扎染
Search documents
科技赋能传统 “文化+”活态传承“潮”出消费新活力
Yang Shi Wang· 2025-11-24 11:12
央视网消息:最近,第六届"长三角国际文化产业博览会",在上海国家会展中心举行,集中展示长三角文化产业整体形象,搭建长 三角及中外文化产业的合作交易平台。 记者在现场发现,中药茶饮、中医问诊、非遗产品及传统文化体验等展位吸引了众多观众的目光。其中包括扎染、花灯、刺绣、古 法竹纸、缂丝等项目,无不体现出传统技艺与创新设计的完美融合。 参展商张鹏宇介绍,把剪纸还有一些传统元素融合到产品里,做出像醒狮、葫芦这一系列带有吉祥寓意的手工类DIY产品。同时, 他们也做了一些更加新的工艺,利用棉纸实现香氛效果。单说这一款产品,每天零售达到100多个。 本届长三角文博会展览面积达8万平方米,吸引了来自长三角及贵州、吉林等超过1500家文化产业相关单位和企业参展。多地博物 院也纷纷带来了独具匠心的文创精品。 参展商袁俊表示,帮助更多文旅、文博的受众,能够在接受内容体验时,从观赏一直到沉浸体验,能够有很好的交互,提升用户的 消费体验。 "科技赋能文化项目"也成为本届展会的一大亮点,共有33个沉浸式项目亮相,各种新技术新体验纷纷登场。包括敦煌文化、秦朝咸 阳宫廷、越剧昆曲古戏台等,观众不仅能沉浸式观察文物细节,还可以根据自己喜好选择 ...
“文旅+”点亮乡村经济
Jing Ji Ri Bao· 2025-10-17 21:43
Core Insights - The integration of cultural tourism and agriculture in Taiyuan has led to significant economic development and improved living standards for local residents [1][2] Group 1: Cultural Tourism Development - Taiyuan has adopted a "cultural tourism integration" strategy, leveraging top-level design and precise policy support to create new development paths [1] - The establishment of the first "On Protracted War" exhibition hall in Xipu Village highlights the focus on red tourism and non-material cultural heritage [1] - The village has received over 20,000 visitors from more than 200 organizations, showcasing the success of the "on-site teaching + situational experience" educational model [1] Group 2: Agricultural and Tourism Synergy - Jinyuan District serves as a model for deep integration of agriculture and cultural tourism, creating a development loop of "industry foundation - cultural tourism empowerment - shared benefits" [2] - The "Rice Dream Light" Ferris wheel and "Rice Front Small Forest" camping site have become popular tourist attractions, significantly boosting local tourism [2] - The "Rice Field Music Festival" attracted 42,000 attendees in 2024, generating over 18 million yuan in revenue, transforming rice fields into cultural tourism consumption spaces [2]
“赶集”庆双节 上街区烟火气里涌动消费新活力
Sou Hu Cai Jing· 2025-09-30 14:44
Core Viewpoint - The event "Happy Market for Double Festivals" in Zhengzhou's Shangjie District successfully stimulated consumer enthusiasm and showcased the area's economic vitality through diverse activities and participation from over a hundred businesses [1][3][12]. Group 1: Event Overview - The event was organized by multiple local government departments to promote consumption during the festive season [1][12]. - It featured eight functional areas including dining, retail, leisure, and cultural activities, effectively meeting diverse consumer needs [4][6]. Group 2: Consumer Engagement - The event attracted significant foot traffic, with many attendees expressing satisfaction and a desire for more frequent events [7][11]. - Interactive activities, such as traditional craft demonstrations and live cooking, enhanced the consumer experience and engagement [6][7]. Group 3: Economic Impact - Sales data indicated a substantial increase in business activity, with specific examples showing a fruit tea vendor selling over 500 cups, and a retail store exceeding 30,000 yuan in sales [9][12]. - The event not only boosted immediate sales but also encouraged ongoing consumer interest in local businesses [11][12]. Group 4: Future Initiatives - The local government plans to continue enhancing consumer offerings by focusing on night economy, commercial street improvements, and attracting new businesses [12].
“扎染之乡”博物馆里的镇馆之宝
Jing Ji Guan Cha Bao· 2025-09-16 05:44
Core Viewpoint - The article highlights the cultural significance and historical evolution of the tie-dye technique, particularly in the context of the Bai ethnic group in Dali, Yunnan, showcasing its status as a national intangible cultural heritage and its artistic value in contemporary society [1][2][3]. Group 1: Historical Background - The tie-dye technique, known as "Zha Ran," has ancient roots in China, with archaeological evidence dating back to the Eastern Jin Dynasty, making it one of the oldest dyeing techniques in the country [1][3]. - The technique was widely used in clothing during the Southern and Northern Dynasties, gaining popularity in the Tang Dynasty, where it became a fashionable style [1][3]. - The Bai ethnic group's connection to tie-dye is part of a broader historical narrative of cultural exchange in the region, particularly during the Han to Tang dynasties [2][3]. Group 2: Cultural Significance - The Dali region, particularly Xizhou, is recognized as the "hometown of Bai tie-dye," with the Dali Puzhen Bai Tie-Dye Museum serving as a cultural hub for this art form [1][2]. - The museum houses significant artifacts, including the "Mann King Worship Buddha" and the "Zhang Shengwen Scroll," which reflect the historical and artistic heritage of the Bai people [7][8]. - The flourishing of Buddhism in the Dali region during the Tang and Song dynasties is closely tied to the development of tie-dye, with many artworks depicting individuals in dyed garments [8]. Group 3: Contemporary Practice - Today, the tie-dye craft has evolved, with modern techniques emphasizing the use of natural fibers and intricate binding methods to create vibrant patterns [9]. - The process involves careful preparation, dyeing, and finishing, allowing for artistic exploration and innovation within the craft [9]. - The Dali Puzhen Bai Tie-Dye Museum also showcases contemporary works, indicating the ongoing relevance and adaptation of this traditional art form in modern times [9].
大理跨境电商郑州博览会大放异彩,特色展品受热捧,国际市场展新姿!
Sou Hu Cai Jing· 2025-09-02 03:29
Core Insights - The "2025 Zhengzhou International Cross-Border E-Commerce Trade Expo" was held from August 28 to 30, attracting over 30,000 professional visitors and featuring more than 400 source factories and nearly 100 cross-border e-commerce service companies [1][3] Group 1: Event Overview - The expo covered an exhibition area exceeding 20,000 square meters, showcasing the latest technological achievements and trends in the cross-border e-commerce sector [1] - Major international e-commerce platforms such as Amazon, Alibaba International Station, eBay, and TikTok Shop presented their latest strategies and success stories [3] Group 2: Dali's Participation - The Dali Cross-Border E-Commerce Comprehensive Pilot Zone was a highlight, featuring over 50 unique handicrafts and agricultural products, including silver jewelry, wood carvings, and high-quality milk and walnuts [3] - Dali's cross-border e-commerce enterprises reported high satisfaction with the expo, with one representative achieving impressive sales of hundreds of flower tea products on-site [5] Group 3: Strategic Importance - Dali is leveraging its geographical advantages and rich resources to align with national strategies such as the Belt and Road Initiative and the RCEP agreement, aiming to create a cross-border e-commerce Silk Road [8]
大理跨境电商闪耀郑州博览会,特色产品引爆全球采购热潮!
Sou Hu Cai Jing· 2025-09-01 21:52
Core Insights - The "2025 Zhengzhou International Cross-Border E-Commerce Trade Expo" was held from August 28 to 30, attracting over 30,000 professional visitors and featuring more than 400 source factories and nearly 100 cross-border e-commerce service enterprises [1][3] Group 1: Event Overview - The expo showcased the latest technological achievements and cutting-edge products in the cross-border e-commerce sector, providing a high-end platform for deep communication and cooperation among participants [1] - Major international e-commerce platforms such as Amazon, Alibaba International Station, eBay, and TikTok Shop presented their latest strategies and innovations in the cross-border e-commerce field [3] Group 2: Dali's Participation - The Dali Cross-Border E-Commerce Comprehensive Pilot Zone actively participated in the expo, showcasing over 50 unique handicrafts and agricultural products, including silverware, wood carvings, tie-dye, and high-quality milk and walnuts [3] - Dali's unique products attracted significant attention, with multiple buyers expressing interest in collaboration, aiming to expand Dali's international market presence through platforms like Amazon and Shopee [3][5] Group 3: Business Impact - Representatives from Dali's cross-border e-commerce enterprises praised the expo, with one reporting unexpected sales of over 200 flower tea products during the event [5] - Another representative expressed gratitude for the learning and networking opportunities, planning to establish a new cross-border store after gaining insights into Walmart's global e-commerce platform policies [5] Group 4: Strategic Positioning - Dali is leveraging its unique geographical position and rich product resources to capitalize on national and provincial development strategies, such as the "Belt and Road" initiative and the RCEP agreement [8] - The city aims to create a cross-border e-commerce Silk Road with Dali characteristics, contributing uniquely to the prosperity of the cross-border e-commerce industry [8]
大理跨境电商郑州博览会大放异彩,特色展品成焦点!
Sou Hu Cai Jing· 2025-09-01 18:10
Core Insights - The "2025 Zhengzhou International Cross-Border E-Commerce Trade Expo" took place from August 28 to 30, focusing on the theme "Buy Global, Sell Global" and gathering global e-commerce industry elites and pioneers [1] Group 1: Event Scale and Participation - The expo featured an exhibition area exceeding 20,000 square meters, attracting nearly 100 cross-border e-commerce service companies and over 400 source factories, with professional audience attendance surpassing 30,000 [3] - Major international and domestic e-commerce platforms such as Amazon, Walmart, Alibaba International Station, Taobao Global, eBay, TikTok Shop, Coupang, and Shein showcased their latest achievements and innovations in the cross-border e-commerce sector [3] Group 2: Dali's Participation and Product Showcase - The Dali Cross-Border E-Commerce Comprehensive Pilot Zone actively participated, presenting over 50 unique Dali specialty handicrafts and agricultural products, including exquisite silverware, wood carvings, tie-dye, ethnic ornaments, and high-quality dairy products, walnuts, edible fungi, black garlic, and tea [3][5] - Dali's representatives expressed high appreciation for the expo, with one representative achieving significant sales of over 200 flower tea products on-site and planning to continue participating in such events to reach more global consumers [5] Group 3: Strategic Opportunities for Dali - Dali is leveraging its unique geographical advantages and rich product resources to seize major national and provincial strategic opportunities, such as the "Belt and Road" initiative, RCEP agreement, and the construction of a radiation center towards South Asia and Southeast Asia [7] - The city aims to explore and innovate continuously, striving to create its own cross-border e-commerce Silk Road and contribute to the prosperous development of the cross-border e-commerce industry [7]
大理跨境电商闪耀郑州博览会,特色产品受热捧!
Sou Hu Cai Jing· 2025-09-01 12:49
Core Insights - The "2025 Zhengzhou International Cross-Border E-Commerce Trade Expo" successfully concluded, focusing on the theme of "buying globally, selling globally" [1] - The event showcased the vibrant growth of the cross-border e-commerce industry, attracting global e-commerce elites [1] Group 1: Event Scale and Participation - The expo covered an exhibition area of over 20,000 square meters, featuring nearly 100 cross-border e-commerce service companies and over 400 source factories [3] - More than 30,000 professional visitors attended, with participation from renowned e-commerce platforms such as Amazon, Walmart, Alibaba International Station, and TikTok Shop [3] Group 2: Dali's Participation - The Dali Cross-Border E-Commerce Comprehensive Pilot Zone actively participated, showcasing over 50 unique handicrafts and agricultural products [5] - Dali's featured products included silverware, wood carvings, and high-quality dairy products, attracting significant attention from attendees [5] Group 3: Business Opportunities and Collaborations - Dali's representatives reported successful interactions, with 68 procurement agreements reached, leading to product listings on platforms like Amazon and Shopee [6] - A Dali enterprise representative highlighted the sale of over 200 tea packages during the event, indicating strong market interest [8] Group 4: Strategic Development - Dali is leveraging its geographical advantages to capitalize on national strategies such as the Belt and Road Initiative and RCEP, aiming to establish its own cross-border e-commerce silk road [10] - The region is focused on enhancing its contributions to the development of the cross-border e-commerce sector through strategic positioning and product uniqueness [10]
大理特色跨境电商产品亮相2025 郑州国际跨境电商交易博览会!
Sou Hu Cai Jing· 2025-09-01 09:31
Group 1 - The "2025 Zhengzhou International Cross-Border E-Commerce Trade Expo" was successfully held from August 28 to 30, 2025, attracting nearly 100 cross-border e-commerce service enterprises and over 400 source factories, with more than 30,000 professional visitors and an exhibition area exceeding 20,000 square meters [1][3]. - The expo focused on the entire supply chain of cross-border e-commerce, featuring well-known platforms such as Amazon, Walmart, Alibaba International Station, Taobao Overseas, eBay, TikTok Shop, Coupang, and Shein, along with service enterprises in logistics, payment, compliance, overseas warehouses, and supply chain [3][5]. - Dali's cross-border e-commerce association showcased over 50 unique handicrafts and agricultural products, promoting the Dali cross-border e-commerce comprehensive pilot zone through various methods, including promotional videos and on-site introductions [5][9]. Group 2 - Dali's cross-border e-commerce representatives reported exceeding expectations at the event, with significant sales of their flower tea and plans to participate in future activities to reach a global audience [7]. - The representatives expressed gratitude for the learning opportunities provided by the Dali Commerce Bureau, highlighting the competitive nature of cross-border e-commerce platforms and the favorable policies of Walmart's global e-commerce platform [7][9]. - Dali aims to leverage its geographical advantages and product characteristics to create its own cross-border e-commerce "Silk Road," capitalizing on national and provincial development strategies such as the Belt and Road Initiative and RCEP [9].
(成都世运会)世运村外的市集:让世界感知“四川心意”
Zhong Guo Xin Wen Wang· 2025-08-11 08:11
Core Viewpoint - The article highlights the cultural exchange and appreciation of Sichuan's traditional crafts, particularly through the "Good Luck Market" outside the World Sports Village, where international participants engage with local artisans and products, fostering a deeper understanding of Chinese culture [1][3]. Group 1: Cultural Exchange - The "Good Luck Market" serves as a platform for international athletes and officials to experience Sichuan's intangible cultural heritage and local crafts [1][3]. - Many foreign participants express interest in the cultural significance of the products, such as the oil paper umbrellas, which are seen as more than just souvenirs but as bridges connecting different cultures [3][4]. Group 2: Popularity of Local Products - The market features various unique products, including tie-dye, lacquer fans, and panda-themed cultural items, which attract significant interest from international visitors [1][3]. - The panda motif proves to be particularly appealing, with many athletes engaging in activities related to pandas, such as taking photos with panda mascots and learning to make panda-shaped dough figures [3][4]. Group 3: Local Cuisine - The presence of local specialty shops and hotpot restaurants has become popular among foreign athletes, with many expressing their enjoyment of Sichuan cuisine, particularly the spicy hotpot [4]. - Athletes frequently visit these shops, indicating a strong interest in local flavors and culinary experiences during their stay [4].