中国宠物行业处于成熟阶段的前夜，单宠消费量未来可能成为行业的主要驱动力。根据数据，当前中国单宠年食品消费额仍较低，2022年为38美元，对标日 本的256美元。随着养宠家庭渗透率提升及消费升级，国内养宠渗透率以及单宠消费水平仍有较大提升空间，行业市场规模增长可期。 本文节选自华经产业研究院发布的《2023年中国宠物食品行业发展现状及竞争格局分析，初期外资占据主导，近年国产替代明显「图」》，如需获取全文内 容，可进入华经情报网搜索查看。 我国宠物食品行业发展初期，海外成熟品牌率先进入国内市场，凭借品牌优势在国内市场占据有利地位，随着国产品牌的发力，国产品牌的影响力在逐步扩 散。数据显示2013年玛氏和雀巢凭借旗下品牌矩阵占据国内宠物（犬猫）食品市场25.5%的份额，国产品牌占前十公司仅36%；而2022年宠物（犬猫）食品 销售额前十公司内中国企业份额提升至16.4%，占前十公司的55%，且乖宝宠物以4.8%的份额占比超越雀巢跻身行业第二。 近几年，社会经济发展和城市化进程加速，出现社会老龄化、独居人群的增多等现象，使得民众开始寻求情感与精神的慰藉与寄托，而宠物具备缓解压力、 陪伴、社交等多种属性，逐步得到大众的 ...

9月18日，因生产的宠物饲料未按规定进行产品质量检验，邢台市农业农村局对河北够派宠物食品有限 责任公司处以1.5万元罚款。 据调查，该公司2025年1月1日至5月28日期间生产的包括益生菌猫粮、鱼油猫粮等品类，共计584袋的10 批次添加冻干小包装宠物饲料未进行产品质量检验。 执法人员调取企业生产记录和自检数据发现，上述产品生产日期集中于2025年2月至5月。虽然该公司对 同期的200批次宠物配合颗粒饲料进行了检测，但根据国家标准GB/T31216-2014和GB/T31217-2014规 定，添加冻干物质后的产品因材料变更需重新认定批次并实施出厂检验。 立案后，执法人员于6月10日约谈负责销售的电商公司法人及化验员，并向企业送达《责令改正通知 书》。7月8日复查确认，该公司自5月29日起生产的每批次产品均已落实自检要求。 依据《饲料和饲料添加剂管理条例》第四十条及河北省裁量基准，监管部门认定企业行为违反《宠物饲 料管理办法》第六条，但因"及时改正"适用较轻处罚幅度，最终处罚款1.5万元。 有消费者曾投诉称 对于此次行政处罚，南都·湾财社记者通过天眼查所提供的联系方式对河北够派宠物食品有限责任公司 进行了多次 ...

9月21日，随着"'它'经济新纪元"宠物经济论坛的成功举行，第13届TOPS成都宠博会圆满收官。为期四 天的展会吸引了来自国内外超500家展商、4500+优质品牌参与。 从独家冠名行业贵宾酒会，到焕新亮相成都宠博会核心展区，再到联合主办产业高峰论坛，展会期间， 世界500强通威集团旗下宠粮品牌Care好主人以一场"渠道沟通、用户链接、行业引领"三位一体的深度 实践，全面展示了公司25年的品牌积淀，向全行业及消费者清晰传递了"均衡营养无负担"的全新品牌主 张，深刻诠释了作为世界500强旗下健康放心粮的责任与担当。通过深度参与本次展会，Care好主人向 着中国健康放心宠粮的头部品牌迈出了更坚实的一步。 酒会现场，不论是好主人花车、互动打卡背景画面，还是晚宴定制菜单、舞台效果，Care好主人元素随 处可见、深度融入，让与会嘉宾深刻感知Care好主人"让爱宠更健康，促进人宠和谐相伴"的品牌愿景。 颜值与实力并存，Care好主人亮相成都宠博会 9月18-21日，Care好主人全新品牌形象与产品实力在核心展区集中展示。本次展台围绕"均衡营养无负 担"主题打造，凭借其治愈、萌趣的美学设计与科学专业的内核，成为全场焦点。 展 ...

Core Viewpoint - Ping An Securities report indicates that Guibao Pet Products has transitioned from overseas OEM/ODM origins to establishing its own brands, with significant growth in the domestic market and a focus on high-end pet food products [1] Company Overview - Guibao Pet Products was founded in 2013 and launched its own brand "Mafudi" to enter the domestic market [1] - In 2018, the company introduced the brand "Fuleijiate," targeting the high-end cat food segment [1] - The acquisition of the American brand "WagginTrain" in 2021 enhanced the company's overseas presence [1] Financial Performance - By 2024, the company's main food revenue is expected to account for 51% of total revenue, surpassing snacks to become the largest category [1] - Self-owned brand revenue is projected to represent 58% of total revenue, with a compound annual growth rate (CAGR) of 37% from 2020 to 2024 [1] - The overseas OEM/ODM business is expected to maintain stable growth, while domestic self-owned brands are anticipated to grow rapidly [1] Investment Outlook - Given the high proportion of self-owned brands and the ample long-term growth potential, along with rapid profit growth, a price-to-earnings ratio (PE) of 51X for 2025 is considered reasonable [1] - The report initiates coverage with a "recommended" rating for the company [1]

Investment Rating - The report gives an "Overweight" rating for the agricultural sector, indicating a positive outlook for the industry compared to the overall market performance [3][4]. Core Insights - The report highlights the ongoing "anti-involution" process in pig farming, suggesting that the industry is likely to accelerate capacity reduction due to both fundamental and policy-driven factors. This presents an opportunity for value reassessment of quality pig farming companies [3][4]. - The report notes that after over 16 months of profitability, the pig farming industry has entered a phase of losses again, with a significant drop in pig prices. The average selling price of pigs was reported at 12.71 yuan/kg, down 4.2% week-on-week [3][4]. - The report emphasizes the recovery of profits in the breeding industry and the continued demand for pet food, with a notable increase in net profits for tracked companies in the agricultural sector, which reached 20.78 billion yuan, a year-on-year increase of 208% [3][4]. Summary by Sections Agricultural Stock Market Performance - The Shenwan Agricultural Index fell by 2.7%, while the CSI 300 Index decreased by 0.4%. The top five gainers included Andeli and Biological Shares, both up by 9.4%, while the biggest losers included *ST Zhongji, down by 18.3% [4][11]. Pig Farming - The report indicates that the pig farming sector is facing accelerated losses, with self-breeding operations losing 24.44 yuan per head. The average price for weaned piglets dropped to 259 yuan per head, a decrease of 32 yuan week-on-week [3][4]. - The Ministry of Agriculture and Rural Affairs is implementing capacity control measures, aiming to reduce the breeding sow population by 1 million heads over the next six months [3][4]. Poultry Farming - The white feather broiler market continues to experience weak pricing, with the average selling price for broiler chicks at 3.10 yuan per chick, down 4.91% week-on-week. The report suggests focusing on leading companies for long-term value [3][4]. - The yellow feather broiler market is seeing a seasonal rebound, with prices for Qingjiao chicken rising significantly since June, indicating potential profitability improvements in the upcoming quarter [3][4]. Pet Food Industry - The report tracks pet food export data, noting a decline in export value to 834 million yuan in August, down 10.4% month-on-month and 15.5% year-on-year. However, the export volume increased by 3.5% year-on-year [3][4].

Core Viewpoint - The company, Guibao Pet, has rapidly developed its own brands in the pet food industry, with significant growth in market share and sales performance, particularly in the high-end segment [1][2]. Group 1: Company Overview - Guibao Pet was established in 2006, initially focusing on pet snacks for export and OEM processing. The company launched its own brand "Maifudi" in 2013 to enter the domestic market [1]. - The company has expanded its brand portfolio, introducing high-end pet food brands such as "Fuleijiate" in 2019 and the high-end sub-brand "BARF" in 2021 [1]. - According to Euromonitor data, Guibao Pet is projected to hold the largest market share among domestic brands in the pet food industry by 2024 [1]. Group 2: Sales Performance - The two main brands, Maifudi and Fuleijiate, have shown rapid growth, with GMV on major e-commerce platforms (Tmall, JD, Pinduoduo) increasing by 23.5% and 146.8% year-on-year respectively in the first half of 2025 [1]. - The pet food sales across the three major e-commerce platforms grew by 13% year-on-year in the first half of 2025, indicating a sustained growth trend in the industry [2]. Group 3: Market Outlook - The pet food sector is expected to experience significant growth, with projections indicating a high single-digit growth in 2024 and a potential growth of 60% to 90% by 2030 [2]. - The competitive landscape in China's pet food industry remains fragmented, with opportunities for domestic brands to increase their market share, potentially reaching 10% to 18% when compared to markets in Japan, South Korea, and Thailand [2]. Group 4: Brand Development and Innovation - The company has effectively identified trends and leveraged strong R&D capabilities to launch high-quality new products, resulting in an increasing share of mid-to-high-end brands [3]. - The product matrix is well-rounded, with strong performance across various categories, and the company maintains a stable ranking in sales during major promotional events [3]. Group 5: Export Business - The export business has experienced fluctuations due to external factors such as tariffs and global economic conditions, but is expected to recover to double-digit growth in 2024 [4]. - The company has expanded its production capacity in Thailand, which is anticipated to positively impact export performance in the long term, despite short-term challenges [4]. Group 6: Profitability - The company's gross margin is projected to increase from 28.8% in 2021 to 42.3% in 2024, driven by favorable raw material costs and improved product and channel structures [5]. - The net profit margin is expected to rise from 5.4% in 2021 to 11.9% in 2024, indicating significant potential for profitability compared to global leaders like Nestlé and Colgate [5]. Group 7: Financial Forecast - Revenue projections for the company are set at 6.43 billion, 7.94 billion, and 9.63 billion yuan for 2025 to 2027, reflecting year-on-year growth rates of 22.6%, 23.4%, and 21.4% respectively [6]. - The expected net profit for the same period is forecasted to be 760 million, 970 million, and 1.22 billion yuan, with growth rates of 21.4%, 28.0%, and 25.7% respectively [6].

Core Viewpoint - The economic landscape of China in 2025 is becoming clearer through specific data, showcasing resilience in traditional industries, breakthroughs in emerging sectors, meticulous cultivation of domestic demand, and bold positioning in global markets [2]. Market Capitalization - As of September 15, 2025, the total market capitalization of A-shares exceeded 118 trillion yuan, a significant increase of 37% from the end of the previous year, adding 32 trillion yuan, equivalent to 17.4 times the market cap of Kweichow Moutai [3]. - The concentration of industries is increasing, with the top ten industries accounting for 66% of the total market capitalization, indicating a strengthening of the "head effect" [3]. - Among 5,439 companies that disclosed semi-annual reports, 2,909 achieved performance growth, representing 53.5%, while 46.5% have not yet recovered from downturns, illustrating a mixed economic recovery [3]. Revenue and Profit - Total revenue of A-shares reached 34.95 trillion yuan, nearly flat year-on-year, while total profit was 3.2 trillion yuan, a growth of 2.31% [13]. - The top ten industries contributed 45% of total revenue, with traditional sectors like refining and trade, infrastructure, and state-owned banks remaining economic cornerstones [13][14]. - The highest revenue growth industries include wind power equipment (45.6%) and various electronic sectors, while traditional sectors like coal and oil show declines [15][11]. Employment and Salaries - The total number of employees in A-share companies reached 30.87 million, an increase of 284,300 year-on-year, with the passenger vehicle industry leading in employee growth at 20.36% [21]. - Average employee salary across industries was approximately 108,400 yuan, a slight increase of 3.24% from the previous year, with the oil and gas extraction industry leading in salary levels at 478,600 yuan [27][29]. Overseas Revenue - 54.27% of A-share companies reported overseas business income, totaling over 4.5 trillion yuan, indicating a shift towards globalization among Chinese enterprises [33]. - The refining and trade industry topped the list for overseas revenue, with significant contributions from consumer electronics and white goods sectors [35]. Industry Trends - The "specialized, refined, and innovative" enterprises outperformed the overall market with an 8.58% revenue growth and a 13.32% profit growth, highlighting the importance of R&D investment [20]. - The education sector showed a recovery trend with an 11% revenue growth and a 28% profit increase, driven by scale effects and AI integration [56]. - The pet food industry demonstrated strong performance with a total revenue exceeding 6.7 billion yuan, although growth was uneven among companies [45].

Investment Rating - The report indicates a positive investment outlook for the agriculture, forestry, animal husbandry, and fishery sector, highlighting significant profit growth across various sub-sectors [2][11]. Core Insights - The agriculture, forestry, animal husbandry, and fishery sector achieved a substantial year-on-year profit increase of 208% in the first half of 2025, with total net profit reaching 207.8 billion yuan [2][11]. - The sub-sectors with the highest profit growth included seed industry (+1212%), pig farming (+663%), and agricultural product processing (+60%) [2][11]. - The report emphasizes the recovery of profitability in pig farming, driven by improved cost efficiency and increased production volume, despite a slight decline in pig prices [2][17]. - The poultry sector, particularly white feathered chicken, is experiencing pressure due to oversupply and weak demand, while yellow feathered chicken prices have significantly dropped [2][17]. - The pet food industry is noted for its continued growth, with domestic brands gaining market share and profitability, despite challenges in export due to increased tariffs [2][3]. Summary by Sections 1. Overview of the Agriculture, Forestry, Animal Husbandry, and Fishery Sector - The sector's net profit for H1 2025 was 207.8 billion yuan, marking a 208% increase year-on-year [11]. - The second quarter of 2025 also showed a profit increase of 26% compared to the previous year, with notable growth in agricultural product processing and pig farming [15]. 2. Sub-sector Performance 2.1 Pig Farming - The pig farming sector reported a total revenue of 201.9 billion yuan in H1 2025, a 17.9% increase year-on-year, with net profit soaring to 159.24 billion yuan, up 866% [2][17]. - Despite a slight decline in pig prices, the sector benefited from increased production and reduced costs, leading to significant profit improvements [2][17]. 2.2 Poultry Farming - The white feathered chicken sector is stabilizing, with a slight recovery in profitability due to cost improvements, while the yellow feathered chicken sector faces significant price declines [2][17]. 2.3 Pet Food - The pet food sector saw a revenue increase of 21.4% in H1 2025, driven by domestic brand growth and improved profitability [2][3]. 2.4 Animal Health - The animal health sector experienced a revenue increase of 26.44% in H1 2025, with net profit rising by 68.35% [4]. 2.5 Feed - The feed sector reported a revenue increase of 13.3% in H1 2025, with net profit up 29.5% [4]. 2.6 Seed Industry - The seed industry faced challenges with a revenue decline of 9.7% in H1 2025, attributed to falling grain prices [4]. 3. Investment Analysis - The report suggests that the pig farming industry is entering a phase of stable, high-quality development, with potential for significant profit stability and valuation reassessment for leading companies [3][5]. - The pet food sector is expected to continue its long-term growth trajectory, supported by increasing pet ownership and spending [3][5].

Group 1 - The consumer sector is showing signs of recovery, with the Consumption ETF (159928) gaining 0.23% and achieving a trading volume exceeding 560 million yuan, alongside a net subscription of 54 million units [1] - The Consumption ETF (159928) has reached a scale of over 19.7 billion yuan, leading its peers significantly [1] - The Hong Kong Stock Market's Consumption 50 ETF (159268) rose over 1%, with a trading volume exceeding 30 million yuan, and has seen net inflows for three out of the last five days, accumulating over 2.9 million yuan [3] Group 2 - High-level policies are focusing on boosting domestic demand, with measures implemented from 2023 to 2025 effectively stimulating consumption potential, leading to a steady increase in retail sales [5] - The pet food market is projected to reach 166.8 billion yuan in 2024, growing by 7.54% year-on-year, with cat food dominating the segment [5] - The beauty and skincare market is expected to surpass 430 billion yuan in retail sales by 2024, driven by consumer upgrades and a focus on product efficacy [5] Group 3 - The new-style tea beverage market in China is projected to exceed 400 billion yuan by 2028, with strong consumer demand driving the upstream industry [6] - The secondary dimension derivative market is experiencing rapid growth, expected to reach 168.9 billion yuan in 2024, with a significant portion of users from Generation Z [6] Group 4 - The liquor sector is entering a peak season, with improved sales performance reported by Moutai, and companies are innovating products and seeking channel reforms [7] - The dairy product sector is showing marginal improvements, while the beverage sector is performing well with new product launches [8] - The Consumption ETF (159928) has a significant weight in top stocks, with over 68% of its top ten holdings, including major liquor brands and dairy companies [8]

Investment Rating - The report maintains a positive outlook on the agriculture, forestry, animal husbandry, and fishery industry, indicating a "Buy" rating for the sector [2]. Core Insights - In the first half of 2025, the listed companies in the livestock sector experienced a significant recovery in profitability, with a total net profit of 20.78 billion yuan, representing a year-on-year increase of 208% [3][14]. - The sub-industries with the highest profit growth included seed industry (+1212%), pig farming (+663%), and agricultural product processing (+60%) [3][15]. - The report highlights a notable divergence in performance among companies within the sector, driven by industry dynamics and operational conditions [3]. Summary by Sections 1. Overview of the Agriculture, Forestry, Animal Husbandry, and Fishery Sector - The agriculture, forestry, animal husbandry, and fishery sector's net profit for the first half of 2025 reached 20.78 billion yuan, a substantial increase of 208% year-on-year [14]. - The second quarter of 2025 also showed a continued growth trend, with a net profit of 10.84 billion yuan, up 26% year-on-year [18]. 2. Sub-sector Performance Review and Investment Strategy 2.1 Pig Farming - The pig farming sector reported a total revenue of 201.9 billion yuan in the first half of 2025, a year-on-year increase of 17.9%, with net profit reaching 15.92 billion yuan, up 865.5% [21]. - Despite a slight decline in pig prices, companies improved profitability through increased volume and reduced costs, with average breeding costs down by 7.2% [21][33]. 2.2 Poultry Farming - The white feather chicken segment showed signs of stabilization, with revenue growth of 0.6% year-on-year, while the yellow feather chicken segment faced significant price declines, leading to a sharp drop in profitability [3][21]. 2.3 Pet Food - The pet food sector saw a revenue increase of 21.4% year-on-year, driven by domestic brand growth and a favorable pricing environment [3][21]. 2.4 Animal Health - The animal health sector experienced a recovery in demand, with total revenue of 8.61 billion yuan, reflecting a year-on-year increase of 26.44% [5][21]. 2.5 Feed - The feed sector's revenue reached 81.91 billion yuan, up 13.3% year-on-year, benefiting from improved profitability in livestock farming [5][21]. 2.6 Seed Industry - The seed industry faced challenges with a revenue decline of 9.7% year-on-year, attributed to falling grain prices and reduced planting enthusiasm among farmers [5][21]. 3. Investment Analysis and Recommendations - The report suggests that the pig farming industry is entering a phase of stable, high-quality development, with potential for significant profit recovery and valuation reassessment for leading companies [4][6]. - The pet food sector is expected to maintain strong growth, supported by increasing pet ownership and spending per pet [4][6].