玩转技能促消 费！广东24所技 工院校联手打造 文明集市_南方 +_南方plus 岁末的广州北京 路商圈，千年商 道与岭南风情交 相辉映。12月19 日至28日，广东 24所技工院校联 手打造的广东省 技工院校文明集 市展区（下称技 工院校展区）正 式亮相。 作为广东首个以 文明实践为基 底，以惠民生、 促消费为目标的 集市活动，文明 集市促消费系列 活动集文化惠 民、文旅推介、 消费促进、技能 惠民于一体。技 工院校展区则紧 扣"匠心点亮生 活，技能促进消 费"主题，以"文 创雅集、非遗留 韵、粤菜师傅、 山水农情、交流 互动"五大板块 为载体，创新打 造集产教融合实 践、非遗活态传 承、城乡资源对 接、消费场景升 级于一体的特色 窗口。 一展尽享非遗乡 味"双丰收" 工艺大师展位 上，掌画、榄 雕、蛋雕等多个 领域的艺术瑰宝 集中呈现；指尖 翻飞，河源技师 学院师生用青春 创意晕染出扎染 的蓝白纹路；广 州市轻工技师学 院打造簪花互动 区，市民争相试 戴雅致造型。 在"传承不泥 古、创新不离 宗"的理念中， 众多参展院校将 广绣、广彩、新 会葵艺等非遗元 素与现代审美、 日常需求相结 合，推出家居用 品、 ...

Core Insights - The integration of digital technology is revitalizing traditional Chinese intangible cultural heritage (ICH), making it more fashionable and appealing to younger audiences [1] Group 1: Digital Transformation of ICH - The "Dali ICH Digital Treasure Box" was launched, showcasing nine national-level ICH projects through digital means, creating an interactive and immersive experience [3] - The project incorporates advanced technologies such as generative AI and modular design, allowing ICH to transition from mere display to experiential engagement [3] Group 2: Market Trends and Consumer Behavior - Online sales of ICH products have surged, with over 30,000 ICH brands on Taobao and sales reaching 9.42 billion yuan during this year's "Double 11" shopping festival, with a 10% increase in young consumers aged 18-24 [5] - The Douyin e-commerce report indicates that over 6.5 billion ICH items were sold in the past year, highlighting a growing trend among young consumers [5] - Content creators on Kuaishou have generated 13.55 million posts related to ICH, with video views reaching 178 billion, indicating significant engagement [5] Group 3: Collaboration and Future Prospects - Partnerships between cultural departments and gaming companies, such as Tencent and NetEase, aim to integrate ICH into gaming experiences, enhancing exposure and consumer interest [6][7] - The collaboration is expected to create a "virtual drives physical" model, promoting cultural tourism and increasing awareness of Yunnan's heritage [7] - The event signifies a collective effort among industry associations, government, media, and artisans to embed ICH into contemporary life, ensuring its sustainability and relevance [7]

Core Insights - The integration of culture and economy is driving rural revitalization, transforming traditional rural areas into vibrant cultural and economic hubs [1][4][5] - The rise of digital technology and media is reshaping the perception and engagement with rural areas, making them more visible and attractive to a broader audience [2][3] Group 1: Cultural Influence on Rural Development - Cultural elements are being digitized and modernized, such as the digitization of traditional embroidery and the use of live streaming for cultural events, which enhances the economic viability of rural areas [1][3] - The concept of "cultural confidence" is crucial, as it fosters a deeper connection to rural heritage and encourages local communities to engage with their cultural roots [2][4] Group 2: Economic Transformation through Cultural Engagement - The blending of culture and economy has led to significant economic benefits, exemplified by the increase in average annual income in rural areas, such as the rise from 3,500 yuan to 56,000 yuan in a specific village [3][4] - New cultural practices and events, such as rural tourism and agricultural festivals, are creating diverse economic opportunities and attracting visitors, thereby enhancing the local economy [2][3] Group 3: The Role of Technology in Cultural Promotion - Digital platforms are redefining rural engagement, with live streaming becoming a new form of agricultural activity, allowing for greater visibility and interaction with rural products and culture [2][3] - The use of technology in promoting cultural heritage is essential for creating a modern narrative around rural life, making it appealing to younger generations and tourists alike [1][2]

Core Insights - The article highlights the development of labor brands in Yan'an, Shaanxi Province, focusing on skill training and employment opportunities, which have become a significant aspect of the local economy [1][4] Group 1: Labor Brand Development - Yan'an has cultivated 22 distinctive labor brands, including 1 national, 2 provincial, 8 municipal, and 11 county-level brands, leading to over 150,000 employment opportunities and generating approximately 2.42 billion yuan in labor economic benefits [1] - The integration of intangible cultural heritage and skill value through labor brands has opened new employment channels [1] Group 2: Specific Labor Brands - The "Ansei Waist Drum" labor brand, represented by national intangible cultural heritage inheritor Gao Saidong, has trained numerous young performers, with team members earning an average of 60,000 to 70,000 yuan annually [2] - The "Wuqing Lamb Chopped Buckwheat Noodle Master" labor brand has created 13 service teams, with an average annual income exceeding 50,000 yuan, contributing to local economic growth [2] Group 3: Culinary and Agricultural Labor Brands - The "Shaanxi Farmer's Kitchen" series labor brands have transformed local culinary specialties into employment opportunities, with dishes like "Zizhong Pancakes" and "Ganquan Stir-fried Noodles" gaining wider recognition [3] - The "Yan'an Fruit Artist" labor brand has trained 1.336 million individuals, enhancing agricultural productivity and increasing farmers' income through standardized practices [4]

Core Insights - The "Minor Snow Festival Health Market" will take place from November 22 to 23, featuring over 60 intangible cultural heritage (ICH) skills and cultural brands, focusing on traditional health concepts and craftsmanship [1][2] Group 1: Health and Wellness - The event emphasizes the theme "Health is Just Right," showcasing three main sections: "Health Preservation," "Craftsmanship," and "Flavor Exploration" [1] - The "Health Preservation" section highlights traditional Chinese medicine practices, including the production of traditional medicinal pastes and health consultations [1] - Various health food techniques, such as the making of honey and walnut products, will be featured to promote winter nourishment [1] Group 2: Craftsmanship and Design - The "Craftsmanship" section presents a blend of traditional skills and modern design, allowing attendees to appreciate various handcraft techniques like palm weaving and nut carving [1] - Attendees can purchase exquisite cultural products that incorporate elements of intangible heritage from various vendors [1] Group 3: Culinary Experience - The "Flavor Exploration" section focuses on traditional foods, featuring local delicacies such as lamb dishes and traditional snacks that evoke regional sentiments [2] - Tea-making techniques and local brewing methods will also be showcased, highlighting the depth of tea culture [2] Group 4: Performances and Engagement - The event will include continuous performances, such as traditional opera and dance, enhancing the immersive experience for attendees [2] - Participants can collect stamps during the event to redeem custom cultural gifts, encouraging engagement [2]

Core Insights - The collaboration between Xiaomi and Zibo glass art has brought traditional craftsmanship into modern technology, allowing cultural heritage to reach a wider audience through smartphone screens [2][3] - The integration of Zibo glass art into micro-dramas has diversified the channels for cultural dissemination, making it more appealing to younger generations [3][4] Group 1: Cultural Integration - The "Liuli" technology art exhibition in Zibo showcases the fusion of traditional glass art with modern design, featuring works that embody Confucian culture and natural symbols [2] - The glass art, known as "fire sculpture," is crafted at high temperatures, emphasizing the meticulous nature of the traditional techniques [2] Group 2: Media and Popularity - The micro-drama "Liuli Qiyuan" has gained significant traction, ranking in the top four on streaming platforms shortly after its release, indicating a strong interest in the cultural narrative [3] - The production team conducted extensive research, interviewing over 50 artisans to ensure authenticity in portraying traditional glass-making techniques [3] Group 3: Youth Engagement - Young artisans like Sun Qiye are modernizing Zibo glass art to resonate with contemporary aesthetics, thereby attracting a younger audience [3][4] - The museum is exploring various integration paths for intangible cultural heritage with technology and tourism to enhance the visibility of Zibo glass art [4]

Group 1 - The 8th China International Import Expo is held in Shanghai from November 5 to 10, showcasing Nanjing's high-level openness through various economic and cultural exchange activities [1] - The "Nanjing and Stuttgart Friendly Cooperation City 30th Anniversary Exhibition" attracts numerous visitors [3] - The Jiangsu Cultural Exchange Exhibition area features the "Su Chao" championship trophy, drawing attention [5] Group 2 - Siemens showcases a 3D collaboration and verification platform using AI and digital twin technology, engaging visitors with a mechanical arm puzzle [7] - Su Mei Da Co., Ltd. presents a manned aircraft at the technology equipment exhibition area, capturing audience interest [9] - The exhibition area for friendly cities features Nanjing and Stuttgart, highlighting 30 years of cooperation in trade, technology, and culture under the theme "Double City Craftsmanship, Win-Win Future" [12] Group 3 - The Jiangsu Cultural Exchange Exhibition area prominently features Nanjing's traditional crafts, with seven time-honored brands showcasing new products and interactive experiences [15] - Nanjing Yunjin Research Institute presents innovative works that blend traditional craftsmanship with modern technology, demonstrating the heritage and evolution of Chinese intangible cultural heritage [17] - The "Jinling Elegance" section of the Jiangsu exhibition showcases the cultural charm and consumer trends of the ancient capital, with local enterprises presenting high-end equipment and AI technology [19]

Group 1 - The core highlight of the collective wedding is the deep integration and clever application of "AI" elements, with each couple wearing a smart wristband that synchronizes their heartbeats on a big screen during the ceremony [2] - The wedding features a digital "magpie bridge" where couples exchange rings and vows, with 3D-printed rings symbolizing love in the digital age [2] - The event includes a vibrant marketplace called "Shiquan Shimei" with four thematic areas: technology experience zone, heart signal station, intangible cultural heritage interaction area, and sweet support zone, showcasing local culture and high-tech interactive projects [2] Group 2 - The event connects local cultural heritage, technological innovation, and the personal happiness of young talents, reflecting the commitment of Gongshu District to talent development and creating a top-notch innovation and entrepreneurship environment [1][2] - A charity project named "Long Xiang Shou·Eternal Love" was launched to raise funds for elderly care services in Gongshu District and Chun'an County, emphasizing community support and social responsibility [2]

Core Viewpoint - Nanjing and Stuttgart are celebrating their 30th anniversary of friendship and cooperation through a joint exhibition at the 8th China International Import Expo, showcasing their achievements in trade, technology, and culture [2][4]. Group 1: Exhibition Highlights - The exhibition is themed "Dual City Craftsmanship, Win-Win Future," highlighting the fruitful results of collaboration between Nanjing and Stuttgart over the past three decades [4]. - The exhibition features a variety of traditional crafts and modern innovations, including Nanjing Yunjin's new products and interactive experiences that showcase intangible cultural heritage [11][13]. - The event attracted a large number of visitors, indicating strong interest in the cultural and technological exchanges presented [6][8]. Group 2: Technological Innovations - Nanjing enterprises showcased advanced technologies and high-end equipment, including Siemens' AI solutions and Su Mei Da's manned aircraft, emphasizing the city's innovative capabilities [21][23]. - The exhibition included a Tesla Cybertruck, marking its Asia-Pacific debut, which became a major attraction [27]. - Honeywell's future aviation theme area allowed visitors to experience simulated aircraft operations, further demonstrating the integration of technology and innovation [26]. Group 3: Cultural Exchange - The Jiangsu Cultural Exchange area featured traditional crafts from Nanjing, such as gold foil and cloud brocade, attracting significant attention from both domestic and international audiences [11][16]. - The exhibition served as a platform for cultural dialogue, with foreign visitors engaging actively with the showcased products and technologies [15][29].

Group 1 - The 8th China International Import Expo will be held in Shanghai from November 5 to 10, serving as an important platform for China's high-level opening-up and cultural exchange [1] - Jiangsu's cultural exchange activities will feature seven time-honored brands, showcasing the rich heritage and contemporary vitality of Jinling culture through new product launches and interactive experiences [1] - Nanjing Yunjin Research Institute will unveil two significant new products, including a cultural garment featuring auspicious bird patterns, showcasing advancements in traditional Yunjin weaving techniques [1] Group 2 - Shizhu Zhai will present the "Dough Plate Flower" intangible cultural heritage technique combined with digital innovations, highlighting the dialogue between traditional culture and modern sports [2] - The Zisha brand Huafengxiang will debut a special "Suhou" licensed product series, including a Zisha teapot themed around jasmine flowers and football elements, reflecting a blend of traditional craftsmanship and contemporary design [2] - Nanjing Zhengguanzhuang E-commerce Co. will introduce a "Suhou" licensed product, a football-themed soap that combines sports vitality with the essence of intangible heritage [2] Group 3 - Previous participation in the Import Expo has led to successful collaborations, such as discussions with LVMH Group executives, demonstrating the event's role in connecting traditional crafts with global buyers [3] - The Import Expo has provided a valuable platform for showcasing intangible cultural heritage and has facilitated connections with various industry peers, enhancing cultural confidence [3] - The focus on digitalization in previous years has allowed for a broader presentation of traditional techniques, further promoting Chinese culture on the global stage [3]