烘焙
Search documents
30元的蛋挞、50元的吐司、“店里永远排长队”……面包咋越来越贵?
Jing Ji Ri Bao· 2025-11-25 12:44
Core Viewpoint - The rising prices of trendy bakery products in China are attributed to various factors including high ingredient costs, long queues, and the need for continuous innovation to maintain brand appeal [3][6][7][14]. Pricing and Consumer Acceptance - In popular shopping districts like Xidan in Beijing, trendy bakery items are priced predominantly between 20 to 60 yuan, with few items below 10 yuan [3]. - Consumer reactions vary, with some accepting the prices for occasional purchases, while others feel that the quality does not justify the cost compared to cheaper supermarket options [3]. Factors Contributing to High Prices - Rising raw material costs are a significant factor in the price increase of bakery products, with many brands competing for high-quality ingredients [6]. - High labor costs and waste due to short product shelf life also contribute to the overall pricing strategy [6]. - The need for continuous product innovation and marketing efforts to maintain brand relevance leads to higher operational costs [7]. Marketing and Social Media Influence - Social media plays a crucial role in driving consumer interest and foot traffic to trendy bakeries, with topics like "must-try bakery items" gaining millions of views [8]. - The phenomenon of long queues at these bakeries is often shared on social platforms, enhancing their appeal as trendy spots [4]. Industry Challenges and Future Outlook - The bakery industry faces challenges such as product homogenization and declining registration of new baking businesses over the past five years [15]. - Issues like "scalpers" and negative queue experiences are eroding consumer trust in brands [15]. - Experts suggest that brands should invest in research and development for healthier product options and improve operational efficiency to reduce costs [15].
网红面包鼻祖85度C关闭多地门店|首席资讯日报
首席商业评论· 2025-11-25 05:03
Group 1 - The core point of the article highlights the contrasting trends in the baking industry, with rising prices due to increased raw material costs, while popular brands like 85°C are closing multiple stores due to brand aging and intensified market competition [2] - 85°C has closed its last store in Beijing and is reducing operations in cities like Hangzhou, Shanghai, and Nanjing [2] - The demand for advanced packaging solutions in the semiconductor industry is increasing, leading companies like 美满电子 and 联发科 to consider Intel's EMIB technology for ASIC chip designs [2] Group 2 - 华夏幸福 is undergoing financial due diligence by a debt committee, with the company unable to define its obligations to cooperate [3] - 优必选 has secured a 2.64 billion yuan order for humanoid robots, expected to be delivered in December [4][6] - The holiday season in the U.S. is anticipated to maintain stable consumer spending despite higher prices due to new tariffs, with retailers like Walmart and Target showing positive early signals for sales [5] Group 3 - 高盛 has set a target price of 53.5 HKD for 小米集团-W, anticipating more AI-related achievements that will enhance its ecosystem [6] - 美团's subsidiary, 昆明团骑信息科技, has increased its registered capital by 75% to 70 million USD, indicating growth in its software and technology services [7] - 蚂蚁集团 and 紫金矿业 have invested in the fusion technology research company 星能玄光, which focuses on innovative energy solutions [8] Group 4 - 茅台 has denied rumors about plans to establish 850 direct stores nationwide, clarifying that such information is false and damaging to its brand image [9] - 阿里巴巴's AI assistant app, 千问, has achieved over 10 million downloads in its first week of public testing, making it the fastest-growing AI application [10] - The movie "Zootopia 2" has set a record for pre-sale box office for imported animated films in China, surpassing 1.82 billion yuan [11] - Apple is streamlining some positions in its sales department to enhance customer engagement, while still continuing to hire [12]
【独家专访】把乡土自然搬进甜品店!番茄梗里的世界风土、厨师魂与一点年轻人的“野心”
东京烘焙职业人· 2025-11-24 08:33
东京烘焙职业人原创《中国烘焙匠人店》系列已开启。来 # 听创始人说,说他们精彩的创业故事。 我们希望能够从创始人、主理人的经历中,去记录、去观察、去思考开店这件不容易的事情,我们 相信,这是一种值得探索的事。 【独家采访 · 第 190 家】 在上海,你永远不知道下一个爆火的小店会在哪里冒头。 但当 「番茄梗」 出现时,它的名字明晃晃给了人一个暗示:"我不是你想的那种烘焙品牌。" 不是以"烘焙+烘焙词根"命名的传统风格,也不是那种"日系小清新"路线。番茄梗——听起来像农田 的土,好像带着点泥土的味道,却又足够有记忆点。 其实这种"农田风"倒确实与主理人的想法一致——想做点好玩的小蛋糕,然后去云南养咖啡鸡。这 种混合感,跟番茄梗的产品一模一样。 「番茄梗」 的目前由创始人/主理人 栗子 Lillie 和联合创始人 抽抽 Amily 两位90后女生一起运 营。 栗子 Lillie 抽抽 Amily 栗子 Lillie作为东北姑娘,她从小听着 "考公稳定" 的劝诫长大,高考后顺利考入警校韩语专业,按 照既定路线,毕业后大概率会成为一名公务员,过着 "一板一眼、一眼望到头" 的生活。 她对美食的向往远远大于对制服的向 ...
网红面包物有所值吗
Jing Ji Ri Bao· 2025-11-24 00:35
除了价格高,排队长也成为网红烘焙店的标志性现象。社交平台上,不乏消费者分享自己为买到某 面包店新品,排队好几个小时的经历。记者在北京三里屯太古里探访时,看到一家面包店排起了长队, 有顾客表示:"专门来这家网红店打卡,准备拍照发朋友圈。" 当茶饮和咖啡品牌纷纷投身"9.9元价格战"时,烘焙赛道却呈现一种截然相反的景象。30元一枚的 蛋挞、50元一条的吐司在网红面包店已不鲜见。 这样的价格消费者能接受吗?记者随机采访了两位顾客。一位年轻顾客坦言:"确实不便宜,但偶 尔买一次还能接受。"另一位顾客直言:"有些网红产品用料堆砌,吃起来还不如超市2元的菠萝包。"小 小面包,为何能卖出堪比正餐的价格? 在北京西单等热门商圈,几家大型商场内密集分布着十几家网红面包门店。记者发现,这些门店内 几乎难觅10元以下的单品,产品价格普遍集中在20元至60元区间。 产品同质化是行业痛点。当"生吐司""蛋挞""可颂"等品类被反复复制,创新乏力问题凸显。许多消 费者调侃,所谓新品不过是"抹茶、芋泥、麻薯、巧克力"等馅料的排列组合,口感趋同。此外,"黄 牛"扰市与排队体验感差等问题,持续消耗消费者对品牌的好感。记者在二手平台观察到,网红面 ...
一周上新!菽麦谷屋、方炉面包、Puddingpapa...海内外新品资讯抢先看 | 全球职人情报站
东京烘焙职业人· 2025-11-23 08:33
东京烘焙职业人每周准时摘取烘焙行业最重要的、最有价值的新品信息、品牌资讯,行业热文和海外信息,一切你想知道的,都在这里。 在这里不需要恰饭,只需要更新鲜的资讯! 1、Olé精品超市【紫薯芋泥双色吐司】 2、 邻几便利店 【热压三明治】 3、 桃李面包 【百洁布蛋糕】 4、盒马【草莓盒子】 5、叮咚买菜【保萝工坊三款新品面包】 1、三与叁山【冰淇淋慕斯蛋糕】 2、 嫣然苡茉【固体杨枝甘露可颂蛋挞】 3、 Hibake 【 经典松松包 】 4、嘉华鲜花饼【桂花栗子酥】 5、 面包工坊 【 奶皮子吐司 】 6、UKNOW Bakery意诺【草莓/香橙奶贝】 7、FASCINO【双莓果粒泡芙包】 8、菽麦谷屋【己早蜂蜜面包】 9、 鲍师傅糕点 【黄油司康】 10、都市甜心CitySweet【茶萃系列】 11、 丁香西饼屋 【辣味贝果】 12、一朵茉莉CAKE【迷你松松卷】 13、西村叔叔的店【焦糖波兰海盐蛋糕】 14、茉司烘焙【 牛乳舒芙蕾】 15、布朗先生【伯爵茶浮云卷】 16、依茉朵EMODORO【奶皮子菠萝包大王】 17、辛一铜锣烧【鸡蛋沙拉铜锣烧】 18、85度C【芭乐软面包】 1、Tamkoko泰柯茶园【泰 ...
京圈餐饮老炮儿,如何把面包复购做到40%
虎嗅APP· 2025-11-22 03:12
Core Viewpoint - The article discusses the growth and business strategy of Hongxing Qianjin, a bakery and milk company founded by Wang Ying, highlighting its unique market positioning and operational challenges in the competitive baking industry [5][9][21]. Group 1: Company Overview - Hongxing Qianjin opened its first store on July 31, 2022, selling 300 breads within two hours, and has since expanded to 18 stores nationwide, projecting revenue of over 110 million yuan in 2024 with a net profit margin of 10% [5][9]. - The founder, Wang Ying, has 16 years of experience in the restaurant industry, previously creating popular dining concepts that focused on unique customer experiences rather than just food [6][8]. Group 2: Business Model and Strategy - The company emphasizes selling experiences rather than just food, with a focus on fresh ingredients and high-quality products, avoiding artificial additives and preservatives [8][10]. - The operational model has evolved to include a strong supply chain and data-driven management, allowing for efficient production and staffing, achieving a monthly revenue of 600,000 yuan per store with a labor efficiency of 270-320 yuan per hour [14][21]. Group 3: Marketing and Consumer Engagement - Hongxing Qianjin employs a "temperature strategy," combining fresh milk and baked goods to enhance customer experience and drive repeat purchases, achieving a milk purchase rate of over 90% among customers [18][20]. - The brand leverages social media and influencer marketing to create buzz and attract customers, while also adapting product offerings to local tastes without changing the overall store concept [17][20]. Group 4: Challenges and Future Plans - The company faces challenges in maintaining product consistency and quality as it expands, with plans to open 100 new small stores by 2025 while ensuring supply chain reliability [21][22]. - Despite competition from traditional brands and supermarkets, the company remains optimistic, focusing on opportunities for growth and innovation in the baking industry [21][22].
拜见!巧克力布朗尼大王!一款让所有甜品师都想抄作业的挞(文末有爆款食谱!)
东京烘焙职业人· 2025-11-21 08:33
如果说夏天的甜品作用是"降温",那秋冬的甜品作用就是在 充当"情绪暖宝宝"。 谁才是那个今年秋冬暖到人心坎上、又能复购、能稳住利润的创意款? 今天这只 "黑巧咖啡焦糖布朗尼挞" 就是答案! 想要产品一出即爆,首先要读懂市场和消费者的需求。 情绪价值的精准拿捏:"厚重感、治愈感、满足感" 当气温降低,人体的本能会驱使我们去寻找能提供热量与慰藉的食物。所以在秋冬,口感扎实、风 味浓郁、能带来强烈满足感的产品更能直击人心。一款融合了黑巧的醇厚、布朗尼的绵密与焦糖的 香甜的产品,从第一口开始,就能为消费者提供无可替代的治愈能量! 巧克力榛子:风味社交的当红密码 巧克力与榛子的黄金组合是烘焙秋冬风味的基本盘 ,年年都会上新,年年都吃不腻。 它自带一种经典、高级而又亲切的基因,能轻易唤醒大众的味觉记忆。打开社交媒体,这组CP的搜 索量蹭蹭上升,从榛子巧克力抹酱到榛子巧克力蛋糕,这种组合凭借"香甜不腻、风味互补"的特 点,成为甜品师的创作热门,相当于为产品自带了"社交传播属性"。 当然甜品想要卖爆只有人气风味不够,还要有足够的话题度支撑。今年秋冬烘焙届最热门话题当然 是—— 饮品固体化! 今年好多烘焙店的"灵感来源"就是饮 ...
【书籍专题 · 如何开一家赚钱的餐厅】餐降低食品毛利成本
东京烘焙职业人· 2025-11-21 08:33
Core Viewpoint - The article emphasizes the importance of reducing food gross margin costs in restaurants to enhance profitability and operational efficiency through various strategies. Group 1: Cost Reduction Strategies - Establishing production standards and improving production mechanisms is essential for controlling costs and setting clear operational goals [2] - Clarifying responsibilities and creating a robust supervision and control mechanism across all production stages is necessary to ensure quality and cost management [4] - Enhancing employee skills and awareness regarding cost control is crucial, focusing on business skills, responsibility, and a culture of saving [7] Group 2: Menu and Resource Optimization - Optimizing menu structure to improve the comprehensive utilization of various raw materials while minimizing waste is vital for controlling cost increases [5] - Implementing an effective cost assessment and reward-punishment system based on performance metrics, such as return dish records, can help in evaluating employee contributions [5] Group 3: Modern Management Practices - Utilizing modern management techniques, such as computer systems for sales records and standard recipes, can streamline operations and enhance data management across various restaurant functions [8]
济南这家13年老店闭店!知名品牌多家门店停业,曾经“挤都挤不进去”
Qi Lu Wan Bao· 2025-11-21 07:03
近日,营业已有13年的85度C山师东路店发布闭店通知,该品牌就此在济南仅剩一家门店。不只85度 C,近年来,多乐之日、bread618、面包新语、皇家美孚……一个个曾红极一时的烘焙巨头纷纷陷入关 店、收缩的困境, 老牌烘焙店为何不"香"了?对此,记者进行了探访。 13年老店月底闭店 奈何好景不长,仅2023年下半年的六个月时间里,85度C济南经七路店、华龙路店、华山环宇城店、优 品汇店相继关停,迎来一波关店潮。 彼时,85度C济南一加盟商陈先生曾介绍:关店一方面是因为客单少了,业绩不行;另一方面则是因为 85度C大举进行品牌门店升级,要求重新装修,才可继续加盟,考虑到成本等多种因素,不少加盟商都 直接选择停业。 业内人士:门店亏损之外, 济南仅剩一家门店 11月18日,在85度C山师东路店内,不少消费者正在选购,部分货架已售罄。其门店张贴的闭店公告显 示,该门店将于11月30日晚闭店,如需订购蛋糕面包,可前往济南卧龙店。这意味着,85度C在济南市 场将仅剩一家门店。 提及闭店原因,该门店工作人员表示,该店虽在此经营已有13年,积累了不少老顾客,但由于房租合约 到期且房租较贵,利润不足,综合考虑之下决定闭店。 ...
【书籍专题 · 酸面包的细节】新鲜蚕豆面包沙拉
东京烘焙职业人· 2025-11-20 08:33
Group 1: Recipe Insights - The article presents a simple and delicious fava bean bread salad recipe, highlighting the use of fried bread cubes instead of traditional soaked bread [2] - The recipe serves 4 to 6 people and includes ingredients such as red onion, red wine vinegar, fava beans, bread cubes, and mint leaves [2] - A lemon vinaigrette is prepared with lemon zest, juice, sugar, olive oil, and salt, which is then mixed into the salad for flavor [4] Group 2: Industry Trends - The article mentions the opening of a new bakery by Haidilao, suggesting a focus on cost-effective offerings to attract customers [6] - It discusses the popularity of certain types of bread among foreign tourists in China, indicating a growing interest in diverse bakery products [6] - The article features interviews with industry veterans and competition winners, showcasing insights from experienced bakers and their successful strategies [7][9]