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“价格战”打到最后,才发现真正的对手不是同行
3 6 Ke· 2025-07-16 10:24
Group 1 - The core issue in the current retail market is not "consumption downgrade," but rather a collective weariness of mediocre offerings from consumers [2][6] - The market has shifted from a "supply shortage" to a "supply surplus" era, leading to a situation where many companies are still using outdated strategies to address modern challenges [3][6] - Price wars are a sign of companies' inability to innovate and meet higher-level consumer expectations, resulting in a cycle of despair and competition without real value creation [3][5] Group 2 - Consumers are not unwilling to spend money; they are simply not finding products that excite them, leading to a silent outcry for better offerings [6][8] - The concept of "pseudo-innovation" is prevalent, where companies focus on superficial improvements rather than addressing the core needs and desires of consumers [5][6] - Successful brands are those that can create genuine desire and excitement among consumers, rather than just competing on price [7][8] Group 3 - The solution lies in shifting from merely meeting basic needs to creating "expectation" and "excitement" demands, as outlined in the KANO model [9][10] - Companies must focus on delivering value resonance rather than just functional satisfaction to engage consumers effectively [10][18] - Examples like Sam's Club and NIO illustrate how understanding and fulfilling consumer expectations and excitement can lead to significant business success [12][14] Group 4 - Companies need to undergo a three-step evolution to escape the cycle of internal competition: mindset revolution, capability upgrade, and cognitive restructuring [20][22] - The first step involves adopting a long-term perspective, akin to farming, rather than seeking quick profits [22][23] - The second step emphasizes the use of scientific methods to understand consumer needs deeply, moving beyond intuition [23][25] Group 5 - The final step is to redefine the company's role from merely selling products to being a partner that helps consumers achieve their goals [27][30] - This shift in perception can lead to a restructured business model that prioritizes experience, community, and emotional value [30][32] - The ultimate goal is to create desire rather than just meet existing needs, which is essential for long-term success in the market [38]
永辉“胖改”1年,迎来半年度历史第二大亏损
Core Viewpoint - Yonghui Supermarket is still experiencing significant losses after a year of transformation under the "Fat Reform" initiative, with projected losses of approximately 240 million yuan for the first half of 2025, marking a deep transitional period for the company [1][4]. Financial Performance - Yonghui Supermarket has reported continuous losses for four consecutive years from 2021 to 2024, accumulating losses of about 9.5 billion yuan, while the net profit from 2016 to 2020 was only 7.897 billion yuan [4]. - The company's revenue has declined from 91.06 billion yuan in 2021 to 67.57 billion yuan in 2024, indicating a significant downturn in financial performance [4]. Store Adjustments - In the first half of 2025, Yonghui Supermarket adjusted and opened 93 stores, bringing the total number of adjusted stores to 124 [1]. - The company closed 227 long-term loss-making stores during the same period, incurring costs related to lease compensation, personnel compensation, and asset write-offs [2][14]. Strategic Partnerships - Yonghui Supermarket sought assistance from the retail giant "Fat Donglai" to reform its operations, with the first store transformation completed in June 2024, resulting in a significant increase in sales [5][13]. - In September 2024, Miniso acquired a 29.4% stake in Yonghui Supermarket for 6.27 billion yuan, becoming the largest indirect shareholder, indicating confidence in the company's transformation efforts [6]. Management Changes - The company appointed former Alibaba executive She Xianping as Vice President and Chief Product Officer to enhance operational efficiency and supply chain management [7][9]. - The restructuring of procurement centers into five regional hubs aims to improve supplier management and product quality [9]. Future Plans - Yonghui Supermarket aims to complete the transformation of 300 stores by the Lunar New Year in 2026, with plans to increase the number of adjusted stores to over 40% of its total by September 2025 [13][15]. - The company has seen promising results from the initial store adjustments, with some locations achieving sales up to 13.9 times their previous averages [13].
“穷鬼超市” Iceland入华首店:一个长在直播间的超市
36氪未来消费· 2025-07-15 08:42
Core Viewpoint - Iceland has opened its first store in Asia-Pacific, named "Iceland Lab," in Beijing, which combines retail, e-commerce, and live streaming, marking a significant shift from traditional supermarket models [3][4][5]. Group 1: Store Concept and Operations - The Iceland Lab is a collaborative project involving the Iceland brand, Shoulu Group, and the Mentougou government, focusing on attracting investment rather than solely retail sales [4][12]. - The store features a limited selection of products, with only about 30% being Iceland's own products, while the rest comes from local partners, including traditional brands [5][33]. - The store operates under a unique model that prioritizes online sales and content creation over traditional in-store sales, with a focus on creating a lively atmosphere for live streaming [7][17]. Group 2: Market Strategy and Consumer Engagement - The store aims to change consumer perceptions of frozen food, positioning itself as a "global gourmet good base" rather than a traditional supermarket [24][30]. - The strategy includes leveraging live streaming to enhance customer engagement and drive online sales, with a significant portion of live streams conducted by influencers rather than the brand itself [20][21]. - The company plans to gradually introduce more local products and strengthen the Iceland brand as it establishes its presence in the Chinese market [33][34]. Group 3: Challenges and Future Plans - The company faces challenges in supply chain management and product localization, which are being addressed through partnerships and the establishment of local supply chains [34]. - Future expansion plans are cautious, focusing on opening stores in key regions rather than a widespread rollout, adapting product offerings to local tastes [35].
纺织制造台企公布6月营收数据,2024年超市Top100企业销售额微增
Shanxi Securities· 2025-07-15 08:39
Investment Rating - The report maintains an investment rating of "Synchronize with the market - A" for the textile and apparel industry [1]. Core Insights - The textile and apparel industry has shown a steady performance in recent months, with various companies reporting mixed revenue growth. The overall market sentiment remains cautiously optimistic, driven by certain segments like sports and leisure apparel [3][15]. - The report highlights the impact of external factors such as tariff policies and global economic conditions on the industry's performance, particularly for companies with significant exposure to international markets [15][21]. Summary by Sections 1. Recent Revenue Data - In June 2025, several Taiwanese textile manufacturers reported varied revenue performance, with Yu Yuan Group showing a 9.4% year-on-year increase, while Feng Tai Enterprises experienced a 3.07% decline [6][21]. - Vietnam's textile and apparel exports showed a cumulative year-on-year growth of 13.0% for the first half of 2025, indicating a robust demand in international markets [5][21]. 2. Market Performance - The SW textile and apparel sector increased by 1.62% in the week of July 7-11, 2025, outperforming the broader market index [12][23]. - The SW textile manufacturing sub-sector rose by 2.25%, while the apparel and home textile sector increased by 1.71% [12][23]. 3. Valuation Metrics - As of July 11, 2025, the PE-TTM for SW textile manufacturing was 20.53, placing it in the 30.59% percentile over the past three years. The apparel and home textile sector had a PE-TTM of 27.66, in the 98.68% percentile [30][12]. 4. Industry Data Tracking - The report notes that the domestic retail sales in May 2025 reached 4.13 trillion yuan, a year-on-year increase of 6.4%, with online retail channels continuing to outperform traditional retail [53][55]. - The report also tracks raw material prices, indicating a slight increase in cotton prices and a decrease in gold prices as of July 11, 2025 [40][41]. 5. Industry News - The 2024 Top 100 supermarket report indicates a slight increase in sales, with a total sales scale of approximately 900 billion yuan, reflecting a 0.3% year-on-year growth [67][68]. - Armani Group reported a 6% decline in sales for the 2024 fiscal year, highlighting challenges in the luxury goods market due to geopolitical tensions and economic uncertainties [69][70]. 6. Recommendations - The report suggests focusing on companies with high earnings certainty for the mid-year results, recommending brands like Anta Sports and 361 Degrees for their strong market positioning and growth potential [15][13].
好看的皮囊千篇一律 有趣的灵魂万里挑一 :日本零售业考察有感
Sou Hu Cai Jing· 2025-07-15 06:42
Core Insights - The article discusses the insights gained from a study tour of Japanese retail, highlighting the evolution and current state of the retail industry in Japan, and the lessons that can be applied to China's retail sector [1] Group 1: Retail Positioning - Japanese retail has transitioned from a growth phase to a focus on maintaining market share, with a decline in department stores and GMS, while community supermarkets, discount stores, and convenience stores have seen growth [2] - Successful Japanese supermarket chains maintain clear positioning and differentiation, targeting specific customer segments, unlike the more homogenous competition seen in China [3] Group 2: Discount Store Dynamics - The trend of discount stores in China is seen as somewhat blind, with a need for a deeper understanding of the underlying supply chain capabilities required for success [6] - Japanese discount stores are categorized into four types based on their operational strengths, emphasizing the importance of supply chain efficiency [6][7] Group 3: Product Trends - The 3R (Ready to Eat, Ready to Heat, Ready to Cook) product category is gaining traction, with a significant portion of Japanese consumers preferring these convenient options [8] - The sales figures for different food categories in Japan indicate a growing trend towards ready-to-eat and ready-to-heat products, with in-home dining dominating the market [8][9] Group 4: Private Label Development - Japan's private label market has evolved through several stages, with many Chinese retailers still in the earlier phases, indicating a potential for growth and differentiation in this area [12] Group 5: Brand Value Communication - Retailers must effectively communicate their brand values to consumers, as demonstrated by OK Supermarket's consistent messaging around its EDLP (Everyday Low Price) strategy [15] Group 6: Organizational Innovation - Innovative management practices in Japanese retail, such as empowering store managers and employees, are highlighted as key factors in the success of new retail players [17][18]
一周关闭32家门店,永辉、沃尔玛、华润万家持续调整
3 6 Ke· 2025-07-14 23:44
Summary of Key Points Core Viewpoint - The retail landscape is experiencing significant closures, particularly in the bakery and supermarket sectors, indicating a shift in consumer preferences and operational challenges faced by traditional business models [1][4]. Group 1: Store Closures Overview - In the second week of July, 17 brands closed at least 34 stores across various sectors, including supermarkets, restaurants, and entertainment [1]. - The bakery sector saw a notable impact, with 19 restaurant closures, including 14 bakery stores from two brands: BreadTalk and Yi Mai Xuan [3][5]. - Major supermarket chains like Yonghui Supermarket and Walmart also closed multiple locations due to strategic adjustments [6]. Group 2: Specific Brand Closures - BreadTalk closed 11 stores in Chengdu, citing store upgrades, but faced backlash for not notifying customers about the closure of stores where they held prepaid cards [3]. - Yi Mai Xuan also faced closures, with several stores shutting down without clear reasons provided [3]. - Yonghui Supermarket led in the number of closures, with multiple stores in Beijing and Hangzhou shutting down due to operational strategy changes [6]. Group 3: Industry Challenges - The bakery industry is facing fundamental challenges, including the contradiction between product freshness and shelf life, leading to increased waste and operational inefficiencies [4]. - Traditional bakery models are struggling to adapt to new consumer demands, with a need for digital transformation that incurs high costs and management complexities [4]. - The competitive landscape is intensifying with the rise of alternative retail formats, such as Hema and Sam's Club, which are reshaping consumer expectations and market dynamics [4].
美团即时零售日订单量达1.5亿,平均34分钟送达| 7月14日早报
Sou Hu Cai Jing· 2025-07-14 06:42
Star Brands - L'Oréal denies rumors of closing its Hong Kong office and layoffs, stating that it will continue to assess and optimize its organizational structure to adapt to market changes [2] - Sweet Lala collaborates with the game IP "Ball Battle" to launch a vitality fruit and vegetable tea series, priced at 8 yuan per cup [2] Consumer Platforms - Meituan's instant retail orders reached a record high of 150 million, with an average delivery time of 34 minutes, driven by social media marketing [5] - Unicommerce reports a 21% year-on-year growth in online sales in India's tier-three cities during the summer season, contributing to an overall 8% increase in e-commerce orders [5][6] - eBay is testing a new auction extension mechanism that adds 2 minutes to the auction time if a bid is placed near the end, aimed at enhancing auction fairness [6] - Temu's semi-managed model in Brazil will launch on July 31, providing small and medium sellers with a low-risk opportunity to enter the Latin American market [6] Investment and Financial Reports - Ferrero agrees to acquire WK Kellogg for $3.1 billion, with a cash offer of $23.00 per share [7] - Salia reports a 50% increase in net profit for the first three quarters of fiscal 2025, reaching 7.7 billion yen, driven by low pricing strategies [7] - Zhongjin Gold expects a 50%-65% year-on-year increase in net profit for the first half of 2025, driven by favorable product pricing [8] - Western Gold anticipates a 96%-142% year-on-year increase in net profit for the first half of 2025, attributed to rising gold prices and increased sales [8] - Dongpeng Beverage forecasts a 33%-42% year-on-year increase in net profit for the first half of 2025, supported by national expansion and improved channel operations [8] - Xiangpiaopiao expects a net loss of approximately 97.39 million yuan for the first half of 2025, with a revenue decline of 12.21% [8] - Jiaoge Friends reports a GMV of approximately 6.98 billion yuan for the first half of 2025, reflecting a 17% year-on-year growth [8] Consumer Dynamics - Nestlé's offices in France are being searched due to allegations of using illegal filtration systems that may conceal contamination issues [9] Macro News - The U.S. plans to impose a 50% tariff on all goods imported from Brazil starting August 1, which could lead to significant price increases for Brazilian coffee and orange juice [10]
传瑞幸大股东竞购星巴克中国;奥乐齐中国去年销售额翻倍;LV 美妆中国首店将落户南京德基丨品牌周报
36氪未来消费· 2025-07-13 09:26
Group 1: Starbucks China Acquisition - Luckin Coffee's major shareholder, Dazhong Capital, is considering acquiring Starbucks China, amidst a competitive relationship between the two companies [2][3] - Starbucks has received multiple acquisition proposals for its China business, with most investors aiming for a controlling stake, while Starbucks prefers to retain 30% ownership [2] - The valuation of Starbucks China has surpassed $10 billion for the first time, leading to a 3% increase in Starbucks' stock price, reaching a market cap of $107.8 billion [2] Group 2: Aolezi's Growth in China - Aolezi's sales in China doubled to 2 billion yuan in 2024, despite a slow increase in store count, indicating improved single-store efficiency [5] - The company has adopted aggressive pricing strategies to attract customers, offering significantly lower prices on various products [5] - Aolezi plans to accelerate its store openings, expanding beyond Shanghai to other regions, with a total of 78 stores expected by July 2025 [5][6] Group 3: Liangpinpuzi's Control Change - Liangpinpuzi announced a potential change in control, with its major shareholder planning significant changes that may affect the company's direction [7][8] - The company has faced declining revenue and profits, with a reported revenue of 7.159 billion yuan in the previous year, down 11.02% [7] - The competitive landscape in the snack industry has intensified, prompting Liangpinpuzi to consider strategic changes [7] Group 4: LV Beauté's Entry into China - LV Beauté, a brand under LVMH, is entering the Chinese market with its first store in Nanjing, focusing on high-end beauty products [9][10] - The store will feature a range of products and a custom experience area, capitalizing on Nanjing's strong luxury market [9] - LVMH's expansion into beauty aligns with the growing demand for beauty products and aims to enhance brand engagement with younger consumers [10][11] Group 5: The Ordinary's AI Flagship Store - The Ordinary has launched its first AI-powered flagship store on Tmall, enhancing the shopping experience with personalized skincare recommendations [22] - The brand is known for its effective products and aims to leverage AI technology to improve customer engagement and product selection [22] Group 6: IPO of Plant Doctor - Plant Doctor has submitted its IPO application to the Shenzhen Stock Exchange, aiming to raise nearly 1 billion yuan for various projects [24][25] - The company specializes in high-altitude plant skincare products and has been in operation since 1994, predating several current leading beauty companies [25] Group 7: ECCO's Outdoor Expansion - ECCO is expanding into the outdoor apparel market, launching a new store format focused on outdoor and sports products [21] - The brand has opened 20 ACTIVE LIFESTYLE stores in China and plans to continue expanding in economically vibrant cities [21]
盒马超永辉位列三甲,奥乐齐中国一年翻倍|独家
东京烘焙职业人· 2025-07-13 04:19
Core Viewpoint - The retail industry in China is undergoing structural adjustments, with significant changes reflected in the 2024 Top 100 supermarket rankings, highlighting the rise of new retail formats and the performance of traditional players [3][10]. Group 1: Industry Overview - The 2024 Top 100 supermarkets in China achieved a total sales scale of approximately 900 billion yuan, with a year-on-year growth of 0.3%, while the total number of stores decreased by 9.8% to 25,200 [4]. - Online sales accounted for 16.9% of total sales for the Top 100 supermarkets, indicating a growing reliance on e-commerce [5]. - Membership and discount stores continue to show significant growth, with Walmart (China) maintaining its top position with sales of 158.8 billion yuan [4][9]. Group 2: Company Performance - Hema (盒马) ranked third in the 2024 list with sales of 75 billion yuan, marking its highest ranking since its debut in 2019, surpassing Yonghui, which ranked fourth with 73.2 billion yuan [8][12]. - Sam's Club has seen continuous sales growth, with 2023 sales reaching 84.3 billion yuan, and projections for 2024 suggest it may exceed 100 billion yuan [13]. - Aldi (奥乐齐) experienced a remarkable 100% sales growth, moving from 10 million yuan in 2023 to 20 million yuan in 2024, reflecting its strong market presence [16][18]. Group 3: Market Trends - The rise of new retail formats, such as community discount stores, is reshaping the competitive landscape, with Hema's community discount store format gaining traction [14]. - The market is characterized by diverse consumer preferences, with different retail formats catering to varying consumer segments, from budget-conscious shoppers to middle-class consumers [18][19]. - Regional retail leaders are also performing well, with companies like Biyoute and Xinyilou showing strong sales growth, indicating localized innovation in the retail sector [15][19].
全球新锐超市AW北京首店开业 场景化消费引热潮
Sou Hu Cai Jing· 2025-07-13 01:22
Core Insights - AW supermarket's grand opening attracted significant consumer interest, with crowds gathering even before the store opened on a weekday [1] - The supermarket focuses on health and organic products, with over 50% of its offerings being fresh produce and 25% organic items, addressing current consumer demands [3][5] Company Overview - AW supermarket covers an area of approximately 5,000 square meters and offers nearly 6,000 SKUs [3] - The supermarket aims to make healthy organic living a daily routine for families, featuring rigorously certified organic vegetables and MSC-certified seafood [5][7] Consumer Engagement - The opening day featured a tasting event for bluefin tuna and oysters, which attracted many consumers and highlighted the supermarket's strategy to make high-end seafood accessible [8] - AW has introduced a wine tasting area, offering 10 selected wines daily from premium regions, which has proven popular among consumers [11] Innovative Shopping Experience - The supermarket employs technology by using robots for customer interaction, enhancing the shopping experience for families [13] - AW has eliminated traditional plastic bags in favor of paper and biodegradable options, showcasing its commitment to environmental sustainability [16] Target Demographics - The customer base includes various age groups, with younger consumers (90s and 00s) drawn to the unique interactive and social experiences offered [17] Industry Analysis - AW's success is attributed to its combination of health-focused products, immersive shopping experiences, and environmental practices, setting a new standard in the competitive retail market [19]