（来源：黑龙江日报） 转自：黑龙江日报 □ 本报记者 孙海颖 随着新一季冰雪旅游热潮的到来，日前，哈尔滨创意设计中心携入驻机构众德伟业打造的"冰雪文化方 舟"、创意设计中心文创旗舰店在哈尔滨冰雪大世界园区正式亮相。设计感十足的冰雪文创，独特的空 间设计与沉浸式文化体验，一经开放即成为园区内热门打卡地。冰雪场景的创意升级，展现出"设计 +冰雪"融合发展的蓬勃活力，为黑龙江冰雪经济高质量发展注入新的文化内涵与动能。 在冰雪大世界四季游乐馆二层，"冰雪文化方舟"以创新的空间设计理念，打造出集文化展览、创意零 售、轻食餐饮、研学体验于一体的复合型文旅空间。 这里打破传统冰雪旅游的单一观赏模式，以系统化的场景叙事、科学的动线规划和鲜明的视觉设计，将 冰雪文化转变为可沉浸、可互动、可消费的多元体验。从冰雪主题展览到琳琅满目的文创商品，再到共 创式研学空间，每一步都让游客在参与中深化对冰雪文化的感知，真正实现从"看冰雪"到"享冰雪"的体 验升级。 讲述"尔滨"的浪漫故事 同样在游乐馆二层，一间名为"久爱玫瑰屋"的浪漫主题空间格外引人注目。这里以盛放的玫瑰为设计语 言，将冰雪的纯净与爱情的炽热完美交融，吸引了全国各地的游客们 ...

Core Insights - Jiamusi city is launching a winter ice and snow tourism campaign called "Hundred Days Action," starting from November 8, 2025, featuring various activities to attract tourists and promote local culture [3][4][5] Group 1: Events and Activities - The campaign includes the "Million Youth on Ice" initiative, New Year celebrations in museums, and the 2026 East Extreme New Year Marathon, which will gather runners from across the country [3] - Various cultural performances, such as Hezhe dance and music, are organized at transportation hubs to enhance the visitor experience [3] - The marathon event will be complemented by traditional performances and local food tastings, creating a festive atmosphere [3] Group 2: Youth Engagement - The "Million Youth on Ice" initiative features competitions like snow volleyball and tug-of-war, encouraging children to engage in winter sports [4] - Upcoming events such as the Snowball Championship and Lantern Crossing Race are expected to further boost community participation in ice and snow activities [4] Group 3: Economic Impact - The winter tourism campaign has stimulated the local consumer market, with shopping malls offering various promotions to attract customers [5] - Local businesses report increased foot traffic and sales, with some stores providing discounts that make in-store shopping more appealing than online options [5] - The diverse range of ice and snow activities, along with cultural exchanges, is contributing to the economic vitality of Jiamusi city [5]

（来源：工人日报） 近日，中国旅游研究院（文化和旅游部数据中心）发布了《中国冰雪旅游发展报告（2026）》（以下简 称"报告"）。报告预测，2025-2026冬季我国冰雪运动、旅游休闲人数预计达到3.6亿人次，冰雪运动、 旅游休闲收入有望突破4500亿元。 从北国雪原到南方室内冰场，中国冰雪经济正以前所未有的热度融化季节的界限。 大众冰雪季人气满满 "太刺激了！刚坐上来心里怦怦直跳，到后来完全不怕，也几乎感觉不到寒冷了。"近日，来自湖北咸宁 的刘潇和伙伴在长春体验了一把娱雪项目——"神龙摆尾"。 报告指出，中国冰雪运动已打破地域限制，形成了"南北共振、中部崛起、东西协同"的新格局。大众对 于冰雪旅游的感受经历了从"围观"到"参与"、从"体验"到"热爱"的升华。其中，"室内冰雪主题综合 体"成为投资最活跃的类别，能够有效打破气候限制，实现冰雪消费的四季常态化。 随着冰雪运动的日益普及和消费需求的增长，"打卡体验游"逐渐变成"旅居游"，越来越多的"头回客"变 为"回头客"，冰雪旅游人均频次显著提升。此次参加长春冰雪运动嘉年华的福建游客汪晓坤对记者表 示，近几年每个冬季都会带着家人到不同的城市体验冰雪，"从北京、哈 ...

Core Viewpoint - The winter tourism industry in Heilongjiang is experiencing a surge as various ice and snow entertainment activities are being launched to attract visitors during the winter break season [1] Group 1: Winter Activities - In Wuchang City, Heilongjiang, a resort has transformed a frozen lake into a vibrant ice and snow amusement park featuring activities such as snow karting, ice swings, and drifting ice slides, allowing visitors to fully enjoy winter fun [3] - In Yichun City, a scenic area has integrated colorful light strips with attractions like a moving castle and magic carpet slide, creating a dreamlike atmosphere described as "fire trees and silver flowers" [5] - Harbin's Ice and Snow World has introduced a new ice and snow car stunt show, where vehicles perform spins and drifts on snow, captivating visitors even in temperatures below minus twenty degrees Celsius [7]

Group 1 - The opening of 15 public ice rinks in Changchun, Jilin has attracted many ice skating enthusiasts, showcasing the popularity of winter sports [2] - The "Happy Ice and Snow Season" carnival in Qinhuangdao, Hebei features fun activities like snow tug-of-war, drawing significant participation from locals [2] - Various regions, including Sichuan and Shaanxi, are enhancing their winter sports offerings with events such as cross-country skiing and immersive snow experiences, indicating a growing trend in winter tourism [2] Group 2 - Qinghai Xining is promoting an "Ice and Snow +" model that combines ecological picking and family tourism, enriching visitor experiences [3] - Liaoning Shenyang is introducing additional activities like ice fishing and horseback riding near ice rinks, diversifying the winter sports experience [3] - Hunan Changsha is collaborating with surrounding attractions, supermarkets, and hotels to offer discounted tickets and packages, creating a one-stop leisure experience for tourists [3]

Core Viewpoint - The winter tourism market in China is experiencing a significant surge, with projections indicating that the number of participants in ice and snow tourism will reach 360 million by the winter of 2025-2026, generating an expected revenue of 450 billion yuan [1] Group 1 - The ice and snow tourism sector has shown strong growth since the beginning of the year, setting a positive tone for the overall cultural and tourism market for the year [1] - The report titled "China Ice and Snow Tourism Development Report (2026)" provides optimistic forecasts for the future of the industry [1] - There is a need for a strategic approach to ensure that the ice and snow economy transitions from being "seasonally popular" to "consistently thriving" throughout the year [1]

Core Insights - The article highlights the robust growth of the ice and snow economy in Jilin Province, driven by favorable government policies and increasing consumer engagement in winter sports and tourism [4][7][12]. Group 1: Economic Impact - Jilin Province's ice and snow tourism has seen a significant increase, with OTA tourist numbers rising by 164.2% and consumption amount increasing by 204.5% compared to the previous year [7]. - The province welcomed 8.11 million domestic tourists during the New Year holiday, generating a total expenditure of 9.1 billion yuan [8]. - The issuance of 1 billion yuan in ice and snow consumption vouchers has been pivotal in attracting visitors to various winter sports venues and scenic spots [8]. Group 2: Policy Support - The strategic guidance from the State Council's 2024 policy aims to develop the ice and snow economy by promoting a comprehensive industry chain that includes sports, culture, equipment, and tourism [7]. - Jilin's government has implemented a three-pronged policy approach, including ice and snow consumption vouchers, direct transport services, and incentives for attracting tourists [8]. Group 3: Visitor Experience - The province's winter tourism offerings have been enhanced by cultural events, with 29 museums extending their hours and hosting 89 special activities, leading to significant increases in visitor numbers and revenue [12]. - The integration of cultural experiences into ice and snow tourism has added depth to visitor engagement, with notable increases in attendance at various cultural sites [12]. Group 4: Infrastructure Development - Jilin has established a comprehensive transportation network to support tourism, including 32 direct ice and snow tourism routes and 388 customized transport lines, ensuring seamless connectivity for visitors [12]. - The province aims to host over 180 million ice and snow tourists and achieve a tourism revenue exceeding 330 billion yuan in the new snow season [12].

Group 1 - The article emphasizes the importance of innovation in driving high-quality development in China's technology sector, highlighting the integration of scientific research and practical applications [2][5] - China's research environment is described as internationally leading, fostering innovation and exploration, which provides vast development opportunities for researchers [3] - The collaboration among government, enterprises, and universities is focused on addressing real-world problems, transforming cutting-edge research into practical solutions for everyday life [4] Group 2 - The article illustrates the positive impact of development in regions like Xinjiang, where local communities experience improved living standards and express hope for the future [6] - Cultural heritage is highlighted as a vital aspect of daily life in China, contributing to the spiritual well-being of its people and enhancing the recognition of Chinese civilization [11] - The successful hosting of the 9th Asian Winter Games in Harbin is noted as a significant event that showcases China's advancements in sports and technology, attracting global attention [12]

Group 1 - Harbin is becoming a global hub for the ice and snow industry, highlighted by events such as the 42nd Harbin International Ice and Snow Festival and the International Ice and Snow Economic Expo, attracting around 300 renowned companies from various countries [1][2] - The Italian company Ten Ice Group plans to establish its fourth global equipment center in China, indicating the country's growing importance as a core area for technology research and manufacturing in the ice and snow sector [2] - China's ice and snow tourism is shifting from "sightseeing" to "experiencing," creating significant market opportunities for high-end snowmobiles and all-terrain vehicles [1][2] Group 2 - The global ice and snow industry is witnessing increased collaboration, with Chinese companies exporting ice and snow landscape construction and mobile ice-making technology to countries like Kazakhstan and Saudi Arabia [2] - The ice and snow sector is seen as a platform for global business and innovation, with Finland's Rovaniemi city deepening cooperation with China in this field [3] - Harbin's industrial foundation and technological innovation are attracting international attention, with local institutions like Harbin Institute of Technology being recognized for their expertise and quality [4][5]

Core Insights - The establishment of the Xinjiang sub-center of the "Northern Six Provinces Ice and Snow Sports Safety Guarantee Collaborative Innovation Center" marks a significant step in enhancing safety for ice and snow enthusiasts across multiple regions in China [1] - The laboratory, established in May 2021, has made substantial contributions to the ice and snow economy through research, equipment development, and talent cultivation, thereby promoting high-quality development in the ice and snow tourism industry [1][2] Group 1: Laboratory's Role and Achievements - The laboratory combines soft science research and hard technology development, aiming to lead the industry and serve market needs [2] - It has published authoritative reports such as the "China Ice and Snow Economy Development Index Report" and the "China Ski Resort Competitiveness Index Research Report," which provide valuable insights for the industry [2][3] - The laboratory's research has gained international attention, being reported by over 80 foreign media outlets, including Reuters and Bloomberg [2] Group 2: Technological Innovations - The laboratory focuses on developing safer and more engaging ice and snow equipment, addressing market demands identified through extensive research [3] - Innovations include a solar-powered bionic penguin ski vehicle and a mobile micro-hotel made from eco-friendly materials, which address safety and accommodation challenges in snow sports [4] - The laboratory has developed a series of indoor simulated skiing machines, designed for training and safety education, which utilize real data from well-known ski resorts [4][5] Group 3: Safety and Standards - The laboratory has initiated the "Northern Six Provinces Ice and Snow Sports Safety Guarantee Collaborative Innovation Center," which has established a comprehensive safety assurance index system covering various aspects of ice and snow sports [5] - It has secured over 20 patents related to ice and snow technologies, facilitating technology transfer and addressing industry challenges [5] Group 4: Talent Development - The laboratory emphasizes the importance of talent cultivation for the sustainable development of the ice and snow industry, having trained over 30 doctoral and 50 master's students [6] - It has created specialized textbooks for ice and snow tourism, integrating research findings and industry practices to enhance educational relevance [6] - The laboratory promotes an inclusive talent ecosystem by involving top experts and allowing students to participate in research projects, thereby gaining practical experience [6]