本文来自微信公众号：新周刊 （ID：new-weekly），作者：晓洋，编辑：桃子酱，题图来自：AI生成 电视剧《长安的荔枝》热播，再次提醒我们，在古代吃一口新鲜水果有多难。而今天，中国已是全球最大的水果生产国，南北果 品四季不断，在北方的超市也能轻松买到应季荔枝。水果，早已不再是皇室、贵族的专享品。 数千年来，中国人如何将水果从贵族专享变为平民日常？为什么古人钟爱红枣、板栗，而今天的人却热衷于阳光玫瑰葡萄与牛油 果？《新周刊》记者专访了《中国食物：水果史话》作者、中国科学院植物学博士史军，请他带我们回溯中国水果的逆袭上位 史，并解读吃水果这件事如何从生存需求演变为味觉探索。 一、保命型水果VS身份型水果 翻开中国古代文献，高频出现的水果并非现代人熟悉的桃李杏家族。在古代，老百姓最倚重的是枣和板栗。史军把这两种广义上 的水果叫作"保命碳水"，因为它们要么糖分高、能量足，要么易于储存、能撑过冬天。在老祖宗眼里，它们更像是粮食、蔬菜的 替代品。 相较之下，同一时期的地中海和西欧地区，葡萄和无花果早已强势进驻人们的日常生活。它们不仅能直接吃，还能加工成葡萄 酒、果干，在缺乏冷链的时代穿越邦国和重洋，担当贸易流通的重 ...

Core Insights - The research team from Hefei University of Technology conducted a field study on the Afu fruit tree planting family farm in Beishan Village, Langxi County, Anhui Province, focusing on how returning entrepreneurs transform their planting experience into a "returning goose economy" and enhance agricultural product value through modern distribution methods [1][3] - The Afu fruit tree farm, established in 2020 by returning entrepreneur Li Yongfu, has successfully developed a peach picking garden that sells its products nationwide, becoming a significant driver for rural revitalization in Beishan Village [1][2] Group 1 - The farm spans 60 acres and employs specific techniques to ensure the quality of the peaches, such as using light yellow fruit bags to protect against pests and sunburn [1] - To maintain freshness, local farmers start harvesting at dawn, ensuring that peaches are packed within two hours of picking, with peak harvest occurring in July and August [1] - The peaches are graded by size, with over half weighing more than 500 grams, and the market price for large peaches reaches 20 yuan each, making them competitive in the fruit market [1] Group 2 - Li Yongfu, aged 58, has over 20 years of experience in peach cultivation and has successfully leveraged online marketing and logistics to expand his customer base, receiving 200-300 orders daily from cities like Shenzhen and Guangzhou [2] - The farm's operational model includes early morning harvesting, sorting, packing by noon, and shipping via cold chain logistics to ensure timely delivery to urban markets [2] - The study highlights the importance of returning talent in rural revitalization, emphasizing that the key to success lies in attracting skilled individuals back to their hometowns to foster local development [3]

Core Viewpoint - The article highlights the upcoming promotional event for Guizhou's Qiandongnan Prefecture's blueberries and passion fruits in Foshan, aimed at expanding agricultural market reach and enhancing product value chains in the Guangdong-Hong Kong-Macao Greater Bay Area [47][49]. Group 1: Event Details - The promotional event will take place on August 21, 2025, at the Crowne Plaza Hotel in Foshan, Guangdong [48][51]. - The event will feature major blueberry and passion fruit enterprises from Qiandongnan, along with various other local products such as sour soup hotpot, herbal medicine, and tea [10][11]. - Qiandongnan Prefecture promises full coordination services to ensure smooth cooperation during the event [12]. Group 2: Agricultural Production and Economic Impact - Qiandongnan's passion fruit benefits from a unique climate, with an average of 128 days of cloud cover annually, leading to high sugar content in the fruit, reaching over 18% soluble solids [17][20]. - The area has 20,000 acres dedicated to passion fruit cultivation, with an expected total yield of 20,000 tons and a projected output value exceeding 320 million yuan [28][29]. - The "cooperative + farmer" model has successfully scaled up passion fruit production, significantly contributing to rural revitalization and income stability for thousands of families [32][33]. Group 3: Future Projections - By the end of 2024, Qiandongnan aims to have over 1 million acres of fruit orchards, with total fresh fruit production exceeding 1.3 million tons and a total output value surpassing 9 billion yuan [36][37]. - The region is focusing on integrating agriculture with leisure experiences and enhancing the ecological cycle through combined planting and breeding practices [38][39].

目前，当地的葡萄种植面积达1.3万亩，年产量超2万吨。这些葡萄不仅供应本地市场，还畅销上海、苏州等长三角周边城市。 葡萄种植大户黄辉称："每亩差不多三四千斤的产量，产值五六万元左右。" 葡萄种植大户曹海忠称："我们增加了补光灯，通过补光灯能解决一个光合作用的问题。" 种植户通过手机就能掌握各类数据，精准控制棚内空气、土壤的温湿度。而这套自动水肥一体化系统保障了葡萄茁壮成长。 央视网消息：最近一段时间，位于江苏南通通州区的2000多亩大棚葡萄迎来丰收季，在现代科技农业设施的助力下这些葡萄长势良好，目 前正陆续上市。 在南通通州区二甲镇，一座座智慧温室整齐排列。它们不仅能为葡萄生长遮风挡雨，还能精准调控棚内的温度、湿度和光照。 ...

Group 1 - The fruit harvest season is in full swing across various regions, leading to a diverse selection of fruits available for consumers [1][2] - In Henan's Anyang, apple orchards are thriving with four varieties, including Gala and Ruli, with two already ripe and two more expected to mature in 20 days [1] - In Anhui's Lujiang County, peach orchards are experiencing high demand, with farmers processing and shipping hundreds of boxes daily [2] Group 2 - In Xinjiang's Turpan, grape growers are busy selling fresh grapes nationwide, with 70-80% of their produce sold fresh and the remainder dried into raisins [3] - The local airport in Korla has developed tailored transportation solutions for various fruits, having shipped over 1,000 tons of local specialties like Hami melons and winter jujubes since the start of the harvest season [3] - The peach industry in Meijie Town is boosting local economies, employing around 50 workers and providing annual income increases of 3,000 to 20,000 yuan per person [2]

Core Viewpoint - The transformation of barren mountains in Xingguo County, Jiangxi Province, into an ecological navel orange industry base demonstrates effective ecological governance and rural revitalization, benefiting local communities and enhancing environmental sustainability [2][4]. Group 1: Environmental Transformation - Xingguo County faced severe soil erosion and land degradation, with over 1,899 square kilometers affected, accounting for more than half of the county's total area of 3,215 square kilometers [5][6]. - The implementation of the "Mountain Water Project" in 2017 initiated five major ecological construction projects aimed at soil erosion control and land improvement, leading to a significant increase in vegetation coverage from 28.8% to 84.6% [7]. Group 2: Agricultural Development - Liu Yao, a young entrepreneur, successfully transformed barren land into a thriving navel orange orchard, leveraging agricultural knowledge and community support to establish a cooperative that now includes over 1,000 acres of land [6][9]. - The cooperative has provided over 2,000 seedlings to more than 100 local farmers and organized over 20 training sessions on agricultural techniques, contributing to the poverty alleviation of 75 households and improving the livelihoods of over 1,000 individuals [10]. Group 3: Future Plans and Innovations - Liu Yao aims to enhance the brand and market reach of the navel oranges through e-commerce and has successfully obtained export qualifications for the products [11]. - The orchard plans to host various cultural and tourism events, such as music festivals and fruit-picking activities, to further promote rural tourism and community engagement [11].

Core Points - The "Danruo No.1" soft-seed pomegranate has received the national plant variety rights certificate, marking it as the first tropical soft-seed pomegranate variety in China [1] - The variety can flower and bear fruit year-round in Hainan's stable climate, with an average fruit weight of 350 grams, and is expected to fill market gaps by being available from December to July, avoiding the peak supply season of traditional pomegranates [1] - The company has established a complete business system covering seedling supply and fresh fruit sales, ensuring the promotion of large-scale planting through advanced agricultural techniques [1] Company Overview - Hainan Danruo Agricultural Co., Ltd. is responsible for the research and development of the "Danruo No.1" soft-seed pomegranate [1] - The company has developed a full-chain business model that includes precise flower control, water management, and nutrient management to support large-scale cultivation [1] Industry Impact - The introduction of "Danruo No.1" is expected to fill a gap in the tropical soft-seed pomegranate planting industry in China, which has previously been unaddressed [1] - The variety's ability to produce fruit in the second year and reach a yield of 2000-3000 kilograms per mu in the fourth year indicates significant potential for commercial viability and market supply [1]

Core Insights - The article highlights the successful transformation of Guantou Village in Qian County, Shaanxi Province, through the development of the watermelon industry, leading to improved livelihoods for local farmers [1][2] - The establishment of a watermelon distribution center and irrigation solutions has significantly enhanced the marketability of local watermelons, attracting buyers from various provinces [2] Group 1: Industry Development - Guantou Village has over 3,000 acres dedicated to watermelon cultivation, making it a well-known watermelon-producing area [1] - The village's watermelon is characterized by its large size and high sweetness, which has garnered positive market feedback [1] - The annual trading volume during peak season can reach approximately 400 tons, indicating a robust market presence [2] Group 2: Community Initiatives - A work team composed of representatives from China Construction Bank and China Telecom was instrumental in identifying the potential of Guantou's watermelon and addressing local challenges [1][2] - The village has been developed into Shaanxi's first "Digital Village Demonstration Village," incorporating smart systems for monitoring and security [2] - The local government aims to leverage cultural tourism resources to further enhance the "Liangshan Watermelon" and "Guantou Watermelon" brands for sustained growth [2]

Core Insights - The collaboration between Tianjin Nankai District and Gansu Province has significantly contributed to poverty alleviation and rural revitalization, with a total of approximately 470 million yuan invested in various sectors including industry development, e-commerce, cold chain logistics, and agricultural branding [1] Group 1: Economic Development Initiatives - The e-commerce industry in Huan County has seen a surge in sales, particularly for local products like "Huan County Lamb," with a notable increase in order volume due to live streaming promotions [1][2] - The "Five-Level Workshop" system in the Huan County meat processing base has enhanced the added value of lamb products to 65 yuan per kilogram, driven by targeted funding from Nankai District [2] - The brand value of Huan County lamb has reached 5.548 billion yuan, with 3.75 million sheep contributing to an average income increase of 9,000 yuan per farmer [2] Group 2: E-commerce and Training Programs - Over the past five years, Nankai District has invested over 56 million yuan to establish a three-tier e-commerce system in Huan County, resulting in the cultivation of 265 e-commerce enterprises and 2,200 online store operators [3] - The vocational training initiatives supported by Nankai District have provided local laborers with employment opportunities, with graduates from the "order class" expected to earn over 100,000 yuan annually [3] - In Qingcheng County, the introduction of new apple varieties has led to a noticeable increase in purchase prices for local farmers, showcasing the impact of technical support and market access provided by Nankai District [4]

Core Viewpoint - The article discusses the complex relationship between fruit consumption and social identity, highlighting how fruits have evolved into symbols of status and lifestyle, particularly through the concept of "superfruits" and the associated consumerism [3][6][11]. Group 1: Superfruits and Consumerism - The concept of "superfruits" emerged in the early 21st century, characterized by high popularity driving rapid consumption, and is seen as a product of capital and scientific collaboration [3][17]. - Examples of superfruits include avocados, cherries, and grapes, which have been marketed as luxury items, reflecting a trend where fruits are not just food but also social currency [3][19]. - The marketing strategies for superfruits often involve significant investment, with avocados seeing a compound annual growth rate of 12% in global trade from 2014 to 2023 [18]. Group 2: Changing Consumption Patterns - From 2015 to 2024, China's per capita fresh fruit consumption increased from 40.5 kg to 61.6 kg, reflecting a growth rate of approximately 4.8% per year, outpacing other food categories [11]. - The rise of social media has amplified the visibility of trendy fruits, leading to the phenomenon of "fruit freedom," where consumers equate fruit consumption with economic status [11][24]. - The article notes that the perception of fruits has shifted, with consumers now considering not just affordability but also health benefits and emotional value when purchasing fruits [28][30]. Group 3: The Fruit Hierarchy - The article describes a "fruit hierarchy," where different fruits are associated with varying social classes, with some fruits being seen as luxury items while others are viewed as common [8][13]. - The price fluctuations of fruits like cherries and blueberries illustrate how market dynamics can elevate or diminish the status of certain fruits over time [27][33]. - The narrative of "fruit freedom" suggests that consumers should not feel pressured to conform to artificial demands created by marketing, but rather choose fruits based on personal preference [25][35].