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正式营业第一天爆单!揭秘京东外卖新模式:与品牌、厨师、食材供应链合营,“不是外卖集合店”
Mei Ri Jing Ji Xin Wen· 2025-07-22 14:51
Core Viewpoint - The launch of "Qixian Xiaochu" by JD marks a new business model in the food delivery sector, focusing on partnering with chefs and restaurants to create a unique offering that differs from traditional platforms like Meituan [1][2]. Group 1: Business Model - "Qixian Xiaochu" operates as a collaborative platform where partners provide recipes and participate in development, while JD handles cooking, quality control, and sales [1][2]. - The model emphasizes a revenue-sharing mechanism where partners receive a guaranteed minimum of 1 million yuan for each dish, with no upper limit on sales revenue [4]. Group 2: Supply Chain and Operations - The supply chain is built on partnerships with reputable brands, utilizing JD's existing supply chain advantages, including major suppliers like COFCO, China Salt, and Yihai Kerry [1][5]. - JD plans to invest over 10 billion yuan to establish more than 10,000 "Qixian Xiaochu" locations nationwide within three years, focusing on areas with high demand for food delivery [5]. Group 3: Market Strategy - The first location is strategically placed in Beijing's Dongcheng District, chosen for its high volume of "ghost delivery" orders, and aims to avoid competing with existing partner restaurants [5]. - The company is open to collaborating with other platforms, indicating a flexible approach to market presence and consumer demand [6].
京东首家自营外卖门店开业?商品单价在10元到30元之间,工作人员:全是现炒现做,没有预制菜
新华网财经· 2025-07-22 02:21
Core Viewpoint - JD.com has launched its first self-operated takeaway store named "Qixian Xiaochu" in Beijing, aiming to establish a unique business model distinct from Meituan's delivery service [1][6]. Group 1: Store Launch and Operations - "Qixian Xiaochu" officially opened on July 20, 2023, offering a variety of dishes including wontons, pork leg rice, Korean mixed rice, and pasta, with a pricing range of 10 to 30 yuan [1][6]. - The store operates on a "takeaway + self-pickup" model, with no dine-in options available, featuring a transparent kitchen and designated areas for delivery personnel [1][6]. - As of the report, the store has sold 800 orders and is not listed on Meituan or Ele.me, indicating a focus on JD's own delivery platform [6]. Group 2: Partnership and Expansion Plans - JD.com has initiated a "Dish Partner" recruitment program, aiming to find partners for 1,000 signature dishes with a total cash incentive of 1 billion yuan [8]. - Each dish provided by partners will guarantee a minimum reward of 1 million yuan, with unlimited sales sharing potential, open to brand restaurants and individual chefs [9]. - The company plans to establish 10,000 "Qixian Xiaochu" locations nationwide within three years [10].
为无堂食外卖立规矩(纵横)
Ren Min Ri Bao· 2025-07-15 22:10
Core Points - The rise of "no-dine-in takeout" restaurants presents cost-saving and operational advantages, but raises concerns about food safety and hygiene due to their hidden nature and lack of regulation [1] - Local governments are exploring solutions, such as Chongqing's establishment of service standards for no-dine-in takeout and Zhejiang's implementation of a group management model for these businesses [1][2] - The collaborative model between government and market stakeholders aims to enhance food safety, improve consumer confidence, and address public concerns effectively [2] Summary by Sections - **Industry Overview** - No-dine-in takeout restaurants operate with a single kitchen and often lack visibility, leading to consumer concerns about hygiene and food safety [1] - **Government Initiatives** - Chongqing has introduced a group standard for no-dine-in takeout services to ensure safety and hygiene [1] - Zhejiang is promoting a group management model to consolidate scattered no-dine-in takeout businesses into regulated zones, with 161 such zones identified for standardization by year-end [1][2] - **Market Collaboration** - The model encourages cooperation between government, professional operators, and merchants, fostering a shared responsibility for food safety and compliance [2] - This approach aims to activate consumer confidence and address food safety issues through innovative governance [2]
新华视点|高温加热有风险!警惕外卖餐盒中“看不见的塑料”
Xin Hua She· 2025-07-03 07:51
Core Viewpoint - The safety risks associated with plastic food containers, particularly in the context of takeout meals, have gained public attention following a viral incident involving a man who became ill from frequent takeout consumption. The implementation of new food safety standards in China aims to address these concerns [1][2]. Group 1: Regulatory Standards - China will implement the "National Food Safety Standard for Plastic Materials and Products for Food Contact" (GB4806.7-2023) starting September 6, 2024, which mandates that plastic containers must not release harmful substances under expected usage conditions [1]. - The new standard requires that the migration of chemical substances must comply with safety limits and that products must clearly indicate the maximum usage temperature [1]. Group 2: Consumer Awareness and Safety - Experts caution that even containers labeled as "microwave safe," such as polypropylene (number 5), may still release microplastics under high-temperature conditions, despite meeting safety standards for harmful chemical migration [2]. - Consumers are advised to be vigilant about plastic material identification, timely food transfer, and cautious heating practices to mitigate health risks associated with food packaging [2]. Group 3: Market Trends and Challenges - New high-temperature resistant packaging alternatives are gradually entering the market, but their higher production costs slow down their adoption [2]. - The food service industry faces the challenge of balancing environmental sustainability and health safety with cost pressures, which requires collaboration between the industry and consumers [2].
新疆乌苏市市场监管局强化平台外卖食品安全监督检查
Zhong Guo Shi Pin Wang· 2025-05-09 02:11
Core Viewpoint - The Xinjiang Uygur Autonomous Region's Wusu City Market Supervision Bureau is enhancing food safety supervision for online food delivery platforms to ensure public health and safety [1]. Group 1: Regulatory Actions - The bureau is implementing a "penetrating inspection" approach, utilizing random sampling, data comparison, and on-site verification to monitor food safety compliance among online food delivery operators [3]. - Key areas of focus include the establishment of food safety management structures, the appointment of responsible personnel, and the adherence to food safety protocols by both platforms and delivery operators [3][4]. Group 2: Compliance Checks - Inspections will verify the authenticity of business operation scenarios, the accuracy of food and ingredient listings, and the implementation of "Internet + Open Kitchen" initiatives [4]. - The bureau will also assess compliance in procurement, transportation, and storage of food products, ensuring that there are no cross-contamination risks and that hygiene standards are maintained [4]. Group 3: Future Plans - The bureau plans to intensify inspections in key areas such as urban-rural junctions and alleys, focusing on businesses with a history of complaints or poor ratings [4]. - There will be an increase in inspection frequency and innovative measures to strengthen food safety defenses [4].
“垃圾外卖”背后推手:批量复制门店,加盟狂揽2000万
商业洞察· 2024-11-06 08:35
以下文章来源于Tech星球 ,作者林京 Tech星球 . Tech星球,聚焦互联网前沿科技和新商业。 作者:林京 来源: Tech星球(ID:tech618) "国潮包装,黑色一次性软勺,不知名色素饮料,0.01元加购的烤肠",打工人好不容易花费50分钟精 挑细选的外卖,再花30分钟等它配送,最后一打开包装,"感觉天塌了"。 这是被打工人总结出来的一类精致廉价外卖的共同特质,通常这些外卖商家的门店大都是15平~20平 米的档口店,没有堂食,只做外卖。 另一类则是冗长复杂的店铺名称,包括"赌上十年厨师生涯卖的炒饭"、"重生之我在卖麻辣烫"、"我 在上海五套房、全靠菜饭骨头汤"等等,这些店铺动辄月销9999+、在外卖平台评分4.8分。 但真正赚得盆满钵满的是背后的操盘手,他们通过加盟模式批量打造出这些"流水线"廉价外卖,如今 不再局限于炒饭、炒面、麻辣烫,已经衍生至牛排、黄焖鸡、铁锅炖等更多品类。 一位"赌上厨师生涯"系列的外卖餐饮品牌运营负责人告诉Tech星球,公司旗下有近700家加盟商,加 盟费用2.98万左右,也就是说,仅凭加盟费用就可以狂揽2000万元。 但如今,既要健康又要便捷外卖的打工人,在无数次"踩 ...