旅游业
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【文旅观察】 烟花易冷 口碑长存
Zheng Quan Shi Bao· 2025-10-13 21:03
Core Insights - The cultural and tourism industry is crucial for expanding domestic demand, stabilizing growth, and upgrading service consumption, thus fostering new economic growth drivers [1] - The experiences during the recent National Day and Mid-Autumn Festival holidays highlight the importance of effective management and service quality in attracting tourists [2][3] Group 1: Government Initiatives - Local governments are opening public facilities to tourists, addressing parking issues and enhancing visitor experience, which reflects a shift from a management-focused approach to a service-oriented one [3] - The example of Liuyang, where public spaces were utilized for parking and amenities during a fireworks show, illustrates a proactive approach to tourism management [1][3] Group 2: Tourist Experience - Individual tourist experiences, such as those in Zhangjiajie and other destinations, reveal varying levels of satisfaction, emphasizing the impact of service quality on destination reputation [2][4] - The shift in tourist expectations from mere sightseeing to deeper experiences and quality service is reshaping the tourism landscape, with social media amplifying individual feedback [4] Group 3: Trust and Service Quality - Building trust between service providers and consumers is essential, as it cannot be mandated but must be cultivated through genuine service [3][4] - Destinations that prioritize visitor experience and service quality are more likely to succeed in attracting and retaining tourists, as emotional connections often outweigh natural attractions [4][5]
年轻人返工,“银发族”接棒2.7万亿文旅消费新动能
3 6 Ke· 2025-10-13 11:55
Core Insights - The silver-haired demographic is becoming a significant force in China's tourism market, accounting for approximately 20.6% of domestic tourism participants in 2023, with an annual travel consumption growth rate of 23% [3][5] - The silver tourism market is projected to reach a scale of 2.7 trillion yuan by 2028, with a compound annual growth rate of 12.4%, indicating high growth potential in this segment [3][5] Group 1: Characteristics of the Silver-Haired Demographic - The new silver-haired group, primarily consisting of individuals born in the 1960s and 1970s, is characterized by higher financial autonomy and a willingness to spend on quality experiences [5][6] - This demographic is more educated and open to diverse travel experiences, seeking cultural immersion and social interactions during their travels [6][8] Group 2: Trends Reshaping Silver Tourism - Trend 1: There is a shift towards high-end, quality travel experiences, with a growing interest in cultural tourism, as evidenced by the high revenue potential in the premium travel market [10][12] - Trend 2: Health and wellness tourism is gaining traction, with over 7,000 related enterprises expected by the end of 2024, reflecting a focus on wellness-oriented travel experiences [15][16] - Trend 3: Social and small-group travel is becoming more popular, with a significant portion of the silver-haired demographic preferring personalized and social travel experiences [20][22] - Trend 4: Digital adaptation is increasing among the elderly, with platforms enhancing user experience through age-friendly modifications, indicating a growing trend towards digital engagement in travel [22][24] Group 3: Future Directions for Silver Tourism - Brands and platforms are encouraged to develop comprehensive offerings that integrate travel, accommodation, healthcare, and entertainment, creating a holistic travel experience for the silver-haired demographic [23] - Cross-industry collaborations are expected to emerge, combining tourism with wellness, education, and community services, leading to innovative business models [23][24] - The demand for international travel among high-net-worth silver-haired individuals is anticipated to rise, with significant growth in outbound travel orders from this age group [24][26]
南京“登顶”旅游榜背后:七天六场音乐节,票根经济成流量密码
Hua Xia Shi Bao· 2025-10-13 08:32
Core Insights - Nanjing has emerged as the top tourist city during the National Day holiday, attracting 20.1 million visitors and generating a tourism revenue of 27.94 billion yuan, marking increases of 30.2% and 34.8% respectively compared to the previous year [1] Group 1: Event Impact - The "ticket economy," represented by concerts and music festivals, has significantly contributed to Nanjing's tourism success during the holiday [1] - Six major music festivals and concerts were held in Nanjing during the National Day holiday, showcasing a variety of artists and genres [2][3] - The events attracted a large number of attendees, with the 14th Mido Music Festival drawing over 60,000 music fans, and the DNA Music Festival attracting 35,000 attendees [3] Group 2: Audience Demographics - A significant portion of the audience for these events were from outside Nanjing, with 81% of attendees at the Mido Music Festival being non-local, and 83% at the DNA Music Festival [4][5] - The influx of external visitors has had a notable positive impact on local tourism, with the Mido Music Festival alone generating over 168 million yuan in local tourism revenue [4] Group 3: Economic Contributions - The high attendance at these events has led to increased local economic activity, with the Huachenyu concert setting multiple attendance records and significantly boosting public transport usage [5] - The overall tourism in Nanjing during the holiday period saw a substantial increase, with high occupancy rates in local accommodations and a surge in visitor numbers to surrounding attractions [5] Group 4: Cultural Significance - The concentration of music festivals during the National Day holiday reflects a growing demand for cultural and entertainment activities, enhancing Nanjing's cultural landscape and attracting a diverse audience [6] - The successful execution of these events not only enriches the cultural life of residents but also elevates the city's profile on a national level [6]
“双节”广东乡村旅游人次同比增长17% | “百千万”周周见
Nan Fang Nong Cun Bao· 2025-10-13 03:31
"双节"广东乡村 旅游人次同比增 长17% | "百千 万"周周见_南方 +_南方plus 本文收录于 # 过去一周,广东 六个品牌入选 2025年农业品牌 精品培育计划名 单,增城丝苗 实现两位数增 长。 各地工作围绕高 质量发展呈现多 元亮点。汕头市 在潮阳区、潮南 区举办2025年第 三场"百千万工 程"现场推进 会,动员全市上 下冲刺"三年初 见成效"目标; 肇庆市委深改委 印发通知,围绕 教育科技、县域 经济、乡村振兴 等重点领域,选 取并推介了16个 基层改革典型案 例,以激发全市 改革活力;阳江 市供销合作社与 工商银行签署战 略合作协议,获 得50亿元意向性 金融额度,重点 支持农业社会化 服务、冷链物流 等六大板块;珠 海、汕尾两地分 别举办中国农民 丰收节活动,前 者深度融合海洋 牧场与海岛旅 游,后者则通 过"媒体+"赋 能,开启了政媒 协同推进农业产 米、郁南无核黄 皮、从化荔枝、 西牛麻竹笋、湛 江对虾、程村蚝 成功入围,上榜 数量居全国首 位;省卫生健康 委公布首批214 家安宁疗护机构 名单,覆盖全省 21个地市,服务 体系持续完善; 双节假期广东接 待游客逾6517万 人次、同 ...
带空箱子来中国,“China Travel”升级版来了
Xin Hua She· 2025-10-13 02:19
"带空箱子来中国"的话题,因为国庆中秋长假,在社交平台上再次火爆出圈。而在去年,同类新闻的热搜词是"China Travel"。 国家移民管理局最新数据显示,今年国庆中秋假期,入境外国人75.1万人次,适用免签政策入境53.5万人次,较去年同期分别增长19.8%和46.8%。而今年 前8个月,享受离境退税人数同比增长248%,退税销售额同比增长98%。 从"China Travel"到"China Shopping",许多网友因此认为,"带空箱子来中国"是"China Travel"的升级版。还有很多网友打趣:"根本不用带箱子,来了再买 就是。中国制造,啥都有啊!" 不少来"China Travel"的外国游客,在体验过"买买买"的满足感后,对"China Shopping"印象深刻:"中国产品的质量、设计和迭代速度令人惊叹""即买即退 真贴心,下次来中国要带个空箱子""箱子买小了都后悔"…… 去年底,国家移民管理局进一步放宽优化过境免签政策,外国人在中国的停留时长,从72小时、144小时,放宽到240小时。更快的办理流程、更长的停留 时间、更大的活动范围,让"中国游"的便利性和吸引力不断上升,也让"中国购" ...
千笔楼丨带空箱子来中国,“China Travel”升级版来了
Xin Hua Wang· 2025-10-13 01:25
"带空箱子来中国"的话题,因为国庆中秋长假,在社交平台上再次火爆出圈。而在去年,同类新闻的热搜词是"China Travel"。 国家移民管理局最新数据显示,今年国庆中秋假期,入境外国人75.1万人次,适用免签政策入境53.5万人次,较去年同期分别增长19.8%和46.8%。而 今年前8个月,享受离境退税人数同比增长248%,退税销售额同比增长98%。 从"China Travel"到"China Shopping",许多网友因此认为,"带空箱子来中国"是"China Travel"的升级版。还有很多网友打趣:"根本不用带箱子,来了 再买就是。中国制造,啥都有啊!" 不少来"China Travel"的外国游客,在体验过"买买买"的满足感后,对"China Shopping"印象深刻:"中国产品的质量、设计和迭代速度令人惊叹""即买 即退真贴心,下次来中国要带个空箱子""箱子买小了都后悔"…… 去年底,国家移民管理局进一步放宽优化过境免签政策,外国人在中国的停留时长,从72小时、144小时,放宽到240小时。更快的办理流程、更长的 停留时间、更大的活动范围,让"中国游"的便利性和吸引力不断上升,也让"中国购" ...
带空箱子来中国:“China Travel”升级版来了!
Xin Hua She· 2025-10-13 00:54
"带空箱子来中国"的话题,因为国庆中秋长假,在社交平台上再次火爆出圈。而在去年,同类新闻的热 搜词是"China Travel"。 国家移民管理局最新数据显示,今年国庆中秋假期,入境外国人75.1万人次,适用免签政策入境53.5万 人次,较去年同期分别增长19.8%和46.8%。而今年前8个月,享受离境退税人数同比增长248%,退税销 售额同比增长98%。 从"China Travel"到"China Shopping",许多网友因此认为,"带空箱子来中国"是"China Travel"的升级 版。还有很多网友打趣:"根本不用带箱子,来了再买就是。中国制造,啥都有啊!" 不少来"China Travel"的外国游客,在体验过"买买买"的满足感后,对"China Shopping"印象深刻:"中国 产品的质量、设计和迭代速度令人惊叹""即买即退真贴心,下次来中国要带个空箱子""箱子买小了都后 悔"…… 去年底,国家移民管理局进一步放宽优化过境免签政策,外国人在中国的停留时长,从72小时、144小 时,放宽到240小时。更快的办理流程、更长的停留时间、更大的活动范围,让"中国游"的便利性和吸 引力不断上升,也让" ...
当“人情味”成为一座城市的软实力
Xin Jing Bao· 2025-10-12 23:10
当前,以文旅融合赋能经济发展,正成为不少城市的选择,但具体路径却需"各显神通",在不断探索中 寻找答案。 城市的大爱,不应只是抽象的口号,而应具象在每个普通人的行动里。假期里,文旅青年志愿者在重点 景区及人流密集区域,开展志愿服务;城市警察帮独自在路边哭泣的小男孩找到家人,"铁骑"极速驰 援,抢通生命通道;老人突然晕倒,周边群众第一时间出手…… 这些举动之所以动人,正因它用细节诠释了城市对人的关心。游客慌乱时递来的一杯温水,面向困境中 的陌生人伸出的一只援手,还有从业者超出职责边界的那份用心,类似"举手之劳" 的善意,恰是一座 城市市民素养的集中体现:它源于对城市的认同,更源于对 "陌生人社会" 的温柔回应,让 "来了就是 青岛人" 从一句欢迎语,变成了带有市井温情的安全感。 更深层看,青岛"双节"里的那些大爱善举,更是城市治理 "软实力" 的彰显。青岛城运设立的"爱心帮 办"驿站,青岛地铁车站提供的热水、伞套、雨衣等暖心物资,精准分布在景区角落的志愿者站点,这 些细节背后,是城市对"人文关怀"的制度性考量。 一座真正有温度的城市,不仅能提供高效的公共服务,更能搭建起让善意流动的平台。它让愿意助人者 有渠道、 ...
财经观察:免签政策打开中韩旅游“新空间”
Huan Qiu Wang· 2025-10-12 22:52
【环球时报记者 杨沙沙 涂蕾 环球时报驻韩国特约记者 黎枳银】编者的话:在刚刚过去的国庆中秋假期,中国游客通过品尝韩式炸鸡、啤酒等活 动,为正在复苏的中韩旅游市场添一把火。韩国游客则飞往中国各地,体验山水、探寻文化。在亚太经合组织(APEC)领导人非正式会议即将 在韩国举办前夕,《环球时报》中英文版以及韩国《每日经济新闻》记者就中韩旅游经济是否复苏进行采访调查。去年11月,中方宣布对韩单方 面免签,韩方今年宣布对中国团客免签。接受中韩记者联合采访的旅游界人士表示,上述政策将显著拉动中韩旅游需求。韩国《每日经济新闻》 11日以"韩中人员往来复苏,免签效应下游客激增"为题报道称,去年,韩中旅游需求有所萎缩,今年这一态势将逐步改善。 国庆中秋假期,首尔明洞"人山人海" 国庆长假期间,首尔明洞再现"人山人海"景象。10月8日下午,明洞街头随处可见中国游客,化妆品店的导购员用中文热情讲解。商圈导览员表 示,这一周客人以家庭团客为主,其中中年父母带子女出游的比例大幅上升。 在线旅游平台携程日前发布的"2025国庆中秋双节旅游报告"显示,日本、泰国、马来西亚、韩国、新加坡等国家凭借距离近、签证政策便利等优 势,成为中国游客 ...
十一出游新花样,年轻人成为消费主力,旅游人次创新高
Sou Hu Cai Jing· 2025-10-12 08:14
Core Insights - The domestic travel volume during the 8-day holiday reached a record high of 2.432 billion trips, with an average of 300 million people traveling daily, indicating a strong recovery in the tourism sector [1][2][18] - Young people aged 20 to 30 are the main driving force behind this travel surge, accounting for over 50% of flight and train ticket bookings [2][5][20] - There is a noticeable shift in travel preferences, with younger travelers seeking deeper experiences rather than superficial sightseeing, leading to increased interest in both domestic and international destinations [9][20] Domestic Travel Trends - Domestic travel saw a total of 888 million trips, an increase of 123 million compared to last year, with one-third of travelers specifically traveling for tourism [2][5] - Popular domestic destinations include Xinjiang, Tibet, and Gansu, with flight volumes to these regions increasing by 17.7% and 9.1% year-on-year, respectively [5][9] - The overall tourism order volume for Tibet, Inner Mongolia, and Xinjiang has increased by over 30% [5] International Travel Trends - International travel is also on the rise, with Southeast Asia and East Asia being the primary regions of interest, accounting for over 70% of international flights [5][7] - Japan, South Korea, and Thailand are the top destinations, with hotel bookings in lesser-known Japanese cities like Kobe and Fukuoka increasing by over 200% [5][7] - Emerging destinations such as Saudi Arabia, Egypt, and New Zealand are gaining popularity, with travel orders to Iceland doubling year-on-year [7][9] Changing Travel Mindset - The travel mindset among young people has evolved, with a preference for comfort and immersive experiences rather than quick visits [9][20] - There is a trend towards longer vacations, with some travelers extending their holidays to 12 days by taking additional leave [9][20] - The demand for hotel stays of two days or more has increased by over 52%, indicating a shift towards "staycations" and relaxation [11] Selection Criteria for Destinations - Young travelers are becoming more selective about their travel destinations, focusing on quality experiences rather than just popular tourist spots [13][20] - There is a growing trend of avoiding overcrowded attractions in favor of unique experiences, as seen in the preference for less commercialized locations [14][16] - Travelers are willing to pay more for quality experiences, as evidenced by the willingness to spend on clean and well-maintained facilities [16][20] Industry Implications - The surge in travel during the holiday period highlights the importance of adapting to changing consumer preferences in the tourism industry [18][20] - Companies in the travel and tourism sector need to enhance their product offerings and services to meet the evolving demands of travelers [20]