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假期我省200家重点景区纳客2966.6万人次
Qi Lu Wan Bao· 2025-10-08 21:49
记者王昕珂报道 10月1日-8日,全省重点监测的200家旅游景区,累计接待游客2966.6万人次,营业收入15.5亿元,比上年国庆 假期分别增长8.0%和5.0%。全省公共文化场馆累计服务582.7万人次,比上年国庆假期增长11.6%。 "登泰山而小天下"再度验证强大号召力。《携程2025国庆中秋双节旅游报告》显示,泰安整体订单量同 比增长72%,居全国地级市第一;主力客源地北京、上海、天津、南京、杭州五城贡献超六成客流。 "一城山色半城湖"的济南今年长假酒店订单量同比增长10%,与全省大盘持平,但结构更优:五星酒店增速 达18%,高于低星酒店6个百分点。客源地高度重叠京沪高铁(601816)沿线——北京、上海、天津、石 家庄、杭州五城占比59%,平均提前17天下单,偏爱"泉水+老街"2天1晚微度假。趵突泉、大明湖、明水古 城联票销量同比增46%,其中夜场"明湖秀"搜索热度环比节前增200%,成为泉城夜游流量收割机。 今年假期,青岛整体订单量同比增长18%,在北方滨海城市中排名第一;日照紧随其后增长23%,两地合计 占山东假期总订单34%,显示"山东海"已成品牌。 此外,携程发布的《携程2025国庆中秋双节旅 ...
从观光“看景”到沉浸“入景”
Da Zhong Ri Bao· 2025-10-08 01:00
从10月1日开始,"森林舞会"就作为亲子互动剧目在每日固定时段上演,一天三场。互动式演出常 态化的背后,是沂蒙山云蒙景区为满足游客年轻化、亲子化消费需求做的积极探索与创新尝试。"游客 的需求在变化,只有不断创新内容、丰富体验,才能吸引更多游客来游玩。"云蒙景区负责人董凤兵 说。 "那边的朋友,我们一起来唱首歌吧!""懒猫森林"驻唱歌手向游客递出话筒,吉他手拨动琴弦,旋 律在林间流淌;不远处,茶饮美食区飘来阵阵香气,在微凉秋日中为游客注入一份温暖……作为由景区 创意团队打造的文旅新亮点,"懒猫森林"通过融合林下花园、咖啡茶饮、歌手驻唱、萌趣乐园等多种业 态,构建出一个文艺与童趣交织的沉浸式休闲空间。自"懒猫森林"开放以来,游客平均停留时长从原来 的3小时延长至5小时,游玩内容更加丰富,游玩体验也有了提升。 从最初的观光游览,到如今"精灵山谷"和"懒猫森林"的沉浸式体验,年轻化、亲子化、场景化的创 新表达,正让传统景区焕发出新生机。(见习记者 周浩达 通讯员 张圣虎) 沉浸式体验解锁文旅新玩法 10月6日,在沂蒙山云蒙景区的"精灵山谷"内,身着玩偶装的工作人员走入奇遇剧场,随着音乐起 舞,讲述关于友谊的森林故事。 ...
木兰草原假期两度获央视报道,“火树银花不夜天”给游客沉浸式体验
Chang Jiang Ri Bao· 2025-10-08 00:56
Core Insights - The Mulan Grassland has been highlighted as a popular tourist destination in Hubei province, alongside other notable attractions like the Yellow Crane Tower and the Three Gorges Dam, during the National Day holiday period [1] - The site has successfully integrated diverse tourism products, making it one of the top ten popular tourist cities in the country, particularly through its night tourism offerings [1][4] - The night activities at Mulan Grassland, including large-scale light shows and drone performances, have significantly enhanced visitor experience, creating an immersive environment [1][4] Summary by Sections - **Tourism Popularity**: Mulan Grassland was featured in a CCTV report as a key attraction in Hubei, drawing significant visitor traffic during the holiday [1] - **Night Tourism**: The site has implemented a "day and night" operation model, offering various activities such as welcoming dances, giant kite shows, and immersive night performances, which have attracted a large number of tourists [4][5] - **Visitor Experience**: The integration of technology and art in performances, such as drone shows and live music events, has resonated particularly well with younger visitors, enhancing the overall vacation experience [4][5] - **Accommodation Demand**: The themed hotels within the Mulan Grassland have seen full bookings ahead of the holiday, indicating strong demand for unique lodging experiences that complement the daytime and nighttime activities [4]
假期第七天,广东4A级及以上景区接待游客同比增长2.1%
Nan Fang Du Shi Bao· 2025-10-07 15:49
Core Insights - Guangdong Province's cultural and tourism sector shows resilience during the National Day holiday, with significant visitor numbers across various attractions [1][3] Visitor Statistics - On October 7, 2025, Guangdong's 4A-level and above scenic spots received 2.253 million visitors, a year-on-year increase of 2.1% [1] - Key monitored ancient post roads attracted 400,000 visitors, up 2.4% year-on-year [1] - Red tourism sites welcomed 193,000 visitors, marking a 2.2% increase [1] - 100 monitored rural tourism sites and historical villages received 324,000 visitors, a 1.9% rise [1] - 80 key public cultural institutions served 339,000 visitors, reflecting a 1.7% growth [1] Tourism Activities and Revenue - Foshan launched over 500 cultural and tourism activities, aiming for 4.5 to 5 million total visitors and revenue of 3.8 to 4 billion yuan during the holiday [5] - The national-level night cultural tourism consumption hub, Lingnan New World, introduced a new cultural IP, enhancing the festive experience [5][6] - Key events in various cities included traditional performances, cultural festivals, and interactive activities, contributing to a vibrant holiday atmosphere [6][7] Cultural Engagement - The Mid-Autumn Festival activities in Zhuhai and Shantou emphasized traditional cultural experiences, enhancing community engagement and cultural heritage [7] - Guangdong Museum's educational activities saw a 50% increase in reservations, indicating a growing interest in cultural education [7]
女导游携船娘闯关港交所,扬州瘦西湖能否靠摇橹船撑起IPO?
Sou Hu Cai Jing· 2025-10-07 15:39
Core Viewpoint - Jiangsu Shouxihu Cultural Tourism Co., Ltd. (referred to as "Shouxihu Culture and Tourism") has submitted its IPO application to the Hong Kong Stock Exchange, led by a female chairman with a background in tour guiding, aiming to leverage its unique brand and market position to attract investors [1][3]. Group 1: Company Overview - Shouxihu Culture and Tourism is the only licensed operator of water-based sightseeing boats in Yangzhou, with its boats being the only designated mode of transport in the scenic area [3][6]. - The company has developed a business model that includes water-based sightseeing services, sightseeing vehicle services, and management services, with a projected revenue growth rate of nearly 89% from 2022 to 2024 [3][6]. Group 2: Financial Performance - In the first half of 2023, Shouxihu scenic area received 15.23 million visitors, a year-on-year increase of 10.1%, generating total ticket revenue of 292 million yuan [3]. - The company expects to achieve revenues of approximately 31.24 million yuan, 109 million yuan, 111 million yuan, and 84.54 million yuan for the years 2022, 2024, and the first half of 2025, respectively [3][6]. Group 3: Leadership and Brand Development - The chairman, Xu Shunmei, has over 20 years of experience in the tourism industry and has been instrumental in creating the unique "boatwoman" brand, which combines traditional boat rowing with local opera performances [4][6]. - The company operates 206 boats and has five main water tourism routes, with a maximum daily capacity exceeding 35,000 passengers during peak periods [6]. Group 4: Market Position and Challenges - The company is supported by the Yangzhou government, with significant ownership stakes held by local tourism development entities [7]. - However, the company faces risks related to revenue concentration, as nearly 90% of its income is derived from water-based tourism, and potential competition or changes in consumer preferences could impact its financial stability [7][9]. - The company plans to use the funds raised from the IPO to explore new water tourism routes and projects in major cities in Jiangsu Province, aiming for regional expansion [7][9].
假期第七天,济南30家景区共接待游客42.47万人次
Qi Lu Wan Bao Wang· 2025-10-07 11:39
记者从济南市文化和旅游局了解到,截至10月7日14时,全市纳入监测的30家景区共接待游客42.47万人次,实现营业收入1479.62万元。 全市接待持证留宿旅客7.51万人次。铁路发送旅客13.80万人,民航发送旅客3.29万人,公路发送旅客1.40万人。 齐鲁晚报.齐鲁壹点王贝艺 ...
乌镇的“似水年华”|十月行记
Jing Ji Guan Cha Bao· 2025-10-07 04:16
Core Insights - The tourism industry in Jiangnan water towns, including Wuzhen, is experiencing a decline in visitor engagement due to economic fluctuations, increased competition, and commercialization [2][12][16] Group 1: Changes in Tourism Experience - Visitors report a decrease in the unique charm and tranquility of Jiangnan water towns, with many businesses noting a drop in sales [2][12] - The homogenization of architectural culture and local customs across various water towns has led to a lack of novelty for tourists [2][12] - The commercialization of these towns has made it difficult for visitors to experience the original serene atmosphere [2][12][16] Group 2: Wuzhen's Development and Marketing Strategies - Wuzhen has a rich historical background, with a 7000-year civilization and a 1300-year history of establishment, making it a significant cultural site [4][5] - The "Wuzhen Model" of tourism development and preservation has been recognized by international experts as a successful case in ancient town protection [6] - Innovative marketing strategies, including partnerships with media productions like the TV series "Like Water in the Year," have significantly boosted Wuzhen's visibility and tourist influx [11][12] Group 3: Balancing Commercialization and Authentic Experience - The increasing commercialization of Wuzhen is causing concern among visitors who seek a peaceful retreat rather than a bustling marketplace [15][16] - There is a pressing need for Wuzhen to find a balance between commercial interests and the preservation of its tranquil, traditional atmosphere to maintain its appeal [16]
VR考古、特色文创……这个假期一起打卡世界遗产西夏陵
Yang Shi Xin Wen Ke Hu Duan· 2025-10-06 12:18
Core Insights - The Xixia Tombs in Yinchuan, Ningxia, have become a popular tourist destination, especially after being designated as China's 60th World Heritage site in July 2023, marking the first National Day and Mid-Autumn Festival holiday since this recognition [1] Group 1: Visitor Experience Enhancements - The Xixia Tombs Museum has installed transparent screens on display cases, allowing visitors to interactively view artifacts and zoom in on details [3] - A digital cultural experience center at the site offers VR and 4D movie experiences, enabling visitors to immerse themselves in archaeological settings. Additionally, a "script murder" project encourages visitors to pay attention to details and interact with NPCs to solve puzzles and earn rewards [5] Group 2: Visitor Statistics and Popularity - The Xixia Tombs have become one of the most popular travel destinations in Yinchuan and Ningxia, with an average daily visitor count exceeding 10,000, representing a growth of over 40% compared to the same period last year [9] Group 3: Visitor Engagement and Activities - The site has implemented "complaint codes" in various areas, encouraging visitors to provide feedback on their experiences, which the management addresses promptly [11] - On the occasion of the Mid-Autumn Festival, professional instructors are teaching visitors how to make mooncakes, and many are purchasing cultural products such as exquisite fridge magnets and cute toys, creating memorable experiences [13]
四川峨眉山:向日葵绽放迎客来
Ren Min Wang· 2025-10-06 03:22
四川峨眉山:向日葵绽放迎客来【3】 四川峨眉山:向日葵绽放迎客来【4】 四川峨眉山:向日葵绽放迎客来 四川峨眉山:向日葵绽放迎客来【2】 ...
别等游客高喊“退票” 景区才采取限流措施
Nan Fang Du Shi Bao· 2025-10-06 02:48
Group 1 - The tourism industry experienced a surge in visitor numbers during the National Day holiday, with some attractions implementing crowd control measures due to overwhelming visitor flow [1][2] - For instance, the Tianmu Mountain scenic area saw an average daily visitor increase of approximately 50% from October 1 to 3 compared to the same period last year, with the highest single-day increase reaching 75% [1] - Some attractions failed to predict visitor flow accurately, leading to inadequate management and control measures, as evidenced by the situation at the Yanmen Pass scenic area [1][2] Group 2 - The former National Tourism Administration's guidelines state that crowd control should begin when visitor numbers reach 80% of the maximum capacity, with ticket sales halted once the maximum is reached [2] - Despite these measures, some attractions faced visitor congestion in specific areas or facilities, indicating a lack of effective crowd management [2] - The need for attractions to utilize big data for predicting visitor numbers and to implement a tiered warning system is emphasized, rather than reacting only after issues arise [2][3] Group 3 - The prolonged visitor delays at some attractions led to significant dissatisfaction among tourists, highlighting the importance of treating such delays as major management incidents requiring immediate response [3] - The issue of visitor congestion is exacerbated by the clustering of tourists during the National Day holiday, suggesting a need for improved public holiday policies and paid leave systems [3]