Group 1 - Chengdu has achieved a remarkable consumer performance, with a retail sales growth of 5.5% in 2025, ranking first among sub-provincial cities [1] - Chengdu became a trillion-level consumer city in 2023, and its continued growth is notable amid a complex external environment and insufficient domestic demand [1] - Core cities in central and western China, such as Chengdu, Wuhan, and Chongqing, are experiencing stable consumption growth, outpacing eastern coastal cities, indicating a shift in consumption focus towards the west [1] Group 2 - Chengdu's proactive measures, including the implementation of the "Consumption Promotion Special Action Plan," have contributed to its consumer growth by addressing both supply and demand [3] - The city has introduced various policies, such as subsidies for replacing old consumer goods, and has been recognized as a national pilot city for retail innovation and sports consumption [3] - Chengdu's efforts in enhancing consumer confidence are reflected in the creation of 311,000 new urban jobs and a 7% increase in industrial added value, improving the overall business environment [3] Group 3 - Consumer confidence is fundamentally linked to economic growth, industry upgrades, and urban safety, which collectively foster a positive outlook for future consumption [4] - The relationship between consumer spending and business revenue highlights the cyclical nature of the economy, where increased consumer activity boosts corporate confidence and investment [4] - Sustaining consumer confidence is essential for maintaining economic vitality and ensuring individuals can invest in a better quality of life [4]

中新社石家庄1月28日电 (赵丹媚 王夏菲)随着2026年米兰-科尔蒂纳冬奥会的临近，全球冰雪运动热潮再 起。曾成功举办2022年北京冬奥会部分赛事的河北张家口，如何将冬奥遗产转化为持久动能，推动冰雪 经济发展，成为今年河北两会期间热点话题。 "从冬奥筹办到赛后发展，我亲眼见证了这座山城的深度转型。"河北省政协委员、阳原国际裘皮城有限 公司董事长王铉斐是张家口人。他回忆，北京冬奥会申办前，张家口市崇礼区还只是一个山区小县，冬 季偶尔有滑雪爱好者前来。如今，这里已成为基础设施完善、四季客源不断的国际知名滑雪度假区。 余国樑注意到，近年来，香港参与滑雪运动的年轻人增多，不少家庭会将曾举办过北京冬奥会的崇礼作 为滑雪旅行目的地。"'与世界冠军滑过同一条雪道'，本身就具有独特的吸引力。" 官方数据显示，在2024—2025雪季，崇礼接待游客523.5万人次，实现旅游总花费60.7亿元。赛事活动方 面，近几年，崇礼冬奥场馆年均举办各类赛事活动200余项，其中包括国际级赛事10余项、国家级赛事 20余项。 余国樑说，无论是北京与张家口携手的冬奥之路，还是粤港澳三地共同承办的第十五届全国运动会，这 些大型赛事的成功举办离不 ...

今年春节不简单，网球盛宴合家欢。 2026年2月18日至21日（大年初二至初五），贺岁杯·网球传奇明星赛暨2026一球致胜网球大奖赛将在上 海体育馆隆重举行。 6名网坛传奇选手与8名人气网球达人联袂出战、512名业余网球好手摩拳擦掌，一场赛制独特新颖、阵 容华丽强大、结合竞技体育与群众体育的新春网球嘉年华即将拉开序幕。 1月28日中午12点，赛事票务销售正式启动。观众可通过下载官方票务渠道久事体育APP，或登录"久事 体育APP"微信小程序及支付宝小程序在线选座购票。 不仅阵容星光璀璨，本次贺岁杯票价更是亲民，最低80元即可锁定新春观赛席位。凡在1月30日14点 前，成功购买"贺岁杯"任意赛票或票务产品的观众，即可享有2026上海劳力士大师赛10月16日至18日场 次门票的提前购票通道资格。感受春节直通十月顶级赛场的先人一步。 群星云集组队PK 传奇大满贯巴蒂首次来到上海 本届贺岁杯的核心看点——网球传奇明星赛将于2月20日至21日举行。 传奇对决迎来强强对话、队友之间尽显默契配合、达人挑战上演惊喜碰撞、全明星阵容齐聚上海。 此外，购买SVIP/VIP票的观众则可获得独家赛事礼遇，解锁专属晚宴、签名合影、周边 ...

2026年上海城市业余联赛/上海大众体育节推介会在东方体育大厦举行。 当江苏省城市超级联赛（下称"苏超"）刚刚在南京展示了2026年的办赛蓝图，一天后，长三角的兄弟城 市上海就呼应上了这份热情，准备酝酿属于自己的"沪超"。 1月28日，2026年上海城市业余联赛/上海大众体育节推介会在东方体育大厦举行。在业余联赛推介环 节，乒乓球和足球的两大"超级联赛"成了最大亮点——在这两大项目的"沪超"计划中，3级赛事体系将 被建立，预计将有100场赛事贯穿全年。 事实上，"苏超"从线下火到线上，创造了"赛事+"的现象级热潮之后，不少其他城市也在培育各自的超 级联赛，但呈现效果参差不齐。如今，"沪超"的出现或许能够给方兴未艾的"草根赛事"带来一份不一样 的动力，而上海的办赛信心其实就源于过去几年城市业余联赛的成功经验。 上海计划 打造乒乓球和足球两大"超级联赛"。 资料图 打造乒乓和足球的"沪超"，参与人群不少于百万 过去几年，城市业余联赛一直是上海规模最大的全民健身综合性赛事。今年，借着"十五五"规划开局之 年的契机。上海希望打造以16个联赛项目、80个系列赛、16个区级品牌赛事活动这三部分构成的赛事项 目等级体系。 ...

Core Viewpoint - The 2026 Jiangsu Province Urban Football League ("Su Super") has entered a critical phase of self-breakthrough as a "second-year" league, requiring continuous improvement on multiple levels, including securing substantial capital support to maintain its momentum and expand its influence [1][4]. Group 1: Partnership and Sponsorship - On January 27, 2026, Su Super announced Adidas and six other companies as official strategic partners, marking a significant event for the league [2]. - Adidas' partnership with Su Super is unprecedented, as it is rare for a world-renowned brand to sponsor a local amateur football league in China, highlighting a notable return to the Chinese football scene after a hiatus since 2014 [2][5]. - The collaboration aims to provide regionally rooted competition and training gear for the 13 participating teams, enhancing the league's cultural significance [2]. Group 2: Audience Engagement and Market Potential - The inaugural season of Su Super in 2025 was highly successful, with total attendance exceeding 2.4 million and an average of 28,628 spectators per match, including a record attendance of 62,329 for the final [3]. - Online viewership reached over 2.2 billion, with social media engagement surpassing 100 billion views, establishing Su Super as a phenomenon in sports IP with significant advertising value [4]. - The influx of world-class brands like Adidas into Su Super not only provides financial and equipment support but also enhances the league's credibility and sustainability [4][5]. Group 3: Broader Impact on Amateur Football - The success of Su Super has inspired the rise of other local amateur football leagues, such as Gan Super and Xiang Super, which have also attracted numerous sponsors, indicating a promising commercial outlook for these "provincial super" leagues [6]. - The collaboration between Adidas and Su Super serves as a model for the diversified development of amateur football leagues in China, emphasizing the importance of brand value and market expansion in fostering a vibrant football culture [5][6].

Core Insights - The partnership between Adidas and the Jiangsu Super League (Su Super) marks a significant milestone, as it is rare for a global brand to sponsor a local amateur football league in China [1][2] - The first season of Su Super in 2025 was highly successful, with over 2.4 million total spectators and an average attendance of 28,628 per match, indicating strong market potential [2][3] - The collaboration with Adidas is expected to enhance the league's brand value and attract more international sponsors, which is crucial for the league's sustainable development [3][4] Group 1: Adidas and Su Super Partnership - Adidas has become an official strategic partner of Su Super, providing culturally rooted competition and training gear for the 13 participating teams [1] - This partnership is seen as a "return" for Adidas to Chinese football, having previously collaborated with the Chinese national team since the 1980s [1] - The partnership is expected to significantly increase brand exposure for Adidas and enhance its market share in China [2] Group 2: Market Impact and Future Prospects - The success of Su Super has created a phenomenon in sports IP, with over 2.2 billion online views and 100 billion views on social media platforms [2] - The influx of sponsors, including new brands like Ant Financial, indicates that Su Super has become a competitive space for brand partnerships [2] - The league's growth is seen as a model for the diversification of amateur football leagues in China, with potential for further market expansion and integration with local cultural and economic development [4]

Core Insights - The emerging sport of drone football is gaining popularity, particularly among the post-2010 generation, due to its low entry barriers and high engagement levels [3][4] - The upcoming national drone football finals, hosted by Geely Holding and Ablefly, will showcase diverse teams, including young children and mixed-gender groups, highlighting the sport's inclusivity [1][4] Group 1: Inclusivity and Accessibility - Drone football allows participants of various ages and genders to compete together, with teams often including members as young as six years old [3][4] - The sport emphasizes skill and strategy over physical strength, making it accessible to a broader audience, including a significant number of female participants [4][7] Group 2: Training and Team Dynamics - The training for drone football incorporates diverse methods, focusing on teamwork, communication, and tactical collaboration rather than just individual skills [7][8] - Schools are adopting innovative training approaches, such as gamified practices, to enhance team cohesion and engagement among students [8][9] Group 3: Educational Integration - Drone football is being integrated into educational curricula, particularly in logistics programs, reflecting its potential applications in future industries like drone logistics [9][10] - The sport is seen as a tool for fostering technological interest and teamwork skills among students, preparing them for future career opportunities [10]

山海相约 骏马迎春 青岛发布2026年新春文化系列活动 1月26日，正值农历腊八节，"山海相约 骏马迎春"2026青岛市新春文化系列活动新闻发布会举行。 青岛今年的新春文旅"菜单"，最鲜明的特色是精心编排的"空间突围"：今年，青岛市将活动重心强力向 历史城区、特色街区等全域空间延伸，打造出一条"没有围墙的剧场"；在内容上，打破文化与商业、传 统与科技的界限，让"年味"有了更沉浸、更年轻、更国际化的表达。 为了让这种沉浸式体验更加生动，市南区还将"海鸥季"与逛街里节巧妙融合，推出"鸥啦"溜街巡游 和全球AIGC创作大赛。在这里，游客既可品尝地道的糖球、脂渣，欣赏里院建筑上投射的时光影像， 也能在喂海鸥、赏海景中感受冬日青岛的浪漫。这种将建筑、历史、科技与自然景观无缝衔接的做法， 让老街里"活"了起来，成为春节期间最具青岛辨识度的文化客厅。 全域文旅融合 打破"门里门外"的界限 如果说历史城区是"空间突围"的缩影，那么全域文旅的深度融合，则是今年青岛新春活动的另一大 看点。青岛打破了艺术场馆的围墙，把高雅艺术送到了商圈、大集和景区，让市民和游客在购物、游览 的间隙，就能"偶遇"一场高水平的文化盛宴。 在台东步行街 ...

夜幕低垂，乐多港万达广场内的红灯笼渐次点亮。身着汉服的游人执扇漫步，掠过古色古香的摊位，仿 佛身处《清明上河图》的繁华市井。而在白日的晴空下，另一番景象在乐多港上演：上千名骑手齐聚赛 场，将运动热血融入社交体验，车轮与风摩擦的声响，就是一曲活力乐章。 这是乐多港假日广场在2025年精心编织的消费新图景。作为国家AAAA级景区与国家级夜间文化和旅游 消费集聚区，这座占地面积近40万平方米的"微度假"目的地，正以"特色主题+沉浸体验"为核心引擎， 将文化传承、体育精神、社会关怀与商业消费进行有机嫁接。不仅为市民游客提供了多维度的休闲体 验，更成为持续撬动区域消费增长、观察首都文旅经济新动能的鲜活样本。 明文化IP的当代转译 从历史资源到消费"爆款" 依托昌平区深厚的明文化底蕴与明十三陵风景区门户区的独特区位优势，乐多港的突破在于它没有停留 于简单的文化符号陈列，而是致力于将静态的历史资源进行当代转译与场景化再造，使其成为可体验、 可消费、可传播的活态IP。 2025年5月19日，乐多港万豪酒店内的"明文化"主题文创体验店启幕，店内的凤冠系列冰箱贴上架便迅 速售罄，成为社交媒体上的"网红"单品。酒店原有的"吾皇猫" ...

"苏超"自开赛以来，不仅以激烈赛况吸引球迷目光，更凭借"全民参与+文旅融合"的模式成为江苏体育 经济的新引擎。最新消息显示，新赛季"苏超"冠名赞助商"花落"江苏银行和苏豪控股集团。据了解，苏 豪控股集团旗下拥有5家A股上市公司，分别为苏豪弘业、苏豪时尚、苏豪汇鸿、弘业期货和通用股 份。数据显示，"苏超"赛事期间，江苏全省文旅消费总额突破1200亿元，其商业价值也持续提升。2025 赛季赞助商数量从开赛初的6家激增至41家，单席赞助费也从数十万攀升至300万元，仍然"一席难求"。 业内指出，苏超已形成"赛事引流-消费转化-商业反哺"的良性循环，为区域经济高质量发展注入新动 能。未来苏超的成功实践将成为全国体育消费市场的范本。 ...