国家发展改革委、市场监管总局、国家网信办于2025年8月23日至9月22日就《行为规则》公开征求社会 意见。根据各方意见，进一步修改完善《行为规则》，着力规范价格行为、推动公开透明、增强各方协 同，构建良好平台生态。一是规范价格竞争秩序。根据现行法律法规规定，细化实化监管要求，为平台 经营者、平台内经营者提供明确的价格行为指引，推动形成优质优价、良性竞争的市场秩序。二是保护 经营者自主定价权。完善对平台内经营者自主定价权的保护规定，明确平台经营者不得对平台内经营者 的价格行为进行不合理限制或者附加不合理条件。三是保护消费者合法权益。落实明码标价制度，推动 动态定价、差别定价等规则公开，规范免密支付、自动续期、自动扣款等服务，更好保护消费者的知情 权、选择权。 《行为规则》将于2026年4月10日起实施，为经营者留出必要的规范调整时间。国家发展改革委、市场 监管总局、国家网信办将组织主要平台经营者对照《行为规则》各项监管要求开展自查，自觉规范价格 行为，切实抓好政策落实。 央视网消息：据国家发展改革委网站消息，为深入贯彻落实党的二十大和二十届历次全会精神，推动平 台经济创新和健康发展，近日，国家发展改革委、市场 ...

Core Viewpoint - The newly issued "Internet Platform Pricing Behavior Rules" prohibit platform operators and internal operators from setting different prices or charging standards for the same goods or services under the same transaction conditions without consumer awareness, based on data and algorithms related to payment willingness, ability, preferences, and habits [1] Group 1 - The rules emphasize compliance with the "Implementation Regulations of the Consumer Rights Protection Law of the People's Republic of China" [1] - The regulations aim to enhance transparency and fairness in pricing practices on internet platforms [1] - The focus is on preventing discriminatory pricing based on consumer data without their knowledge [1]

每经AI快讯，12月20日，《互联网平台价格行为规则》印发，规则指出，平台内经营者在不同平台销 售商品或者提供服务的，依法自主定价。平台经营者不得违反《中华人民共和国电子商务法》第三十五 条规定，采取提高收费标准、增加收费项目、扣除保证金、削减补贴或者优惠、限制流量、搜索降序、 算法降权、屏蔽店铺、下架商品或者服务等措施，对平台内经营者的价格行为进行下列不合理限制或者 附加不合理条件：(一)强制或者变相强制平台内经营者降价或者以让利、返现等方式进行促销；(二)强 制或者变相强制平台内经营者在该平台销售商品或者提供服务不得高于在其他销售渠道的价格；(三)强 制或者变相强制平台内经营者开通自动跟价、自动降价或者类似系统；(四)其他限制平台内经营者自主 定价权的行为。 ...

Core Viewpoint - The newly issued "Internet Platform Pricing Behavior Rules" emphasize fair and transparent promotional practices by platform operators, prohibiting false or exaggerated claims regarding subsidies [1] Group 1 - The rules require platform operators to conduct subsidy promotions fairly and justly [1] - Operators must clearly display subsidy and promotional activity rules on their websites or applications [1] - Information such as subsidy targets, methods, participation conditions, and timeframes must be explicitly stated [1]

Core Viewpoint - The document outlines the issuance of the "Internet Platform Pricing Behavior Rules" by the National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office, aimed at establishing a regular pricing supervision mechanism for internet platforms and protecting the rights of consumers and operators [1]. Group 1 - The rules are designed to standardize pricing behaviors on internet platforms [1]. - The initiative aims to promote innovation and healthy development within the platform economy [1]. - The document emphasizes the importance of protecting the legitimate rights and interests of consumers and operators [1].

Core Viewpoint - The State Administration for Market Regulation (SAMR) has conducted a three-year special action against monopolistic practices in the livelihood sector, achieving significant results in protecting consumer rights and maintaining fair market competition. Group 1: Antitrust Enforcement in the Pharmaceutical Sector - SAMR has investigated 12 cases of monopolistic agreements and abuse of market dominance in the pharmaceutical sector, imposing fines totaling over 2.4 billion yuan, effectively deterring monopolistic behavior [1] - Major cases include fines of 1.219 billion yuan for Shanghai Pharmaceutical Biochemical, 362 million yuan for Tianjin Pharmaceutical Industry, and 223 million yuan for Shanghai Xinyi United, leading to price reductions of over 40% for involved drugs, with some prices dropping by as much as 95% [1] Group 2: Public Utilities and Consumer Protection - SAMR has addressed 16 monopolistic cases in public utilities, including water, electricity, gas, and heating, with fines totaling 183 million yuan, effectively curbing practices like price-fixing and bundling [2] - The investigation into 10 bottled liquefied gas operators in Nanjing revealed collusion to raise prices, resulting in a penalty of 8.27 million yuan [3] Group 3: Support for Small and Medium Enterprises - SAMR has taken action against monopolistic practices that harm small and medium enterprises, such as the case involving Weihai Water Group, which was fined 65.2 million yuan for abusing its market dominance [3] - The enforcement actions aim to protect the rights of smaller businesses and reduce their operational costs, fostering a more competitive environment [3] Group 4: Regulation of Platform Economy - SAMR is focusing on new forms of monopolistic behavior in the platform economy, addressing issues like "lowest price" guarantees and "choose one from two" practices that harm small merchants and consumers [4] - The agency has developed guidelines for antitrust compliance in internet platforms to enhance risk management and compliance capabilities among platform enterprises [4] Group 5: Competition Assessment in Key Industries - SAMR has conducted competition assessments in 20 industries, including semiconductors, online payments, cloud services, and express delivery, providing insights for regulatory enforcement and strategic adjustments by businesses [5] - The agency continues to implement a "three letters and one notice" system to address potential risks in enterprises through targeted regulatory measures [5]

Group 1 - The State Administration for Market Regulation (SAMR) has conducted a special anti-monopoly enforcement action in the livelihood sector over the past three years, resulting in 35 cases of monopoly agreements and 25 cases of abuse of market dominance, with total fines amounting to 2.93 billion yuan [1] - In the pharmaceutical sector, SAMR has addressed 12 cases of monopoly agreements and abuse of market dominance, imposing fines exceeding 2.4 billion yuan, which has effectively curbed monopolistic behaviors and led to price reductions of over 40% for involved drugs, with some prices dropping by as much as 95% [1][2] - The enforcement actions have also targeted public utilities, with 16 cases in the water, electricity, gas, and heating sectors resulting in fines of 183 million yuan, addressing issues like price collusion and bundled sales [2][3] Group 2 - SAMR emphasizes the importance of combating monopolistic behaviors in the pharmaceutical sector, with the introduction of guidelines to clarify the identification of price-fixing and abuse of market dominance [2] - The agency has focused on reducing costs for consumers in public utilities by addressing collusion among service providers, ensuring fair competition and protecting consumer rights [3] - In the platform economy, SAMR is enhancing regular supervision to address risks such as "lowest price" guarantees and "choose one from two" practices, promoting compliance and healthy development of the sector [4] Group 3 - SAMR has conducted competitive assessments in key industries and emerging fields, including semiconductors and online payment, to provide insights for regulatory enforcement and business strategy adjustments [5] - The agency continues to implement a "three letters and one notice" system to categorize and address potential risks in enterprises, promoting compliance and proactive management [5] - Future efforts will focus on a comprehensive regulatory mechanism centered on risk warning, compliance guidance, and precise regulation to foster a fair market environment [6]

Group 1 - The core viewpoint of the articles highlights the joint efforts by Beijing's housing authority and multiple departments to address and regulate the spread of misinformation and chaotic practices in the real estate sector through internet platforms [1] Group 2 - As of December 12, under the supervision of relevant authorities, platforms such as 58 Tongcheng, Douyin, Xiaohongshu, Xianyu, and Beike have collectively self-checked and cleared over 17,000 pieces of illegal and harmful information [2] - A total of over 2,300 accounts and live streams that amplified market fluctuations, spread anxiety, speculated on policies, and disseminated false content have been removed, including accounts like Beijing Apartment, Lao Li Talks about Beijing Housing, and others [2] - Lianjia, Wo Ai Wo Jia, and Maitian have screened over 1.3 million online housing listings, taking down and rectifying more than 480 non-compliant listings [2]

Core Viewpoint - The regulatory authorities in Beijing are intensifying efforts to address the spread of false information and market panic regarding the real estate sector, targeting several internet platforms for their role in disseminating misleading content [2][4]. Group 1: Regulatory Actions - A joint meeting was held on December 5, involving the Beijing Municipal Housing and Urban-Rural Development Committee, the Municipal Cyberspace Administration, and the Public Security Bureau, to address issues related to platforms like Douyin, Xiaohongshu, Beike, 58.com, Xianyu, Lianjia, and Wo Ai Wo Jia [2][3]. - The meeting highlighted that some self-media accounts were spreading negative narratives about the Beijing real estate market, which disrupts market order and harms consumer rights [4][6]. Group 2: Platform Responsibilities - Certain platforms have been criticized for lax oversight of illegal and misleading information, relying heavily on algorithmic recommendations that allow the spread of low-quality content [4][5]. - Platforms like Xiaohongshu have been found to host fictitious listings, such as a "two-bedroom apartment in Chaoyang for 3,000 yuan," which misled users and violated consumer protection laws [4][5]. Group 3: Data Security and User Protection - Some platforms have been accused of improperly collecting and using user data, raising concerns about data security and social responsibility [5][6]. - The regulatory approach includes a combination of "interviews, penalties, and credit ratings" to compel platforms to reassess their content ecosystem and ensure compliance with legal obligations [5][6]. Group 4: Long-term Mechanisms - The regulatory initiative aims to establish three long-term mechanisms: mandatory verification codes for listings, AI-driven content review, and a credit rating system for accounts based on their history of violations [6][7]. - Platforms like Beike are implementing systems to verify the authenticity of listings, achieving a 98% identification rate for false listings [7][8]. - A cross-platform blacklist mechanism is being developed to jointly penalize accounts that post misleading content across multiple platforms [8].

Core Viewpoint - The article emphasizes the importance of having convenient and effective complaint channels for consumers to protect their rights in the digital age, highlighting the evolution from traditional methods to more diverse and accessible options [1][10]. Group 1: Official Online Platforms - The development of e-government has made it unprecedentedly easy for consumers to file complaints against companies [2][11]. - The national 12315 platform is identified as the most authoritative online complaint entry, achieving "one-stop service" [12]. - Consumers can submit complaints through various channels such as websites, mobile apps, and social media, ensuring ease of access [17][22]. Group 2: Industry-Specific Complaint Platforms - Specialized complaint platforms managed by industry authorities provide more professional and direct handling of specific issues [3][14]. - These channels have also adopted multi-channel access, allowing consumers to easily find the appropriate complaint entry [14]. Group 3: Third-Party Online Complaint Platforms - Third-party platforms like Black Cat Complaint have become popular due to their low entry barriers and strong information dissemination capabilities, serving as a preferred choice for many consumers [4][15]. - The core value of these platforms lies in their ability to quickly reach out and exert public opinion pressure [4][15]. - Black Cat Complaint offers features such as collective complaints and public visibility of complaint cases, enhancing consumer advocacy [5][18]. Group 4: Internal Company Complaint Channels - Companies' own customer service systems should not be overlooked as they provide the most direct and rapid resolution paths [7][19]. Group 5: Strategies for Effective Complaints - A combination strategy is recommended for maximizing complaint effectiveness, such as starting with internal channels before escalating to external ones [8][20]. - Utilizing both official and online platforms simultaneously can enhance the likelihood of a timely response from companies [8][20]. - Clear evidence and concise expression of demands are fundamental for successful complaints, regardless of the channel used [8][20]. Group 6: Summary - The article concludes that consumers have a rich and convenient array of complaint channels available, including internal company channels, official online platforms like 12315, and third-party platforms like Black Cat Complaint, allowing for flexible and effective rights protection [9][21].