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新理念拓展旅游内涵与外延
Xin Lang Cai Jing· 2025-12-27 22:49
2025年,旅游的内涵与外延持续拓展,人们不再盲目追随热门景点或他人足迹,而是主动寻找契合自身 情绪价值、能够沉浸体验的理想生活方式,越来越多的旅游目的地正转型成为近悦远来、主客共享的美 好生活新空间。 神州无处不风景 临近2025年底,安徽小城广德凭借炖锅、奶茶、桃酥"三件套"走红,线上话题浏览量突破50亿,线下全 域过境游客已超过400万人次。不止广德,2025年,部分县域旅游发展增速赶超大中城市,山西隰县、 贵州榕江、河北正定等一批宝藏小城被网友们"挖"出,成功跻身网红打卡地。 从亚冬会助力"尔滨"冰雪旅游热潮,到"苏超"成就文体旅融合"超级现象";从安徽小城广德"三件套"刷 屏社交媒体,到外国游客对中国游、中国购热烈响应……2025年,旅游市场这些热点背后,蕴涵着人们 对美好生活的深切向往,也彰显了文旅扩大内需、拉动消费的巨大潜能。 我的行程我做主 从初夏至深秋,"苏超"用80多场比赛,在场内外踢出了一记记接地气、汇人气、聚财气的"好球"。 除了"苏超",2025年还有"川超""粤超""村超""浙BA"。体育赛事的流量,在场外转化为文商旅消费的增 量。"跟着赛事旅行""跟着影视旅行""跟着演唱会旅行" ...
科技赋能传统 “文化+”活态传承“潮”出消费新活力
Yang Shi Wang· 2025-11-24 11:12
Core Insights - The sixth "Yangtze River Delta International Cultural Industry Expo" was held in Shanghai, showcasing the overall image of the cultural industry in the Yangtze River Delta and establishing a platform for cooperation and transactions in the cultural industry both domestically and internationally [1] Group 1: Exhibition Overview - The exhibition area of this year's cultural expo reached 80,000 square meters, attracting over 1,500 cultural industry-related units and enterprises from the Yangtze River Delta and provinces like Guizhou and Jilin [4] - Various museums presented unique cultural and creative products, highlighting the diversity and richness of the cultural industry [4] Group 2: Featured Products and Innovations - Traditional cultural experiences such as Chinese herbal tea, traditional medicine consultations, and intangible cultural heritage products drew significant attention from attendees, showcasing a blend of traditional craftsmanship and innovative design [8] - Exhibitor Zhang Pengyu highlighted the integration of traditional elements like paper-cutting into DIY products, achieving daily retail sales of over 100 units for specific items [11] - Exhibitor Yuan Jun emphasized enhancing user experience through interactive content that allows audiences to engage from observation to immersive experiences [14] Group 3: Technological Integration - "Technology empowering cultural projects" emerged as a key highlight, with 33 immersive projects featuring new technologies, allowing audiences to explore cultural artifacts in detail and choose AR or VR experiences [15] Group 4: Visitor Engagement and Economic Impact - The expo launched the "Yangtze River Delta Travel Passport," enabling consumers to enjoy access to over 150 attractions and performances across multiple cities including Shanghai, Suzhou, Nanjing, Hangzhou, and Ma'anshan [17] - The event attracted a total of 120,000 visitors, with intended transactions and signed agreements amounting to 14.9 billion yuan [17]
“文旅+”点亮乡村经济
Jing Ji Ri Bao· 2025-10-17 21:43
Core Insights - The integration of cultural tourism and agriculture in Taiyuan has led to significant economic development and improved living standards for local residents [1][2] Group 1: Cultural Tourism Development - Taiyuan has adopted a "cultural tourism integration" strategy, leveraging top-level design and precise policy support to create new development paths [1] - The establishment of the first "On Protracted War" exhibition hall in Xipu Village highlights the focus on red tourism and non-material cultural heritage [1] - The village has received over 20,000 visitors from more than 200 organizations, showcasing the success of the "on-site teaching + situational experience" educational model [1] Group 2: Agricultural and Tourism Synergy - Jinyuan District serves as a model for deep integration of agriculture and cultural tourism, creating a development loop of "industry foundation - cultural tourism empowerment - shared benefits" [2] - The "Rice Dream Light" Ferris wheel and "Rice Front Small Forest" camping site have become popular tourist attractions, significantly boosting local tourism [2] - The "Rice Field Music Festival" attracted 42,000 attendees in 2024, generating over 18 million yuan in revenue, transforming rice fields into cultural tourism consumption spaces [2]
“赶集”庆双节 上街区烟火气里涌动消费新活力
Sou Hu Cai Jing· 2025-09-30 14:44
Core Viewpoint - The event "Happy Market for Double Festivals" in Zhengzhou's Shangjie District successfully stimulated consumer enthusiasm and showcased the area's economic vitality through diverse activities and participation from over a hundred businesses [1][3][12]. Group 1: Event Overview - The event was organized by multiple local government departments to promote consumption during the festive season [1][12]. - It featured eight functional areas including dining, retail, leisure, and cultural activities, effectively meeting diverse consumer needs [4][6]. Group 2: Consumer Engagement - The event attracted significant foot traffic, with many attendees expressing satisfaction and a desire for more frequent events [7][11]. - Interactive activities, such as traditional craft demonstrations and live cooking, enhanced the consumer experience and engagement [6][7]. Group 3: Economic Impact - Sales data indicated a substantial increase in business activity, with specific examples showing a fruit tea vendor selling over 500 cups, and a retail store exceeding 30,000 yuan in sales [9][12]. - The event not only boosted immediate sales but also encouraged ongoing consumer interest in local businesses [11][12]. Group 4: Future Initiatives - The local government plans to continue enhancing consumer offerings by focusing on night economy, commercial street improvements, and attracting new businesses [12].
“扎染之乡”博物馆里的镇馆之宝
Jing Ji Guan Cha Bao· 2025-09-16 05:44
Core Viewpoint - The article highlights the cultural significance and historical evolution of the tie-dye technique, particularly in the context of the Bai ethnic group in Dali, Yunnan, showcasing its status as a national intangible cultural heritage and its artistic value in contemporary society [1][2][3]. Group 1: Historical Background - The tie-dye technique, known as "Zha Ran," has ancient roots in China, with archaeological evidence dating back to the Eastern Jin Dynasty, making it one of the oldest dyeing techniques in the country [1][3]. - The technique was widely used in clothing during the Southern and Northern Dynasties, gaining popularity in the Tang Dynasty, where it became a fashionable style [1][3]. - The Bai ethnic group's connection to tie-dye is part of a broader historical narrative of cultural exchange in the region, particularly during the Han to Tang dynasties [2][3]. Group 2: Cultural Significance - The Dali region, particularly Xizhou, is recognized as the "hometown of Bai tie-dye," with the Dali Puzhen Bai Tie-Dye Museum serving as a cultural hub for this art form [1][2]. - The museum houses significant artifacts, including the "Mann King Worship Buddha" and the "Zhang Shengwen Scroll," which reflect the historical and artistic heritage of the Bai people [7][8]. - The flourishing of Buddhism in the Dali region during the Tang and Song dynasties is closely tied to the development of tie-dye, with many artworks depicting individuals in dyed garments [8]. Group 3: Contemporary Practice - Today, the tie-dye craft has evolved, with modern techniques emphasizing the use of natural fibers and intricate binding methods to create vibrant patterns [9]. - The process involves careful preparation, dyeing, and finishing, allowing for artistic exploration and innovation within the craft [9]. - The Dali Puzhen Bai Tie-Dye Museum also showcases contemporary works, indicating the ongoing relevance and adaptation of this traditional art form in modern times [9].
大理跨境电商郑州博览会大放异彩,特色展品受热捧,国际市场展新姿!
Sou Hu Cai Jing· 2025-09-02 03:29
Core Insights - The "2025 Zhengzhou International Cross-Border E-Commerce Trade Expo" was held from August 28 to 30, attracting over 30,000 professional visitors and featuring more than 400 source factories and nearly 100 cross-border e-commerce service companies [1][3] Group 1: Event Overview - The expo covered an exhibition area exceeding 20,000 square meters, showcasing the latest technological achievements and trends in the cross-border e-commerce sector [1] - Major international e-commerce platforms such as Amazon, Alibaba International Station, eBay, and TikTok Shop presented their latest strategies and success stories [3] Group 2: Dali's Participation - The Dali Cross-Border E-Commerce Comprehensive Pilot Zone was a highlight, featuring over 50 unique handicrafts and agricultural products, including silver jewelry, wood carvings, and high-quality milk and walnuts [3] - Dali's cross-border e-commerce enterprises reported high satisfaction with the expo, with one representative achieving impressive sales of hundreds of flower tea products on-site [5] Group 3: Strategic Importance - Dali is leveraging its geographical advantages and rich resources to align with national strategies such as the Belt and Road Initiative and the RCEP agreement, aiming to create a cross-border e-commerce Silk Road [8]
大理跨境电商闪耀郑州博览会,特色产品引爆全球采购热潮!
Sou Hu Cai Jing· 2025-09-01 21:52
Core Insights - The "2025 Zhengzhou International Cross-Border E-Commerce Trade Expo" was held from August 28 to 30, attracting over 30,000 professional visitors and featuring more than 400 source factories and nearly 100 cross-border e-commerce service enterprises [1][3] Group 1: Event Overview - The expo showcased the latest technological achievements and cutting-edge products in the cross-border e-commerce sector, providing a high-end platform for deep communication and cooperation among participants [1] - Major international e-commerce platforms such as Amazon, Alibaba International Station, eBay, and TikTok Shop presented their latest strategies and innovations in the cross-border e-commerce field [3] Group 2: Dali's Participation - The Dali Cross-Border E-Commerce Comprehensive Pilot Zone actively participated in the expo, showcasing over 50 unique handicrafts and agricultural products, including silverware, wood carvings, tie-dye, and high-quality milk and walnuts [3] - Dali's unique products attracted significant attention, with multiple buyers expressing interest in collaboration, aiming to expand Dali's international market presence through platforms like Amazon and Shopee [3][5] Group 3: Business Impact - Representatives from Dali's cross-border e-commerce enterprises praised the expo, with one reporting unexpected sales of over 200 flower tea products during the event [5] - Another representative expressed gratitude for the learning and networking opportunities, planning to establish a new cross-border store after gaining insights into Walmart's global e-commerce platform policies [5] Group 4: Strategic Positioning - Dali is leveraging its unique geographical position and rich product resources to capitalize on national and provincial development strategies, such as the "Belt and Road" initiative and the RCEP agreement [8] - The city aims to create a cross-border e-commerce Silk Road with Dali characteristics, contributing uniquely to the prosperity of the cross-border e-commerce industry [8]
大理跨境电商郑州博览会大放异彩,特色展品成焦点!
Sou Hu Cai Jing· 2025-09-01 18:10
Core Insights - The "2025 Zhengzhou International Cross-Border E-Commerce Trade Expo" took place from August 28 to 30, focusing on the theme "Buy Global, Sell Global" and gathering global e-commerce industry elites and pioneers [1] Group 1: Event Scale and Participation - The expo featured an exhibition area exceeding 20,000 square meters, attracting nearly 100 cross-border e-commerce service companies and over 400 source factories, with professional audience attendance surpassing 30,000 [3] - Major international and domestic e-commerce platforms such as Amazon, Walmart, Alibaba International Station, Taobao Global, eBay, TikTok Shop, Coupang, and Shein showcased their latest achievements and innovations in the cross-border e-commerce sector [3] Group 2: Dali's Participation and Product Showcase - The Dali Cross-Border E-Commerce Comprehensive Pilot Zone actively participated, presenting over 50 unique Dali specialty handicrafts and agricultural products, including exquisite silverware, wood carvings, tie-dye, ethnic ornaments, and high-quality dairy products, walnuts, edible fungi, black garlic, and tea [3][5] - Dali's representatives expressed high appreciation for the expo, with one representative achieving significant sales of over 200 flower tea products on-site and planning to continue participating in such events to reach more global consumers [5] Group 3: Strategic Opportunities for Dali - Dali is leveraging its unique geographical advantages and rich product resources to seize major national and provincial strategic opportunities, such as the "Belt and Road" initiative, RCEP agreement, and the construction of a radiation center towards South Asia and Southeast Asia [7] - The city aims to explore and innovate continuously, striving to create its own cross-border e-commerce Silk Road and contribute to the prosperous development of the cross-border e-commerce industry [7]
大理跨境电商闪耀郑州博览会,特色产品受热捧!
Sou Hu Cai Jing· 2025-09-01 12:49
Core Insights - The "2025 Zhengzhou International Cross-Border E-Commerce Trade Expo" successfully concluded, focusing on the theme of "buying globally, selling globally" [1] - The event showcased the vibrant growth of the cross-border e-commerce industry, attracting global e-commerce elites [1] Group 1: Event Scale and Participation - The expo covered an exhibition area of over 20,000 square meters, featuring nearly 100 cross-border e-commerce service companies and over 400 source factories [3] - More than 30,000 professional visitors attended, with participation from renowned e-commerce platforms such as Amazon, Walmart, Alibaba International Station, and TikTok Shop [3] Group 2: Dali's Participation - The Dali Cross-Border E-Commerce Comprehensive Pilot Zone actively participated, showcasing over 50 unique handicrafts and agricultural products [5] - Dali's featured products included silverware, wood carvings, and high-quality dairy products, attracting significant attention from attendees [5] Group 3: Business Opportunities and Collaborations - Dali's representatives reported successful interactions, with 68 procurement agreements reached, leading to product listings on platforms like Amazon and Shopee [6] - A Dali enterprise representative highlighted the sale of over 200 tea packages during the event, indicating strong market interest [8] Group 4: Strategic Development - Dali is leveraging its geographical advantages to capitalize on national strategies such as the Belt and Road Initiative and RCEP, aiming to establish its own cross-border e-commerce silk road [10] - The region is focused on enhancing its contributions to the development of the cross-border e-commerce sector through strategic positioning and product uniqueness [10]
大理特色跨境电商产品亮相2025 郑州国际跨境电商交易博览会!
Sou Hu Cai Jing· 2025-09-01 09:31
Group 1 - The "2025 Zhengzhou International Cross-Border E-Commerce Trade Expo" was successfully held from August 28 to 30, 2025, attracting nearly 100 cross-border e-commerce service enterprises and over 400 source factories, with more than 30,000 professional visitors and an exhibition area exceeding 20,000 square meters [1][3]. - The expo focused on the entire supply chain of cross-border e-commerce, featuring well-known platforms such as Amazon, Walmart, Alibaba International Station, Taobao Overseas, eBay, TikTok Shop, Coupang, and Shein, along with service enterprises in logistics, payment, compliance, overseas warehouses, and supply chain [3][5]. - Dali's cross-border e-commerce association showcased over 50 unique handicrafts and agricultural products, promoting the Dali cross-border e-commerce comprehensive pilot zone through various methods, including promotional videos and on-site introductions [5][9]. Group 2 - Dali's cross-border e-commerce representatives reported exceeding expectations at the event, with significant sales of their flower tea and plans to participate in future activities to reach a global audience [7]. - The representatives expressed gratitude for the learning opportunities provided by the Dali Commerce Bureau, highlighting the competitive nature of cross-border e-commerce platforms and the favorable policies of Walmart's global e-commerce platform [7][9]. - Dali aims to leverage its geographical advantages and product characteristics to create its own cross-border e-commerce "Silk Road," capitalizing on national and provincial development strategies such as the Belt and Road Initiative and RCEP [9].