Core Viewpoint - Xihe County is leveraging a special fund of 76.8 million yuan to accelerate the development of rural cultural tourism, transforming previously overlooked villages into vibrant tourist destinations [1] Group 1: Economic Development - The county has established 22 rural tourism demonstration villages and several cultural tourism wellness villages since the start of the 14th Five-Year Plan [1] - Three villages, including Xiezhang Village and Ningjia Village, have been recognized as provincial-level cultural tourism revitalization model villages [1] Group 2: Infrastructure and Offerings - Xiezhang Village has converted idle farmhouses into distinctive guesthouses, enhancing the aesthetic appeal of the area [1] - Ningjia Village has integrated local agricultural customs and intangible cultural heritage into experiential projects for visitors [1] Group 3: Economic Integration - Villages are utilizing local specialty products like pepper and walnut to create a "cultural tourism + e-commerce" sales bridge [1] - The transformation has led to a thriving rural economy, with high demand for guesthouses and bustling agricultural product markets [1]

Core Insights - The event marks the launch of the "Consumption Assistance New Spring Action" in Guangdong, showcasing innovative practices in consumption assistance by Yuanfang Haowu [1][3] Group 1: Event Overview - The event, themed "Happy New Year, Guangdong Helps Guangdong," gathered over 300 enterprises and 500 guests to witness Yuanfang Haowu's efforts in consumption assistance [3] - The launch ceremony was supported by multiple departments, including the Guangdong Provincial Development and Reform Commission [1] Group 2: Industry Innovations - Yuanfang Haowu has successfully replicated its industry experience, notably in the birch juice sector, creating a marketable assistance model that has generated over 1 billion in sales [6] - The company is now applying this model to the camel milk industry in Xinjiang, achieving cumulative sales of 180 million, thus transforming consumption assistance from a "blood transfusion" model to a "blood production" model [7] Group 3: Strategic Goals - The company aims to establish a replicable and sustainable market-oriented consumption assistance model, focusing on creating explosive products that benefit local communities [9] - Yuanfang Haowu has engaged with 23 provinces, 5 autonomous regions, and 4 municipalities, selling agricultural specialty products worth over 5 billion [9] Group 4: Platform Development - The launch of the Yuanfang Consumption Cooperation Platform aims to enhance market reach and efficiency for assistance products through a dual-end collaborative system [12] - The platform will also support product innovation and quality enhancement for products that do not meet Yuanfang Haowu's standards, facilitating the transformation of consumption assistance [14] Group 5: Community Engagement - The "Yuanfang Anxuan" initiative leverages over 7,000 community stores to create a dual-channel empowerment model, integrating community group buying and live streaming [15] - This initiative has successfully activated consumer engagement, with over 900 million views during live broadcasts and more than 100,000 orders for local products [15][17] Group 6: Future Directions - The event signifies a new phase in consumption assistance, focusing on integrated development and demonstration leadership, with plans to further promote local products and enhance rural revitalization [18] - The company plans to deepen its "trust e-commerce + consumption assistance" model, utilizing AI and data-driven approaches to foster agricultural and cultural tourism integration [18]

近期，在河北省涞水县王村镇王村李海宇和张春英的日程表上，多了一项固定的"新农活"——直播带货。随着涞水县"媒体+"赋能乡村振兴行动的铺开， 他们成为了首批参加政府组织电商培训的学员。从面对镜头语无伦次，到流畅地讲解产品特色；从直播间只有寥寥五六位观众，到如今场均观看超百人 次，他们的故事是涞水乡村数字化浪潮的一个缩影。目前，王村已有100多位村民初步掌握了电商直播技巧。 今年以来，涞水县出台《涞水县"媒体+"赋能乡村振兴行动实施方案(2025—2027年)》，成立工作专班，深化与北京房山等周边地区的媒体资源与市场共 享，探索"媒体+"南北协作新路径。实施数字乡村人才培育计划，整合MCN机构、平台资源和本地企业，构建覆盖县、乡、村三级的电商培训与实操体 系，鼓励打造本土农产品品牌，利用"媒体+"讲好品牌故事，提升附加值，推动农业向市场导向、品牌导向转型。截至目前，全县已组织专场直播25场， 带动群众自发直播330场，直接带动增收4亿元，其中传统优势产业麻核桃贡献超3亿元。全县累计开展各类培训96场，培训2.3万人次，近万人初步掌握电 商与直播技能。 今年以来，涞水县构建起县乡村三级联动的电商培训与实操体系，建成 ...

Core Viewpoint - The article highlights an innovative approach by Changsha Business and Tourism Vocational College to integrate e-commerce and rural revitalization through live streaming, allowing students to actively participate in promoting local agricultural products and cultural goods [1] Group 1: Educational Innovation - The college has moved its core course "New Media Marketing" outside the classroom to engage students in practical live streaming experiences in high-traffic areas of the campus [1] - Students, referred to as "new farmer anchors," are using their digital skills to tell the stories of Hunan's unique products and facilitate the sale of these goods [1] - The initiative aims to transform students' understanding of rural revitalization from a theoretical concept into a tangible responsibility through hands-on experience [1] Group 2: Community Engagement - The live streaming sessions not only focus on product sales but also emphasize the cultural and human stories behind the products, connecting consumers with the essence of Hunan's landscape and craftsmanship [1] - The approach is designed to make the national strategy of rural revitalization more relatable and participatory for students, fostering a sense of contribution to their communities [1] - The college's efforts reflect a broader trend of utilizing familiar digital platforms to engage youth in social responsibility and community development [1]

党的二十届四中全会提出，"加快农业农村现代化，扎实推进乡村全面振兴。"而农村电商高质量发展是 推动传统农业向现代农业转型、推进乡村全面振兴的重要抓手。 近年来，日喀则市以电子商务进农村综合统筹示范项目为突破口，以信息化驱动引领农业农村现代化， 通过构建"市县乡村"四级电商公共服务体系，破解"农产品上行"难题，培育出具有区域竞争力的特色品 牌，探索出一条数字赋能高原乡村振兴的新路径。 破局：从"示范"出发，构建四级服务体系 在数字经济浪潮席卷千行百业的今天，农村电商正将广袤乡村与无限市场紧密连接，日益显现出其作为 乡村振兴新引擎的磅礴力量。 时间回溯至2018年，江孜县、亚东县、聂拉木县成功入选国家级电子商务进农村综合示范县名单——这 并非简单的荣誉加身，而是一场系统性变革的起点。 赋能：从"产品"到"品牌"，锻造市场竞争内核 乡村振兴，产业兴旺是重点，而产业兴旺离不开具有市场竞争力的产品和品牌。 基础设施搭建起来后，关键是要有"货"可流，有"品"可售。 日喀则市深刻认识到，发展电商不能只做"搬运工"，更要成为"锻造者"。为此，全市从强化农产品供应 链建设入手，市级层面集中打造"七彩珠峰"区域公共品牌，各县也培 ...

近几年，走进不少城市的生鲜门店、社区前置仓或者线上商城，人们会发现货架上的农产品越来越"杂糅"：一边是本地当季蔬菜，另一边是来自外地的竹 笋、果汁、杂粮、干货，同处一个"菜篮子"。这些看似自然的组合背后，其实是电商项目在默默调度资源。成都华太电熊猫科技有限责任公司，正是这样一 支习惯站在"全局视角"上做农产品生意的团队。 在成都华太电熊猫科技有限责任公司看来，电商不是简单的"开店+发货"，而是一整套项目工程：要从源头找到适合走出去的地方特色农产品，与产地一起 梳理种植和加工标准，再根据各地消费习惯设计组合，让不同区域的产品在同一个平台上互利、互补，而不是互相挤占空间。 马边的竹笋，是被纳入这一电商项目矩阵的早期产品之一。马边竹林资源丰富，笋质细嫩，但长期受销售半径限制，价高价低都容易被动。项目启动后，成 都华太电熊猫科技有限责任公司没有急着谈销量，而是从竹林开始"打底"：和种植户约定管理标准，控制竹林密度，减少粗放施肥，引导大家按照统一口径 流通效率提升的背后，是实体经济一环一环的跟上。为了配合电商项目运转，产地周边的冷库、分拣中心、运输线路逐步完善；在城市端，仓储、前置仓和 末端配送不断优化，减少中途滞留和 ...

尽管我国农产品电商起步较晚，但在国家相关政策与新兴技术的支撑下，发展迅猛。在2024中国农产品 电商高层研讨会上，农业农村部相关负责人表示，中国已成为世界第一大农产品电商国。《2024中国农 产品电商发展报告》显示，随着我国进入新的经济和消费周期，数字农产品电商也进入高质量发展时 期。近年来，我国农产品电商供应链也催生出直播电商、社区团购、生鲜电商、电商直采、社区支持农 业等各具特色的新业态。与传统农产品供应链相比，农产品电商供应链在结构模式、运营效率等方面优 势明显，呈现出供应链层级少、线上线下（300959）深度融合、信息透明度高、消费者参与度高、供应 链短链化等典型特征。 同时，以上特征对农产品电商的生产、配送和营销均产生重要影响，对农产品电商全链条协同管理提出 更具有挑战性的要求。首先，生产环节管控缺失，致农产品质量下降。电商实现农产品与消费者直接对 接，虽省去诸多中间环节，但因链条缩短、监管缺位，导致农产品面临质量难控、质量认证失效等挑 战，存在威胁农产品整体品质与安全的风险。其次，配送环节韧性欠佳，致配送时效降低。农产品供给 不确定性大、季节性波动明显、品质要求高，这些特点都增加了农产品电商供应链 ...

"我始终相信，家乡的好东西，值得被世界看见。"站在甘肃陇膳堂商贸有限公司的产品展厅里，32岁的 陈瑞目光坚定。 这位从陇南师专走出来的创业青年，用六年时间将公司打造成年销售额突破2500万元的行业标杆。他让 武都中药材、花椒等特色农产品，搭乘电商快车远销海外，成为乡村振兴路上的实干"先锋"。 陈瑞介绍甘肃陇膳堂商贸有限公司产品。本文配图均由新甘肃·甘肃日报记者 王睿君 摄 时间回到2015年。怀揣对电商的浓厚兴趣，陈瑞考入陇南师专电商学院。这里注重实践的教学模式，为 他提供了成长的沃土。"当时学校要求我们运营真实网店，我就试着卖家乡的苹果和百合。"陈瑞回忆 说。虽然初期月销售额只有两三千元，但完整的电商运营流程让他掌握了核心技能。 在校期间，陈瑞不仅成绩优异，还担任电商学院学生会主席和大学生电子商务协会会长。组织活动、参 加全国性电商竞赛并屡获佳绩，这些经历锻炼了他的综合能力，为创业积累了宝贵财富。 2018年毕业季，陈瑞果断创业，成立了甘肃陇膳堂商贸有限公司。"陇南物产丰饶，但传统销售渠道狭 窄，好产品卖不上好价钱。"陈瑞看到了痛点，也看到了机遇，"我想用所学知识为家乡做点实事。" 这个决定得到了陇南市、武 ...

Core Viewpoint - The article highlights the proactive measures taken by the Taihu Source Market Supervision Bureau to support the development of e-commerce in the agricultural sector, particularly focusing on live-streaming sales of local products [1] Group 1: Company Overview - Hangzhou Weizaitian Agricultural Co., Ltd., founded by veteran Yan Kang, has successfully grown its sales from several hundred thousand to over ten million yuan since its inception in 2021, becoming a representative figure in local e-commerce [1] - The company is part of a broader trend in Taihu Source Town, where over 10 similar e-commerce enterprises have emerged, collectively generating an annual output value exceeding 100 million yuan [1] Group 2: Industry Development - The rapid expansion of the agricultural e-commerce industry in Taihu Source Town is accompanied by challenges, including a rise in online consumer complaints [1] - In response, the Taihu Source Bureau has shifted from passive regulation to active service, launching the "Protecting Characteristic E-commerce" initiative to provide targeted support for compliance and operational guidance [1] - The initiative includes on-site visits and training sessions aimed at helping businesses understand and implement regulations effectively, thereby promoting sustainable growth in the agricultural e-commerce sector [1]

Core Viewpoint - The article highlights the successful transition of a local agricultural community into the e-commerce sector, driven by the need to solve sales challenges for their safflower products and supported by digital rural development initiatives. Group 1: E-commerce Transition - The local agricultural community faced difficulties in selling safflower, with low prices offered by buyers, prompting them to explore online sales as an alternative [1][2] - The community received support through free entrepreneurship incubation bases and e-commerce training programs, encouraging the development of local "live streaming talents" [1] Group 2: Individual Success Story - Li Yanjie, a local farmer, transitioned to live streaming sales in 2024, initially facing challenges such as lack of experience and low viewer engagement [3] - Through participation in e-commerce training, Li improved his skills in live streaming, marketing, and product presentation, gradually increasing his sales from just a few orders to hundreds [3] Group 3: Community Impact - Li Yanjie's efforts not only led to the sale of his own safflower products but also helped local businesses sell safflower oil worth over 7 million yuan, contributing to his annual income of 150,000 yuan [4] - His success inspired more community members to join the e-commerce sector, with local brands like "Yuan Shang Hua Kai" gaining recognition beyond Xinjiang [4]