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非遗+文创+研学 沉浸式体验乡土年俗
Xin Lang Cai Jing· 2026-02-18 23:27
来到小陶村,你一定要逛一逛这里的"市集"。市集上不仅有各类手工文创,还有非遗产品,游客们还可以亲身体验一把,乡村文旅在这里融合"破圈"。 小陶村,是一个历史悠久的江南村落,从空中俯瞰,整个小陶村被天然水域分成五个部分,形成五福临村的格局。这里聚集了一批乡村创客,村咖、文创市 集、乡村音乐会等新业态兴起。在村子里,你可以去咖啡店喝上一杯现磨的咖啡,也可以静下来去书店看看,还有陶艺店和手作店,你能想到的吃喝玩乐, 在这里都能实现。 这两年,当地引入了"大学小镇"的模式,小陶村提供场地和装修,大学带来专业人才,双方一起给来村里创业的年轻人一次"折腾"的机会。 如今,18家文创、艺创类工作室相继入驻小陶村,同时引入民宿、窑烤面包等业态,一个颇具文艺和烟火气息的和美乡村初具规模。 现在的小陶村,每逢周末和节假日,都有不少游客过来游玩。游客多了,村民也得到了实惠,在家门口开民宿,卖卖自家种的土特产品,有的还给游客当起 了导游。在刚刚过去的2025年,这里累计吸引游客超3万人次,拉动消费300多万元。 品美食 赏非遗 山水田园间欢喜过大年 今年春节,乡村旅游持续升温,越来越多的游客将目光转向县域和特色村落,大家不再只是单纯 ...
非遗聚人心 口袋鼓起来
Xin Lang Cai Jing· 2026-02-14 20:53
这项玩具类非物质文化遗产项目,是当天社区非遗集市上人气最旺的摊位之一。广场上,14个非遗摊位 沿道路铺开,草编、香包、剪纸、糖画、面塑依次亮相,踩高跷、敲锣鼓、抬花轿的表演穿插其间。这 场由社区举办的非遗集市汇聚43位非物质文化遗产代表性传承人和相关手艺人,其中七成摊主及表演者 是社区居民。现场,吆喝声、欢笑声此起彼伏,让这个全市最大的经济适用房和廉租房集中社区年味十 足。 九里新苑社区有4260户居民,其中12栋楼723户为廉租房,居民多为各区县的低保户、残疾人等困难群 众。"11年前刚接手社区时,不少困难居民没增收渠道,邻里矛盾也多。"九里新苑社区党支部书记魏传 龙回忆,看着这些散落在社区角落、缺乏归属感的困难群众,他心里急得慌,"单纯送米送油只能解一 时之困,得找条让大家长期有奔头的路,用文化把人心聚起来,用手艺让口袋鼓起来。" (来源:新华日报) □ 本报记者 岳 旭 "左手握稳,右手轻撸绳子,听听这猫叫多像!"2月4日,腊月十七,徐州市鼓楼区九里街道九里新苑社 区南门广场上,62岁的徐文强师傅正手把手教孩子们玩"拉猫"。特制泥土捏成的小猫,空心腹腔配着薄 纸鼓面,轻轻拉动引线,"喵呜""呱呱"的仿真 ...
(新春走基层)宁夏银川:文化馆里乐享新春文化盛宴
Zhong Guo Xin Wen Wang· 2026-02-13 00:23
(新春走基层)宁夏银川:文化馆里乐享新春文化盛宴 中新网银川2月12日电 (记者 李佩珊)2月12日,宁夏银川市文化馆内暖意融融、热闹非凡,一场集非遗 展示、年俗体验、文艺展演于一体的"文化馆里过大年"主题活动精彩启幕。非遗代表性传承人、市民与 留学生代表相聚于此,在沉浸式文化体验中感受中华优秀传统文化魅力,共赴一场喜庆祥和的新春之 约。 年味市集上,贺兰砚、刺绣、皮影、扎染、葫芦烙刻画等宁夏本土非遗代表性项目集中展示,一件件匠 心之作吸引众人驻足观赏、交流体验,为传统技艺搭建起走近大众的鲜活平台。民间花鸟字画自治区级 非遗代表性传承人宋笑珍表示,集中展示交流有助于民间技艺活态传承,让文化根脉在新时代薪火相 传。 活动现场,精彩纷呈的"艺韵新春"文艺展演轮番上演。宁夏小曲婉转悠扬,杂技变脸精彩纷呈,秦腔与 箜篌跨界合奏尽显传统与创新交融之美,"新花儿少年"展现塞上江南独特风情。现场还有留学生代表登 台献艺,以歌声与舞蹈演绎中外文化交流的美好图景,成为现场一道独特风景。同时,传统文化知识问 答、年味成语接龙等互动环节趣味十足,让现场洋溢着轻松愉悦的节日氛围。 银川市文化馆负责人表示,春节期间,文化馆将持续打造综 ...
非遗新地标 让千年技艺“触手可及”
Xin Lang Cai Jing· 2026-01-18 17:25
Core Viewpoint - The newly unveiled Intangible Cultural Heritage Experience Center in Dujiangyan City serves as a cultural landmark, integrating traditional craftsmanship with modern experiences, showcasing the revival of ancient skills [1]. Group 1: Cultural Significance - The center represents a systematic integration and innovative presentation of 51 intangible cultural heritage resources from the city [1]. - It features micro-landscapes inspired by the Dujiangyan irrigation system, highlighting the region's ecological and cultural richness [1]. Group 2: Visitor Experience - Visitors can engage in hands-on experiences with traditional crafts such as bamboo weaving and tie-dyeing in the handmade cultural workshop [1]. - The center includes a traditional brewing workshop where visitors can observe the ancient techniques passed down through five generations [1].
山水不言自有声
Xin Lang Cai Jing· 2026-01-12 18:00
Core Viewpoint - The article emphasizes the deep emotional connection between the Naxi people and their natural environment, showcasing how their cultural practices, such as tie-dyeing and traditional medicine, embody this relationship [6]. Group 1: Cultural Practices - The tie-dyeing craft is presented as a living history, where each stitch and pattern reflects the ancestral stories and the passage of time [1][3]. - The local herbal medicine practice highlights the belief that every plant has a spirit, emphasizing a holistic approach to healing that encompasses both physical and emotional well-being [3]. Group 2: Natural Environment - The description of Yulong Snow Mountain reveals its majestic beauty and the unexpected lushness of its mid-elevations, contrasting with the initial perception of desolation at higher altitudes [2]. - The natural landscape is portrayed as a nurturing entity, with the local people integrating their emotions and traditions into their interactions with the environment [5]. Group 3: Emotional Connection - The interactions with local artisans and the sharing of handmade gifts illustrate a sense of community and familial bonds that transcend monetary value [2]. - The concluding reflections on the enduring nature of these cultural expressions suggest a timeless connection between the Naxi people and their surroundings, symbolized by the phrase "like mountains enduring, like waters flowing" [5][6].
新理念拓展旅游内涵与外延
Xin Lang Cai Jing· 2025-12-27 22:49
Group 1 - The tourism market is evolving, with travelers seeking experiences that resonate with their emotional values rather than just following popular destinations [1][5] - The integration of sports, culture, and tourism is driving new consumption patterns, as seen in events like "Su Super" and the rise of experiential travel [2][3] - Emerging tourist destinations, particularly in county areas, are gaining popularity, with places like Guangde attracting significant attention and visitor numbers [4][5] Group 2 - The trend of "reverse purchasing" is gaining traction, with foreign tourists increasingly interested in deep cultural experiences and shopping during their visits to China [7][8] - The facilitation of inbound tourism through improved visa policies and payment systems is enhancing the shopping experience for international visitors, leading to a notable increase in consumer spending [7][8] - The growth in inbound tourist shopping is reflected in a significant rise in transaction volumes, supported by optimized banking services and efficient tax refund processes [8]
科技赋能传统 “文化+”活态传承“潮”出消费新活力
Yang Shi Wang· 2025-11-24 11:12
Core Insights - The sixth "Yangtze River Delta International Cultural Industry Expo" was held in Shanghai, showcasing the overall image of the cultural industry in the Yangtze River Delta and establishing a platform for cooperation and transactions in the cultural industry both domestically and internationally [1] Group 1: Exhibition Overview - The exhibition area of this year's cultural expo reached 80,000 square meters, attracting over 1,500 cultural industry-related units and enterprises from the Yangtze River Delta and provinces like Guizhou and Jilin [4] - Various museums presented unique cultural and creative products, highlighting the diversity and richness of the cultural industry [4] Group 2: Featured Products and Innovations - Traditional cultural experiences such as Chinese herbal tea, traditional medicine consultations, and intangible cultural heritage products drew significant attention from attendees, showcasing a blend of traditional craftsmanship and innovative design [8] - Exhibitor Zhang Pengyu highlighted the integration of traditional elements like paper-cutting into DIY products, achieving daily retail sales of over 100 units for specific items [11] - Exhibitor Yuan Jun emphasized enhancing user experience through interactive content that allows audiences to engage from observation to immersive experiences [14] Group 3: Technological Integration - "Technology empowering cultural projects" emerged as a key highlight, with 33 immersive projects featuring new technologies, allowing audiences to explore cultural artifacts in detail and choose AR or VR experiences [15] Group 4: Visitor Engagement and Economic Impact - The expo launched the "Yangtze River Delta Travel Passport," enabling consumers to enjoy access to over 150 attractions and performances across multiple cities including Shanghai, Suzhou, Nanjing, Hangzhou, and Ma'anshan [17] - The event attracted a total of 120,000 visitors, with intended transactions and signed agreements amounting to 14.9 billion yuan [17]
“文旅+”点亮乡村经济
Jing Ji Ri Bao· 2025-10-17 21:43
Core Insights - The integration of cultural tourism and agriculture in Taiyuan has led to significant economic development and improved living standards for local residents [1][2] Group 1: Cultural Tourism Development - Taiyuan has adopted a "cultural tourism integration" strategy, leveraging top-level design and precise policy support to create new development paths [1] - The establishment of the first "On Protracted War" exhibition hall in Xipu Village highlights the focus on red tourism and non-material cultural heritage [1] - The village has received over 20,000 visitors from more than 200 organizations, showcasing the success of the "on-site teaching + situational experience" educational model [1] Group 2: Agricultural and Tourism Synergy - Jinyuan District serves as a model for deep integration of agriculture and cultural tourism, creating a development loop of "industry foundation - cultural tourism empowerment - shared benefits" [2] - The "Rice Dream Light" Ferris wheel and "Rice Front Small Forest" camping site have become popular tourist attractions, significantly boosting local tourism [2] - The "Rice Field Music Festival" attracted 42,000 attendees in 2024, generating over 18 million yuan in revenue, transforming rice fields into cultural tourism consumption spaces [2]
“赶集”庆双节 上街区烟火气里涌动消费新活力
Sou Hu Cai Jing· 2025-09-30 14:44
Core Viewpoint - The event "Happy Market for Double Festivals" in Zhengzhou's Shangjie District successfully stimulated consumer enthusiasm and showcased the area's economic vitality through diverse activities and participation from over a hundred businesses [1][3][12]. Group 1: Event Overview - The event was organized by multiple local government departments to promote consumption during the festive season [1][12]. - It featured eight functional areas including dining, retail, leisure, and cultural activities, effectively meeting diverse consumer needs [4][6]. Group 2: Consumer Engagement - The event attracted significant foot traffic, with many attendees expressing satisfaction and a desire for more frequent events [7][11]. - Interactive activities, such as traditional craft demonstrations and live cooking, enhanced the consumer experience and engagement [6][7]. Group 3: Economic Impact - Sales data indicated a substantial increase in business activity, with specific examples showing a fruit tea vendor selling over 500 cups, and a retail store exceeding 30,000 yuan in sales [9][12]. - The event not only boosted immediate sales but also encouraged ongoing consumer interest in local businesses [11][12]. Group 4: Future Initiatives - The local government plans to continue enhancing consumer offerings by focusing on night economy, commercial street improvements, and attracting new businesses [12].
“扎染之乡”博物馆里的镇馆之宝
Jing Ji Guan Cha Bao· 2025-09-16 05:44
Core Viewpoint - The article highlights the cultural significance and historical evolution of the tie-dye technique, particularly in the context of the Bai ethnic group in Dali, Yunnan, showcasing its status as a national intangible cultural heritage and its artistic value in contemporary society [1][2][3]. Group 1: Historical Background - The tie-dye technique, known as "Zha Ran," has ancient roots in China, with archaeological evidence dating back to the Eastern Jin Dynasty, making it one of the oldest dyeing techniques in the country [1][3]. - The technique was widely used in clothing during the Southern and Northern Dynasties, gaining popularity in the Tang Dynasty, where it became a fashionable style [1][3]. - The Bai ethnic group's connection to tie-dye is part of a broader historical narrative of cultural exchange in the region, particularly during the Han to Tang dynasties [2][3]. Group 2: Cultural Significance - The Dali region, particularly Xizhou, is recognized as the "hometown of Bai tie-dye," with the Dali Puzhen Bai Tie-Dye Museum serving as a cultural hub for this art form [1][2]. - The museum houses significant artifacts, including the "Mann King Worship Buddha" and the "Zhang Shengwen Scroll," which reflect the historical and artistic heritage of the Bai people [7][8]. - The flourishing of Buddhism in the Dali region during the Tang and Song dynasties is closely tied to the development of tie-dye, with many artworks depicting individuals in dyed garments [8]. Group 3: Contemporary Practice - Today, the tie-dye craft has evolved, with modern techniques emphasizing the use of natural fibers and intricate binding methods to create vibrant patterns [9]. - The process involves careful preparation, dyeing, and finishing, allowing for artistic exploration and innovation within the craft [9]. - The Dali Puzhen Bai Tie-Dye Museum also showcases contemporary works, indicating the ongoing relevance and adaptation of this traditional art form in modern times [9].