冰淇淋

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2元冰淇淋被骂上热搜,雪王又被审判了
36氪· 2025-08-01 10:15
Core Viewpoint - The article discusses the recent controversy surrounding the rapid melting of ice cream from the brand Mixue Ice Cream, highlighting consumer concerns about product quality and safety, while also examining the brand's marketing strategy and public perception in the context of low pricing and social media trends [4][5][39]. Group 1: Consumer Reactions and Brand Response - The rapid melting of Mixue Ice Cream has sparked significant discussion on social media, with many consumers sharing their negative experiences [5][6]. - Mixue's customer service responded by stating that the recipe has not changed and attributed the melting to high summer temperatures, suggesting consumers eat the ice cream quickly [10][11]. - Despite the controversy, the brand's reputation appears to remain intact, as the public continues to support Mixue [11][39]. Group 2: Comparison with Competitors - The article draws parallels between Mixue's situation and that of another ice cream brand, Zhong Xue Gao, which faced backlash for its products melting slowly, leading to questions about quality and ultimately a decline in sales [18][19][39]. - The logic that faster melting indicates better quality is challenged, as consumers may not easily accept that Mixue's ice cream is of higher quality simply because it melts quickly [19][39]. Group 3: Product Characteristics and Production Factors - The melting speed of ice cream is influenced by several factors, including the use of additives to enhance melting resistance, the air content, and the production process [29][31]. - Mixue's ice cream is categorized as "soft ice cream," produced at higher temperatures than pre-packaged hard ice cream, contributing to its quicker melting [30][31]. - The product's formulation includes a high water content (70%-80%) and low fat and protein levels, which further affects its melting characteristics [31][32]. Group 4: Pricing Strategy and Market Position - Mixue Ice Cream is priced at 2 yuan, making it an attractive option for consumers, but this low price point raises concerns about profitability and sustainability for the brand [20][40]. - The brand's pricing strategy serves as a marketing tool, drawing in customers and creating a social media presence, despite potential risks associated with low-cost products [40][49]. - The article notes that the brand's low pricing has become a form of "social currency," enhancing its visibility and consumer engagement [49][50].
Unilever(UK)(UL) - 2025 H1 - Earnings Call Transcript
2025-07-31 08:00
Financial Data and Key Metrics Changes - Underlying sales growth for the first half of 2025 was 3.4%, with volumes contributing 1.5% and price growth at 1.9% [6][30] - Turnover for the first half was €30.1 billion, down 3.2% year on year, primarily due to a negative currency impact of 4% [30][36] - Underlying operating profit was €5.8 billion, a decline of 4.8% versus the prior year, and underlying earnings per share was €1.59, down 2.1% [34][36] Business Line Data and Key Metrics Changes - Beauty and Well-being achieved underlying sales growth of 3.7%, driven by 1.7% volume and 2% price [14] - Personal Care delivered 4.8% underlying sales growth, with 1.4% from volume and 3.3% from price [17] - Homecare underlying sales grew 1.3%, with 1.1% from volume and 0.2% from price [21] - Foods delivered competitive sales growth of 2.2%, with 0.3% from volume and 1.9% from price [23] - Ice cream underlying sales grew 5.9%, driven by a 3.8% increase in volume and 2% price growth [24] Market Data and Key Metrics Changes - Developed markets represented 44% of group turnover, with first half underlying sales growth of 4.3% [8] - North America saw underlying sales growth of 5.4%, with volumes up 3.7% [4] - Asia Pacific Africa, representing 43% of group turnover, delivered underlying sales growth of 3.5% [11] - Latin America grew only 0.5%, with a 4.6% decline in volume due to challenging macroeconomic conditions [12] Company Strategy and Development Direction - The company is focused on a transformation towards beauty and well-being, with significant investments in premium brands and innovation [48][54] - The demerger of the ice cream business is set for mid-November, with the intention to retain a stake of just below 20% in the new entity [26][27] - The company aims for multiyear volume growth of at least 2% and consistent gross margin expansion, targeting mid-single digit underlying sales growth [45][54] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving a second half underlying sales growth of 3% to 5%, supported by strong performance in developed markets and improving trends in emerging markets [41][44] - The company anticipates an improvement in underlying operating margin for the full year, with second half margins expected to be at least 18.5% [41][54] - Management acknowledged challenges in Latin America and China but expects improvements in the second half due to operational interventions [44][92] Other Important Information - The company completed a share buyback program of €1.5 billion, contributing 1.5% to earnings in the first half [36][39] - Free cash flow for 2025 was €1.1 billion, down from €2.2 billion in the prior year due to lower operating profit and ice cream separation costs [36][37] Q&A Session Summary Question: Expectations for ex-ice cream performance and volume acceleration - Management expects to achieve volume growth of about 2% for the remaining company in the second half, supported by improved market conditions and strong brand investments [61][63] Question: Insights on M&A strategy and recent acquisitions - The company remains committed to bolt-on M&A, focusing on acquiring brands with strong digital presence and functionality, such as Doctor Squatch and Wilde [70][72] Question: Outlook for Latin America and performance in key markets - Management noted a weak quarter in Latin America due to economic pressures but expects improvements with strategic pricing adjustments and innovation [76][80] Question: Recovery expectations in Asia, particularly India and Indonesia - Management is optimistic about growth in India, expecting continued volume increases, while Indonesia is showing signs of recovery with improved fundamentals [88][90]
哈根达斯还是不够贵
创业邦· 2025-07-30 10:10
Core Viewpoint - Haagen-Dazs is facing significant challenges in the Chinese market, with declining sales and increased competition from both ice cream brands and new beverage categories like tea drinks. The brand's high-end positioning is becoming less sustainable as consumer preferences shift towards more affordable options [4][10][33]. Group 1: Market Performance - In the third quarter of the 2025 fiscal year, General Mills reported a 5% year-over-year decline in net sales, with Haagen-Dazs experiencing a double-digit percentage drop in customer traffic in China [10][11]. - Over the past five years, General Mills' related revenue has decreased from $820 million to $720 million [12]. - Haagen-Dazs once accounted for over 50% of General Mills' ice cream business revenue, but has since closed 81 stores nationwide, indicating a significant contraction [6][8]. Group 2: Competitive Landscape - The rapid expansion of Dairy Queen (DQ) and the aggressive pricing strategy of brands like Mixue Ice Cream have intensified competition, squeezing Haagen-Dazs' market share [7][8]. - New tea drink brands have emerged as formidable competitors, with their pricing strategies and marketing approaches drawing consumers away from traditional ice cream offerings [23][30]. - Haagen-Dazs has attempted to diversify its offerings by introducing coffee and yogurt products, but these efforts have not significantly improved its competitive position [28][36]. Group 3: Brand Positioning and Strategy - Haagen-Dazs has historically positioned itself as a luxury brand, with its double-scoop ice cream priced at $9.89 in China, the highest globally [14][16]. - The brand's strategy involved aligning with luxury brands and creating a premium in-store experience, but this approach is now challenged by the rise of more affordable alternatives [22][44]. - The brand's reliance on physical stores and high-end locations has become a liability as consumer preferences shift towards more casual and affordable dining experiences [19][31]. Group 4: Supply Chain and Operational Challenges - Haagen-Dazs faces high operational costs due to the need for cold chain logistics, which complicates its ability to compete with lower-cost tea drink brands [47][48]. - The brand's ice cream products have a short shelf life and require strict temperature controls, making it difficult to scale operations in the same way as tea brands [47][49]. - Despite attempts to boost retail and e-commerce channels, the inherent nature of ice cream as a product limits its online sales potential, with only 20% penetration in 2021 [35][36].
哈根达斯还是不够贵
36氪· 2025-07-30 09:11
Core Viewpoint - Haagen-Dazs is facing significant challenges in the Chinese market, with declining sales and increased competition from both ice cream brands and new beverage categories like milk tea, leading to a potential reevaluation of its business strategy in China [3][4][5][7]. Group 1: Market Performance - In the past year, Haagen-Dazs closed 81 stores nationwide, reflecting a struggle to maintain its market presence amid fierce competition [5]. - General Mills reported a 5% year-over-year decline in net sales for the third quarter of fiscal year 2025, with Haagen-Dazs experiencing a double-digit percentage drop in customer traffic in China [7]. - Over the past five years, General Mills' related revenue has decreased from $820 million to $720 million [9]. Group 2: Competitive Landscape - Haagen-Dazs is being squeezed not only by direct competitors like Dairy Queen (DQ) and Mixue Ice Cream but also by the rising popularity of milk tea brands, which have become significant competitors in the dessert space [5][19]. - The entry of new players like Heytea and Nayuki has shifted consumer preferences, leading to a decline in Haagen-Dazs' market share [24][25]. Group 3: Brand Positioning and Strategy - Haagen-Dazs has historically positioned itself as a premium brand, with the average price of a double scoop ice cream in China at $9.89, the highest globally [11][12]. - The brand's strategy included creating a luxurious in-store experience and leveraging gift-giving opportunities, such as the introduction of Haagen-Dazs mooncakes, which once accounted for 28% of its revenue in China [16]. - However, the brand's high-end positioning is now at risk as it competes with more affordable options from milk tea brands, which have successfully captured a larger consumer base [27][30]. Group 4: Operational Challenges - Haagen-Dazs has attempted to pivot towards retail and e-commerce channels, establishing a new division to integrate various sales channels, but faces challenges due to the low online penetration of ice cream sales [25][26]. - The brand's ice cream products are difficult to scale due to high supply chain costs and the need for strict temperature controls during transportation and storage [37][38]. - Despite promotional efforts, such as discounted coffee to attract customers, the core ice cream product line remains constrained in terms of pricing flexibility [36][39]. Group 5: Future Outlook - The brand's immediate challenge is to redefine its product offerings and pricing strategy to remain relevant in a market increasingly dominated by lower-priced competitors [43][44].
哈根达斯还是不够贵
Hu Xiu· 2025-07-29 13:17
Group 1 - Haagen-Dazs China significantly contributed to General Mills' ice cream business, accounting for half of its revenue in 2017, but rumors of selling its Chinese stores have emerged for 2025 [1] - General Mills denied the sale plans, but Haagen-Dazs is facing increasing competition and has closed 81 stores nationwide in the past year [2][3] - The brand's sales have declined, with a reported 10% drop in customer traffic in its Chinese stores, reflecting broader struggles in the global market [6] Group 2 - Haagen-Dazs' revenue in the past five years fell from $820 million to $720 million, indicating a significant downturn [7] - The brand's premium pricing strategy, with an average price of $9.89 for a double scoop in China, is the highest globally, but it faces challenges from lower-priced competitors [9][11] - The brand's historical positioning as a luxury product has shifted, as it now competes with a variety of cold dessert products, including tea drinks [4][19] Group 3 - The rise of new tea beverage brands has intensified competition, with Haagen-Dazs struggling to maintain its market share [20][28] - The brand's attempt to diversify by opening a coffee shop in Shanghai was a response to the competitive landscape, but it still faces challenges from established players like Starbucks [21][22] - Haagen-Dazs has shifted focus to retail and e-commerce channels, but the ice cream market's low online penetration complicates this strategy [29][30] Group 4 - The pricing strategies of new tea brands have shifted, with products now priced between 15-25 yuan, making them more accessible to a broader audience [32] - The expansion of tea brands into shopping centers has displaced traditional ice cream brands like Haagen-Dazs, which has struggled to adapt [27][33] - Haagen-Dazs' high operational costs and supply chain challenges hinder its ability to compete effectively with the more agile tea brands [43][45] Group 5 - The brand's ice cream products face limitations in scaling due to their perishable nature and high cold chain costs, making it difficult to compete on price [43][44] - Haagen-Dazs has attempted promotional strategies to attract customers, but its core ice cream line remains difficult to expand rapidly [42][46] - The brand's future may depend on finding unique ingredients and repositioning itself in the market to maintain its premium image [49][50]
哈根达斯还是不够贵
远川研究所· 2025-07-29 13:15
Core Viewpoint - Haagen-Dazs is facing significant challenges in the Chinese market, with declining sales and increased competition from both ice cream brands and new beverage categories like tea drinks. The brand's high-end positioning is becoming less sustainable as consumer preferences shift towards more affordable options. Group 1: Market Performance - In FY2025 Q3, General Mills reported a 5% decline in net sales, with Haagen-Dazs experiencing a double-digit percentage drop in customer traffic in China [9] - Over the past five years, General Mills' related revenue has decreased from $820 million to $720 million [10] - Haagen-Dazs once had 400 out of 900 global stores in China, contributing over 50% of its profits, but has since closed 81 stores nationwide [5][13] Group 2: Competitive Landscape - The rapid expansion of Dairy Queen (DQ) and the rise of brands like Mixue Ice City, which offers ice cream at 2 yuan, have significantly squeezed Haagen-Dazs' market space [6] - New tea drink brands have emerged as formidable competitors, with Haagen-Dazs inadvertently entering the same market segment [22][34] - The shift in consumer preferences towards tea drinks has led to Haagen-Dazs losing its competitive edge, as evidenced by its store relocations and downsizing [34][35] Group 3: Brand Positioning and Strategy - Haagen-Dazs has historically positioned itself as a luxury brand, with the highest average price for a double scoop ice cream in China at $9.89 [12][14] - The brand's strategy included creating a luxurious in-store experience and leveraging gift-giving opportunities, such as the introduction of mooncakes [17][21] - However, the brand's high pricing strategy is now being challenged by the increasing affordability of competing products, particularly in the tea drink segment [38][40] Group 4: Operational Challenges - Haagen-Dazs has attempted to pivot towards retail and e-commerce channels, but the ice cream market's low online penetration (20% as of 2021) poses significant challenges [35] - The brand faces high cold chain costs and short shelf life for its products, making it difficult to compete with the operational efficiency of tea brands [47][49] - Despite promotional efforts, such as discounted coffee to attract customers, the core ice cream product line remains difficult to scale due to its inherent supply chain constraints [50][52]
冰杯市场迎来农夫山泉、伊利、蒙牛等多方巨头,这个夏天又卖爆了
Xi Niu Cai Jing· 2025-07-29 06:42
Core Insights - The ice cup market is experiencing intense competition with numerous brands entering the space, including Yuanqi Forest, Yili, Mengniu, and others, all of which have found success in this segment [2] - The price of ice cups has increased significantly, with some products priced at nearly three times the cost of the water used to make them, indicating a shift in consumer willingness to pay for convenience and novelty [2] - Consumer habits are evolving, with ice cups becoming a popular choice for refreshing drinks during summer, leading brands to capitalize on this trend by enhancing their ice cup offerings [3] Market Dynamics - The ice cup market has seen a dramatic increase in sales, with a reported growth rate exceeding 300% over the past two years, particularly in first-tier cities where the average annual consumption is 48 cups per person [3] - The future growth of ice products in instant retail channels is projected to reach 39% over the next three years, significantly outpacing the overall channel growth of 8% [3] - Despite the current dominance of plain water ice cups, there is potential for flavor diversification, which could become a key competitive factor in the market [3] Consumer Behavior - Ice cups are increasingly viewed as a solution for consumers seeking convenience, especially in scenarios where traditional ice acquisition is difficult, thus enhancing the appeal of these products [3] - The emotional value and experiential aspect of ice cups are driving consumer interest, as they cater to modern consumers' desires for personalized and immediate consumption experiences [4] - The seasonal nature of ice cups presents challenges, with potential sales peaks followed by periods of low demand, indicating a need for brands to innovate and maintain consumer engagement year-round [3][4]
拼多多或二次上市;阿里将发自研AI眼镜;欧莱雅任命印度公司总裁
Sou Hu Cai Jing· 2025-07-28 13:19
Listing Dynamics - Pinduoduo is reportedly seeking a secondary listing in Hong Kong, having engaged Ernst & Young for the review of its financial statements, which is a common step for companies planning to list in Hong Kong [3] - This move aligns with previous strategies employed by Alibaba and JD.com before their Hong Kong listings, indicating a substantial preparatory step despite Pinduoduo's official denial of such plans [3] Brand Dynamics - Pernod Ricard has agreed to sell its Imperial Blue business to Indian liquor manufacturer Tilaknagar for €412.6 million, focusing on streamlining its operations and concentrating on more profitable brands [5] - Alibaba is set to launch its first self-developed AI glasses, which will feature advanced hardware specifications and will be part of its A1toC strategy [7] - The beauty brand Kose has opened its first overseas store in Singapore, showcasing popular products and introducing new shades tailored for local consumers [12] Personnel Dynamics - Santa Maria Novella appointed Ludivine Pont as CEO, who has extensive experience in luxury brand marketing, aiming to enhance the brand's visibility [15] - L'Oreal's Indian subsidiary has restructured its management, promoting Aseem Kaushik to president, reflecting the company's ambition in the dynamic Indian beauty market [18] - Coty announced several personnel changes, including the appointment of Beatrice Ballini as lead independent director, amidst a strategic restructuring [20] - Yves Rocher appointed Philippe Duchossois as CEO for the Asia region, leveraging his extensive experience to drive growth [22] - Magnum has established a new legal leadership team, which is expected to accelerate its independent listing timeline [25][26]
本土玩家“剿杀”冰淇淋赛道
3 6 Ke· 2025-07-28 04:06
Core Insights - Domestic brands are rapidly rising and may redefine the ice cream market landscape [1] - The ice cream market is experiencing intense competition, with local players thriving while international giants face challenges [1][8] Company Overview - The ice cream brand "Bobby Ice" has surpassed 1,150 stores across 27 provinces and over 150 cities as of July 24 [1][3] - Bobby Ice's rapid expansion includes adding over 650 stores in the past year and a half, which is 1.3 times the total number of stores opened in the previous 13 years [3] Product Innovation - Bobby Ice's unique selling point is the use of freshly baked waffles as a base for ice cream, enhancing the product's appeal [3] - The brand offers around 30 SKUs, including ice cream desserts, waffle series, sundae ice creams, and more, with prices starting from 10 to 16 yuan [4][5] - The introduction of customizable toppings has increased product personalization and average transaction value [4] Market Trends - The overall ice cream market is projected to grow, with an estimated 44,000 ice cream stores nationwide by May 2025, reflecting an 18.97% increase from the end of 2022 [8] - New Chinese-style ice cream brands are emerging, offering affordable options compared to traditional high-end Italian Gelato [10] Competitive Landscape - Established brands like "Mr. Wildman" and "Zhongyaotang" are also expanding rapidly, with Mr. Wildman opening over 160 stores in 2024 alone [10] - Traditional brands like Häagen-Dazs are struggling, with reports of store closures and a significant reduction in total store count [12][14] - The market is witnessing a shift as some brands, such as Moutai Ice Cream, are retracting from the market after initial success [14]
史上最热夏天,冰淇淋却卖不动了
创业邦· 2025-07-23 10:03
Core Viewpoint - The ice cream and popsicle market is experiencing a significant shift, with traditional products losing appeal in favor of healthier and more affordable options, leading to a decline in sales and a re-evaluation of consumer preferences [4][13][30]. Group 1: Market Trends - The popularity of traditional ice creams and popsicles is waning, with consumers increasingly opting for low-cost options like 0.5 yuan popsicles, which have become bestsellers [4][10]. - The market is entering a "quality-price ratio" era, with new products generally priced below 5 yuan, contrasting with previous years when new products were priced between 5 to 8 yuan [13][27]. - The ice cream market in China is showing signs of slowdown, with major brands like Mengniu and Yili reporting significant revenue declines in their ice cream segments [27]. Group 2: Consumer Behavior - Consumers are becoming more health-conscious, leading to a preference for low-sugar and low-calorie ice cream options, with many seeking products with reduced sugar content [12][17]. - The perception of ice cream as a nostalgic treat is changing, with younger consumers prioritizing health and affordability over indulgence [15][22]. - The demand for ice cream decreases as temperatures rise, as consumers prefer beverages like water and soft drinks for hydration [17][19]. Group 3: Competitive Landscape - The emergence of Gelato as a popular alternative is noted, with brands like "Mr. Wildman" experiencing rapid growth, indicating a shift towards premium, artisanal ice cream options [32][34]. - Traditional ice cream brands are struggling to maintain their market share, with some resorting to collaborations and sponsorships to attract consumers [29][30]. - The competitive pricing strategy is becoming essential, with many retailers focusing on sourcing cheaper products to remain viable in a price-sensitive market [26][42].