外卖餐饮
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外卖商家宣传“无预制菜”,最大难点是让消费者相信
Nan Fang Du Shi Bao· 2025-09-20 07:46
Core Viewpoint - The ongoing debate surrounding pre-prepared meals (pre-cooked dishes) has led some food delivery platforms to promote "no pre-prepared meals" as a marketing strategy, despite consumer skepticism regarding the authenticity of such claims [2][3]. Group 1: Consumer Perception and Marketing Strategies - Many consumers have expressed doubts about the authenticity of restaurants claiming to serve "no pre-prepared meals," with reports of receiving expired or spoiled food [2]. - The marketing strategy of promoting "no pre-prepared meals" is not new, as some businesses have historically catered to consumer preferences for traditional cooking methods [2]. - The effectiveness of this marketing approach is questioned, as consumer feedback indicates that the actual dining experience may not align with the promotional claims [2][3]. Group 2: Business Practices and Challenges - The rise of delivery-only restaurants and shared kitchen models has transformed the food service industry, leading to a lack of consumer oversight in these establishments [4]. - Businesses emphasizing "no pre-prepared meals" face the challenge of building consumer trust, especially when they operate without dine-in options [5]. - The reliance on marketing tactics without genuine quality assurance may result in negative consumer backlash if the claims are proven false [3][5].
外卖宣传“无预制菜”,最大难点是让消费者相信
Nan Fang Du Shi Bao· 2025-09-19 10:18
Core Viewpoint - The ongoing debate surrounding pre-prepared meals (pre-cooked dishes) has led to some food delivery platforms promoting "no pre-prepared meals" to attract customers, despite reports of consumer complaints regarding the authenticity of such claims [2][3] Group 1: Marketing Strategies - Some businesses are leveraging the "no pre-prepared meals" marketing strategy to gain consumer favor, which has been a tactic used since the early development of pre-prepared meals [2] - The rise of "no pre-prepared meals" promotions is largely influenced by media framing and consumer skepticism towards pre-prepared food [2][4] Group 2: Consumer Feedback - Reports indicate that the reception of "no pre-prepared meals" establishments has not met expectations, with consumers questioning the authenticity of the claims [3] - Issues such as receiving expired food and discrepancies between advertised and actual food quality have been reported by consumers [3] Group 3: Operational Challenges - Businesses emphasizing "no pre-prepared meals" face challenges in maintaining consumer trust, especially when they operate without dine-in options, which limits direct consumer oversight [4][5] - The emergence of ghost kitchens, which operate without dine-in facilities, raises concerns about how to establish credibility with consumers [5]
都匀回应鸡腿饭外卖“有活蛆”投诉:防蝇等设施不完善已立案
Nan Fang Du Shi Bao· 2025-09-18 08:07
Core Viewpoint - A consumer in Qiannan, Guizhou reported finding live maggots in a takeout chicken leg rice dish, prompting an investigation by local market supervision authorities [1] Group 1: Incident Details - The incident was reported on September 18, with the local market supervision bureau confirming that the involved restaurant had complete licenses and no live maggots were found during the on-site inspection [1] - However, the restaurant was found to have improperly stored food in the freezer and inadequate pest control measures, leading to a formal investigation and the restaurant voluntarily ceasing operations for rectification [1] Group 2: Regulatory Response - On September 17, the market supervision bureau issued a statement indicating that they organized an immediate on-site inspection following the report [1] - The inspection revealed that the restaurant, located at a specific address in Duyun City, had complete licenses but failed to comply with food safety regulations regarding food storage and pest control [1] - The bureau emphasized the need for ongoing monitoring of online food delivery safety and urged delivery platforms to fulfill their food safety responsibilities [1]
都市评:外卖厨房莫成安全盲区 政府与平台要有针对性监管
Nan Fang Du Shi Bao· 2025-09-17 19:23
Core Insights - The rise of "shared kitchens" or "delivery kitchens" in the food industry has led to significant concerns regarding food safety and fire hazards due to poor operational practices [1][2] - Traditional regulatory methods struggle to keep pace with the dynamic nature of shared kitchens, which host multiple vendors in a single space, necessitating more precise and adaptive oversight mechanisms [1][2] Group 1: Industry Overview - The shared kitchen model allows food vendors to rent small spaces (approximately 10m²) to prepare and deliver meals, significantly lowering the barriers to entry for food entrepreneurship [1] - The lack of transparency in food production processes within these kitchens raises serious concerns about consumer safety, as evidenced by delivery riders' reluctance to order from these establishments [1] Group 2: Regulatory Challenges - Current food safety laws place responsibility on operators, but the shared kitchen model complicates enforcement due to the high turnover and shared facilities among vendors [1][2] - There is a pressing need for immediate reforms and long-term regulatory strategies to ensure that food delivery meets hygiene standards, allowing consumers to feel secure in their choices [2] Group 3: Recommendations for Improvement - Suggestions include the implementation of targeted management regulations, such as a "visible kitchen" initiative and a star rating system for food safety, which could be prerequisites for food business licenses [2] - Delivery platforms must enhance their oversight of vendors, moving beyond profit-driven models to ensure compliance with safety standards, thereby fostering a collaborative governance model among government, platforms, vendors, and consumers [2]
实探:外卖员曝光小作坊 外卖档口隔间内徒手做蛋包饭
Xin Jing Bao· 2025-08-13 15:15
Core Viewpoint - The article highlights serious hygiene violations in a ghost kitchen operating in Shanghai, revealing the risks associated with food safety in the delivery industry [1][6][9]. Group 1: Hygiene Violations - The kitchen was found to have unsanitary conditions, including the presence of flies and improper handling of food, with staff not wearing masks or gloves [5][6]. - Raw and cooked food items were mixed together without proper separation, violating food safety regulations [6][9]. Group 2: Business Model - The establishment operates multiple ghost kitchens under different names, utilizing a shared kitchen model to minimize costs and maximize profits [7]. - Each kitchen reportedly earns between 12,000 to 15,000 yuan per month, with a sales volume of over 400 orders on a single platform [7]. Group 3: Regulatory Issues - The incident underscores broader regulatory challenges within the food delivery industry, emphasizing the need for stricter oversight and verification of food service providers [9]. - Experts suggest implementing a whistleblower reward system to encourage reporting of violations and imposing heavy fines on platforms that overlook non-compliance [9].
无堂食外卖脏乱差?浙江有新解法
Xin Hua Wang· 2025-08-12 05:39
Core Viewpoint - Zhejiang Province has introduced a new management model for "no-dine-in" takeaway gathering areas to address issues of hygiene and safety, aiming to improve the overall quality and regulation of the industry [1][6]. Group 1: Management and Regulation - The new management standard for "no-dine-in" takeaway gathering areas was implemented in July 2023, combining government guidance, professional operation, platform support, and merchant autonomy [1]. - There are currently over 3,000 "no-dine-in" takeaway stalls in Zhejiang Province, highlighting the need for effective regulation in this emerging business model [1]. - The management model includes a "group-style" approach, which focuses on unified management practices across various gathering areas [6]. Group 2: Transformation of Traditional Markets - The transformation of traditional markets into "no-dine-in" takeaway gathering areas has been exemplified by the new setup in Hangzhou's Xintiandi market, which features 21 merchants with clean facilities and organized processes [2]. - The market has implemented structural changes to improve hygiene, including relocating takeaway services to a dedicated floor and providing shared facilities for food preparation [2][3]. Group 3: Benefits of Shared Facilities - The establishment of shared warehouses has reduced the burden on individual stalls, allowing merchants to focus more on their operations rather than storage [3]. - Since the implementation of these changes, there have been no customer complaints in the local takeaway gathering areas, and the average response time for takeaway orders has improved by 3 minutes compared to other regions [3]. Group 4: Professional Management and Brand Development - Third-party professional management has been introduced to oversee daily operations, hygiene inspections, and merchant coordination in the gathering areas [4]. - The "Lightning Kitchen" model has emerged, where well-known chain brands operate in a managed environment, enhancing food safety and operational efficiency [4][5]. Group 5: Future Development and Collaboration - Zhejiang Province aims to establish 161 "no-dine-in" takeaway gathering areas, with 14 already undergoing standardized governance [6]. - The province encourages collaboration between takeaway platforms and gathering area management to create a self-regulatory alliance focused on food safety and operational standards [6].
有外卖商家16万营业额一算账却亏1万
Xin Lang Cai Jing· 2025-08-10 10:23
Core Viewpoint - The article discusses the recent developments in the financial sector, highlighting the impact of regulatory changes and market trends on investment strategies [1] Group 1: Industry Analysis - The financial industry is experiencing significant shifts due to new regulations aimed at increasing transparency and reducing risk [1] - Market volatility has led to a reevaluation of investment strategies, with a focus on more conservative approaches [1] - The rise of fintech companies is disrupting traditional banking models, prompting established banks to innovate and adapt [1] Group 2: Company Insights - Major banks are reporting mixed earnings, with some showing resilience while others struggle due to increased competition and regulatory pressures [1] - Investment in technology is becoming a priority for companies to enhance customer experience and operational efficiency [1] - Companies are exploring partnerships with fintech firms to leverage new technologies and expand their service offerings [1]
超六成消费者认为15元以上咖啡太贵 调研提醒商户留意顾客流失风险
Zhong Guo Xin Wen Wang· 2025-08-08 12:45
Core Insights - The recent survey indicates that the "takeout war" has led to a significant increase in takeout orders while causing a notable decline in dine-in traffic, thereby lowering the price anchor in the restaurant industry and reinforcing consumers' mindset towards low-cost consumption [1][3]. Group 1: Consumer Behavior Changes - 75% of consumers have opted for takeout over dine-in due to lower prices [3]. - Since July, 80% of respondents have changed their dining habits, with 44% increasing their takeout frequency and decreasing dine-in frequency [3]. - 86% of respondents are more likely to choose takeout if they find it cheaper than dine-in options [3]. Group 2: Price Perception and Market Dynamics - Half of the respondents believe that subsidized takeout prices are closer to normal prices, indicating that businesses can still profit at current price levels [3]. - Over 60% of respondents expect takeout prices to remain at current levels even after subsidies end, suggesting a long-term shift in price perception [3][5]. - 86% of respondents would reduce their takeout frequency if prices rise in the future, indicating a risk of order volume decline as subsidies decrease [5]. Group 3: Quality and Experience Concerns - Over 70% of respondents reported a decline in their takeout experience, citing longer delivery times, food safety issues, reduced portion sizes, declining food quality, and poor service as primary concerns [5][6]. - Experts have raised concerns about the "involution" competition among takeout platforms, which distorts prices and disrupts market order, potentially leading to a "quantity and price damage" cycle in the restaurant industry [6].
连云港一外卖店用冷凝水泡发香菇粉丝,画面曝光!已停业整顿
Nan Fang Du Shi Bao· 2025-08-01 07:23
Core Points - A video posted by a netizen in Lianyungang, Jiangsu Province, revealed that a local restaurant was using air conditioning condensate water to soak ingredients like vermicelli and mushrooms, which has drawn public attention [1] - The Lianyungang Ganyu District Market Supervision Administration confirmed the situation depicted in the video was largely accurate and has ordered the restaurant to cease operations for rectification [1] Summary by Sections - **Incident Description** - A video showed air conditioning condensate being discharged through a plastic pipe into buckets containing soaked ingredients [1] - **Regulatory Response** - The Ganyu District Market Supervision Administration conducted an investigation on July 30, confirming the restaurant "Jidongjia Braised Rice" was using condensate water for food preparation [1] - The restaurant holds a business license and a small catering record, but has been ordered to correct its practices [1] - **Current Status** - The restaurant has been closed for rectification, and the ingredients have been sealed and sampled for testing [1] - The administration has urged food delivery platforms to remove the restaurant's products, and further legal actions are pending [1]
江苏一餐饮店用冷凝水泡发粉丝?官方通报:基本属实,系无堂食外卖店
Xin Lang Cai Jing· 2025-08-01 04:38
Core Viewpoint - The Jiangsu Province Lianyungang City Ganyu District Market Supervision Administration has initiated an investigation into a restaurant following reports of improper food handling practices, specifically the use of condensate water to soak food ingredients [1] Group 1: Investigation Details - The investigation was prompted by online complaints regarding the restaurant "Jidongjia Braised Rice," which operates as a takeout-only establishment and holds the necessary business licenses [1] - The investigation confirmed that the restaurant had previously used tap water to soak ingredients and had allowed condensate water pipes to be placed in the soaking containers, although the site has since been modified [1] Group 2: Regulatory Actions - The Market Supervision Administration has issued a corrective notice to the restaurant, sealed the food ingredients for testing, and urged the food delivery platform to remove the restaurant's products [1] - The restaurant has been ordered to cease operations for rectification, and further legal actions are underway, with results to be disclosed to the public for transparency [1]