金秋时节，"双节"叠加，盐城文旅交出了一份"红火"成绩单。10月1日至10月8日，全市异地文旅消费 13.65亿元，同比增长45.93%。全市A级景区游客接待量同比增长20.34%，乡村旅游重点村游客接待量 同比增长23.26%。入境游市场持续升温，仅射阳岛高尔夫球会，假期便迎来超1400人次境外游客。这 抹热烈的"红"，不仅写在湿地晚霞与节庆花火里，更映照在假日盐城的蓬勃人气中。 湿地红了 发展生红 热度奔涌，长红可期 "快看，我喂到麋鹿了。"随父母从南京来游玩的小女孩举起了手中的胡萝卜，与心心念念的"四不像"近 距离互动。"湿地小卫士"宣誓、麦秆画、VR《东方湿地.鹿王传说》，把自然与创意轻轻装进口袋，一 场生态潮玩之旅就此启程。 镜头渐远，条子泥湿地候鸟翔集，泥地足球、气排球赛双赛齐鸣、互动表演与生态研学热闹登场；丹顶 鹤保护区，孩子们争相打卡"我向祖国表白"，定格国旗飞扬与"鹤舞云空"同框瞬间；荷兰花海粉红如 潮，一朵百合呼唤"一城热爱"；盐都重磅推出"五首"活动，出奇出新……这里不只是自然的课堂，更是 节庆的舞台，是"湿地红了"最生动的注脚。 野鹿荡的夜空下，海风轻拂，鹿鸣低回；日出海湾的晨曦里，守 ...

本届大会以"新体旅 新消费 新活力"为主题，在万平口阳光海岸绿道，举办海陆空一体布局的十项精彩 赛事活动。既有滨海万人畅走骑游赛、"千船竞发"休闲桨板皮划艇赛等主题赛事，也有中华名人垂钓俱 乐部海钓赛、赶海赛，还有"好运山东 健行大运"自行车运动联赛、"好运山东 乐享齐城"定向运动联 赛、"好运山东"山东省帆船运动联赛等品牌赛事，以及轮滑赛、滑步车赛，沙滩足球、海岸网球、热气 球、动力伞展演等。多场景设置、多业态融合、沉浸式体验，上万名群众在参与中感悟生态之美、运动 之美、生活之美。 齐鲁晚报·齐鲁壹点 邹慧 9月27日，2025中国运动休闲大会暨山东省体育消费季（日照）主会场在万平口阳光海岸启动。上午 8:55，伴着清脆的鸣枪号令响起，蜿蜒的阳光海岸绿道上人头攒动，主题赛事活动滨海万人畅走骑游赛 首先拉开帷幕。 大会还创新文体旅商消费场景，举办了"好运山东"2025山东省体育消费季（日照）主会场暨日照水上运 动嘉年华活动，还特别打造了运动休闲市集，并发布了10条"经山历海"体育旅游线路，内容涵盖骑行、 登山徒步、沙滩运动、赶海和露营等多种户外体验，拓展全民参与的广阔平台，有效激发大众消费热 情。此外，202 ...

Core Viewpoint - The State Council's recent issuance of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" outlines 20 measures aimed at enhancing the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030 [1] Group 1: Expansion of Sports Product Supply - The "Opinions" emphasize the importance of sports events and services, outdoor sports, and the ice and snow economy in expanding sports product supply [2][3] - In the first half of this year, key events in seven regions generated over 16 billion yuan in related consumption, with an average of over 30 million yuan per event [2] Group 2: Enhancing Sports Consumption Demand - The "Opinions" propose measures to expand sports consumption scenarios and hold sports consumption activities, including implementing consumer benefit measures and expanding the sports consumer base [3][4] - Specific initiatives include promoting sports consumption and event economy pilot programs, offering financial subsidies for qualifying service providers, and encouraging local regions to issue sports consumption vouchers and digital currency incentives [3][4] Group 3: Support for Sports Enterprises - The "Opinions" call for accelerated implementation of policies to support private enterprises in the sports sector, enhancing the investment environment and promoting the growth of specialized sports equipment companies [4] - Financial support measures include optimizing financing services, encouraging listings and refinancing for qualified sports enterprises, and exploring prepayment fund management models to mitigate risks [4]

Core Viewpoint - The State Council of China has issued an opinion aimed at unleashing the potential of sports consumption and promoting high-quality development of the sports industry, targeting a total scale exceeding 70 trillion yuan by 2030 [1] Group 1: Key Measures - Six categories of 20 key measures have been proposed to enhance the sports industry, including expanding the supply of sports products, enriching sports events, and optimizing event management [1] - The opinion emphasizes stimulating sports consumption demand by broadening consumption scenarios and implementing consumer-friendly initiatives [1] - It aims to strengthen sports enterprises and build quality platforms for industry collaboration [1] Group 2: Industry Development Goals - The goal is to cultivate a number of world-influential sports enterprises and events by 2030, significantly elevating the development level of the sports industry [1] - The opinion highlights the importance of integrating industry growth points, promoting regional coordination, and advancing digital transformation in sports [1] - It also focuses on enhancing the support for industry elements, including talent development and financial backing [1]

Core Viewpoint - The State Council's recent issuance of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" aims to enhance the sports industry through 20 measures, targeting various aspects such as expanding supply, stimulating demand, and strengthening support elements, with a goal to exceed 7 trillion yuan in total scale by 2030 [1][2]. Group 1: Expansion of Sports Product Supply - The "Opinions" emphasize the importance of sports events as a key component of sports product supply, highlighting that 511 major events held in seven regions this year generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1]. - The document outlines plans to develop outdoor and ice sports, including a new round of outdoor sports industry development plans, leveraging local natural resources for differentiated development [2]. Group 2: Stimulating Sports Consumption Demand - The "Opinions" propose measures to expand sports consumption scenarios and hold sports consumption activities, including implementing consumer-friendly initiatives and expanding the sports consumer base [2]. - Specific initiatives include promoting sports consumption and event economy pilot programs, providing financial subsidies for qualifying service providers, and encouraging local regions to issue sports consumption vouchers and digital currency incentives [2]. Group 3: Support for Sports Enterprises - The "Opinions" call for accelerated implementation of policies supporting private enterprises in the sports sector, promoting investment, and enhancing the growth of specialized sports equipment companies [3]. - Financial support measures are outlined, including optimizing financing services, encouraging listings and refinancing for qualified sports enterprises, and exploring prepayment fund management models to mitigate risks [3].

Core Viewpoint - The State Council's recent issuance of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" outlines 20 measures aimed at advancing the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030 [1][2]. Group 1: Expansion of Sports Product Supply - The "Opinions" emphasize the importance of sports events as a key component of sports product supply, highlighting that 511 major events held in seven regions this year generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1]. - The document plans to enhance the supply of outdoor and ice sports, with a new development plan for outdoor sports and continued implementation of nationwide ice and snow consumption measures [2]. Group 2: Stimulating Sports Consumption Demand - The "Opinions" propose measures to expand sports consumption scenarios and hold sports consumption activities, including pilot programs for promoting sports consumption and event economies [2]. - It includes financial incentives for service providers in the sports consumption sector, such as interest subsidies for loans and local initiatives like sports consumption vouchers and digital currency incentives [2]. Group 3: Support for Sports Enterprises - The "Opinions" call for accelerated implementation of policies supporting private enterprises in the sports sector, promoting investment, and enhancing the quality of sports enterprises [3]. - Financial support measures are outlined, including optimizing financing services, encouraging listings and refinancing for qualified sports enterprises, and exploring prepayment fund management models to mitigate risks [3]. Group 4: Regulatory Measures - The document suggests implementing real-name ticketing for sports events and cracking down on ticket scalping to protect consumer interests [3].

Core Viewpoint - The State Council has issued an opinion aimed at unleashing the potential of sports consumption and promoting high-quality development of the sports industry, with a target of exceeding 7 trillion yuan in total scale by 2030 [1] Group 1: Expanding Sports Product Supply - The opinion emphasizes expanding the supply of sports products through various measures, with five out of twenty initiatives focused on this area [2] - Sports events are highlighted as a key component of sports product supply, with 511 monitored events in seven regions generating over 16 billion yuan in related consumption in the first half of the year [2] - The opinion proposes policies to develop event economies, establish a multi-level event system, and encourage the hosting of regional sports events to enrich sports activities [2] Group 2: Outdoor and Ice Sports Development - The opinion includes plans for a new round of outdoor sports industry development, leveraging local natural resources for differentiated development in various outdoor sports [3] - By the end of 2024, the country aims to have 171,800 fitness trails and 914 ski resorts, enhancing the scale and global influence of the outdoor sports industry [3] Group 3: Stimulating Sports Consumption Demand - The opinion outlines measures to stimulate sports consumption, including the issuance of sports consumption vouchers and discounts [4] - In Henan province, 13 million yuan has been allocated for sports consumption vouchers, which historically have a leverage effect of approximately 1:4 on consumption [4] Group 4: Strengthening Sports Enterprises - The opinion aims to strengthen sports enterprises by implementing policies to support private sector investment and enhance the quality of sports enterprises [6] - Financial support measures are outlined, including optimizing financing services and encouraging sports enterprises to go public or refinance [6] Group 5: Consumer Protection in Sports - The opinion suggests exploring a prepayment fund custody model for sports consumption to mitigate risks associated with prepaid services [7] - It also calls for the implementation of real-name ticketing for sports events to combat ticket scalping [7]

Core Viewpoint - The article discusses the recent issuance of the "Opinions on Releasing Sports Consumption Potential and Promoting High-Quality Development of the Sports Industry" by the State Council, which outlines 20 measures aimed at enhancing the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030 [1]. Group 1: Expanding Sports Product Supply - The "Opinions" emphasize expanding the supply of sports products through various measures, with 5 out of 20 measures focusing on this area [2]. - Sports events are highlighted as a crucial component of sports product supply, with 511 key events monitored in seven regions, generating over 16 billion yuan in related consumption, averaging over 30 million yuan per event [2]. - The article mentions the popularity of local events like "Village Super" and "Zhejiang BA," which have significantly boosted regional consumption, with "Su Super" attracting over 60,000 attendees and generating 38 billion yuan in consumption across Jiangsu [2]. Group 2: Outdoor and Ice Sports Development - The "Opinions" propose a new round of development planning for outdoor sports, focusing on differentiated development based on local natural resources, and aim to establish high-quality outdoor sports destinations [3]. - The article notes that by the end of 2024, there will be 171,800 fitness trails totaling 407,500 kilometers, along with 2,055 flying and automotive camps, and 914 ski resorts across the country [3]. - The establishment of well-functioning outdoor sports destinations is seen as essential for enhancing the global influence of China's outdoor sports industry [3]. Group 3: Stimulating Sports Consumption Demand - The "Opinions" suggest measures to stimulate sports consumption, including the issuance of sports consumption vouchers and discounts [4]. - Local governments are encouraged to implement tailored initiatives, such as issuing sports consumption vouchers funded by provincial sports lottery public funds, with Henan province allocating 13 million yuan for this purpose [4][5]. - The article cites that sports consumption vouchers can leverage consumption at a ratio of approximately 1:4, with Henan's initiative expected to generate over 40 million yuan in sports consumption [5]. Group 4: Strengthening Sports Enterprises and Financial Support - The "Opinions" outline strategies to strengthen sports enterprises and promote industry growth through various initiatives, including financial support and fostering private sector participation [6]. - Financial institutions are encouraged to optimize financing services and develop diverse credit products to support sports enterprises, including facilitating listings and refinancing [6]. - The article also mentions exploring a prepayment consumption fund management model to mitigate risks associated with prepaid sports consumption [7].