春节假期，全市推出"泉城景区寻年味"迎新春系列活动70余项，天下第一泉风景区迎春花灯会以"三景 融河 光映泉城"为主题，融合济南历史人文与泉水文化，四园联动打造特色花灯;印象济南 泉世界举 办"骏马迎春 潮起西城"国潮花灯会，以秦琼作为核心意象进行塑造，打造唯美又喜庆的国潮灯会;明水 古城如梦灯会、方特新春灯会等多点绽放，马年主题花灯与泉城文化灯组交相辉映。 明湖市集正月初一热闹开场，非遗手作、创意潮品、品牌好物琳琅满目，高跷、秧歌、舞龙舞狮、锦鲤 送福等巡游表演年味十足。灵岩寺景区举办祈福体验活动，并对姓马属马、名字带马游客推出免门票政 策引发参与热潮。 2026年春节假期，恰逢"史上最长春节假期"叠加文旅消费政策红利集中释放的双重契机，全市以"冬游 济南欢乐贺年"文旅嘉年华活动为载体，串联民俗、潮玩、冰雪、文化四大核心业态，统筹推进产品供 给、业态创新、服务保障和宣传推广，全面激活春节文旅消费市场。 截至2月23日14时，春节假期以来，全市30家重点监测景区累计接待游客623.2万人次，实现营业收入1.7 亿元，较去年春节同期分别增长48.9%和48.2%。其中天下第一泉风景区接待265.1万人次，千佛山 ...

商报讯（记者 杨伊琳）春节假期刚刚落下帷幕，杭州交出了一份令人瞩目的"双料"成绩单：据杭州市 文广旅游局数据，春节期间，全市景区景点（含乡村旅游、博物馆）共接待游客1974.36万人次，按可 比口径增长29.39%，实现旅游收入127.1亿元，按可比口径增长26.1%；全市接待外地来杭游客约为 1053.1万人次（日均117万人次），按可比口径同比增长21%。 据"杭州消费在线"监测统计，春节期间全市批发、零售、餐饮、住宿、娱乐五大行业消费总金额达 177.49亿元，同比增长7.6%。 从西湖边的断桥残雪到钱塘江畔的数字光影，从钱王祠的吴越遗风到武林商圈的时尚潮流，杭州这一场 全城狂欢的消费盛宴，离不开央视热播大剧《太平年》引发的文化共振。 今年春节，杭州以"宋"福为主题，将文旅流量精准转化为消费增量，为每一位消费者打造了一个既有历 史厚度、又有科技温度、更充满人间烟火气的别样新年。 荧幕照进现实：一部剧带火一座城 "吴越之旅"成新打卡 "本来只是陪父母看《太平年》，没想到剧里的吴越国故事这么吸引人，索性买票来了杭州。"来自北京 的游客李女士在钱王祠前感慨。今年春节，电视剧《太平年》的热播成为了杭州旅游的强劲 ...

中青报·中青网记者 夏瑾 "史上最长春节假期"交上了一份亮眼的旅游成绩单。文化和旅游部2月24日公布的数据显示，春节假日9 天，全国国内出游5.96亿人次，较2025年春节假日8天增加0.95亿人次；国内出游总花费8034.83亿元， 较2025年春节假日8天增加1264.81亿元，假日游客人数和花费均创历史新高。 民俗文化体验持续升温 大年初三，29岁的江皓月和女朋友相约从各自老家出发，去苏州"旅游过年"。首站去的虎丘山灯会让他 们尤为印象深刻："这是我第一次在园林里看灯会，感觉特别新奇。"江皓月对中青报·中青网记者 说，"白天听了昆曲《游园惊梦》，在真山真水间听水磨腔，那种江南韵味很对味。晚上灯一亮，整个 虎丘都变样了——最震撼的是'万马奔腾'灯组，九匹骏马踏着云浪而来，特别有气势。"最让他们惊喜 的，是遇到四五十人的鱼灯巡游，"800多年历史的瞻淇鱼灯在园林里穿行，像鲤鱼游进了年画，感觉特 别浪漫。" 春节假日期间，传统"年味儿"成为吸引游客的最强"IP"。各大旅行平台数据显示，以非遗为代表的文化 体验成为最热门的出行主题，众多拥有独特年俗文化的古城和旅游目的地游客接待量呈爆发式增长。美 团平台数据显示 ...

中国旅游研究院(文化和旅游部数据中心)监测数据表明，今年春节假期的全国游客满意度比2025年提高 了2.7分，达到81.9分的"满意"水平。春节期间全国农村居民出游率20.9%，出游人数占春节假日国内游 客出游人次的15.8%。"游购乡村"主题活动带动逛古村、品美食、赶大集等乡村旅游活动。伴随着需求 升级、市场下沉和普惠旅游的发展共识，旅游市场开始走向"市民下乡休闲度假、农民进城观光旅游"的 新格局。 春节假期9天，入境游客428.1万人次，其中入境外国游客89.8万人次，出境游客483.2万人次。中国旅游 研究院院长戴斌表示，从"中国游""中国购"到"成为中国人(becoming Chinese)"，越来越多的外国人从更 远的远方来到中国，在城市、在县城、在乡村欢度春节，全方位体验一个传统与现代交融的中国。(完) 中新社北京2月24日电 (记者 刘文文)中国文化和旅游部24日消息，经测算，春节假日9天，全国国内出 游5.96亿人次，较2025年春节假日8天增加0.95亿人次；国内出游总花费8034.83亿元(人民币，下同)，较 2025年春节假日8天增加1264.81亿元，假日游客人数和花费均创历史新高。 ...

人们"马"不停蹄、兴致盎然，游出丙午新春热力四射的文旅图景。 2月22日，滑雪爱好者在黑龙江省亚布力滑雪旅游度假区滑雪。 新华社发（曾东摄） 春节红点亮世界，"到中国过春节"成为海外游客新风尚。 2月17日，外国游客在北京龙潭湖公园逛春节文化庙会。新华社发（赵琦 摄） 文化和旅游部2月24日公布2026年春节假期文化和旅游市场情况。春节假日9天，全国国内出游5.96亿人次，较2025年春节假日8天增加0.95亿 人次；国内出游总花费8034.83亿元，较2025年春节假日8天增加1264.81亿元。假日游客人数和花费均创历史新高。 假期中，群众循着年味去旅行，跟着年俗去打卡，"新中式"风潮备受年轻游客青睐。 2月20日，在湖北省孝感市云梦祥云湾文化旅游景区，游客在观看英歌舞表演（无人机照片)。新华社发（胡学军 摄） 冰雪游、避寒游持续火热，游客出游距离更远、出游时间更长，文旅市场人气旺活力足。 编导：龙泠宇 综合新华社记者报道 新华社音视频部制作 【纠错】 【责任编辑:谷玥】 ...

齐鲁晚报.齐鲁壹点秦雪丽通讯员旅宣 这个春节假期烟台文旅市场有多火？2月24日，从烟台市文化和旅游局获悉，春节假期，烟台全市重点监测的20家4A级以上景区共计接待游客234.91万人 次，实现营业收入1.65亿元，同比分别增长21.91%、15.19%。 为丰富人民群众节日文化生活，激发年节文旅消费活力，营造欢乐祥和、团结奋进的浓厚氛围，春节假期，烟台紧抓"马年"主题，深度融合年俗文化、山 海特色、时尚创意，推出六大板块300余项重点文旅活动。 庙会、灯会、年货大集等传统节庆场所人流如织，博物馆、图书馆、剧院等文化场馆预约火爆，重点景区及星级酒店接待量保持高位运行，"文旅过年"成 为新常态，有力带动餐饮、住宿、交通、购物等全链条消费，为全市假日经济注入强劲动力。 ...

Investment Rating - The report assigns an "Outperform" rating for the industry, indicating an expected return above 10% over the next 12 months [7]. Core Insights - The consumption data during the Spring Festival exceeded expectations, validating the effectiveness of recent policies aimed at stabilizing consumption and highlighting the recovery of service-oriented and experiential consumption compared to traditional retail [5]. - The report anticipates that the decision-makers will continue the positive momentum established during the Spring Festival, with further targeted and gradual easing measures expected around the "Two Sessions" to stabilize expectations and support demand [5]. - Leading restaurant operators with significant scale advantages and strong cost control capabilities, as well as core duty-free operators benefiting from long-term policy advantages, are expected to achieve relative gains as the consumption cycle normalizes [5]. Summary by Sections Spring Festival Consumption - The Spring Festival consumption was better than expected, with key retail and catering enterprises showing a year-on-year sales growth of 5.7%, significantly higher than the previous year's growth rates of 4.1% and 2.7% during the Mid-Autumn Festival [1]. - Over 20.5 billion yuan in consumption vouchers and subsidies were issued by local governments, effectively supporting demand [1]. Restaurant Sector - Increased dining demand was driven by higher travel frequency, milder weather, and longer holidays, with New Year's Eve dining reservations increasing over threefold year-on-year [2]. - Major dining brands and supermarkets launched diverse ready-to-eat and semi-finished meal boxes, catering to family gatherings and reflecting a shift in consumer preferences towards convenience [2]. Tourism Sector - The extended holiday boosted tourism demand, with significant year-on-year increases in customer flow and orders for themed tourism such as ice and snow tours [3]. - Domestic travel orders reached new highs, with ticket bookings for scenic spots increasing by over 80% and hotel night stays rising by 75% [3]. Duty-Free Consumption - Duty-free sales in Hainan saw a substantial year-on-year increase of 30.8% to 2.72 billion yuan during the Spring Festival, driven by improved supply and operational efficiency following the implementation of new policies [4]. - The strong performance of duty-free consumption underscores the resilience and profitability potential of domestic duty-free channels [4].

每经记者｜王紫薇 每经编辑｜文多 2026年春节假期，被称为"史上最长假期"。此前相关机构预计，2026年春运，全社会跨区域人员流动量 将会达到95亿人次，创历史新高。 《每日经济新闻》记者注意到，2026年春节假期，"团圆"有了新样子，消费现新趋势：第一批"反向过 年团圆"的父母，在节前就抵达了北上广深的星级酒店，而县城的民宿则被下乡消费的年轻人订"爆"。 此外，米兰冬奥会让冰雪度假游热火朝天。少不了的还有春节档。 在这个春节，人们不再执着于"回家"，而是寻找更舒适的"团圆"；人们不再盲目买单，而是更愿意 为"情绪价值"和"极致体验"付费。 出行：为团圆双向奔赴 2026年农历正月初一（2月17日），全社会跨区域人员流动量预计超2.1亿人次。与往年不同的是，2026 年春节，"反向团圆"开始变得常态化。过去是游子大包小包返乡过年，如今，父母进城陪孩子过年也成 了新风尚。 去哪儿发布的数据显示，2026年春节期间，飞往北上广深一线城市的旅客中，18%为50岁以上人群。其 中，60岁以上老年人购买"人生第一张机票"的数量同比增长20%。这种"接父母过年"模式，直接带动了 大城市2026年春节期间的酒店生意。广州 ...

Core Viewpoint - The article emphasizes the importance of consumer spending as a key driver of economic growth and highlights the government's proactive measures in responding to suggestions from representatives to enhance service consumption and improve living standards [1][4]. Group 1: Government Response to Suggestions - The Ministry of Commerce has actively engaged with representatives to address their suggestions, leading to the formulation of practical measures aimed at boosting service consumption [2][3]. - A total of 1,020 suggestions and proposals were received by the Ministry of Commerce during the 2025 National Two Sessions, with 584 being suggestions and 436 proposals, covering various aspects of trade and economic reform [4]. Group 2: Focus on Service Consumption - The article outlines a shift in consumer spending towards enhancing quality of life and self-development, while also noting the challenges in service sector contributions to GDP compared to developed countries [1][2]. - The Ministry of Commerce has introduced policies to cultivate new growth points in service consumption and expand service offerings, including innovative consumption models and pilot programs [2][3]. Group 3: Digital Consumption Development - Representatives have raised concerns regarding the infrastructure and regulatory challenges facing digital consumption, prompting the Ministry of Commerce to prioritize these issues in their policy framework [3]. - The Ministry has collaborated with other departments to develop guidelines aimed at fostering digital consumption, addressing structural imbalances in product and service offerings [3].

Core Insights - The consumption market during the Spring Festival has shown strong performance, driven by the "old-for-new" policy, with 30.53 million people benefiting and sales reaching 204.54 billion yuan [1][2] - The demand for smart and green products has surged, with significant sales growth in smart glasses and water-saving bathroom fixtures during the holiday [1][3] - The average daily sales of key retail and catering enterprises increased by 5.7% compared to the previous year, indicating a robust recovery in consumer spending [1][2] Policy Impact - The "old-for-new" policy has been effectively implemented, with subsidies being allocated to encourage consumer spending during the Spring Festival [2] - Various regions, including Beijing, Shanghai, and Sichuan, have introduced new policies to support the "old-for-new" initiative, providing substantial subsidies for consumers [2] Consumer Trends - The trend towards smart and green products is evident, with sales of smart glasses increasing by 47.3% and water-saving bathroom fixtures by 23.2% during the holiday [3] - The focus on energy-efficient appliances has shifted to first-level energy efficiency, with subsidies of up to 1,500 yuan boosting sales of major household appliances [3] Retail and Dining Performance - Foot traffic and sales in monitored pedestrian streets increased by 6.7% and 7.5%, respectively, showcasing the vibrancy of offline shopping during the holiday [4] - The restaurant sector saw a significant rise in consumer interest, with searches for popular dining spots increasing by 60% compared to pre-holiday levels [5] Service Consumption and New Trends - New service consumption models have emerged, with car rental orders increasing by 51% during the holiday, indicating a shift in consumer behavior [6] - Technological innovations have enhanced traditional cultural experiences, with events featuring drones and robots becoming popular, reflecting a blend of technology and culture [6] - The cross-border travel segment has also seen growth, with a 20% increase in bookings by foreign passport holders for domestic flights [6]