] - The signature performance "Universal Chinese New Year Special Performance - Reunion!" has returned, incorporating traditional art elements like Sichuan opera face-changing and acrobatics, while creatively merging Eastern and Western cultures [3] Group 2 - The landmark attraction "Universal Dreaming Golden Plum Tree" has become a popular spot for visitors to pray for blessings, enhancing the festive atmosphere [5] - Traditional snacks such as beef tripe noodles, meat pancakes, and candied hawthorn are available at the Universal New Year Square, evoking nostalgic flavors of the New Year [5] - The "Universal Chinese New Year Special Performance" has received positive feedback since its launch in 2024, becoming a recognizable cultural performance during the Spring Festival, further driving tourism consumption [5]

"2025年我们的海外游客数量增长非常迅猛。"上海迪士尼度假区总裁、总经理包兆天介绍，2025年上海 迪士尼乐园的最大境外客源地是马来西亚、泰国、新加坡。 记者1月22日从上海市文化和旅游局获悉，2025年，上海接待入境游客超936万人次，较2024年增长近四 成，也超过了2019年的897万人次，创年游客量新高。 2025年上海接待713.9万人次外国游客，同比增长近五成，也创新高。其中，韩国是上海最大入境客源 国，2025年来沪韩国游客为90.9万人次，同比增长103.6%。随着免签政策红利持续显现，近程的泰国、 印度尼西亚，中远程的俄罗斯、意大利，2025年来沪游客量都实现超过五成的同比增长。 日常生活场景成为入境游客喜爱的风景。汉服旅拍体验、文博科普场馆、街区社区、"餐饮+演出"等多 元消费场景，深受外国游客欢迎。 上海市文化和旅游局介绍，上海正通过加强信息服务、优化交通服务、完善消费服务、完善便民服务、 筑牢安全服务等5方面20条措施，让更多海内外游客像本地人一样"丝滑"旅行，实现主客共享；同时探 索将入境游客"首站体验"与"沉浸式传播"融合起来，邀请来过上海、正在上海的入境游客一起推 广"Chin ...

扬子晚报网1月22日讯(记者金雨希)1月22日，央视授权86版《西游记》主题活动开演揭牌仪式在南京金牛湖野生动物王国举行，以"追寻西游记，探秘动 物界"为核心的文旅新体验正式启幕，标志着景区迈入"主题IP+演艺+互动"创新发展新阶段。 作为几代人的"童年记忆"，央视86版《西游记》不仅是古典名著的创造性复刻，更构建了雄浑壮阔的东方神话世界，彰显着鲜明的文化主体性。为还原原 汁原味的西游场景，景区精心打造了十大经典主题舞台，涵盖水帘洞智激美猴王、凌霄宝殿大闹天宫、三打白骨精、女儿国情梦女儿国等核心剧情，舞台 环线总长约1.1公里，沉浸式互动场景让游客仿佛"穿越"进经典剧情。同时，景区配套建设的打铁花表演场地已完成安装调试并启动排练，将为游客带来 震撼的夜间视觉体验。 在演员阵容方面，景区组建了一支80人左右的专业演职团队，涵盖演员、化妆、设计师、音响师、后勤保障等各类工种，其中所有演员均来自周边戏剧学 院、表演院校等专业机构，经过严格培训和定妆试镜，从服装造型到言行举止都力求还原86版《西游记》的经典形象。 肉等六合本地特色美食，让游客在畅游西游世界的同时感受地方文化风情。 据悉，揭牌仪式后，西游主题演艺活动将 ...

Core Insights - Shanghai Disneyland is currently in a period of significant expansion, with multiple new projects underway as it approaches its 10th anniversary in 2026 [1][10] Group 1: New Attractions and Expansions - The ninth themed area, based on Spider-Man, is set to break ground in May 2025, with ride installations starting in September 2025 [3] - The iconic attraction "Soaring Over the Horizon" is undergoing expansion, which will increase its capacity by approximately 50% while remaining open to visitors during construction [5][7] - A new interactive robot from "Star Wars," the BDX robot, will be introduced to enhance visitor experiences [10] Group 2: Hotel Developments - The third themed hotel is currently in the interior decoration phase after reaching structural completion, while a fourth hotel is planned to be built near the main entrance of the park [5] Group 3: Visitor Demographics and Experience Enhancements - The park welcomed its 100 millionth visitor in October 2025, with a core demographic of family and young visitors, alongside a growing number of elderly guests [12] - The park is enhancing its offerings for international visitors, particularly from Singapore, Malaysia, Thailand, and South Korea, in response to the implementation of visa-free policies [12]

Core Insights - Shanghai Disneyland will celebrate its 10th anniversary in 2026, with festivities starting in March this year [1] - The park has successfully launched the original character LinaBell and plans to explore more original IPs, including introducing My Little Pony during the Spring Festival [1] - Shanghai Disneyland is constructing its third and fourth themed hotels, and the "Soaring Over Horizon" attraction will be expanded [1] - A new Spider-Man themed area is under construction, and a Star Wars BDX robot will be launched in February [1] - The park expects to welcome its 100 millionth visitor by 2025, with a rapid increase in inbound tourists primarily from Malaysia, Thailand, Singapore, and South Korea [1] - The company plans to enhance collaborations with travel agencies to attract more inbound tourists [1]

Core Insights - Shanghai Disneyland will celebrate its 10th anniversary in 2026, with festivities starting in March 2024, including the introduction of new original IPs and characters [2] - The park is expanding its offerings with the construction of a third and fourth themed hotel, and a new Spider-Man themed area is under development [2] - Shanghai Disneyland anticipates welcoming its 100 millionth visitor by 2025, with a significant increase in inbound tourists primarily from Malaysia, Thailand, Singapore, and South Korea [2] Expansion Plans - The park will introduce new attractions such as the "Star Wars BDX" robot in February 2024 [2] - The "Soaring Over the Horizon" attraction will undergo expansion to enhance visitor experience [2] Visitor Growth Strategy - The company plans to collaborate more with travel agencies to attract a larger number of inbound tourists [2]

Core Viewpoint - Beijing Universal Resort will host the "Universal China Year" themed event from January 23 to March 3, showcasing a unique Spring Festival celebration through an international theme park experience [1] Group 1: Event Details - The event will feature traditional New Year elements, providing visitors with a distinctive festive atmosphere [1] - Two hotels at Beijing Universal Resort and the Universal City Walk will offer rich dining and accommodation experiences themed around the New Year [1] Group 2: Special Performances - The "Universal China Year Spring Special Performance - Reunion!" will return, featuring 14 iconic characters from popular animated films such as "Kung Fu Panda," "Madagascar," and "Despicable Me" [1] - The performance will last 20 minutes and incorporate various traditional art forms, including knife and horse performances, Sichuan opera face-changing, and drum acrobatics [1] Group 3: Culinary Offerings - The New Year's Eve dinners at the Loxia Restaurant and Hammond Restaurant will combine international and local cuisines [1] - Hejia Chinese Restaurant at the Nuojin Resort Hotel will offer multiple reunion dinner packages [1] - Several restaurants at Universal City Walk will introduce festive culinary delights in line with the celebrations [1]