Core Viewpoint - The article highlights the integration of agriculture, culture, and tourism in Jiangyan District, Taizhou, transforming ecological advantages into tangible income for locals through innovative business models and policies [1][5][17]. Group 1: Policy Empowerment - A brand promotion event for local agricultural products was launched, featuring various local specialties and handicrafts, aimed at showcasing regional culture and supporting rural revitalization [5]. - A significant "self-driving tour" consumption voucher policy was introduced, distributing 300,000 yuan in vouchers to promote tourism in 12 key rural areas, enhancing the overall travel experience [5][9]. - The consumption voucher initiative will run until the end of October, utilizing both online and offline methods to stimulate market demand and connect policy resources with tourism development [5][10]. Group 2: Outdoor Recreation Development - Jiangyan District is leveraging its rich ecological resources, with a forest coverage rate of 27.73%, to develop outdoor recreational activities and promote a new public brand called "Qinhu Bay" [10][12]. - Recent events, such as the "Yilu Run" youth cross-country race, have attracted significant participation, indicating a growing interest in outdoor sports and activities [12][17]. - The district has established a 26-kilometer wellness tourism route that integrates local culture with modern sports, enhancing its appeal to tourists [12]. Group 3: Innovative Business Models - New activities in Jiangyan are emerging as key drivers for rural revitalization, with events like the "Lightning Man" cross-country challenge and seasonal music festivals attracting visitors [15][17]. - The district has hosted over 20 large-scale events, significantly increasing its visibility and tourist numbers, which in turn boosts local incomes [15][17]. - The camping industry has seen substantial growth, with 100,000 visitors in three years and over 1,000 jobs created, contributing to local economic development [17].

中证报中证网讯（记者 王辉）近日，力盛体育先后发布2024年年报及2025年一季报。相关数据显示， 公司2024年实现营业收入4.41亿元，同比增长8.77%；归母净利润、扣非净利润均大幅减亏。2024年公 司毛利率23.12%，较2023年上升1.23个百分点；经营活动产生的现金流量净额同比增长1168.76%至1.05 亿元；境内外营收同比均实现增长。此外，力盛体育4月29日晚间公布的一季报显示，2025年一季度， 公司实现营业收入1.08亿元，同比增长3.27%；毛利率提升至30.08%。 力盛体育表示，2024年，公司通过IP合作、全产业链协同，探索新机遇，持续丰富体育赛事IP，构建赛 事IP运营体系。 一方面，公司积极开拓全球市场，拓展国际交流合作，成功引入并运营FE-上海站（2025年第一季度已 成功与国际汽联FE官方赛事组委会续约）、TCR Asia等多项国际赛事；公司运营的中东区域方程式锦 标赛、阿联酋F4锦标赛等海外赛事率先在亚洲中东地区拉开新赛季战幕。 另一方面，公司在自有赛事IP和国内赛事运营上也取得不少成果。截至2025年一季度末，公司原创自有 赛事IP——GTSC赛事正式升级为"Ch ...

以下文章来源于体育产业生态圈 ，作者ECO氪体 而传入中国没几年的匹克球，连一线城市的年轻人还没完全熟知，却已经开始被不少三、四线城市，做成了自己的城市标签，连仅有数万人口的中原小镇也 不例外。 争当"匹克球之城" 体育产业生态圈 . 专注于有温度、有态度的体育商业内容，陪体育行业一同成长 如何在"匹克球之城"上坚守， 更值得行业关注与思考。 文 ｜ 陈文健 编辑 ｜ 郭阳 来源｜ 体育产业生态圈（ID:ECO-SPORTS） 封面来源 ｜ medicaredana.com 小小匹克球，成为城市名片的「流量密码」。 任何一项新兴运动，几乎都要先到大都市的街头走一遭，然后才会逐渐渗入小城市的巷尾。 当你搜索中国的"匹克球之城"，大概率找不到一个确切的答案——不止一个国内城市拥有这个招牌。 鹤壁是最早点亮这块名片的城市。2023年9月，中国匹克球国际表演赛落地鹤壁，启动仪式上，世界匹克球联盟将"匹克球之城"授予鹤壁。 随后一年时间里，鹤壁建成512块匹克球场地，选拔出27名运动员，并先后举办多场市、县级匹克球比赛，并成为首届全国匹克球锦标赛的举办地。 世界匹克球联盟授予鹤壁"匹克球之城"的称号，图源：河南省体育局 ...

Core Insights - The 2025 Shanghai Half Marathon has become a significant platform for brand marketing, with numerous companies sponsoring the event to leverage its visibility and reach [1][3][5] - The event is part of a broader trend in China where marathons are increasingly popular, attracting a growing number of participants and sponsors [4][6][10] Group 1: Event Overview - The 2025 Shanghai Half Marathon featured 15,000 participants and numerous sponsors, including major brands like Pudong Development Bank and Adidas [1][3] - April 20 marked a peak day for marathons in China, with nearly 50 events occurring nationwide, highlighting the growing popularity of the sport [3][10] Group 2: Sponsorship Dynamics - The sponsorship landscape for marathons includes various levels, with costs ranging from 100,000 to over 1 million yuan depending on the event's scale and location [8][9] - Major brands are increasingly investing in marathon sponsorships as a strategic move to enhance brand visibility and engage with consumers [5][6] Group 3: Economic Impact - Marathons not only generate direct revenue from registration fees but also stimulate local economies through increased spending on accommodation, food, and transportation by non-local participants [10][12] - For instance, the 2025 Wuxi Marathon attracted 84.2% of participants from outside the region, contributing approximately 505 million yuan to the local economy [12] Group 4: Market Trends - The number of participants in marathons is on the rise, with the 2025 Shanghai Half Marathon seeing a significant increase in registrations compared to previous years [4][6] - The trend indicates a shift in consumer behavior, with more individuals participating in running events, thus creating a lucrative market for brands targeting this demographic [4][5]

中新网山东新闻4月29日电(王禹)4月26日，首届"阳光邻里3V3篮球赛"正式拉开帷幕。本届赛事将持续 一个月时间，覆盖青岛七区三市，吸引企业职工、商户业主、亲子家庭等多元群体组建的184支社区代 表队共计800余人参赛，真正实现全域覆盖、全龄参与、全民运动。 本届赛事以"阳光邻里·一路同行"为主题，通过"体育+金融"跨界合作的创新模式，积极响应国家"体重 管理年"政策导向和"运动进社区"行动号召，构建"阳光、健康、活力、时尚"的体育产业生态圈，让体 育惠民真正转化为提升城市健康指数、增进邻里温情的持久动能。 为进一步强化双方客户与产品的深度互通交流，青岛体育集团与日照银行青岛分行联合发起"阳光篮球 社"公益品牌，以银企协同创新模式开启"体育+金融"跨界融合赋能民生新范式。作为"阳光篮球社"的首 项重磅活动，"阳光邻里3V3篮球赛"以"五个赋能"——全民健康、城市活力、消费提振、青少年成长、 品牌共振，实现品牌共振、客户共享、业务协同，通过篮球"进社区"为青岛全民健身事业注入"阳光动 能"。 赛事首场分站赛在李沧、崂山两大赛区同步启动，后续将在日照银行青岛分行各支行周边社区展开角 逐，最终晋级队伍将于青岛国信 ...

转自：北京日报客户端 在冷却塔里打篮球、在元宇宙里玩真人CS，运动场景有无限可能！4月28日，市政协就构建赛事体系， 持续推动首都全民健身和体育产业发展主题赴石景山首钢园调研。石景山区相关负责人介绍，该区正在 着力打造独具特色的赛事体系，推进场地设施改造新建，在首钢园形成特色体育场地集聚区。 在冷却塔里打篮球是什么样的体验？到首钢园就能感受！记者跟随调研组来到大跳台旁的冷却塔下，这 里已经变身篮球场。几个年轻人正在里面打球，抬头仰望70米高冷却塔顶那圆圆的天空，非常震撼。 2022年北京冬奥会曾火爆全球的"惊艳背景"，如今成为独具工业风的智慧公益球场，只要9.9元就能一 天畅玩！4月25日至26日，第二届首钢园3V3篮球赛就在冷却塔篮球公园举办，一孔蓝天白云，一腔激 情热血，成为深化工业遗存和冬奥遗产可持续利用的最佳"注脚"。 在元宇宙里打一场真人CS是什么感觉？委员们来到咪咕数智竞技科技中心，一项项数智竞技正在这里 开展。"和平精英"等项目已经入选2026亚运会电竞项目，只见空荡荡的比赛场地上，两位运动员头戴 VR设备，手拿枪械，或是侧身躲避，或是探出头射击，你来我往很是有些"怪异"。视线转到边上的大 屏幕 ...

21世纪经济报道记者周慧 北京报道 进一步提升入境游服务便利化水平 成都市市长王凤朝也表示，体育赛事是拉动消费的新引擎，成都始终以世运为媒，融合"商文旅体健 展"等优势资源，构建多样化赛事消费场景，做靓"成都消费"品牌。 王凤朝介绍，目前，成都已联动重点商圈、景区及生活消费平台，开展世运主题营销，提供世运专属优 惠、推广世运特许产品，已开设线下特许零售店（点）超40家，零售店北京首店也在4月27日正式开 业。前期，成都联合四川航空打造了"成都世运号"，为来自全球各地的旅客提供了感受"中国文化、蜀 韵特色"的世运旅程。下一步，还将打造世运会主题高铁，开设流动的世运特许销售渠道，进一步激活 多元消费活力。 为更好服务境外游客，成都进一步提升入境游服务便利化水平。外币支付方面，联合微信、支付宝、银 联国际，推动21个境外电子钱包在蓉实现移动支付，境外游客和成都市民一样都可以方便使用支付宝、 微信、云闪付等方式支付款项，全市5086台ATM机和1306家银行网点可提供外卡取现、现金兑换服 务，重点商户实现外卡支付全覆盖。 4月29日，在成都世运会倒计时100天之际，成都世运会组委会副主席、四川省副省长杨兴平，以及成都 ...

央视网消息：从年初开始，自南向北，从广州、香港，再到重庆、武汉和北京，各地马拉松赛事轮番上演。根据中国马拉松官 网的统计，仅4月20日当天，全国共有43场马拉松比赛"鸣枪起跑"。马拉松如何联动消费新场景？我们一起到北京半程马拉松去看 看。 4月20日早上7时30分，北京半程马拉松鸣枪起跑，2万多跑步爱好者在这个春天的早晨尽情享受着长跑带来的欢乐。而在比赛之 后，马拉松带给他们的快乐仍然在延续。 而来自上海的陈力在2024年已经先后完成了成都马拉松、无锡马拉松、厦门马拉松等十多场赛事。对于她来说，马拉松不仅仅 是一项运动，更是一种不断突破自我，保持自律的生活方式。 无数个陈力这样的跑者汇聚起来，他们在专业服装鞋帽、可穿戴设备、运动营养品、运动康复等方面的巨大需求则形成了一个 广阔的市场。数据显示，90%以上的跑者有运动防护用品方面的消费支出。59.34%的跑者在可穿戴运动设备方面的花费超过1000 元，花费超2000元的跑者达30.21%，花费5000元以上的跑者占比超过10%。除了装备，火热的赛事也带动了城市多种业态的消费。 在杭州，4月以来景区门票收入较上月同期增长75.3%。赛事前几天，周边酒店入住率也明 ...

Core Insights - The 2025 Yangtze River Delta International Diamond Athletics Meet will take place in Shaoxing Keqiao, marking a shift from the previous host city of Suzhou, aiming to enhance regional sports integration and management [1][3][9] - The event is part of a new "touring model" that seeks to maximize the cultural and economic impact of sports events across the Yangtze River Delta region [1][9] Event Overview - The Diamond League has evolved from the historic Shanghai Diamond League, which began in 2005, to a broader initiative involving multiple cities in the Yangtze River Delta [3][4] - The event aims to leverage the existing infrastructure and international standards of athletic venues in the region, facilitating easier replication of the event compared to other sports [3][4] Management and Collaboration - The event management team from Shanghai has been actively involved in supporting other cities, sharing expertise and resources to ensure successful event execution [4][6] - The collaboration has resulted in positive outcomes, such as a 95% attendance rate and over 16,000 spectators at the inaugural Suzhou event, showcasing the potential for high engagement in the region [6][9] Cultural and Economic Impact - The integration of sports events with local tourism and culture is emphasized, with initiatives to promote local attractions and enhance the overall experience for athletes and spectators [9][10] - The event is expected to stimulate local economies and enhance the image of host cities, with athletes likely to engage in local activities and tourism [10] Future Prospects - The success of the touring model may lead to more events adopting similar strategies, potentially bringing the Diamond League back to Shanghai in the future [10]

Core Points - Chengdu is transitioning from hosting the Summer Universiade to preparing for the World Games, with the 12th World Games scheduled from August 7 to August 17, 2025 [4][9] - The organizing committee has implemented a comprehensive plan focusing on sustainability, inclusivity, and efficiency in hosting the event [9][32] - The event will feature 34 major sports, 60 sub-events, and 255 individual events, with a strong emphasis on both traditional and emerging sports [12][32] Group 1: Event Preparation - As of April 29, 2023, there are 100 days left until the World Games, and all preparations are in full swing [7][9] - The event will include both traditional sports like tug-of-war and martial arts, as well as new sports such as drone racing and wake surfing [7][9] - A total of 21 competition venue teams are in place, and various testing and training exercises are being conducted [12][14] Group 2: Community Engagement - Chengdu is fostering a strong community spirit through various "World Games+" activities, aiming to engage over a million people across 1,000 schools [20][22] - The city is creating "World Games spaces" in communities to enhance public awareness and participation in the event [20][22] - Activities like parkour demonstrations in schools are being organized to promote new sports and encourage youth participation [18][20] Group 3: Infrastructure and Facilities - The World Games will utilize existing facilities, with 27 competition venues, including 18 that will undergo renovations and 9 temporary venues built in parks and lakes [32][32] - The Chengdu International Roller Skating Center will host roller skating events, showcasing the city's commitment to developing sports infrastructure [22][24] - The city has seen significant investment in sports facilities, with plans to enhance public sports spaces and increase accessibility for residents [30][32] Group 4: Economic Impact - Chengdu's sports industry is experiencing rapid growth, with over 25 major projects signed, amounting to more than 196 billion yuan in investment [30] - The city's sports consumption scale is projected to exceed 75 billion yuan in 2024, reflecting a growth of over 9% [30] - The hosting of international events is enhancing Chengdu's global profile, attracting more international flights and increasing tourism [41][43]