Core Viewpoint - The transformation of the old power plant in Huai Bei into a cultural and tourism complex, known as the Kui Niu Tian Street project, represents a successful model of industrial heritage preservation and urban renewal, integrating industrial culture with modern tourism experiences [1][2][6]. Group 1: Project Overview - The Kui Niu Tian Street project is located at the intersection of Suixi Road and Huili Road in Huai Bei, on the site of the former Datang Power Plant, which served for half a century before its closure in 2018 due to energy structure adjustments and environmental regulations [2][5]. - The project covers a total construction area of over 10,000 square meters and is part of a broader initiative to promote the protection and utilization of industrial heritage in old industrial cities [2][6]. Group 2: Design and Features - The complex features a 10-meter tall mechanical Kui Niu named "Leilei," symbolizing resilience and innovation, and serves as a modern interpretation of ancient mythology while honoring industrial spirit [3][5]. - The project employs a "protection first, functional reconstruction" principle, preserving key industrial elements such as red brick buildings and steam pipes, while creatively revitalizing them [5]. Group 3: Visitor Experience and Economic Impact - The complex is designed with a four-level layout catering to diverse audiences, including entertainment, cultural education, family activities, and creative retail, enhancing the overall visitor experience [5]. - The project has led to a 15% increase in the rental rates of surrounding commercial properties, demonstrating significant economic spillover effects [6]. Group 4: Future Prospects - The success of the Kui Niu Tian Street project is expected to serve as a model for further industrial heritage revitalization in Huai Bei, promoting a shift from single attractions to comprehensive tourism experiences [6].

Group 1 - The core event was the opening of the Qingdao Lighthouse Flavor Industry Co., Ltd.'s immersive industrial tourism experience, attracting over 500 attendees, including representatives from various sectors and tourists [2] - The Qingdao Lighthouse Museum and Seasoning Science Park aims to promote traditional brewing culture while integrating cultural tourism, serving as a platform for showcasing local industry characteristics and intangible cultural heritage [2] - The park is part of the company's 2025 cultural promotion strategy, emphasizing ecological sightseeing, cultural experiences, and leisure vacation opportunities for the community [2] Group 2 - The Jiaoxi Street system is actively planning to boost consumption and expand domestic demand, leveraging the synergy of primary, secondary, and tertiary industries [3] - Various events have been organized this year, including the "May Day" event that attracted over 3,000 visitors, focusing on local food, agricultural experiences, and cultural education [3] - The street aims to enhance consumption upgrades and rural revitalization, positioning industrial tourism as a key driver for economic growth and brand storytelling [3]

Core Insights - Industrial tourism is emerging as a new highlight in the cultural tourism market, attracting more visitors through its unique charm [1] - The demand for tourism has shifted from superficial sightseeing to deep experiences that resonate emotionally with consumers, with 70% of tourists prioritizing "emotional value" in their travel choices [1] - Current industrial tourism products are still in the early stages of development, lacking in-depth cultural exploration and creative design, resulting in a lack of distinctiveness and themes [1] Group 1 - Industrial tourism leverages industrial landscapes, culture, and heritage to showcase the history and achievements of industrial development, fulfilling multiple functions such as tourism, culture, and education [1] - High-quality cultural IP is essential for enhancing industrial tourism, as it can create diverse derivative content and foster emotional connections with visitors [2] - Increasing the participatory nature of industrial tourism products can enhance emotional investment from tourists, as seen in various interactive experiences offered in different regions [2] Group 2 - Industrial tourism plays a crucial role in promoting the integration of secondary and tertiary industries, as well as driving innovation and transformation [3] - There is a need to transform industrial heritage from productive resources into creative experiential spaces, focusing on immersive, interactive, and personalized experiences [3] - This transformation can cultivate new urban development momentum and inject lasting vitality into the construction of a modern industrial power [3]

Core Insights - Industrial tourism has emerged as a significant sector in China's cultural tourism market, blending industrial heritage with modern tourism experiences [1][2] - The development of industrial tourism is supported by national and local policies, indicating a strong growth potential in the coming years [2][4] Group 1: Development and Achievements - Industrial tourism in China has transitioned from pilot exploration to comprehensive display, entering a phase of rapid development [2][4] - As of now, 231 national industrial heritage sites have been recognized, over 700 industrial museums have been established, and more than 100 national industrial tourism demonstration bases have been identified [2][4] - The integration of industrial heritage into tourism is supported by various policies aimed at revitalizing and utilizing industrial relics [3][4] Group 2: Brand Development and Challenges - The focus on brand development in industrial tourism is crucial for achieving high-quality growth, yet there are challenges such as homogenization and lack of cultural depth [5][6] - Differentiation through unique IP creation and the integration of industrial history with local culture is essential for overcoming current challenges [6][7] Group 3: Integration and Market Activation - The fusion of industrial tourism with cultural tourism is seen as a new engine for activating the consumer market, with emphasis on infrastructure improvement and service quality [8][9] - Successful examples include the integration of dining experiences with cultural tourism, enhancing emotional connections and social value [8][9] Group 4: Future Directions - Recommendations for future development include enhancing planning and design, promoting mutual learning among industrial parks, scenic areas, and cultural parks, and utilizing data analytics for personalized visitor experiences [9][10] - The importance of aligning industrial tourism with corporate culture and product promotion is highlighted, showcasing successful case studies [10]

Group 1 - The core idea of the article is the transformation of industrial heritage sites into cultural and recreational spaces, highlighting the shift from "industrial rust belt" to "urban showcase" in Beijing Shougang Park and other areas in the Beijing-Tianjin-Hebei region [1][2] - The recent policy document encourages market-driven approaches to revitalize old industrial areas, emphasizing the protection and utilization of industrial heritage [1] - The transformation of the Cangzhou Dahua plant into an industrial cultural heritage display area showcases the successful integration of industrial history with tourism [3][5] Group 2 - The popularity of industrial tourism in Tangshan remains high, with the Kailuan National Mine Park attracting numerous visitors for its "underground exploration" tours [5][6] - The park serves as a comprehensive site for industrial relic protection, coal culture education, and displays of industrial civilization, contributing to the local tourism economy [5] - Tangshan has launched a themed study tour route that includes various industrial heritage sites, allowing visitors to explore the city's industrial history [6] Group 3 - The Shijiazhuang Steel Industrial Site Park has been transformed into a cultural landmark, retaining elements of its industrial past while hosting music and cultural events [9][7] - The park features iconic structures from the former Hebei Steel Group, creating a vibrant atmosphere that combines industrial heritage with modern entertainment [9][7] - Shijiazhuang aims to foster new cultural consumption models through the integration of music and tourism, enhancing the visitor experience [9]

Core Insights - The trend of "factory tourism" is gaining momentum, with over 100,000 notes on the Xiaohongshu platform, indicating a growing public interest in visiting factories as tourist attractions [1] - The transformation of factories into tourist destinations requires a collective effort from society, as the industry is still in its early stages and primarily caters to student internships and industry visits [1] - Young people's interest in factory visits is driving supply-side reforms and enhancing the tourism experience, but a stronger consensus on the importance and feasibility of "factory tourism" is needed for further acceleration [1] Group 1 - "Factory tourism" is not merely about opening doors to visitors; it involves transforming factories into attractions through professional support and policy assistance [2] - The initiative aims to convert production resources into tourism assets, allowing factory managers to become tourism operators and diversify business development [2] - The promotion of "factory tourism" can enhance corporate culture recognition and provide sustainable energy for business growth [2] Group 2 - "Factory tourism" serves as a practical space for education and public science, significantly contributing to the cultivation of a national craftsmanship spirit [3] - The economic, social, and tourism benefits of "factory tourism" have been demonstrated by well-known companies, such as wineries creating "wine culture estates" that blend culture and ecology [3] - With more policy support and exemplary cases, industrial tourism is expected to thrive, injecting new vitality into local cultural tourism [3]

Core Viewpoint - The revitalization of industrial heritage is creating new opportunities in cultural tourism, attracting significant visitor interest and stimulating local economies during holidays like the "May Day" break [1][4]. Group 1: Industrial Heritage Transformation - Various regions are creatively repurposing old industrial sites into cultural and tourism hubs, such as the cultural district in Hengyang, Hunan, which has become popular among families [1]. - In Chongqing, the former printing factory has been transformed into a trendy cultural park, attracting a large number of visitors who appreciate the blend of retro industrial style and modern culture [1][3]. - The transformation of an old mining area in Ordos, Inner Mongolia, into an ecological park with educational programs showcases a shift from traditional coal mining to a greener approach [3]. Group 2: Economic Impact of Industrial Tourism - The activation of industrial heritage sites is not only preserving urban memories but also serving as a new engine for economic growth by creating multifunctional consumer spaces [4]. - In Nanning, a former silk factory has been converted into a popular tourist destination that combines cultural design, exhibitions, and creative retail [4]. - The cultural park in Yangquan, transformed from an old pump factory, has successfully integrated immersive performances and commercial areas, significantly boosting local tourism and related sectors, with daily revenues exceeding 500,000 yuan [5]. - As of now, China has 231 national industrial heritage sites and over 400 provincial sites, forming a diverse industrial tourism resource system across 31 provinces and regions [5].