门店接近3万家的瑞幸咖啡仍在保持增长。 北京时间11月17日晚间，瑞幸咖啡公布2025年第三季度业绩情况，营收同比增长超过50%，公司单季净新开门店超3000家，月均交易客户数也突破1.1 亿。 然而，这份强劲的扩张势头之下，是利润率的明显收缩。财报显示，一项关键成本（配送费用）同比激增超200%，导致公司整体经营利润率承压。 外卖大战的行业背景下，配送费用的增长是瑞幸适配平台生态、抢占线上份额的阶段性选择，还是需要持续优化的成本结构？面对规模扩张与盈利平衡的 行业命题，瑞幸如何在顺应市场趋势的同时，找到成本与收益的更佳平衡点？ 一个关键指标是，自营门店同店销售增长率达到了14.4%，这不仅是对去年同期（-13.1%）的明显改善，也显示出其存量门店的运营效率正在提升。 然而，这份近乎全面的增长背后，是经营利润率的阶段性承压。 数据显示，本季度GAAP经营利润为17.8亿元，同比仅增长12.9%，低于50.2%的营收增幅。其GAAP经营利润率，也因此从去年同期的15.5%收缩至 11.6%。 其根源直指一项关键成本的大幅上涨，财报显示，配送费用达到28.89亿元，相较去年同期的9.28亿元，同比激增211.4% ...

瑞幸2025Q3营收增 50.2%，净利降1.9%，外卖配送费用激增三倍 瑞幸方面解释，配送费用大幅增长主要受第三方外卖平台配送量激增推动，且外卖渠道前期较大的补贴力度，进一步带动了订单量与客户数的 爆发式增长。值得注意的是，其他成本控制表现稳健：材料成本增长40.6%至55.4亿元，店租金及其他运营成本增长35.5%至30.97亿元，两项 成本增速均低于营收增速，体现出规模效应带来的成本优化优势。 财报显示，瑞幸咖啡营收增长势头持续强劲，自营与合作门店业务均实现高速增长。其中，自营门店收入110.8亿元，同比增长47.7%，门店层 面营业利润19.41亿元，同比增长10.2%，同店销售增长率提升至14.4%；合作门店表现更为亮眼，收入达37.99亿元，同比增幅高达62.3%，成 为拉动整体营收增长的重要引擎。 针对外卖业务对盈利的影响，瑞幸CEO郭谨一在业绩会上明确表态，咖啡行业长期发展仍将以自提为核心，外卖仅是阶段性补充。他指出，外 卖履约成本与国内咖啡主流价格带不匹配，单杯经济模型并非最优解，且配送时长会影响即时消费体验。 产品结构上，鲜酿饮品作为核心支柱持续发力，本季度净收入106.33亿元，同比增长 ...

Core Insights - Hello and Luckin Coffee have officially announced a partnership, allowing users to purchase Luckin beverages directly through the Hello app while riding from November 17 to November 30 [1] - This collaboration marks Hello's first foray into order-level cooperation, effectively linking travel scenarios with beverage consumption [1][2] - The partnership reflects a new trend in the local service industry, emphasizing the importance of scenario integration based on real user behavior [2] Group 1 - Users can scan to ride and simultaneously order drinks, with the option for delivery or in-store pickup [1] - First-time orders on the same day will receive a discount of 1.5 yuan, and Hello cardholders can redeem equivalent rewards [1] - The collaboration includes offline elements, such as customized bikes and exclusive gifts for users who check in on social platforms [1] Group 2 - The local service market is shifting from traffic acquisition to competition based on scenario integration capabilities [2] - Hello aims to deepen the integration of travel scenarios with lifestyle services, enhancing user value and commercial efficiency [2] - The partnership with Luckin Coffee validates Hello's ability to connect diverse consumer needs and the company looks forward to collaborating with more brands [2]

经济观察网 近日，瑞幸咖啡（中国）有限公司凭借在优质运营、创新突破、服务升级、品牌影响力构 建以及企业社会责任履行等多领域的出色表现，成功入围《经济观察报》2025美好生活年度企业榜单。 此次评选深度聚焦高质量发展与消费升级的时代大势，旨在挖掘在新消费浪潮中积极践行高质量发展理 念、推动消费升级创新的企业，为行业树立标杆典范，进而推动新消费行业持续、健康、高质量发展。 ...

Core Insights - Luckin Coffee reported a total net revenue of 15.287 billion RMB for Q3 2025, representing a year-on-year growth of 50.2% [1] - The company achieved a GAAP operating profit of 1.777 billion RMB, with an operating profit margin of 11.6% [1] - The Gross Merchandise Volume (GMV) for the third quarter was approximately 17.32 billion RMB [1] Revenue Breakdown - Self-operated store revenue reached 11.08 billion RMB, showing a year-on-year increase of 47.7% [1] - Operating profit from self-operated stores was 1.941 billion RMB, up 10.2% year-on-year, with same-store sales growth rate improving to 14.4% [1] - Revenue from partner stores grew by 62.3% year-on-year, totaling 3.799 billion RMB [1] Store Expansion - In Q3, Luckin Coffee opened a net of 3,008 new stores, bringing the total number of stores globally to 29,214 by the end of the quarter [1] - In the Chinese market, the company added 2,979 new stores, reaching a total of 29,096 stores, which includes 18,809 self-operated stores and over 10,287 partner stores [1] - Internationally, Luckin Coffee opened a net of 29 new stores, with a total of 118 stores, including 68 self-operated stores in Singapore, 5 in the USA, and 45 franchise stores in Malaysia [1]

Core Insights - Luckin Coffee reported a total net revenue of RMB 15.287 billion for Q3 2025, representing a year-on-year growth of 50.2% [1] - The company achieved a GAAP operating profit of RMB 1.777 billion, with an operating profit margin of 11.6% [1] - The average monthly transacting customer count reached 112 million, with a total of 29,214 stores globally by the end of Q3 [1] Revenue Breakdown - Self-operated store revenue for Q3 was RMB 11.08 billion, a year-on-year increase of 47.7% [1] - Operating profit from self-operated stores was RMB 1.941 billion, up 10.2% year-on-year, with same-store sales growth rate improving to 14.4% [1] - Revenue from partnership stores grew by 62.3% year-on-year to RMB 3.799 billion [1] Store Expansion - A total of 3,008 new stores were opened in Q3, bringing the global store count to 29,214 [1] - In the Chinese market, 2,979 new stores were added, totaling 29,096 stores, including 18,809 self-operated and 10,287 partnership stores [1] - In the international market, 29 new stores were opened, with a total of 118 stores, including 68 self-operated in Singapore, 5 in the U.S., and 45 franchise stores in Malaysia [1] Customer Growth - Over 42 million new transacting customers were added in Q3, with a year-on-year increase of 40.6%, reaching an average monthly customer count of 112 million [2] - The cumulative number of transacting customers surpassed 420 million by the end of Q3 [2]

Core Viewpoint - Luckin Coffee continues its rapid expansion, achieving a 50% revenue growth in Q3, with monthly active transaction customers surpassing 100 million for the first time, but profitability remains under pressure due to soaring delivery costs driven by increased orders from third-party delivery platforms [1][3][9]. Business Progress - The company added 3,008 new stores in the quarter, bringing the total to 29,214 stores (18,882 self-operated and 10,332 franchised), a quarter-on-quarter increase of 11.5% [3][5]. - Monthly active transaction customers reached 112.3 million, a year-on-year increase of 40.6%, marking a significant milestone [3][13]. - Q3 total revenue was 15.3 billion RMB (approximately 2.14 billion USD), a year-on-year increase of 50.2%, with GMV growing 48.1% to 17.3 billion RMB [3][5]. Profitability Challenges - Net profit attributable to ordinary shareholders was 1.278 billion RMB, a decrease of 2.7% year-on-year, with net profit margin dropping from 12.9% to 8.4% [3][6]. - The operating cash flow was 2.07 billion RMB, up 57.2% year-on-year, with cash and equivalents reaching 9.35 billion RMB, a 57.5% increase from the beginning of the year [3]. Cost Pressures - Delivery costs surged by 211.4% to 2.89 billion RMB, primarily due to a spike in orders from third-party delivery platforms [4][8]. - The operating expense ratio increased from 84.5% to 88.4%, eroding profit margins [4][9]. Store Performance - Same-store sales for self-operated stores grew by 14.4%, reversing the negative growth of -13.1% from the previous year [5][10]. - The profitability of self-operated stores declined, with profit margin dropping from 23.5% to 17.5%, despite an absolute profit increase of 10.2% to 1.94 billion RMB [6][10]. Franchise Business - The franchise business showed strong performance, with revenue of 3.8 billion RMB, a year-on-year increase of 62.3%, accounting for 24.9% of total revenue [7]. - Franchise revenue components included 2.02 billion RMB from material sales, 870 million RMB from delivery service fees, and 580 million RMB from profit sharing and licensing fees [7]. Customer Engagement - The average monthly active transaction customers reached 112.3 million, contributing approximately 51.3 RMB per customer for the quarter, or about 17 RMB per month [13][15]. - It is important to note that this figure includes customers from franchise stores and those using free coupons [14].

Group 1 - The University of Michigan's Consumer Confidence Index for November dropped to 50.3 from 53.6 in October, marking a three-year low and reflecting multiple challenges facing the U.S. economy, including rising prices and increased corporate cost pressures [1] - Over 75% of Americans express concern about their personal financial situation, despite the government's claims of significant reductions in living costs [2] - The increase in prices is attributed to multiple factors, including tariffs imposed by the Trump administration on various goods, which have led to higher prices for items such as coffee, furniture, and children's toys [3] Group 2 - The furniture industry has been significantly impacted, with the U.S. government raising tariffs on certain furniture items to 30%, resulting in nearly a 10% year-over-year increase in living and kitchen furniture prices [5] - Coffee prices have surged by 41% due to a combination of climate anomalies and tariffs, leading businesses like "Krazy Coffee" in Southern California to raise prices twice due to increased costs [5] - The rising cost of living is directly affecting consumer behavior, with individuals like Chris Sohan, a resident of Queens, New York, expressing disappointment in government policies as they are forced to reduce purchasing frequency and adjust their consumption patterns [5]

今日晚间，瑞幸咖啡公布2025年第三季度财务业绩。 数据显示，2025年第三季度，公司实现净营收152.9亿元，同比增长50.2%；净利润12.8亿元，同比下降1.9%。第三季度经调整每股ADS净收益 4.4元。 GAAP运营利润为17.77亿元，同比增长12.9%；营业利润率从15.5%降至11.6%；Non-GAAP运营利润为19.26亿元，同比增长15.2%；Non- GAAP运营利润率从去年同期的16.4%降至12.6%。 | | | 在截至9月30日的三个月中 | | | 在截至9月30日的九个月中 | | | --- | --- | --- | --- | --- | --- | --- | | | 2024 | 2025 | | 2024 | 2025 | | | | 人民币 | 人民币 | 美元 | 人民币 | 人民币 | 美元 | | 净收入: | | | | | | | | 产品销售收入 | 7.839.479 | 11,488,260 | 1,610,624 | 19.162,032 | 27,764,284 | 3,892,481 | | 合作商店的收入 | 2,341,287 | 3 ...

在国际市场，瑞幸咖啡保持稳健发展节奏，第三季度净增29家门店，总门店数达到118家，其中包括： 新加坡自营门店68家，美国自营门店5家，马来西亚加盟门店45家。 "展望未来，我们仍将继续致力于产品创新与品牌价值提升，不断为客户提供高品质、高性价比、高便 利性的产品与服务，这是我们持续扩大用户规模的基石，也是瑞幸实现长期可持续增长的关键驱动 力。"郭谨一表示。 在门店方面，瑞幸咖啡保持较快的开店速度，第三季度净新开门店3008家，全球门店总数截至第三季度 末达29214家。在中国市场，第三季度净增门店2979家，门店总数达29096家，含自营门店18809家，联 营门店正式破万，达10287家。 在客户方面，瑞幸咖啡三季度新增交易客户超4200万，月均交易客户数同比增长40.6%达1.12亿，以上 两个指标均创历史新高。截至三季度末，瑞幸咖啡的累计交易客户数突破4.2亿。 11月17日，瑞幸咖啡（OTC：LKNCY）公布2025年第三季度财报，2025年第三季度，瑞幸咖啡总净收 入为152.87亿元人民币，同比增长50.2%；GAAP营业利润17.77亿元人民币，营业利润率11.6%。月均交 易客户数达1.12 ...