Group 1 - The 2025 New Consumption Creator Carnival and the 18th World Direct Selling Brand Festival will be held in Wuhan, focusing on innovation and opportunities [2] - Tianjin Hezhi Youde Pharmaceutical Co., Ltd. ranked 16th on the "2025 World Direct Selling Brand Influence 100 List" and received multiple awards including "2025 New Consumption Annual Influential Enterprise" and "2025 New Consumption Globalization Renewal Pioneer" [20][18] - The event aims to explore cutting-edge trends in the new consumption sector and identify potential business opportunities for sustainable development [4] Group 2 - Chairman Han Jinming, as the rotating chairman of the event, emphasized the importance of "renewal" in the context of domestic and international trends, and the digital age [9] - The company has been focusing on independent and continuous innovation, aiming for high-quality global development through digital transformation and sustainable practices [12] - The company plans to contribute to building a healthy community and promoting health culture as part of its future initiatives [23]

Core Insights - The article discusses the evolution of direct selling models in the context of digital transformation, emphasizing that new business forms like social e-commerce and live streaming are fundamentally rooted in traditional direct selling principles [1][21]. Group 1: Compliance as a Foundation - Compliance is essential for entrepreneurs seeking to leverage the benefits of the evolving business landscape, with legal qualifications being a fundamental requirement to mitigate legal risks [3][7]. - High-quality products are crucial for sustaining business models, as platforms must offer competitive and repeat-purchase products to thrive [4]. - Strong backing, including robust supply chain management and ongoing R&D investment, is vital for long-term competitiveness [5][7]. Group 2: Core Model - Standardized Operations - The core value of direct selling and its derivatives lies in creating an efficient system for "resource integration + interpersonal expansion," driven by network effects [9]. - Mature platforms provide standardized training, tools, IT systems, and support services, significantly lowering entry barriers for participants [10]. - Platforms consolidate extensive resources across product development, production, branding, logistics, payment, and customer service, allowing entrepreneurs to focus on network expansion and value delivery [11]. Group 3: Dual-Engine Mechanism - The unique appeal of direct selling for entrepreneurs is its dual-engine mechanism of "sustained income + replicable growth," offering a clear upward path for ordinary individuals [14]. - Sustained income encourages the establishment of stable customer bases and efficient teams, allowing for ongoing earnings based on team performance and customer loyalty [15]. - The replicability of successful methodologies and training systems enables team members to learn and duplicate success, leading to exponential income growth for team leaders [16]. Group 4: Digital Empowerment - The explosion of digital technology has not replaced direct selling logic but has instead enhanced its reach into broader fields, such as social e-commerce and platform economies [19][20]. - Social e-commerce leverages platforms like WeChat for community operations, effectively extending direct selling principles through real-time online connections [19]. - In the sharing economy, community group buying and local service platforms replicate direct selling's hierarchical expansion model, improving network growth and transaction efficiency [20]. Group 5: Key to Success - The key to success lies in understanding the core value of the model amidst the rapid evolution of business forms, with compliance platforms providing stability and model advantages driving growth [23]. - The combination of compliance, model advantages, and individual capabilities such as learning, execution, and leadership is essential for navigating the current business landscape [23].

Core Insights - Zinzino, a global direct sales company based in Sweden, has reported significant revenue growth, particularly in the Asia-Pacific region, which has increased by 387% [2][4] - The company's total revenue for April 2025 reached $26 million, marking a 54% year-on-year increase, while cumulative revenue from January to April 2025 reached $102 million, a 58% increase [2][4] - Zinzino's entry into the Chinese market is driven by the rapid expansion of the personalized nutrition and supplement market, which is projected to reach $615 million by 2024 and exceed $1.57 billion by 2030, with an annual growth rate of 16.4% [4][6] Revenue Growth - Zinzino's revenue in the Asia-Pacific region has shown remarkable growth, with a 387% increase, while North America also saw a 237% increase [4] - The company ranked 45th in the global direct selling top 100 with an annual sales figure of $200 million [2] Market Strategy - Zinzino's CEO emphasized that entering the Chinese market aligns with the growing demand for scientific and personalized health solutions [4] - The company plans to offer a comprehensive product range, particularly its flagship product, BalanceOil+, to help consumers manage their health [6] Challenges and Adaptations - The suspension of direct selling licenses in China has forced Zinzino to adopt a cross-border e-commerce model, which presents both challenges and opportunities [7][8] - The company faces the challenge of maintaining effective team motivation and business growth without the core incentives of direct selling [9] - Competition from established e-commerce giants in China necessitates innovative strategies for customer acquisition and operational efficiency [11] Future Outlook - The cross-border e-commerce model is seen as a temporary solution rather than a perfect substitute for direct selling, and Zinzino must navigate compliance issues to ensure a successful market presence [13] - The potential for success lies in leveraging product quality and compliance to build consumer trust, as evidenced by successful international health brands [11][13]